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swashly

Growth Marketing Manager

AutoLeap

Senior Performance Marketing Manager | Google Ads Specialist

DemandHub

Google Ads Manager

IGIVU

Growth Marketer

FastForward.ai

Performance Marketing
Drove B2C user growth through paid social channels such as FB and Google.
Oversaw media planning, managing budget, and channel allocation, optimizing ROAS, and driving down CAC. Funnel creation & mapping.
Oversaw 20 to 50 LPV and CPA Campaigns.
Through consistent optimization of campaigns was able to achieve leads at a cost of as low as $0.12.
Assisted in interviewing, hiring, training, mentoring, developing, and evaluating team members
Defined & owned an innovative CRO roadmap backed with clear hypotheses, customer insights, and data points to improve performance across the marketing channels.
Analyzed the product through heuristic analysis, analytics, heatmap, session recordings, user testing, and feedback collection
Closely monitored the tests 
Reported the performance of the A/B or MVT tests
Worked closely with UX and Dev teams to deploy the winning version.
Monitored user behavior regularly, generating insight and updating the optimization roadmap.
Developed and implemented performance improvement strategies to promote continuous product improvement.
Experience with analytic tools such as Hot jar, Google optimizes Microsoft Clarity & Google Analytics, and Adjust.
Managing external media agency partners and publishers
Increased profit margins by 80% through new product introductions.
Key achievement: Contributed to an 85% increase in client campaigns performance over a year by revising pre-existing marketing strategies and optimizing their media buying

Paid Media Specialist | Performance Marketer 

Mauqa Online

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Maintained documentation, detailing assignments, in-progress work, and completed project milestones.
Evaluated client websites for mobile performance and optimal search engine rankings
Managed external media agency partners and publishers.
Oversaw media planning, managing budget, and channel allocation with emphasis on optimizing ROAS and driving down CAC by 5%.
Key achievement: Worked with the CEO and co-founder to improve the company's marketing efforts and investment Portfolio.

Marketing Manager | Paid Media Specialist 

Soul Kitchen & Cafe

Growth Hacker

Byte (YC S20)

Performance Marketing Manager

Senior Media Marketer: Google Ads, Programmatic & AI Solutions | Vibe Marketing Enthusiast

I’m Maham, a Performance Marketing Manager passionate about turning data into growth. Over the past seven years, I’ve helped B2B, SaaS, and lead-gen companies across the UK, APAC, and North America scale efficiently through Google Ads, Meta, and DV360.

From CTV to Search and Display, I thrive on blending automation, analytics, and creativity to build campaigns that perform and evolve. Managing multi-million-pound budgets, I’ve driven measurable uplifts in ROI while maintaining brand integrity and user experience.

My early background in software development means I approach marketing with technical rigour, tracking, testing, and optimising every touchpoint to deliver outcomes that truly matter to the business.

Maham Ejaz (마함)

Bilal Sheikh

evision

evision is the Media & Entertainment arm of e& with a controlling share of Starz On. evision has a goal to become the leading Media & Entertainment hub of the region and is undergoing a significant transformation to realize it's ambitions. 

My responsibilities include but are not limited to:
- Developing Business Plans / Financial Projections in line with e&'s overall strategy
- Designing Go-to-Market strategy, Business strategy and sharing updates with e& chairman
- Co-developing the annual budget and P&L for evision
- Conducting analyses on competition, pricing, commercials and overall business health across multiple business lines
- Building Business Cases, Financial Models and Presentations for entry into New Markets/Verticals

Strategy Manager

TabCode

Tabcode is a foodtech SaaS that provides restaurants with a QR code management platform. It enables diners to both order and pay from an app while dined in which saves the restaurants staffing cost and provides customers with a convenient and faster dining experience. 

During my time at Tabcode I was responsible for the following:

- Product Ownership leading a small team to design, develop, test and deploy Tabcode's solution
- Oversaw the revamp and upgradation of three products namely customer app, admin portal and restaurant portal
- Built a growth strategy and proforma P&L for the startup 
- Launched the product and onboarded customers in the pipeline

Product Owner & Startup Advisor

Kearney

Engaged in Strategy, Business and Sales Transformation projects across the following sectors:

1. Fintech / Financial Services (Islamic Banking)
2. Foodtech
3. Medical Insurance
4. Corporate and Investment Banking

Management Consultant

Lettus Kitchens

Solving for the uneven distribution of hygenic, great quality and affordable online food delivery options, and building a platform for food entrepreneurs to unlock their potential.

- Scaled to 3 cloud kitchens in 3 cities in 10 months
- Delivered 70,000+ orders
- Raised funding from senior execs at Careem, Swvl, Kitopi, FREENOW, Snoonu and Ooredoo. 
- Built and led a team of 50+ 
- Ideated and co-led the product development of a supply chain app
- Operated 7 virtual brands and 2 partner brands; 40+ menu SKUs across various cuisines i.e. Pakistani, Chinese, American
- Developed a deep understanding of restaurant operations, food safety, brand building and growth
- HACCP trained

Founder/CEO

Innovation Consultancy

- Developed a project feasibility for a $80Mn aluminium recycling project
- Outlined the firm's business strategy and designed internal processes for the firm on the lines of project management, recruitment and business development
- Advised clients ranging from manufacturing to ecommerce

Senior Business Consultant

Careem

- Owner of country P&L & top-line growth (managed a budget of $25Mn+)
- Led a team of 22 across two verticals (ridehailing and food delivery)
- Responsible for govt. relations and leading/participating in various national project(s) efforts
- Building/supporting leaders on the Qatar team to maintain a high performance culture
- Overseeing multi-function collaboration i.e. between Marketing/Sales/BD/Supply/Product

Assistant General Manager

- Led and achieved 4.5x top-line growth, and OKR score of 1.0/1.0 over multiple quarters. 
- Initiated, led and executed on initiatives ranging from operations to offline/digital marketing, sales and partnerships to elevate the Careem brand and provide value to customers/Captains.
- This broadly involves engaging with teams leading Operations, Marketing, Corporate Sales and Business Development to drive growth in Qatar.

Ops Manager and (A) Assistant General Manager

Supply Manager

Market and Business Intelligence Intern

Qatar Foundation

- Led a team of two software engineers to build a mobile application for the chairperson's office (project specifics are confidential)
- Formulated a business plan with the help of QF's Strategy team 
- Lead presenter for the project to Her Highness

Strategy Consultant

Student Government

President

Carnegie Mellon University in Qatar

• One of 4 student leaders competitively selected to serve as HOC
• Led 28 volunteers in organizing one week long freshman orientation for 120 students 
• Organized 60 sessions that focused on group activities and campus awareness thereby helping students acclimatize to CMUQ
• Negotiated with vendors leading to budget savings of QR 35,200; exceeding last year’s savings by 7x
• Transformed ideas into 5 new orientation sessions leading to better interaction between new students, peers and faculty

Head Orientation Counselor

FIKRA Research and Policy

- Performed transcription and analysis of 15 hours of interviews in 2/3rd of the time allotted
- Saved $6,700 on administrative costs by negotiating with space vendors for a conference
- Contributed significantly towards preparing a policy brief for the Qatari government by analyzing scores of documents and reviewing literature
- Assessed Qatar’s national policy of Qatarization as part of FIKRA's project; Aided researchers by providing new insights through application of course concepts

Research Assistant

Tech entrepreneur with a unique blend of Strategy, Operations, Product and Management experience spanning 8+ years across E-commerce Marketplaces (Ride-hailing/Food Delivery), Food-tech (Dark Kitchens, Virtual Restaurants), B2B SaaS, Financial Services and Media/Entertainment.

Career highlights:

- Built Careem's operations/team in Qatar from the ground up and scaled to $25Mn+ in GTV
- Ideated and launched a product within Careem called "Pitstop" to solve for Global Captain support experience
- Built a $500k ARR food-tech startup in Pakistan to transform the online food delivery space through a network of dark kitchens and virtual restaurants
- Led strategy, people/capability, sales and digital/IT workstreams across 4 Transformation projects in Kearney
- Built an Expense Management web-app to simplify expense reimbursement process for consultants called Contrack
- Overhauled and Revamped Tabcode's Products - a QR code app for dine-in customers that helps restaurants reduce table turnover

My long-term ambition is to build a Venture Studio to solve some of the world's biggest problems in the fields of financial well-being, food security, energy, climate change and circular economy. 

Solving for the uneven distribution of good quality and affordable food, and building a platform for food entrepreneurs to unlock their potential.

- Scaled to 3 cloud kitchens in 3 cities in 10 months
- Raised funding from senior execs at Careem, Swvl, Kitopi, FREENOW, Snoonu and Ooredoo. 
- Built and led a team of 20+ 
- Ideated and co-led the product development of a supply chain app
- Operated 7 virtual brands and 2 partner brands; 40+ menu SKUs across Pakistani, Chinese, Fast food and Desserts
- Developed a deep understanding of restaurant operations, food safety, brand building and growth
- HACCP trained from COTHM to get food safety certification

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Maham Ejaz (마함)

Bilal Sheikh

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