Mahima Jalan

Hi everyone! Let me keep my intro simple and crisp:

- I am building a leading branding & PR agency: Sorted Brand (the name says it all)
- We have offices in the UAE and India. 
- Worked with +200 clients from India, UAE, Saudi, UK, and Australia. 
- Our clientele also includes famous entrepreneurs, VCs, Forbes 30 under 30, family business owners, and unicorn founders. (If that's a flex) 
- We offer solutions to everything in personal & company branding.  
- As a passion, I also offer a hyper-personalised 1:1 coaching to people who want to scale thier social presence. 
- I also offer training in companies for building personal or company brands. 
- Other than scaling my agency, I love content creation (100k followers across channels), networking, grabbing speaker opportunities at events, and reading books. 

Want to grow your brand? Or invite me to a panel/speaker session? Or simply network? 

Drop me a DM (I reply to almost everyone) or email me at mahimajalan.sorted@gmail.com

Founder

Building personal brand, online reputation, & PR of busy entrepreneurs/executives/startup founders. Helped over 100 clients from all over the world including unicorn founders, Forbes 30 under 30, and VCs establish a thought leadership profile on social media. Want someone who can voice your thoughts and take care of your online presence? Just drop me a message or email me at: info@sortedbrand.com

Mahima جالان

My billionaire client once gave me this golden hiring advice: 



I don't hire for salary. I hire for sleep. 

Because a bad hire means I’m up at 2 am fixing what they broke, especially when that damage touches a client relationship built over years.

His words just stayed with me forever.

5 years into running Sorted Brand across India and the UAE, the most expensive mistake I made was a cheap/affordable/in-budget hire that indirectly costed us a ₹2 lakh per month client.

In markets like GCC, where reputation travels faster than promotion, that shift can cost you more than you think. 

That experience forced me to confront an uncomfortable truth that every hire carries more than a role; they carry a responsibility.

When someone joins my team, I am handing them access to relationships built over years, strategy calls, and consistent delivery. That kind of trust cannot be listed in an offer letter, yet it is transferred the moment they start representing the brand.

And the impact of the wrong person rarely appears through small lapses in judgment, tone, and preparation & clients notice patterns before they raise a concern.

So today, I view hiring as one of the highest-stakes decisions I make for my clients, my team, and my own peace of mind. 

"We can't afford good talent" is how you guarantee you'll never be able to.

Because you're not just losing one good hire, you're choosing a slower team, higher attrition, more client churn, and a positioning that can never escape the mid-market. Great talent sets the standard. They make the brief sharper, the deck tighter, the client relationship stickier. 

One exceptional person on your team is worth three average ones, and they cost a fraction of what bad hires silently drain from you over time. Afford them first. Build around them. Everything else follows.

Do you hire the best or prefer saving costs there? 

#hiring #talent #linkedin #agency

Mahima Jalan ماهيما جالان

Family Offices, Entrepreneurs, & Leaders in GCC trust us for their branding | Content Creator | LinkedIn Top Voice | Training Personal/Company Branding to Companies | Trusted by +200 leaders from 🇦🇪🇸🇦🇰🇼🇴🇲🇮🇳🇶🇦

Meet the cuter version of our team, Sorted Brand ❤️ 

#agencylife #trend #linkedin #personalbranding 

Pooja Kukreja Divya Jain Denzil Gomes Namrata Rohira Harsh Dubey Khushi Bhagat 💎 Sohini Das Anusha Sanyal

Meet the Sorted Team 

As the Co-Founder and CEO of EMotorad, I am passionate about creating and scaling innovative solutions for electric mobility. With over seven years of experience in the mobility sector, I have learned how to build a tech-driven business, replicate a successful business model across demographies, and lead a diverse and talented team of 200+ professionals.

EMotorad is a futuristic and affordable electric bike manufacturer that aims to provide cleaner, greener, and healthier commute options for the first/last mile. With strategic partnerships and a customer-centric approach, we are changing the commute habits of millions of people across India and beyond. I am always open to discuss new ideas and opportunities in the EV space. Feel free to reach out to me at Kunal@emotorad.com.

Kunal Gupta

This is the most important photo I have ever taken as a founder.


A young mother. Her baby - just a few months old in her arms. 

Standing next to her new ecycle. 
Andhra Pradesh. 
She didn’t say a word. 
She didn’t need to.

There was a factory 12km from her home.
A real job. A steady income. 
But no bus. No auto. No way to get there. 
A regular cycle was too hard.
She just had a baby. 
So she stayed home. Not by choice.
The road was too cruel. 

Then she got our Ecycle.
She goes to work now. She earns now. 
She comes home to that baby with something to show for her day.
12 kms. 
That’s all it was.

We started this company to build good products.
I didn’t realise that we were also building roads for people who had none.

Happy Women’s day!

To every women who never lost the will - even when the world made it harder than it needed to be. 

You don’t need our inspiration. You are already inspiring.

We see you :)

CEO at EMotorad | Electric Mobility | BW 40u40

No alternative text description for this image

Met a customer from Chhindwara last week.

He hadn't worked in months. Not because he was unwilling. Not because there were no jobs. There were factories hiring, barely 12-13 kms from his home.

But there was no bus that went there. And riding a bicycle 12 km each way, every day, under the Madhya Pradesh sun wasn't something his health would allow.

So he stayed home. His wife managed. His kids adjusted. The way families do when there's no other choice.

Somehow he came across an EBike and his wife pushed him to buy 1 on EMI. 

He got the job. Within weeks, his family had a steady income again. Kids got the basics checked. Small things that aren't small at all. 
Very tough to process such stories when you are the impact enabler. 

Because he will never appear in a market report. Nobody puts him in a TAM slide. No VC deck has ever mentioned a man like him from Chhindwara.
But he is the real Indian e-cycle market.

Hundreds of millions of people in this country live within 10 to 15 km of opportunity. A job. A hospital. A wholesale market. A school worth attending.

The only thing missing is a vehicle that doesn't exhaust them before they arrive.
That's what we're building at EM. A bike that makes distance disappear for people who've never had that luxury before.

We're just getting started.

THE UNSERVED MARKET OPPORTUNITY NO ONE IS TALKING ABOUT!

India has 260 million registered motorcycles.
3.5 million electric two-wheelers.

And an e-cycle market worth just $33 million.

But here’s what most people miss:

120–150 million bicycles are silently moving this country every single day — carrying daily wage workers, delivery riders, vegetable vendors, healthcare workers. No headlines. No investor decks. No VC panels discussing them.

60% of all trips in Indian cities are under 5 km.
80% are under 10 km.

45% of existing motorcycle and car trips are already in e-cycle range.

This is the most underserved mobility segment in the country.

No license needed. No registration. No insurance. No age restriction.

₹10 to travel 70 km.

56–70% lower total cost of ownership vs. a petrol motorcycle.

A rural ASHA worker currently spends ₹23,000–40,000 a year commuting by ICE motorcycle.

An e-cycle reduces that to ₹6,500.
Payback period: 12–18 months.

The market exists. The need is urgent. The economics are unambiguous.

At EMotorad , we didn’t enter a market. We’re creating one.



#Micromobility #Ecycles #IndiaMobility #ElectricVehicles #StartupIndia

Food for thought:
Founders set impossible targets. 

Not because they are delusional. But coz somewhere they learnt that shooting for the moon is the only way to move forward. 

And the funny thing is, it works. Results improve. Numbers go up. The team stretches further than they thought was possible. 

But the founder? Still not happy. 

Because the gap between where you landed & where you aimed feels like a failure. Even when the rest of the world would call it a win. 

This is the quiet trap nobody talks about. The standard keeps moving the moment you get close to it. And you spend years achieving more than most, while feeling less than enough. 
Not saying we need to lower our ambition. 

But if you cannot celebrate the climb, the summit will never be enough :)

Most businesses die not because the idea was wrong. But because they gave up 6 months before the inflection point. 

The hardest part of building isn’t the competition or capital, it’s the gap between PLANTING & HARVESTING.

We spent the last 2 years deep in that gap at EMotorad. Investing in things with no ROI. Iterating on bets that weren’t paying off yet. Questioning ourselves: are we even on the right path?

We pushed through not because we were certain, but because we believed. 

And then if you are lucky and stubborn enough, you start seeing inflection points.

We’re seeing several right now. Across experiments we ran quietly for 2 years. And the signals they are throwing us are giving a clarity I haven’t felt in a long time.

New financial year. New energy. A lot is coming from EMotorad. 

The seeds are finally breaking ground :)

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The Battle

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