Digital Willow

Digital Media Buyer

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Community of top-class Google ads specialists

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swashly

Growth Marketing Manager

AutoLeap

Senior Performance Marketing Manager | Google Ads Specialist

DemandHub

Google Ads Manager

IGIVU

Growth Marketer

FastForward.ai

Performance Marketing
Drove B2C user growth through paid social channels such as FB and Google.
Oversaw media planning, managing budget, and channel allocation, optimizing ROAS, and driving down CAC. Funnel creation & mapping.
Oversaw 20 to 50 LPV and CPA Campaigns.
Through consistent optimization of campaigns was able to achieve leads at a cost of as low as $0.12.
Assisted in interviewing, hiring, training, mentoring, developing, and evaluating team members
Defined & owned an innovative CRO roadmap backed with clear hypotheses, customer insights, and data points to improve performance across the marketing channels.
Analyzed the product through heuristic analysis, analytics, heatmap, session recordings, user testing, and feedback collection
Closely monitored the tests 
Reported the performance of the A/B or MVT tests
Worked closely with UX and Dev teams to deploy the winning version.
Monitored user behavior regularly, generating insight and updating the optimization roadmap.
Developed and implemented performance improvement strategies to promote continuous product improvement.
Experience with analytic tools such as Hot jar, Google optimizes Microsoft Clarity & Google Analytics, and Adjust.
Managing external media agency partners and publishers
Increased profit margins by 80% through new product introductions.
Key achievement: Contributed to an 85% increase in client campaigns performance over a year by revising pre-existing marketing strategies and optimizing their media buying

Paid Media Specialist | Performance Marketer 

Mauqa Online

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Maintained documentation, detailing assignments, in-progress work, and completed project milestones.
Evaluated client websites for mobile performance and optimal search engine rankings
Managed external media agency partners and publishers.
Oversaw media planning, managing budget, and channel allocation with emphasis on optimizing ROAS and driving down CAC by 5%.
Key achievement: Worked with the CEO and co-founder to improve the company's marketing efforts and investment Portfolio.

Marketing Manager | Paid Media Specialist 

Soul Kitchen & Cafe

Growth Hacker

Byte (YC S20)

Performance Marketing Manager

Senior Media Marketer: Google Ads, Programmatic & AI Solutions | Vibe Marketing Enthusiast

I’m Maham, a Performance Marketing Manager passionate about turning data into growth. Over the past seven years, I’ve helped B2B, SaaS, and lead-gen companies across the UK, APAC, and North America scale efficiently through Google Ads, Meta, and DV360.

From CTV to Search and Display, I thrive on blending automation, analytics, and creativity to build campaigns that perform and evolve. Managing multi-million-pound budgets, I’ve driven measurable uplifts in ROI while maintaining brand integrity and user experience.

My early background in software development means I approach marketing with technical rigour, tracking, testing, and optimising every touchpoint to deliver outcomes that truly matter to the business.

Maham Ejaz (마함)

Eclipse AI 🚀

TEXAS SIGNS INC

- Responsible to execute campaigns on Google Adwords & Linkedin to increase brand awareness and generate leads.
- Manage and monitor spending to ensure it is in line with the assigned budget.
- Provide regular reports on performance metrics and market-related insights.
- Analyze and optimize websites to identify on-page, off-page issues and perform content maintenance and updates.

Digital Marketing Consultant

Learning Pitch

LP is an EdTech company that is building MOOC (online learning) platform using open edX technology.

- Developed Paid Search strategy & executed PPC campaigns that resulted in a 109% improvement in paid search traffic.
- Managed digital budgets and improved the performance of paid search advertising and organic search traffic.
- Utilized A/B testing & Optimized landing pages to improve CVR of website visitors to increase the overall enrollments rate.
- Develop, track and optimize key Marketing KPIs, ensuring that we focus on moving the metrics that matter.
- Built lifetime value (LTV) based customer strategy & managed affiliates partners for growth campaigns.

Digital Media Specialist

iTecknologi Group

- Google Display, LinkedIn, Facebook, and YouTube Advertising.
- Created and managed Remarketing Campaigns for deep funnel targeting.
- Management of Social Media Channels for the purpose of generating conversions and improving Brand Awareness and recall.
- Ensured the Lowest Levels of CPC, CPL, and CPA to achieve the highest possible ROI.
- Landing Page development for achieving high CTR and Conversion.
- Collaborated with the Design Team for creating attractive Images, and Videos.
- Conducted Competitor analysis and provided strategic recommendations to maximize productivity.
- Incorporated web analytics data into Marketing Strategy Planning using platforms such as Google Analytics, Google Tag Manager and Mixpanel.

Digital Marketing Specialist

Smartchoice

Smartchoice is the first insurance marketplace in Pakistan.

- Increased ROI from 200% to 500% by restructuring FB campaigns based on researching core audiences and product categories.
- Generated more than 50,000 traffic and 2,500 Leads per week by setting up Facebook ads.
- Optimized current keywords and developed new keywords based on bid optimization, ad copy, and landing page experience.

Paid Media Expert

Kiddyco.pk

- Responsible for email and SMS marketing from initial planning, designing to actual execution.
- Planning and allocating budgets to various digital channels and achieving KPI's within a specific time period.
- Identifying trends and insights, and optimizing spend and performance based on the insights.
- SEM through Google AdWords (Managing keyword research, keyword expansion & optimization while closely monitoring conversion-based performance to maximize yield and surface new learnings).
- Finding new user acquisition strategies.

Digital Marketing Manager

Standard Chartered Bank

Client Due Diligence Analyst

Ufone

Customer Experience Executive

Digital Marketer | Paid Media Expert | Performance Marketing |

A self driven Marketing professional with an enthusiasm to create, promote and execute ideas into reality, With experience of generating and building relationships and managing projects from concept to completion.

A social strategist that focus on increasing brand awareness ,customer engagement and develop opportunities that further establish organizational goals.

Area of Expertise:

- Customer Engagement
- Digital Marketing
- Online Sales
- Social Media/Website Management
- Brand Management
- Customer Relationship Management
- SEO/SEM/SMM/PPC/CTR/CPC


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Maham Ejaz (마함)

Waqas Ul Hassan

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