Digital Willow

Digital Media Buyer

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Community of top-class Google ads specialists

PPC Hub Member

swashly

Growth Marketing Manager

AutoLeap

Senior Performance Marketing Manager | Google Ads Specialist

DemandHub

Google Ads Manager

IGIVU

Growth Marketer

FastForward.ai

Performance Marketing
Drove B2C user growth through paid social channels such as FB and Google.
Oversaw media planning, managing budget, and channel allocation, optimizing ROAS, and driving down CAC. Funnel creation & mapping.
Oversaw 20 to 50 LPV and CPA Campaigns.
Through consistent optimization of campaigns was able to achieve leads at a cost of as low as $0.12.
Assisted in interviewing, hiring, training, mentoring, developing, and evaluating team members
Defined & owned an innovative CRO roadmap backed with clear hypotheses, customer insights, and data points to improve performance across the marketing channels.
Analyzed the product through heuristic analysis, analytics, heatmap, session recordings, user testing, and feedback collection
Closely monitored the tests 
Reported the performance of the A/B or MVT tests
Worked closely with UX and Dev teams to deploy the winning version.
Monitored user behavior regularly, generating insight and updating the optimization roadmap.
Developed and implemented performance improvement strategies to promote continuous product improvement.
Experience with analytic tools such as Hot jar, Google optimizes Microsoft Clarity & Google Analytics, and Adjust.
Managing external media agency partners and publishers
Increased profit margins by 80% through new product introductions.
Key achievement: Contributed to an 85% increase in client campaigns performance over a year by revising pre-existing marketing strategies and optimizing their media buying

Paid Media Specialist | Performance Marketer 

Mauqa Online

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Maintained documentation, detailing assignments, in-progress work, and completed project milestones.
Evaluated client websites for mobile performance and optimal search engine rankings
Managed external media agency partners and publishers.
Oversaw media planning, managing budget, and channel allocation with emphasis on optimizing ROAS and driving down CAC by 5%.
Key achievement: Worked with the CEO and co-founder to improve the company's marketing efforts and investment Portfolio.

Marketing Manager | Paid Media Specialist 

Soul Kitchen & Cafe

Growth Hacker

Byte (YC S20)

Performance Marketing Manager

Senior Media Marketer: Google Ads, Programmatic & AI Solutions | Vibe Marketing Enthusiast

I’m Maham, a Performance Marketing Manager passionate about turning data into growth. Over the past seven years, I’ve helped B2B, SaaS, and lead-gen companies across the UK, APAC, and North America scale efficiently through Google Ads, Meta, and DV360.

From CTV to Search and Display, I thrive on blending automation, analytics, and creativity to build campaigns that perform and evolve. Managing multi-million-pound budgets, I’ve driven measurable uplifts in ROI while maintaining brand integrity and user experience.

My early background in software development means I approach marketing with technical rigour, tracking, testing, and optimising every touchpoint to deliver outcomes that truly matter to the business.

Maham Ejaz (마함)

Northstar Technologies, Inc.

• Currently leading overall organic, inorganic and media marketing team of in-house company websites as well as client’s websites
• Helping the club identify and capitalize on market opportunities by analyzing market gaps for industry specific trends using Google Data Studio report.
• Manage their organic department and in close collaboration working with the design and development teams.
• Devised strategies to correct SEO underperformance and resultantly increase traffic and visibility.
• Evaluated websites and developed forceful action plans to increase website engagement.
• Collected, tracked and reviewed user data to evaluate business and market trends using Google Tag Manager.
• Generated real-time Google Looker reports and obtained data to develop analytics on key performance and operational metrics.
• Audited internal data and processes to identify and manage initiatives, improving business performance.
• Generated standard or custom reports summarizing business, financial or economic data.
• Identified or monitored current and potential customers using business intelligence tools.
• Leveraged data from multiple sources to deliver clear, concise and data-driven insights.
• Developed marketing strategies based on corporate objectives and market trends.
• Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.

Head of Organic & Media

Digitonics labs (Pvt.) ltd

Managed PPC campaigns on both client-side and brand websites (Design web, logo & animation, Marketing & E-Book), 
optimizing strategies to enhance online visibility and drive targeted leads.
• Managed search engine accounts for 50+clients and implemented multiple marketing services across platforms while 
growing client accounts.
• Analyze and explore market trends for specific clients in their niche and help the client implement, measure that leads to 
growth
• Managed several Design, Animation, and Marketing brands along with taking care of online brand reputation
• Managing teams of SEO's & social media also closely working with cross-functional teams of designers, content writers, 
and development.
• Monitored sales growth vs. budget expectations prior to implementing marketing strategies and business plans.
• Conducted research to determine ideal markets for products and services.
• Interviewed and hired talented individuals to add value to marketing team.

Head of Growth | VP Marketing

Managing several Design & Animation brands also take care of online brand reputation with online mediums search queries and social media platforms which ultimately brings covetable leads for brands

Assistant Vice President Growth Performance

National University of Computer and Emerging Sciences

Guest Speaker at FAST University main campus
To conduct a session on Scope of Digital Marketing and Industry Trends.

Guest Speaker | Trainer | Coach & Advisor

Arena Multimedia

Conduct educational seminar on Innovations in Digital Marketing, in collaboration with Arena Multimedia.

Digital Marketing Coach

CIS (Pvt) Limited | Software House

Online SaaS based products marketing.
Experience building and leading an online marketing team
Managing and executing online activities (SEO, SEM, Paid Social, Referral sites, etc)
Extensive systems knowledge particularly in lead generation and CRM.

SEO and Google Adwords/ PPC:
Setup and track key metrics using Google Analytics.
Plan and launch google adword campaigns budgeting, scheduling, optimizing etc.
Create/manage all digital campaigns (FaceBook, Instagram, LinkedIn).

Manage social media identity:
Setup social media management tools to manage our social presence (Facebook, Twitter, LinkedIn, etc.)
Follow relevant search strings and #s on to engage with the existing and potential customers.
Participate in relevant conversations and contribute to our community with original, relevant and useful content.

Bloggers Outreach:
Manage the company blog
leading our overall marketing and brand communication via publishing to our blog and other digital "hot spots"
Reaching out to opinion makers: bloggers, editors, and influencers in our niche to generate awareness in potential markets.

Develop collateral and manage newsletter:
Customer case study/testimonials and take care of sharing that information with the customers and prospects.
Build and manage an email list to share relevant content with customers and prospects.

Email Marketing:
Develop, implement and optimize the email marketing programs and processes
Building email campaigns, database selection, HTML presentation and quality assurance of all outbound campaigns.
Communication to team and management on project development, timeline and results.

Track metrics:
Track and measure interactions on your website.
Setup tracking metrics using different tools to follow the user trail.
Tracking whatever customer interactions are relevant to our business (web visitors, web contact requests, downloads, etc)

Branding:
Corporate photography for B2B and B2C clients (TPL Corp, EBCO, Sanaullah, Salem Al Shueibi and etc)

Product Marketing Manager | Brand Manager

360training.com Philippines

Digital strategy
Competitor Analysis report
Reporting and post-campaign analysis

Senior Digital Data Analyst

QuickStart Inc.

•	Worked in E-learning niche
•	Responsible for developing SE strategies to increase Traffic from Google, Yahoo, Bing, and other Search Engines
•	Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•	Plan and execute website, SEO/SEM, marketing database, email, social media and display advertising campaigns
•	Collaborate with all divisions of the marketing and promotions teams to manage Influencer outreach for our Marketing campaign
•	Identify trends, insights, and optimize spend and performance based on the GA and GW insights
•	Collaborate with internal teams to create landing pages and optimize user experience
•	Collaborate with agencies and other vendor partners
•	Supervise collaborate with Technology team to migrate website on Magento Platform

Digital Data Analyst | Outreach Influencer

Arctern Digital Agency

• Develop and execute comprehensive PPC strategies aligned with business goals.
• Conduct thorough keyword research to identify high-performing and relevant keywords for campaigns.
• Craft compelling and high-converting ad copies, A/B testing to refine messaging for better performance.
• Efficiently manage PPC budgets, allocating resources effectively across campaigns for optimal results.
• Implement ad extensions to enhance ad visibility and provide additional information to users.
• Set up and manage conversion tracking to measure and analyze the success of campaigns.
• Collaborate with web development and design teams to optimize landing pages for higher conversion rates.
• Conduct competitive analysis to stay informed about industry trends and competitor strategies.
• Develop and implement content strategies that align with brand identity and resonate with target audiences.
• Establish key performance indicators (KPIs) and measure the return on investment (ROI) of social media efforts.

Digital Marketing Specialist

MWM Studioz

Worked as a Digital Marketing Expert, SEO Specialist & Analytically Data Analyst.

• Competitor Analysis and Potential Marketing Data for websites.
• Research Work on Keywords trends for Organic and Inorganic searches.
• Create & manage social media paid campaigns through social media e.g. Facebook ad platform.
• Optimize the campaign / account structure.
• Track CPC, CTR, budget & revenue to maximize ROI.

E Commerce Manager

TOP GEAR Media

I worked for TGM dealing with IT, Telecommunication Industry as a Strategic Internet Marketing Expert, SEO Specialist & Online Brand Analyst.

SEO Analyst / SEO Expert

- Google and Facebook certified.
- 15 plus years of Digital Marketing experience.
- Worked for B2B, B2C, C2C, eCommerce, and multinational companies.
- Offer consulting services of SEO, SEM, SMO, and other Digital Marketing with eCommerce tracking omnichannel marketing.

Skilled with:
• Search Engine Optimization - SEO Consultancy
• Online Reputation / Brand Management
• Google Adwords / PPC Management
• Social Media Marketing / Consultancy
• Email Marketing Campaign
• Digital Marketing Implementation & Planning
• eCommerce Management & Startup Support
• Web / Product Development & Enhancement
• Conversion / custom event tracking 

Specialties: 
- Search Engine Optimization
- Search Engine Marketing
- Google Adwords
- Microsoft Ad Center
- Social Media Optimization
- Facebook Paid Marketing
- Facebook Social Marketing

Affiliate Marketing
Targeted Email Marketing
ROI & Budget Management

taplio

The Battle

Maham Ejaz (마함)

Mesum Patel

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