Digital Willow

Digital Media Buyer

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swashly

Growth Marketing Manager

AutoLeap

Senior Performance Marketing Manager | Google Ads Specialist

DemandHub

Google Ads Manager

IGIVU

Growth Marketer

FastForward.ai

Performance Marketing
Drove B2C user growth through paid social channels such as FB and Google.
Oversaw media planning, managing budget, and channel allocation, optimizing ROAS, and driving down CAC. Funnel creation & mapping.
Oversaw 20 to 50 LPV and CPA Campaigns.
Through consistent optimization of campaigns was able to achieve leads at a cost of as low as $0.12.
Assisted in interviewing, hiring, training, mentoring, developing, and evaluating team members
Defined & owned an innovative CRO roadmap backed with clear hypotheses, customer insights, and data points to improve performance across the marketing channels.
Analyzed the product through heuristic analysis, analytics, heatmap, session recordings, user testing, and feedback collection
Closely monitored the tests 
Reported the performance of the A/B or MVT tests
Worked closely with UX and Dev teams to deploy the winning version.
Monitored user behavior regularly, generating insight and updating the optimization roadmap.
Developed and implemented performance improvement strategies to promote continuous product improvement.
Experience with analytic tools such as Hot jar, Google optimizes Microsoft Clarity & Google Analytics, and Adjust.
Managing external media agency partners and publishers
Increased profit margins by 80% through new product introductions.
Key achievement: Contributed to an 85% increase in client campaigns performance over a year by revising pre-existing marketing strategies and optimizing their media buying

Paid Media Specialist | Performance Marketer 

Mauqa Online

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Maintained documentation, detailing assignments, in-progress work, and completed project milestones.
Evaluated client websites for mobile performance and optimal search engine rankings
Managed external media agency partners and publishers.
Oversaw media planning, managing budget, and channel allocation with emphasis on optimizing ROAS and driving down CAC by 5%.
Key achievement: Worked with the CEO and co-founder to improve the company's marketing efforts and investment Portfolio.

Marketing Manager | Paid Media Specialist 

Soul Kitchen & Cafe

Growth Hacker

Byte (YC S20)

Performance Marketing Manager

Senior Media Marketer: Google Ads, Programmatic & AI Solutions | Vibe Marketing Enthusiast

I’m Maham, a Performance Marketing Manager passionate about turning data into growth. Over the past seven years, I’ve helped B2B, SaaS, and lead-gen companies across the UK, APAC, and North America scale efficiently through Google Ads, Meta, and DV360.

From CTV to Search and Display, I thrive on blending automation, analytics, and creativity to build campaigns that perform and evolve. Managing multi-million-pound budgets, I’ve driven measurable uplifts in ROI while maintaining brand integrity and user experience.

My early background in software development means I approach marketing with technical rigour, tracking, testing, and optimising every touchpoint to deliver outcomes that truly matter to the business.

Maham Ejaz (마함)

MBS Infotech

- Monitored the performance of multiple project managers and customer Success Managers to ensure process best practices were followed, leading to a 90% on-time delivery rate.
- Conducted Coaching and training sessions regarding Project Management best practices and Agile Methodologies
- Developed capacity planning models to optimize resource utilization & and capabilities, resulting in a 10% increase in productivity, as well as reducing the cost of the development department.

Senior Project Manager

Courioo Technologies

- Established a software development company from the ground up, growing it to 40+ employees in 3 months.
- Defined mission statement & core values, providing a unified purpose for all stakeholders to foster an engaged and productive work environment with positive employee culture.
- Led recruitment and development of strategic alliances to maximize utilization of talent and capabilities.
- Formed cross-functional and leadership teams through rigorous interviews and extensive candidate research.
- Managed a team of 40+ personnel to design and implement custom software solutions using Scrum methodologies, successfully delivered on-time results within budget.
- Mentored managers and leads in goal-setting and strategic planning to drive employee engagement & performance, resulting in a 20% increase in team satisfaction ratings.
- Implemented process management system to streamline requirements gathering, change control & quality assurance for the projects, resulting in a 25% reduction of errors.
- Helped department heads to address team needs and offered high-level support for everyday operations.
- Developed capacity planning models to optimize resource utilization & capabilities, resulting in a 10% increase in productivity.
- Supervised Architect, Development and Documentation sections within the Development Department ensuring effective and efficient development and delivery of product solution framework.

Head Of Software Development / Country Manager

NorthBay Solutions

Effectively managed Big Data initiatives and projects, successfully completed projects of mobile, web and enterprise applications. Supervising teams, monitoring performance and timely executing project activities; completed AWS & big data training courses and certifications.

Project Manager

Ciklum

Cando Technologies

- Restructured a troubled product development project, resulting in an 85% reduction of roadblocks and challenges.
- Proactively engaged stakeholders to ensure alignment with goals, leading to a 95% satisfaction rate from team members.
- Efficaciously implemented processes like requirement management, change management, quality management, artifact sign off and release management.

NetSol Technologies Inc.

Worked with CQ systems UK.
Deputed to onsite UK team at CQ SYSTEMS for project implementation.

Principal Software Engineer

Shnock Consultants

Developed and implemented business applications.
Supervised analysis & architecture design activities, performed ERP installations & configurations for textile industry.

Senior Software Engineer/Team Lead

Pinnacle Soft

Enterprise-wide, client & server custom software development.

Software Engineer

Results-driven software project management expert with over 15 years of hands-on experience in leading and delivering successful projects. Proven track record in project strategy formulation, implementation, and administration, resulting in enhanced service levels and revenue growth.

Key Strengths:

- Software Project Management: Extensive experience in managing software projects, including monitoring, control, system development, and integration.
- Strategic Influence: Demonstrated ability to leverage technical acumen, industry knowledge, and product perspicuity to influence key stakeholders and drive revenue enhancement.
- Team Leadership: Skilled in building and leading high-performing teams to achieve project objectives and deliver exceptional results.
- Change Management: Proficient in managing change and driving process improvement initiatives for increased efficiency and effectiveness.
- Technical Proficiencies: Expertise in digital transformation, mobile apps and enterprise application development (ERP & CRM), Waterfall and Agile methodologies, data warehousing and BI services. Proficient in tools such as MS Project, JIRA, TFS, and ClickUp.
- Stakeholder Management: Strong ability to effectively engage and manage stakeholders at all levels, ensuring project success and customer satisfaction.

If you're looking to optimize your software projects for success, let's connect and explore potential collaborations.

taplio

The Battle

Maham Ejaz (마함)

Shahid Rafi

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