Stealth Startup

Talent Acquisition Consultant

Cloudery 

Invest in startups and provide them with advisory services around talent acquisition, recruitment training and strategy.

Cloudery's Recruiting Arm. 
https://www.cloudery.com

Partner

Saus

Boston's premier eatery for Belgian frites, liege waffles, beer and more. Located downtown, Saus has been the recipient of several gastro-accolades since opening its doors. Featured on Food Network's "Diners, Drive-Ins and Dives" with Guy Fieri.

http://www.sausboston.com
http://www.bostonmagazine.com/boston/best-of/french-fries-2012/
http://boston.cbslocal.com/top-lists/bostons-best-french-fries/
http://www.buzzfeed.com/jessicamisener/o-beautiful-for-spacious-fries?bffb&utm_term=4ldqpgp#4ldqpgp

Chulalongkorn University

Faculty of Psychology serving students from Chulalongkorn University (Thailand) and the University of Queensland (Australia). Topics covering current employment markets and how the digital transformation has changed today's approach toward career development, job-hunting and overall hiring. 

Chulalongkorn University has been consistently ranked as Thailand's #1 institute for higher education, by Times Higher Education QS Rankings. 

https://www.chula.ac.th/en/news/5888/

Guest Lecturer

Pantastic

Acquired Spently, CartHook, LimeSpot, and Refersion.

Lead talent acquisition efforts at this SaaS e-commerce startup. Recruited top talent globally for sales, marketing, design, engineering, product management, media buying, partnerships, and customer success teams. Hires made in the United States, Mexico, Canada, Ghana, Nigeria, Turkey, Philippines and Bulgaria.

Head of Recruitment

Bentley University

General Business 401 Course.

Topics covering modern recruiting methodology, pandemic effects on hiring, social recruitment and best practices in managing career change.

Kamcord

Acquired by Lyft.

I manage Kamcord's talent acquisition efforts in the United States, Japan and Korea.

Director of Recruiting

Mashery

Acquired by Intel.

Mashery is the world’s most powerful API management solution. Led the recruiting team of 4 members, focused on talent acquisition for Marketing, Sales, Product, Developer Outreach, Strategy Services, Customer Success, and Engineering teams worldwide. 170 hires completed to date.

Director of Talent Acquisition

Intel Corporation

Talent Acquisition

OpenView Venture Partners

Joined OpenView portfolio company (Mashery) in 2012.

Recruited sales, marketing, human resources and technical talent for the venture capital firm and its portfolio. Key hires made for expansion stage technology startups like Mashery, Intronis, Kareo, Balihoo, Monetate, Skytap, NextDocs, Zmags, Xtium, etc.

Talent Manager

15+ years chasing purple squirrels. They're out there 🐿️💜

Vic Mahillon

Nextipedia

Nextipedia provides technology enabled services as the intersection of online retail and media. 

- Created the product strategy to replatform a publisher / directory client to take advantage of sponsored product listing ads  
- Developed a retail media strategy for a consumer electronics retailer that included in-store, on-site and off-site tactics

Co-Host and Produce Middlemen Podcast to discuss Retail Media, Shopify and AdTech news.

Co-Founder

Orbital Electric Systems

Tesla meets John Deere. Orbital is designing and building the next generation of American work vehicles. Our technology harnesses the unique advantages of clean and quiet electric drive trains for unmatchable torque and durability. With fast and quiet response, generous payload and passenger capacity, and the versatility of a mobile power source, the Orbital Rev 1 UTV opens up new horizons for work and play in any terrain.

Advisor

Led product management for AI recommender systems and advertising products for DTC brands on the Shopify e-Commerce platform.

Developed a value-chain analysis and roadmap for developing Pantastic's entrance into the Affiliate Network landscape.

Director of Product Management

Quotient Technology Inc.

PRODUCT MANAGEMENT
Launched our Sponsored Search capability for Retail Media Networks at Albertsons and Ahold-Delhaize.

Created a patent-pending new product called Promotion Amplification which transitioned weekly circular budget from print to digital off-site ad formats that targeted category buyers from retailer's first-party loyalty data, and geo-fenced the campaigns to store locations. 

Other programs: RampID data migration, CCPA compliance, publisher analytics dashboards, rich media creative workflows.

PRODUCT MARKETING
Developed sales playbooks for helping 100+ sellers represent audience data from retailers such as Dollar General, Ahold-Delhaize, Rite Aid and Albertsons-Safeway, to Fortune 100 brands.

Reworked our financial projections for On-site and Off-site media to win new retailers Rite Aid and AutoZone.

Created the presentation for our new CEO to place Quotient in Forrester's Retail Media Wave landscape.

Senior Director of Product Management & Product Marketing

Truffle

We developed a way of making flexible lists of restaurants in every city in the world that were super easy to share over chat and iMessage.

Managed the design and development for iPhone that leveraged category taxonomies, search, maps & messaging.

Raised a friends and family round of $100k, and led a remote team of four for three years.

Cultivated partnerships with SendBird and AWS, ran events, customer acquisition and email campaigns.

Bootstrapped for 3 years by consulting for Andela, Salido and Hitlist.

Crisp Media

Crisp was a pioneering mobile company started in 1999 and by 2008 was managing ~30% of pre-iPhone mobile traffic with top publishers. Post iPhone, Crisp developed a rich media creative ad technology platform and merged with a mobile ad network to start some of the first, location-based campaigns for Home Depot, and eventually was acquired by Quotient to support their Retail Media business with Safeway.

Simplified our rich media templates by removing much of our keyframe animations in favor of simpler CSS transition animations.

VP Product Management

Worked with the IAB mobile working group to create the MRAID (Mobile Rich Ad Interface Definition) standard for in-app expandable ads, and created webinars to garner support amongst the adtech community of publishers, ad networks and rich media platforms. 

Relaunched Crisp Wireless into the Crisp Media brand through a logo and web redesign.

Launched Crisp Engage, our rich media platform.

Opened Crisp's partnership in Japan with DAC to support the use of Crisp Engage for Yahoo Japan.

VP of Marketing

Developed partnership with CNN/Turner and Time Inc. to host the mobile websites for CNN.com, Sports Illustrated and Money, Time.com and People.com.

Shifted the SaaS model to a media model and negotiated rev-share agreements for mobile web hosting with publishers like Huffpo, Perez Hilton, FastCompany and Inc.

Partnered with AdMarvel to offer Yield Optimization via early mobile networks JumpTap, Nexage and AdMob.

VP of Business Development

HSBC

Summer Associate

Unilever Foodsolutions

Provided support for Unilever's foodservice division in development of its 5-year strategic vision for the Fast Food segment. Commercialized new items and managed exportation for Yum Brands International.

Global Business Analyst

Unilever Foods (China)

Developed business engagement plans for Chinese retailers, created bottom-up internal processes to link sales and marketing functions and led planned nationwide trade promotions.

Merchandizing/Channel Marketing

NFO (National Family Opinion) China - now a division of Kantar TNS

Tested brands and advised on market entry for Orange, and developed Usage and Attitude studies for Volkswagen, Buick and Coca-Cola.

Consumer Research Analyst

Product leader in Advertising, Addressability and eCommerce

After 20+ years in ad tech, consumer tech and CPG businesses, I started a Retail Media focused consulting company, Nextipedia, to help online marketplaces, retailers, publishers and data providers navigate the next generation of technology and transform their businesses at a time when businesses need to control more of their data and infrastructure to survive. We are a full-stack solution for building and re-buliding businesses, and our engagements include business transformation consulting, product strategy, technical re-platforming, all the way through to customer success. 

Additionally in 2024, I launched the Middlemen Podcast to make sure that all the discussions we are having with both clients and former colleagues about the changes we are seeing across walled gardens, retailer marketplaces and tech platforms like Shopify are available to you here on Linkedin.

Tom Limongello

What is orchestration?
Get ready for our new The Middlemen Podcast episode where we dive in with Drew Cashmore.

Like orchestration done well, this episode connected threads from so many of our previous conversations that I needed to map them out:

Orchestration in retail has two tracks running at the same time:
🪠 Plumbing - how do you connect the systems the order, serve, measure ads
🤝 Collaboration - how do you get brands and retailers to join forces to grow both category and brand

James Taylor pushed the “retail media is eating trade” debate into the mainstream.

Kiri Masters recalled our episode with Troy Townsend and the Zitcha team, who pushed the inverse — that maybe trade is eating retail media instead.

In the end, the debate over trade vs. shopper vs. retail media isn’t zero-sum.
It’s all an orchestration challenge.

Drew, who worked with Brian Monahan at Walmart, picked up on two key points Brian made in our Albertsons Media Collective episode and tied them directly into orchestration:
– agencies need real support systems to normalize retail media across retailers
– and retail media must drive category growth, not just brand KPIs
Both are essential to getting orchestration right.

Bobby Watts (Ahold Delhaize) explained his vision of “two-in-a-box” model — not merging decisions, but merging the conversations so merchants, marketers, and media teams sit over the same brief.

Mark Williamson (Costco) highlighted how messy it gets when trade and retail media operate as competing P&Ls instead of shared levers.

On the identity and data side, Scott Messer brought in what he saw at Advertising Week, where Scott Howe (LiveRamp) used the Starbucks mobile-ordering case study to show how connecting utility and customer delight can open up entirely new surfaces for retail media.

And then Drew, now at Vantage, laid out the operating-system version of this:

#Orchestration isn’t a workflow or a tool.
It’s the connective tissue between merchants, marketers, retail media teams, agencies, and the platforms in between.

Not merging decisions — just finally merging the conversations.

🛒 Retail Media Strategist | Host of The Middlemen Podcast | Helping Brands & Retailers Win at the Intersection of Commerce, Media & Technology

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Vic Mahillon

Tom Limongello

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taplio

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tom Limongello's LinkedIn Performance

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