Kurica Creative Inc.

As a Creative Director with a focus on building the overall feel of the brand and its product, I bring visionary leadership in developing and executing brand identity and strategy. My ability to translate brand values into engaging and consistent design elements ensures a strong and memorable brand presence.

• Expertise in creating cohesive and compelling brand narratives
• Strong understanding of market trends and consumer insights
• Passion for storytelling and creating memorable brand experiences
• Working with influencers to promote the band
• Knowledge of industry trends and best practices in product design
• Excellent communication skills for presenting ideas and feedback to stakeholders
• Proficient in using design and project management software such as Adobe Creative Suite, Sketch, Figma, and Asana
• Strong strategic thinking and problem-solving skills
• Oversaw the allocation of resources, storyboard artists, editors, and other 
  production staff to meet project requirements
• Initiated regular check-ins with a team in a timely and insightful manner (emails, calls, video conferencing)
• Coordinated all aspects of on-site production operations within the production, ensuring smooth execution and adherence to project timelines
• Conducted regular production meetings to communicate project updates, address concerns, and resolve production-related issues
• Monitored and controlled production expenses
• Collaborated with the post-production team to facilitate the seamless transition from production to post-production phases
• Helped with preparing production reports, call sheets, and other administrative documents
• Identified target markets and set sales goals
• Stayed up-to-date with developments in AI & machine learning to use their applications in arts
• Collaborated closely with producers, directors, artists and department leads to develop production budgets and schedules

Creative Director

Founder

Yellow Pages / Pages Jaunes – Canada

Managed Social Media (SM) for a portfolio of accounts. Most of the accounts were small and medium-sized businesses in different industries, from e-commerce to legal services. As a SM Manager, I designed and evaluated marketing strategies, including social media advertising, brand development, and content production.   

• Achieved high account renewal rate by helping the clients achieve their Social Media targets
• Was in charge of creating high-spend Ad Campaigns
• Worked closely with the Sales and Account Management teams to ensure successful contract renewals
• Maintained continuous communication with multiple departments using 
  Salesforce and Teams
• Managed and tracked day-to-day project tasks using Asana
• Collaborated with the team of Social Media Campaign Managers and Ad 
  Specialists to ensure the results
• Prepared and presented reports on campaign performances to senior 
  Management
• Owned end-to-end client relationships
• Maintained relationships with platform representatives and other media partners
• Developed ROI guidelines for various industries, which were used to set 
  automated rules that pause unsuccessful ads and ad sets
• Created detailed marketing reports using cross-campaign data 
• Put together quarterly page reviews using Creative Studio
• Designed training materials about current design trends and Photoshop for the internal team 
• Gave a 40 min webinar on design trends and Photoshop
• Created and scheduled content using Canva Pro, Gain and Hootsuite
• Designed and pre-boosted content for increased engagement
• Conducted thorough research to identify target audiences and appropriate platforms for advertising
• Optimized daily media buying activities, including the creation of target 
  audiences, placement and bidding
• Designed visual Ads for various Facebook objectives and audiences
• Created campaigns using data-driven approaches, consistently generating lower than the industry CPC and high engagement rankings

Social Media Campaign Manager

Vission Technology Inc.

Developed and implemented the brand strategy for a tech start-up while working on their project VIS Chain (Blockchain for Auto insurance). After being promoted and started working on Digital Marketing strategies, I led the company to achieve top positions on Google search and other platforms.

• Organized projects using Jira
• Designed promotional content for all company's services and products 
• Helped copywriting team with preparing PR articles 
• Created and implemented advertising strategies for digital media promotions (Meta, LinkedIn)
• Using Adobe Creative Cloud edited photos, videos and graphics to create content
• Collaborated with external motion graphics and video productions
• Using Tableau created Marketing reports analyzing yearly performance
• Based on the reports made projections for the next year's social media performance 
• Helped my manager to develop a pricing strategy for the company's product bundles
• Developed SEO strategies for the keywords 'managed IT services Vancouver' to achieve 1st-page rankings 
• Used GoogleAnalytics to monitor user activity from primary social media channels
• Helped to develop unique on-site events to support the SEO strategy
• Prepared marketing materials on the topics of IT to raise public awareness of small business owners' struggles with technology
• Deployed paid social media advertising strategies ensuring high engagement

Marketing Specialist

• Created multiple versions of UI design for vission.ca
• Wrote press releases to inform about the company's IT advancements
• Created look-a-like audiences from the social media subscribers to guide them to website content
• Used A/B testing to identify the effects of the designed creatives on the potential clients
• Produced and presented a video at BC Tech Summit educating people about the company's core product, the GIS platform, and showcasing its main benefit to improve the future of green cities
• Using InDesign and Illustrator, designed infographics, brochures etc., to create a unique brand persona

Marketing Assistant

CityStudio Vancouver

Length of the project: 2 months 
Organizations: City Studio, the City of Vancouver, Mosaic
Goal: Develop a Tell-A-Friend Campaign

Our team prepared a comprehensive Marketing Strategy to help organizations such as Mosaic and S.U.C.C.E.S.S. to reach out to the settling immigrants in the Greater Vancouver Area. In the strategy, we used social mapping techniques to increase the local searchability of the program while educating the non-immigrant population about their benefits. 

• Worked closely with MOSAIC, the City of Vancouver and City Studio to develop a marketing strategy and implementation plan for the pilot project Tell-A-Friend
• Provided the final report, including practical recommendations and an operational plan, e.g. the budget, staff and volunteer resources 
• Given a comprehensive presentation of a report and the project plan to VIP Coordinator and Social Planner Nadia Carvalho, who invited our team to present the work at the VIP Annual Town Hall Event

Business Consultant

Creative Director at Kurica Creative Inc. I Art, AI & Sustainable Fashion

Mariya Gorbatenko is one of the top creative thinkers who operate at the nexus of art, technology and business. 

She founded Kurica Creative Inc. in 2020, a modern design studio that specializes in fashion art. At the heart of Kurica Creative's clothing line is a commitment to sustainable materials and healthy consumption practices. By combining innovative design with environmental consciousness, the studio aims to revolutionize the fashion industry, promoting eco-friendly alternatives without compromising on style. Through Kurica Creative Inc., she is paving the way for a more sustainable future in fashion, inspiring others to embrace and support responsible consumption.

**Only available for consultations on global marketing strategies for non-profit organizations 

She has over five years of marketing experience, including working for tech start-ups, media agencies and not-for-profit organizations. The key to a high-performing social media campaigns is a thorough understanding of the audience’s needs and interests. 

Mariya Gorbatenko

Tamarind Global

HR Strategy, Transformation design and implementation

Head of Human Resources

AlterEGO Accelerators

Consulting and implementation focused on best in class Organisation & People Practices, Culture Transformation, Capability Building that transforms individuals to leaders and corporates 'future-ready'.

Co-Founder, Head of Growth & New Ventures

Biorad Medisys Pvt Ltd

Group Head HR

Jumio Corporation

Associate Vice President, People and Culture 

Wiggles.in

Mentor the Human Resources function to support a start-up in the Pet care, Pet healthcare and Pet services to evolve as a Brand of Choice for consumers and employees alike.

Head Human Resources

Lenskart.com

Set-up and lead the HR function for the enterprise driven by strong fundamentals of Compliance, Transformation, Automation and Continuous Improvement.

General Manager People Experience Transformation 

Build a customised full service / ala-carte HR Outsourcing Strategy and Capability for clients driven by the three pillars of Continuous Improvement ; Technology led interventions & Off-shoring that is supported via solid network of partners that offer customised options in wide areas of expertise to deliver superior employee experience as a measurable value proposition in addition to optimised ROI.

Enterprise 360 implementations

Whirlpool Corporation

Advisor and Lead to the HR Services organisation for the enterprise driving ‘best in class’ employee experience across all touch points of an employee life-cycle. Lead Succession Planning, Employee Engagement Surveys, Learning Need Analysis effective deployment of employee programs, Compensation benchmarking and benefit administration. Spearheading strategic employee initiatives and projects for the enterprise, including design and implementation of employee life cycle support, HRIS cloud technology support. Deploy Lean and Six Sigma practices, certifications and projects in HR.

General Manager Global Enterprise Human Resources 

Sutherland

Lead the HR Services organisation and all strategic HR projects and initiatives for the enterprise as the owner and custodian of policies, revenue generation projects for HR. Advisory lead for Talent management, Succession planning, L&D programs, Recruitment and on-boarding, Employee Engagement Surveys, Compensation benchmarking and benefit administration partnering with business stakeholders in addition to HR Operations which aside of payroll, employee payables and recoverable also included 24*5 employee services centre with multi-lingual capabilities, driving ‘best in class’ employee experience across all touch points of an employee life-cycle. Deploy Lean and Six Sigma practices, certifications and projects in HR.

AVP - Global CoE & People Capability

Fortis Healthcare

Solutioned and integrated the Regional HR Services to a Centralised Corporate HR Services organisation across group companies and legal entities by standardising and consolidating vendor relationships. Partnering with stakeholders across the country to transform employee experience, statutory HR employee payroll & payables, manage the PF Trust, investments aligned to statutes, Advisory lead for Talent management, Succession planning, L&D, Recruitment and on-boarding, Employee Engagement Surveys, Compensation benchmarking and benefit administration and strategic initiatives such as background verification of specialised professionals via specialised in-house teams and suppliers, project manage employee record digitalisation migration of employee life cycle management to an HCM platform.

Head - Corporate HR Shared Services

With a distinguished expertise since 2006, Tamarind Global stands as a premier destination and event management powerhouse based in India.

Specializing in crafting bespoke solutions for individuals and corporate entities, we offer an extensive array of travel services to the dynamic B2B and B2C markets worldwide. At the core of our success is a fusion of finely-honed best practices, an exceptional synergy with our esteemed partners, and cutting-edge prowess in communication and technology, all developed through our collective years of experience.

Our hallmark lies in the seamless orchestration of tourism, spanning enchanting weddings, groundbreaking events, and the precision of MICE (Meetings, Incentives, Conferences, and Exhibitions). 

Embedded in our company's ethos is a deep commitment to social responsibility, exemplified through our ongoing efforts to give back to society and our unwavering recognition of the environment, communities, and cultures that enrich our journey. This commitment extends to both Responsible Tourism and robust CSR initiatives.

Our achievements stand as a testament to our commitment to excellence:
- 'Best Inbound Tour Operator - Regional' at the Galileo Express Travel World Awards.
- The esteemed 'National Tourism Award.'
- The GIWA (Great Indian Wedding Award), secured twice in consecutive years (2015 & 2016).
- Ongoing recognition and accolades from our hotel partners for delivering exceptional volumes and service quality.
- Approval by the Ministry of Tourism, Government of India, and active membership in the Indian Association of Tour Operators (IATO) and the Travel Agents Association of India (TAAI).

Let us be your trusted partner for unparalleled excellence in destination and event management.

Website
http://www.tamarindglobal.com

Headquarters
Mumbai, Maharashtra

Founded
2006

Specialties
Tours, Weddings, Events, Corporate Services, Travel, Conferences, MICE, Bespoke Experiences, Destination Management, DMC, Destination Weddings, Indian Weddings, Outbound Travel, Indian Subcontinent, India Travel, International Travel, Travel Planning, Special Projects, and Inbound Travel

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