Digital Willow

Digital Media Buyer

The PPC Hub

Community of top-class Google ads specialists

PPC Hub Member

swashly

Growth Marketing Manager

AutoLeap

Senior Performance Marketing Manager | Google Ads Specialist

DemandHub

Google Ads Manager

IGIVU

Growth Marketer

FastForward.ai

Performance Marketing
Drove B2C user growth through paid social channels such as FB and Google.
Oversaw media planning, managing budget, and channel allocation, optimizing ROAS, and driving down CAC. Funnel creation & mapping.
Oversaw 20 to 50 LPV and CPA Campaigns.
Through consistent optimization of campaigns was able to achieve leads at a cost of as low as $0.12.
Assisted in interviewing, hiring, training, mentoring, developing, and evaluating team members
Defined & owned an innovative CRO roadmap backed with clear hypotheses, customer insights, and data points to improve performance across the marketing channels.
Analyzed the product through heuristic analysis, analytics, heatmap, session recordings, user testing, and feedback collection
Closely monitored the tests 
Reported the performance of the A/B or MVT tests
Worked closely with UX and Dev teams to deploy the winning version.
Monitored user behavior regularly, generating insight and updating the optimization roadmap.
Developed and implemented performance improvement strategies to promote continuous product improvement.
Experience with analytic tools such as Hot jar, Google optimizes Microsoft Clarity & Google Analytics, and Adjust.
Managing external media agency partners and publishers
Increased profit margins by 80% through new product introductions.
Key achievement: Contributed to an 85% increase in client campaigns performance over a year by revising pre-existing marketing strategies and optimizing their media buying

Paid Media Specialist | Performance Marketer 

Mauqa Online

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Maintained documentation, detailing assignments, in-progress work, and completed project milestones.
Evaluated client websites for mobile performance and optimal search engine rankings
Managed external media agency partners and publishers.
Oversaw media planning, managing budget, and channel allocation with emphasis on optimizing ROAS and driving down CAC by 5%.
Key achievement: Worked with the CEO and co-founder to improve the company's marketing efforts and investment Portfolio.

Marketing Manager | Paid Media Specialist 

Soul Kitchen & Cafe

Growth Hacker

Byte (YC S20)

Performance Marketing Manager

Senior Media Marketer: Google Ads, Programmatic & AI Solutions | Vibe Marketing Enthusiast

I’m Maham, a Performance Marketing Manager passionate about turning data into growth. Over the past seven years, I’ve helped B2B, SaaS, and lead-gen companies across the UK, APAC, and North America scale efficiently through Google Ads, Meta, and DV360.

From CTV to Search and Display, I thrive on blending automation, analytics, and creativity to build campaigns that perform and evolve. Managing multi-million-pound budgets, I’ve driven measurable uplifts in ROI while maintaining brand integrity and user experience.

My early background in software development means I approach marketing with technical rigour, tracking, testing, and optimising every touchpoint to deliver outcomes that truly matter to the business.

Maham Ejaz (마함)

ACET Solutions

-Looking after Sales and Business Development for KSA Market

Business Development Manager-KSA

International Society of Automation (ISA)

Started my Tenure as President of ISA Pakistan Section

President

President (Elect)

Board Member (Webinars & Seminars)

Descon

Business Development Manager

Lean Automation

Design Application Engineer

Coca-Cola Beverages Pakistan Limited

Graduate Management Trainee

yahyamalik1@outlook.com +966 50 051 0807

Yahya Malik is a Seasoned Engineer-turned Business Developer with 10 years of diverse experience in the field of B2B Sales, Negotiation, Customer Relations Management, Product Management and Event Management of Process Automation & OT Cybersecurity with a keen interest in Digital Transformation. Worked with Industry leaders such as Siemens RUGGEDCOM, Nozomi Networks, Palo Alto, Fortinet, ABB, Rockwell Automation, Yokogawa, Honeywell, General Monitors, Trend Micro, TXOne & Schneider. Creating win to win strategy for my organization and for my customers as well

My forte ranging from Lead Generation, Market Research, Business Development, International Sales, Key Accounts Management, Sales Operations, Sales Strategy, Product Management, New Business Development and Customer Satisfaction

Fundamental understanding of OT/ICS Cyber security basics and modern concepts related to;

-Firewalls, Intrusion detection and prevention, DMZ's, Remote Access Solutions 
-Data leakage prevention
-Secure Cloud, Data security, Security operations tools,
-ISA 62443 & Other OT Cybersecurity Standards

Technologies: 
Industrial Automation | Industry 4.0 | Industrial IOT | IT/OT Integration | Enterprise Management System | Data Historian & cloud | Cybersecurity | SCADA | Solar | Electrical | Instrumentation | Renewable Energy | 

Industry Verticals:
Oil & Gas | Process | Utilities & Power | Metals | FMCG

Geographies:
Pakistan | GCC | West Africa | Singapore | USA

Clients: 
Fortune 100 | Government | EPCs | OEMs 

Functional Competencies: 
Strategy Planning & Execution | Product and Solutions Proposals | P&L Management | Key Account Management | Negotiations | Business Development | Customer Relationship Management | Competitive Analysis | Solution & Services Sales Demand Generation | Brand Positioning | Strategic Alliances & Partnerships | Digital transformation | Control Systems (PLC,DCS,SCADA) | EPC

Yahya M.

taplio

The Battle

Maham Ejaz (마함)

Yahya M.

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