Digital Willow

Digital Media Buyer

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Community of top-class Google ads specialists

PPC Hub Member

swashly

Growth Marketing Manager

AutoLeap

Senior Performance Marketing Manager | Google Ads Specialist

DemandHub

Google Ads Manager

IGIVU

Growth Marketer

FastForward.ai

Performance Marketing
Drove B2C user growth through paid social channels such as FB and Google.
Oversaw media planning, managing budget, and channel allocation, optimizing ROAS, and driving down CAC. Funnel creation & mapping.
Oversaw 20 to 50 LPV and CPA Campaigns.
Through consistent optimization of campaigns was able to achieve leads at a cost of as low as $0.12.
Assisted in interviewing, hiring, training, mentoring, developing, and evaluating team members
Defined & owned an innovative CRO roadmap backed with clear hypotheses, customer insights, and data points to improve performance across the marketing channels.
Analyzed the product through heuristic analysis, analytics, heatmap, session recordings, user testing, and feedback collection
Closely monitored the tests 
Reported the performance of the A/B or MVT tests
Worked closely with UX and Dev teams to deploy the winning version.
Monitored user behavior regularly, generating insight and updating the optimization roadmap.
Developed and implemented performance improvement strategies to promote continuous product improvement.
Experience with analytic tools such as Hot jar, Google optimizes Microsoft Clarity & Google Analytics, and Adjust.
Managing external media agency partners and publishers
Increased profit margins by 80% through new product introductions.
Key achievement: Contributed to an 85% increase in client campaigns performance over a year by revising pre-existing marketing strategies and optimizing their media buying

Paid Media Specialist | Performance Marketer 

Mauqa Online

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Maintained documentation, detailing assignments, in-progress work, and completed project milestones.
Evaluated client websites for mobile performance and optimal search engine rankings
Managed external media agency partners and publishers.
Oversaw media planning, managing budget, and channel allocation with emphasis on optimizing ROAS and driving down CAC by 5%.
Key achievement: Worked with the CEO and co-founder to improve the company's marketing efforts and investment Portfolio.

Marketing Manager | Paid Media Specialist 

Soul Kitchen & Cafe

Growth Hacker

Byte (YC S20)

Performance Marketing Manager

Senior Media Marketer: Google Ads, Programmatic & AI Solutions | Vibe Marketing Enthusiast

I’m Maham, a Performance Marketing Manager passionate about turning data into growth. Over the past seven years, I’ve helped B2B, SaaS, and lead-gen companies across the UK, APAC, and North America scale efficiently through Google Ads, Meta, and DV360.

From CTV to Search and Display, I thrive on blending automation, analytics, and creativity to build campaigns that perform and evolve. Managing multi-million-pound budgets, I’ve driven measurable uplifts in ROI while maintaining brand integrity and user experience.

My early background in software development means I approach marketing with technical rigour, tracking, testing, and optimising every touchpoint to deliver outcomes that truly matter to the business.

Maham Ejaz (마함)

Digital Colabs

As a Senior Business Analyst at Digital Colabs, I lead strategic initiatives that enhance client efficiency and operational effectiveness. My responsibilities include analyzing complex data to streamline processes and implement tailored solutions, resulting in notable improvements in workflow and cost management. By developing custom analytics solutions and refining data quality, I support clients in making informed, impactful decisions, contributing to sustained productivity gains and stronger client relationships.

Senior Business Analyst

As a Business Analyst at Digital Colabs, I focused on identifying and implementing process improvements to optimize client operations. By refining data collection and analysis methods, I helped streamline workflow and enhance efficiency. Additionally, my KPI analysis and recommendations contributed to stronger customer retention and overall business performance, aligning with clients' long-term strategic goals.

Business Analyst

Shopify

As an E-commerce Specialist for Shopify, I collaborated with clients to optimize digital marketing strategies and support online growth. My work included crafting and executing strategies that aligned with each client's unique business objectives, fostering both revenue growth and enhanced customer engagement. Through ongoing consultation and performance analysis, I helped clients maintain sustainable growth and consistently meet their e-commerce targets.

Ecommerce Specialist

ACE Money Transfer

As a Customer Support Specialist at ACE Money Transfer, I provided high-quality customer support, addressing client inquiries and resolving issues promptly and effectively. My efforts contributed to a highly satisfactory client experience, and I also played a key role in developing a knowledge base for common inquiries, enhancing response efficiency and supporting a seamless customer journey.

Customer Support Specialist

eBay

As an E-commerce Executive at eBay, I contributed to increased online engagement and sales through targeted marketing and operational optimization. My responsibilities included implementing SEO and content marketing initiatives that successfully attracted more traffic, while collaborating on product listing improvements to elevate visibility and customer engagement across the platform

E-commerce Executive

I am a results-oriented Senior Business Analyst with over 5+ years of experience in e-commerce, digital marketing, and business process optimization. With a track record of driving efficiency and growth for both startups and established brands, I specialize in transforming data into actionable strategies. Proficient in gathering and analyzing data, I deliver insights that support decision-making and enhance operational effectiveness. A collaborative leader and proactive problem solver, I’m passionate about driving innovation through teamwork and effective communication.

taplio

The Battle

Maham Ejaz (마함)

Azhan U.

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