Mahima Jalan

Hi everyone! Let me keep my intro simple and crisp:

- I am building a leading branding & PR agency: Sorted Brand (the name says it all)
- We have offices in the UAE and India. 
- Worked with +200 clients from India, UAE, Saudi, UK, and Australia. 
- Our clientele also includes famous entrepreneurs, VCs, Forbes 30 under 30, family business owners, and unicorn founders. (If that's a flex) 
- We offer solutions to everything in personal & company branding.  
- As a passion, I also offer a hyper-personalised 1:1 coaching to people who want to scale thier social presence. 
- I also offer training in companies for building personal or company brands. 
- Other than scaling my agency, I love content creation (100k followers across channels), networking, grabbing speaker opportunities at events, and reading books. 

Want to grow your brand? Or invite me to a panel/speaker session? Or simply network? 

Drop me a DM (I reply to almost everyone) or email me at mahimajalan.sorted@gmail.com

Founder

Building personal brand, online reputation, & PR of busy entrepreneurs/executives/startup founders. Helped over 100 clients from all over the world including unicorn founders, Forbes 30 under 30, and VCs establish a thought leadership profile on social media. Want someone who can voice your thoughts and take care of your online presence? Just drop me a message or email me at: info@sortedbrand.com

Mahima جالان

When my family asked, "Why Dubai office when you already have a business in India?”



I didn't have the right answer, but I knew this risk was everything I wanted. 

I grew up watching my family make safe bets, small risks, steady growth. Now the problem was, how do I explain to my family, who built everything with a predictable business, that I’m doing the opposite?

How to justify spending AED 50,000 on a market experiment that might not work?

Back then, it looked like I was chasing a mirage, but when I made 80% of the revenue from the GCC region, it all made sense to them.

Because I knew, the Middle East doesn't reward the person who waits for an invitation.

In a culture built on the Majlis, you can’t build trust over a Zoom call; you build it by being a stakeholder in the region’s future before you pitch your service.

In 2026, the cost of staying safe is much higher than the cost of being bold.

If I had listened to the predictability logic, I’d still be running a local agency competing on price. 

The best business move you’ll ever make is the one that might make absolutely no sense to the people who love you most.

What's that one bold business bet you have taken?

Mahima Jalan ماهيما جالان

Family Offices, Entrepreneurs, & Leaders in GCC trust us for their branding | Content Creator | LinkedIn Top Voice | Training Personal/Company Branding to Companies | Trusted by +200 leaders from 🇦🇪🇸🇦🇰🇼🇴🇲🇮🇳🇶🇦

My latest tweet crossed 4 lakh impressions & got published in countless media pages. 



In fact, if you Google my name, you'll see my multiple tweets making it to the news. 

Every time my tweet goes viral, people ask me the same question: How? Not trying to brag but I just know what resonates with people now.

Because I don’t try to fake anything or give unnecessary “motivational advice”.

I share the real, raw me, documenting parts of my personal life on X. The tweets that perform the best aren’t the cleverest or the most polished; they’re authentic. They come directly from experience.

And that’s exactly what so many people struggle with on social media. There’s so much pressure to “perform,” to chase trends, to sound smart or funny, that authenticity gets lost. People forget that what actually connects is real human experience.

The simple logic is that whether it’s social media, work, or life, people respond to authenticity. So, stop overthinking what’s “supposed to work” and start sharing what’s real.

If you’re struggling to get traction or feeling like no one is noticing your work, ask yourself: Am I trying to impress the algorithm, or am I actually sharing something that someone will relate to?

(And if you are still unable to make it on LinkedIn or X, just DM me.)

Spending 48 hours with 5 high-net-worth founders in Dubai blew my mind. 




These are people running 8-figure empires. They have the product. They have the capital. They have the team.

But their personal brands? Completely invisible.

Despite their success, they were all making the same 3 mistakes.

If you’re a founder in the GCC, you’re likely doing this too:

1. The "Corporate Ghost" Syndrome

They post like a PR firm, not a person. "We are pleased to announce..." "It was an honour to attend..."
Nobody follows a logo. They follow a leader. In Dubai, trust is the only currency that matters. 

2. Ignoring "Borrowed Authority"

They think their bank balance is their only proof. They sit in high-level meetings at the DIFC but never document them. They speak at private events in Riyadh but never share the insights. 

3. The "Broad Audience" Trap

They try to speak to "everyone" in the UAE, Saudi Arabia, and Qatar at once. When you speak to everyone, you resonate with no one.

The best clients I have worked with are hyper-focused. They didn't want 1 million followers. They wanted 100 of the right followers (Investors, Partners, LPs). 

Your business might be 8-figures, but if your personal brand looks like 4-figures, you’re leaving money on the table. In 2026, your reputation is your biggest asset. Don't let it go to waste.

What is your struggle while building your personal brand? 

PS: I’m helping 2 more founders in the GCC dominate their niche this month. DM “BRAND” and let’s talk.


#UAE #GCC #Dubai #PersonalBrand

You’ll be spoiled once you start working with GCC clients. 


Before you judge me, read till the end.

I’ve been working with clients from Saudi, UAE, Qatar, etc. for over 4 years, and honestly, it has spoiled me badly.

The reason is pretty obvious:

- They don’t micromanage. If we say something will be done in 4 days, they don’t keep checking in every few hours. They give us the space actually to do the work.

- They trust you. One client allowed us to post on a topic he wasn’t entirely sure about. That post went on to cross 1 lakh+ impressions.

- They don’t expect you to work all day, every day. This New Year, I gave my team 2 extra days off. We informed the client. Instead of making a fuss, they appreciated it.

- Pricing isn’t a barrier. I’ve rarely had to negotiate with GCC clients. They know what they’re paying for, and they pay accordingly. Unlike the constant price-cutting I’ve seen with some Indian clients (Sorry, but it’s true.)

- Most importantly, they refer you without hesitation. So many of my clients have recommended us within their network without me ever asking. That tells you everything.

And the data backs this up. Most GCC countries operate on a 40-48 hour workweek, with clear expectations around availability.

Countries like the UAE, Qatar, and Saudi Arabia consistently rank higher on employee satisfaction, workplace respect, and quality of life indices. 

Working with them recalibrates your standards. And once that happens, it becomes impossible to ignore how much dysfunction we’ve normalised and proudly called “work ethic.”

What’s one work habit you refuse to compromise on anymore?

#gcc #clientrelationship #agencylife

Apple flipped their entire UI for Arabic users.
McDonald’s added the McArabia to the menu.
Nike launched the Pro Hijab to respect local values.

None of these brands changed who they are; they changed how they show up. 

That’s the difference between operating in the Middle East and leading in the Middle East.

Founders with world-class products, Silicon Valley backgrounds, or Ivy League degrees are getting ignored in the GCC because their positioning feels like an import.

Because they use a brand voice that worked in London or Mumbai and expect it to resonate in Riyadh streets. It will rarely work that way. Especially if you are in the marketing or branding space.

It doesn’t mean you should change your USP or product.
But your packaging absolutely must.

I’ve watched founders with half the experience, but twice the cultural fluency, build empires here, as they sounded and operated like a local. 

Your core expertise doesn't need to change. But your packaging absolutely should.

Apple, McDonald's, and Nike all know this.

Have you ever thought about it? 

#Branding #Marketing #UAE #GCC

🚀How can you live and not have a story?

While searching frantically for my reason to be on this planet, I realised my love for writing. Not the I-knew-it-from-my-kindergarten realisation that I was destined to be a writer. But the love brewed over the years when I preferred writing stories to essays, when I resorted to examples and analogies while explaining complex things to my professors in my engineering years, and during presentations in my workplace.  

I’m a content creator passionate about personal growth, sustainable productivity, content marketing, entrepreneurship, and thought leadership.

I'm on a mission to :

▶️Make 'storytelling' an important part of content writing. 

▶️To reduce confusion, question different possibilities and come up with creative solutions. 

I’m pretty certain that well-planned content can significantly impact your ‘personal branding’ and establish you as a trailblazer in the market. 

What can I do for you? 

▶️Communicate value proposition through detailed, compelling thoughtful, industry-advancing, and convention-challenging content.

▶️Leverage the power of storytelling and add narrative value to messages. 

▶️Write content that connects with the customers and brings relevancy to your marketing efforts.

▶️Bonus: Being an introvert I’ve been endowed with the quality of a good listener. Hence, you can be assured that your concerns wouldn’t go unnoticed or be left to a deaf ear. 

When I’m not glued to my laptop, I love playing the piano, reading fiction, watching thrillers, and dancing to my weird playlist. 

You can get a taste of my work at https://medium.com/@ayantikaghsh69

If you’d like to connect, feel free to drop a direct message or connect at ayantikaghoshmukherjee@gmail.com.

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Mahima جالان

Ayantika Mukherjee

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Ayantika Mukherjee

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