Kurica Creative Inc.

As a Creative Director with a focus on building the overall feel of the brand and its product, I bring visionary leadership in developing and executing brand identity and strategy. My ability to translate brand values into engaging and consistent design elements ensures a strong and memorable brand presence.

• Expertise in creating cohesive and compelling brand narratives
• Strong understanding of market trends and consumer insights
• Passion for storytelling and creating memorable brand experiences
• Working with influencers to promote the band
• Knowledge of industry trends and best practices in product design
• Excellent communication skills for presenting ideas and feedback to stakeholders
• Proficient in using design and project management software such as Adobe Creative Suite, Sketch, Figma, and Asana
• Strong strategic thinking and problem-solving skills
• Oversaw the allocation of resources, storyboard artists, editors, and other 
  production staff to meet project requirements
• Initiated regular check-ins with a team in a timely and insightful manner (emails, calls, video conferencing)
• Coordinated all aspects of on-site production operations within the production, ensuring smooth execution and adherence to project timelines
• Conducted regular production meetings to communicate project updates, address concerns, and resolve production-related issues
• Monitored and controlled production expenses
• Collaborated with the post-production team to facilitate the seamless transition from production to post-production phases
• Helped with preparing production reports, call sheets, and other administrative documents
• Identified target markets and set sales goals
• Stayed up-to-date with developments in AI & machine learning to use their applications in arts
• Collaborated closely with producers, directors, artists and department leads to develop production budgets and schedules

Creative Director

Founder

Yellow Pages / Pages Jaunes – Canada

Managed Social Media (SM) for a portfolio of accounts. Most of the accounts were small and medium-sized businesses in different industries, from e-commerce to legal services. As a SM Manager, I designed and evaluated marketing strategies, including social media advertising, brand development, and content production.   

• Achieved high account renewal rate by helping the clients achieve their Social Media targets
• Was in charge of creating high-spend Ad Campaigns
• Worked closely with the Sales and Account Management teams to ensure successful contract renewals
• Maintained continuous communication with multiple departments using 
  Salesforce and Teams
• Managed and tracked day-to-day project tasks using Asana
• Collaborated with the team of Social Media Campaign Managers and Ad 
  Specialists to ensure the results
• Prepared and presented reports on campaign performances to senior 
  Management
• Owned end-to-end client relationships
• Maintained relationships with platform representatives and other media partners
• Developed ROI guidelines for various industries, which were used to set 
  automated rules that pause unsuccessful ads and ad sets
• Created detailed marketing reports using cross-campaign data 
• Put together quarterly page reviews using Creative Studio
• Designed training materials about current design trends and Photoshop for the internal team 
• Gave a 40 min webinar on design trends and Photoshop
• Created and scheduled content using Canva Pro, Gain and Hootsuite
• Designed and pre-boosted content for increased engagement
• Conducted thorough research to identify target audiences and appropriate platforms for advertising
• Optimized daily media buying activities, including the creation of target 
  audiences, placement and bidding
• Designed visual Ads for various Facebook objectives and audiences
• Created campaigns using data-driven approaches, consistently generating lower than the industry CPC and high engagement rankings

Social Media Campaign Manager

Vission Technology Inc.

Developed and implemented the brand strategy for a tech start-up while working on their project VIS Chain (Blockchain for Auto insurance). After being promoted and started working on Digital Marketing strategies, I led the company to achieve top positions on Google search and other platforms.

• Organized projects using Jira
• Designed promotional content for all company's services and products 
• Helped copywriting team with preparing PR articles 
• Created and implemented advertising strategies for digital media promotions (Meta, LinkedIn)
• Using Adobe Creative Cloud edited photos, videos and graphics to create content
• Collaborated with external motion graphics and video productions
• Using Tableau created Marketing reports analyzing yearly performance
• Based on the reports made projections for the next year's social media performance 
• Helped my manager to develop a pricing strategy for the company's product bundles
• Developed SEO strategies for the keywords 'managed IT services Vancouver' to achieve 1st-page rankings 
• Used GoogleAnalytics to monitor user activity from primary social media channels
• Helped to develop unique on-site events to support the SEO strategy
• Prepared marketing materials on the topics of IT to raise public awareness of small business owners' struggles with technology
• Deployed paid social media advertising strategies ensuring high engagement

Marketing Specialist

• Created multiple versions of UI design for vission.ca
• Wrote press releases to inform about the company's IT advancements
• Created look-a-like audiences from the social media subscribers to guide them to website content
• Used A/B testing to identify the effects of the designed creatives on the potential clients
• Produced and presented a video at BC Tech Summit educating people about the company's core product, the GIS platform, and showcasing its main benefit to improve the future of green cities
• Using InDesign and Illustrator, designed infographics, brochures etc., to create a unique brand persona

Marketing Assistant

CityStudio Vancouver

Length of the project: 2 months 
Organizations: City Studio, the City of Vancouver, Mosaic
Goal: Develop a Tell-A-Friend Campaign

Our team prepared a comprehensive Marketing Strategy to help organizations such as Mosaic and S.U.C.C.E.S.S. to reach out to the settling immigrants in the Greater Vancouver Area. In the strategy, we used social mapping techniques to increase the local searchability of the program while educating the non-immigrant population about their benefits. 

• Worked closely with MOSAIC, the City of Vancouver and City Studio to develop a marketing strategy and implementation plan for the pilot project Tell-A-Friend
• Provided the final report, including practical recommendations and an operational plan, e.g. the budget, staff and volunteer resources 
• Given a comprehensive presentation of a report and the project plan to VIP Coordinator and Social Planner Nadia Carvalho, who invited our team to present the work at the VIP Annual Town Hall Event

Business Consultant

Creative Director at Kurica Creative Inc. I Art, AI & Sustainable Fashion

Mariya Gorbatenko is one of the top creative thinkers who operate at the nexus of art, technology and business. 

She founded Kurica Creative Inc. in 2020, a modern design studio that specializes in fashion art. At the heart of Kurica Creative's clothing line is a commitment to sustainable materials and healthy consumption practices. By combining innovative design with environmental consciousness, the studio aims to revolutionize the fashion industry, promoting eco-friendly alternatives without compromising on style. Through Kurica Creative Inc., she is paving the way for a more sustainable future in fashion, inspiring others to embrace and support responsible consumption.

**Only available for consultations on global marketing strategies for non-profit organizations 

She has over five years of marketing experience, including working for tech start-ups, media agencies and not-for-profit organizations. The key to a high-performing social media campaigns is a thorough understanding of the audience’s needs and interests. 

Mariya Gorbatenko

International Cinematographers Guild | Local 669 (ICG 669)

Experienced 2nd Assistant Camera (2nd AC) and Digital Loader in the film industry, skilled in managing camera equipment, slating, media handling, and ensuring smooth on-set workflows. Committed to supporting cinematographers and operators with precision and efficiency.

Second Assistant Camera / Digital Loader

As a Camera Trainee, my main role is supporting Camera Assistants and Operators to prepare the camera for shooting. Daily tasks include marking, slating, setting up monitors, managing batteries, and ensuring everything runs smoothly on set.

Camera Trainee Assistant

XAVINFRAME

I produce high-end videos tailored to client requirements, utilizing advanced video editing techniques to craft seamless and engaging content. I maintain professional and courteous communication with clients to ensure exceptional results. I apply production design techniques to deliver clean, visually appealing videos with high-quality graphic effects, while managing and executing diverse production projects, consistently prioritizing customer satisfaction.

Videographer / Editor

Panavision

Coordinated closely with the DOP, Camera Operator, and Camera Assistants to ensure clear and efficient communication regarding equipment availability and condition. Organized and prepared the appropriate cameras, accessories, and supplies, ensuring all gear was fully operational and ready for each shoot.

Senior Camera Prep Technician

Vancouver Film School

Managed the maintenance and preparation of cameras, lighting, and grip equipment. Responsible for prepping packages for students, ensuring resources were tidy and well-organized, and providing support to students by answering questions and assisting with their needs.

Resources Assistant Operations

Quarttett Pictures

As Director of this short film, I worked with producers and screenwriters to bring a shared vision to life, planned scenes, and interpreted scripts. I also conducted actor auditions, selecting talent based on the film’s content and target audience.

Director-Stagnant

Attending Vancouver Film School was a challenging yet invaluable experience that significantly shaped my career. Through hands-on learning, I gained a deep understanding of industry standards and protocols, which I apply to my work today. I earned my Diploma in Film Production in December 2016, specializing in Directing and Cinematography.

Vancouver Film School Alumni

AlcibarImaz

One of the most exciting projects I’ve ever worked on was as Co-Director, Videographer, and Editor for the educational TV series "Explorers Below 0", which documented Ecuadorian scientists' research in Antarctica. I spent three months at the 'Pedro Vicente Maldonado' Ecuadorian Military Base, where I worked in extreme conditions, handling heavy equipment, filming scientists, backing up footage, and editing the content. Back in Ecuador, I led the production and editing of seven episodes, covering topics such as DNA, mapping, moss, wildlife, and the region's flora and fauna.

Documentary Filmmaker (South Pole) - Videographer

Postdata Comunicaciones

I spent over three years working on a variety of productions, including music videos, TV commercials, documentaries, and educational series, as Director, Videographer, and Editor alongside an incredible crew. One of my key projects at Postdata, in collaboration with Holcim Ecuador, was the documentary *United We Are More*. As Director, my goal was to showcase how local communities and Holcim could unite in their efforts to protect the environment. This impactful project took about a year to complete, and I’m proud of the meaningful work we accomplished.

Director, Videographer and Editor

Zebra Comunicación Visual

I led the creative process for the editing of multiple projects during my time with the team. Though it was a brief experience, I gained invaluable skills in managing multiple projects simultaneously, overseeing the entire digital video editing workflow from start to finish, improving time management, developing team collaboration, and troubleshooting challenges along the way.

Video Editor and Creative

Independent Film Production

I had the privilege of directing "Cuando La Mente Baila" one of the most challenging films I’ve ever made. Released in 2011 at the renowned EDOC (Encuentros del Otro Cine) Documentary Film Festival in Ecuador, the film earned 4th place among more than 60 international films. The documentary challenges traditional views on mental health and sanity, exploring the concept of ‘mind dancers’ and redefining the understanding of mental well-being.

Director of "Cuando la mente baila"

Camera Assistant & Videographer with 15+ years of experience across a wide range of productions, from big-budget TV series and feature films to indie documentaries, short films, and commercials in Canada and internationally.

Experienced in camera operation, gear management, and ensuring smooth set operations. With nearly three years at Panavision working with high-end equipment and a background from Vancouver Film School, I bring adaptability and technical expertise to every project, regardless of scale.

taplio

The Battle

Mariya Gorbatenko

Xavier Colamarco

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