Mahima Jalan

Hi everyone! Let me keep my intro simple and crisp:

- I am building a leading branding & PR agency: Sorted Brand (the name says it all)
- We have offices in the UAE and India. 
- Worked with +200 clients from India, UAE, Saudi, UK, and Australia. 
- Our clientele also includes famous entrepreneurs, VCs, Forbes 30 under 30, family business owners, and unicorn founders. (If that's a flex) 
- We offer solutions to everything in personal & company branding.  
- As a passion, I also offer a hyper-personalised 1:1 coaching to people who want to scale thier social presence. 
- I also offer training in companies for building personal or company brands. 
- Other than scaling my agency, I love content creation (100k followers across channels), networking, grabbing speaker opportunities at events, and reading books. 

Want to grow your brand? Or invite me to a panel/speaker session? Or simply network? 

Drop me a DM (I reply to almost everyone) or email me at mahimajalan.sorted@gmail.com

Founder

Building personal brand, online reputation, & PR of busy entrepreneurs/executives/startup founders. Helped over 100 clients from all over the world including unicorn founders, Forbes 30 under 30, and VCs establish a thought leadership profile on social media. Want someone who can voice your thoughts and take care of your online presence? Just drop me a message or email me at: info@sortedbrand.com

Mahima جالان

When my family asked, "Why Dubai office when you already have a business in India?”



I didn't have the right answer, but I knew this risk was everything I wanted. 

I grew up watching my family make safe bets, small risks, steady growth. Now the problem was, how do I explain to my family, who built everything with a predictable business, that I’m doing the opposite?

How to justify spending AED 50,000 on a market experiment that might not work?

Back then, it looked like I was chasing a mirage, but when I made 80% of the revenue from the GCC region, it all made sense to them.

Because I knew, the Middle East doesn't reward the person who waits for an invitation.

In a culture built on the Majlis, you can’t build trust over a Zoom call; you build it by being a stakeholder in the region’s future before you pitch your service.

In 2026, the cost of staying safe is much higher than the cost of being bold.

If I had listened to the predictability logic, I’d still be running a local agency competing on price. 

The best business move you’ll ever make is the one that might make absolutely no sense to the people who love you most.

What's that one bold business bet you have taken?

Mahima Jalan ماهيما جالان

Family Offices, Entrepreneurs, & Leaders in GCC trust us for their branding | Content Creator | LinkedIn Top Voice | Training Personal/Company Branding to Companies | Trusted by +200 leaders from 🇦🇪🇸🇦🇰🇼🇴🇲🇮🇳🇶🇦

My latest tweet crossed 4 lakh impressions & got published in countless media pages. 



In fact, if you Google my name, you'll see my multiple tweets making it to the news. 

Every time my tweet goes viral, people ask me the same question: How? Not trying to brag but I just know what resonates with people now.

Because I don’t try to fake anything or give unnecessary “motivational advice”.

I share the real, raw me, documenting parts of my personal life on X. The tweets that perform the best aren’t the cleverest or the most polished; they’re authentic. They come directly from experience.

And that’s exactly what so many people struggle with on social media. There’s so much pressure to “perform,” to chase trends, to sound smart or funny, that authenticity gets lost. People forget that what actually connects is real human experience.

The simple logic is that whether it’s social media, work, or life, people respond to authenticity. So, stop overthinking what’s “supposed to work” and start sharing what’s real.

If you’re struggling to get traction or feeling like no one is noticing your work, ask yourself: Am I trying to impress the algorithm, or am I actually sharing something that someone will relate to?

(And if you are still unable to make it on LinkedIn or X, just DM me.)

Spending 48 hours with 5 high-net-worth founders in Dubai blew my mind. 




These are people running 8-figure empires. They have the product. They have the capital. They have the team.

But their personal brands? Completely invisible.

Despite their success, they were all making the same 3 mistakes.

If you’re a founder in the GCC, you’re likely doing this too:

1. The "Corporate Ghost" Syndrome

They post like a PR firm, not a person. "We are pleased to announce..." "It was an honour to attend..."
Nobody follows a logo. They follow a leader. In Dubai, trust is the only currency that matters. 

2. Ignoring "Borrowed Authority"

They think their bank balance is their only proof. They sit in high-level meetings at the DIFC but never document them. They speak at private events in Riyadh but never share the insights. 

3. The "Broad Audience" Trap

They try to speak to "everyone" in the UAE, Saudi Arabia, and Qatar at once. When you speak to everyone, you resonate with no one.

The best clients I have worked with are hyper-focused. They didn't want 1 million followers. They wanted 100 of the right followers (Investors, Partners, LPs). 

Your business might be 8-figures, but if your personal brand looks like 4-figures, you’re leaving money on the table. In 2026, your reputation is your biggest asset. Don't let it go to waste.

What is your struggle while building your personal brand? 

PS: I’m helping 2 more founders in the GCC dominate their niche this month. DM “BRAND” and let’s talk.


#UAE #GCC #Dubai #PersonalBrand

You’ll be spoiled once you start working with GCC clients. 


Before you judge me, read till the end.

I’ve been working with clients from Saudi, UAE, Qatar, etc. for over 4 years, and honestly, it has spoiled me badly.

The reason is pretty obvious:

- They don’t micromanage. If we say something will be done in 4 days, they don’t keep checking in every few hours. They give us the space actually to do the work.

- They trust you. One client allowed us to post on a topic he wasn’t entirely sure about. That post went on to cross 1 lakh+ impressions.

- They don’t expect you to work all day, every day. This New Year, I gave my team 2 extra days off. We informed the client. Instead of making a fuss, they appreciated it.

- Pricing isn’t a barrier. I’ve rarely had to negotiate with GCC clients. They know what they’re paying for, and they pay accordingly. Unlike the constant price-cutting I’ve seen with some Indian clients (Sorry, but it’s true.)

- Most importantly, they refer you without hesitation. So many of my clients have recommended us within their network without me ever asking. That tells you everything.

And the data backs this up. Most GCC countries operate on a 40-48 hour workweek, with clear expectations around availability.

Countries like the UAE, Qatar, and Saudi Arabia consistently rank higher on employee satisfaction, workplace respect, and quality of life indices. 

Working with them recalibrates your standards. And once that happens, it becomes impossible to ignore how much dysfunction we’ve normalised and proudly called “work ethic.”

What’s one work habit you refuse to compromise on anymore?

#gcc #clientrelationship #agencylife

Apple flipped their entire UI for Arabic users.
McDonald’s added the McArabia to the menu.
Nike launched the Pro Hijab to respect local values.

None of these brands changed who they are; they changed how they show up. 

That’s the difference between operating in the Middle East and leading in the Middle East.

Founders with world-class products, Silicon Valley backgrounds, or Ivy League degrees are getting ignored in the GCC because their positioning feels like an import.

Because they use a brand voice that worked in London or Mumbai and expect it to resonate in Riyadh streets. It will rarely work that way. Especially if you are in the marketing or branding space.

It doesn’t mean you should change your USP or product.
But your packaging absolutely must.

I’ve watched founders with half the experience, but twice the cultural fluency, build empires here, as they sounded and operated like a local. 

Your core expertise doesn't need to change. But your packaging absolutely should.

Apple, McDonald's, and Nike all know this.

Have you ever thought about it? 

#Branding #Marketing #UAE #GCC

Thought Leadership Branding For SAAS Founders Who Want To Explore International Markets l Thought Leadership Branding Strategist | LinkedIn Branding Expert | Social Selling Specialist

𝐀𝐛𝐨𝐮𝐭 𝐦𝐞 

Linkedin is not for you if you want to spend millions on Ads.

If you don't want to generate leads and build a brand organically.

Remember people trust people and do business with people, not brands.

Hi! I'm Shiva Dudigama, a LinkedIn Consultant and Founder of BDM Ads, a Branding and Marketing Agency. I specialize in helping Founders and service providers build their personal brands, generate organic leads, and increase revenue. 

With my 3-month 1-1 LinkedIn Acceleration Program, you'll gain valuable insights and actionable strategies to optimize your profile, grow relevant connections, create compelling content, automate processes, onboard clients, and maximize lead generation. 

Let's position you as an industry expert and elevate your global personal brand together!

Shiva kumar

Most people do not fail on LinkedIn because they cannot write.


They fail because they are writing for the algorithm instead of for people.

Here is the reality of LinkedIn content today.

The algorithm follows attention.
Attention follows clarity.
Clarity follows thinking.

Not hooks.
Not gimmicks.
Not engagement bait.

High-performing content consistently does three things.

First, it is specific.
Vague ideas produce vague results.
“Here is how I grew” says nothing.
“Here is how one post generated 12 inbound leads” creates interest.

Second, it has a point of view.
Content without a perspective is invisible.
If everyone agrees with you, no one remembers you.

Third, it delivers immediate value.
The first two lines decide whether someone keeps reading.
Your audience must feel understood or learn something instantly.

The most common mistake is trying to sound professional.

Effective LinkedIn creators sound clear, human, and decisive.
Not polished.
Not corporate.
Not forgettable.

If you want better results, do not write more.

Think better.
Edit harder.
Post with intention.

LinkedIn rewards creators who respect their audience’s time.

Do that, and reach becomes a byproduct.

Thoughts ?

#Linkedin #Thoughtleader #Founderledbranding

Shiva Dudigama

Over 6 months, we build the content + positioning system that gets you relevant followers who actually convert into conversations.

Most B2B founders are sleeping on LinkedIn.


And it’s costing them deals.

Not because LinkedIn is “nice to have.”

But because LinkedIn is where modern B2B trust is built.

Here’s the truth most founders don’t want to hear

If you’re not visible on LinkedIn,

your prospects are forming opinions about competitors instead.

Why LinkedIn matters specifically for B2B founders 

Your buyers are already there

Decision-makers don’t Google first anymore.
They check you.
Your profile.
Your posts.
Your thinking.
No presence = no confidence.

Trust beats ads in B2B
B2B buying cycles are long.
Risk is high.
Budgets are scrutinized.

Founders who share real insights, lessons, and opinions shortcut trust before the sales call even happens.

 Your content works while you don’t
One post can:
Warm up leads
Pre-handle objections
Attract inbound conversations
That’s leverage most founders never build.

 You don’t need to go viral to win
You need to be relevant to the right 200–2,000 people.
Consistency > popularity.

Your story is your unfair advantage
No sales deck can compete with:
Your failures
Your lessons
Your point of view

People buy from people who sound human, not companies that sound polished.

The biggest mistake B2B founders make?

Outsourcing their voice before they’ve ever used it.

If you’re building a serious B2B company in 2026,

LinkedIn isn’t optional.

It’s your credibility engine.

Thoughts ?

#B2B #Linkedin #Founders

Most deals are lost because people follow up at the wrong time.


Not because your offer is bad.

 Not because they’re not interested.

But because you waited too long…

 Or followed up with just checking in.

Here’s the follow-up timing I’ve seen work over and over:

• 24 hours after a sales or discovery call

 • 48–72 hours after sending a proposal

 • 3–5 days after sharing value (audit, resource, free doc)

 • 30–60 days for warm leads who said “not right now”

And here’s the real rule most people miss 

Every follow-up must add clarity, context, or value.
If it’s just

 Hey, any thoughts?

Don’t send it.

Follow-ups aren’t about chasing.

 They’re about guiding decisions.

Timing + relevance = replies.

Thoughts ?

#Leadgeneration #Followup #Founderledbranding

Your prospect says

“We can get this cheaper somewhere else.”

That’s normal.

 And that’s where many expensive mistakes begin.

Multiple industry studies show that over 30% of business projects fail or require major rework because of poor execution and bad early decisions.

PMI reports that nearly 12% of project investment is wasted due to lack of expertise, weak planning, and avoidable errors.

Cheap almost never fails on day one.

 It fails later.

When timelines slip.

 When quality drops.

 When the same work needs fixing twice.

 When internal teams spend weeks cleaning up someone else’s mess.

Experts don’t charge more for effort.

 They charge for judgment.

Knowing what to do.

 Knowing what not to do.

 Knowing how to spot risks before they turn into costs.

Cost is what you pay today.

 Risk is what you carry forward.

I’m not trying to win on price.

 I’m trying to protect outcomes.

If doing it right the first time matters,

 that’s where experts earn their fee.

#Linkedin #Clients #Planning

The biggest lie in B2B sales


We just need better closers

As a CEO, that belief is expensive.

Because by the time a deal reaches your sales team, most of the decision is already made.

Over half of the B2B buying journey is completed before a buyer ever speaks to a vendor

6 to 10 stakeholders influence the outcome

Most buyers describe their last purchase as complex and risky

This is not a closing problem
It is a leadership problem
Your buyers are not looking for persuasion at the end
They are looking for certainty

They are asking
Will this decision survive internal scrutiny
Will this implementation fail quietly or publicly

Will this choice reflect well on me six months from now
No closer can answer that with a pitch
At the bottom of the funnel, the role of the business shifts

From selling
To de risking the decision
This is where CEO presence matters

For high value accounts, senior buyers expect senior intent

A short, direct note from the CEO changes the entire frame of the deal
It signals
This matters to us

We stand behind the outcome
This is a partnership, not a transaction
Instead of pushing for another sales call

Reduce friction
A brief personal video walking through a relevant case
A no obligation audit that surfaces real risks

A clear executive point of view on trade offs and priorities
This is not sales theatre
This is decision leadership

Automation creates efficiency
It does not create trust
The companies that win consistently do not rely on better closers

They build buying journeys that make the decision feel safe
Enable the buyer at the executive level
And revenue becomes predictable

Thoughts ?

#CEO #B2B #Leadership #SalesStrategy #Revenue

Most B2B deals are decided before the first sales call even happens.

Multiple studies show that over 70 percent of the buyer’s journey is completed before a prospect ever talks to sales.

During that 70 percent, buyers are not researching your product.

They are researching you.

Founders who actively build a personal brand create familiarity, trust, and authority long before a sales conversation starts. 

And that changes everything.

Data from large-scale LinkedIn content analysis shows that posts written in a personal, founder voice outperform brand content by a wide margin on reach, engagement, and comments

That matters because engagement is not vanity.

It is pre-conditioning.

When a buyer has already consumed your thinking, your opinions, and your lessons in public, sales conversations shift from persuasion to confirmation.

Founder-led branding does three things traditional sales cannot do at scale.
It builds trust before intent exists.

It compresses sales cycles by removing skepticism.

It creates differentiation in markets where products look increasingly similar.

The biggest mistake founders make is treating branding as optional until revenue feels stable.

By the time you need demand, it is already too late to build it.

The strongest companies today do not separate sales and brand.

They use founder-led content as the top of the funnel.

Not polished company posts.

Not outsourced thought leadership.

Not generic expertise.

Real perspective. Real conviction. Real experience.

That is what people follow.

That is what people remember.

That is what people buy from.

Thoughts ?

#Founderledbranding #Sales #Leads

Most agencies do not fail on LinkedIn because they lack talent. 

They fail because no one notices them.

LinkedIn now has over 1.2 billion members worldwide, and users view more than 1.3 million feed updates every minute. 

Yet only a small percentage of people post content consistently and strategically.

Over 80 percent of B2B marketers say LinkedIn is their most effective platform for lead generation, and nearly 90 percent use it to find quality business opportunities. 

Twenty-five percent of users interact with brand content daily, and engagement continues to rise year over year. 

I have seen founders, coaches, and consultants show up consistently and still get no leads, no messages, and no real opportunities.

It is not because LinkedIn does not work.

It is because they are posting without a system.

There is no clear positioning.

No defined content strategy.

No process to turn views into conversations.

At the same time, professionals with an intentional personal brand and a clear operating process are closing clients every week without paid ads.

The difference is not luck.
It is clarity, consistency, and execution.

Thoughts ?

#Personalbranding #Leadgen #Founderledbranding

taplio

The Battle

Mahima جالان

Shiva kumar

Followers

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Performance ScoreMahima جالان's LinkedIn Performance

Performance ScoreShiva kumar's LinkedIn Performance

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taplio

The Battle

Mahima جالان

Shiva kumar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mahima جالان's LinkedIn Performance

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Performance ScoreMahima جالان's LinkedIn Performance