Accenture

Business Architecture Manager

Digital Solution Architecture Principal

Digital Business Integration Manager

Anthill Agency

• Guide client Salesforce Marketing Cloud implementations; advisor on compliance-friendly technology for clients in the life sciences sector

• Work with cross-functional teams during rollouts across global markets (and help with facilitating process change management) for enterprise software

• Prepare data and technical context for presentations to be delivered to company board members

Senior Technical Services Consultant

• Supported successful rollouts of Anthill’s cloud-based SaaS product

• Conducted software demos for potential leads earlier in the sales cycle

• Onboarded client employees onto new cloud platforms and designed technology trainings

Technical Services Consultant

Vertic

For agency that built GE.com website and supports global Fortune 500 brands:

• Led the development of a large-scale content project, along with 1 other colleague, to deliver on a U.S. pharmaceutical client’s patient support campaign 

• Developed story-based presentations for client engagements

• Built campaign blueprints and client playbooks to assist their marketing operations

Content Strategist

Spark-Plug

• Founded consultancy helping startup teams and small business entrepreneurs through each stage of growth via bespoke strategic, branding, and technical advisory services

• Designed a webinar campaign for a career coaching business based in Brazil with focus on improving sign-ups & attendance, resulting in webinar attendance numbers increase by nearly 300%

• Coached 10s of clients over a 3 – 5 month period in the adoption of lean methodology principles (i.e. – the build, measure, learn loop)

• Authored "The Little Book on Big Data" to help apply big data in operation of brick and mortar businesses (top 10 in its category on Amazon in 2016)

Founder

MyDay

• Created on-demand platform to simplify access for general public to vetted, top fashion stylists and beauty service professionals:

• Conducted market research, performed customer development vitals, built website, designed branding, and developed marketing strategy.

Co-Founder

Schmid

• Led eCommerce marketing for boutique label that crafts handmade sneakers under the Schmid brand and handmade winter boots under the ZDAR brand:

• Developed strategies to increase exposure for Schmid while helping to shift the sneaker brand's image towards being urban high-end

• Resulted in involvement with celebrity and lifestyle events, relationships with media companies like Black Entertainment Television, creation of brand's first international look book, and talks with high-end department stores (Barneys in NYC)

• Advised on the decision to migrate away from one eCommerce platform to another and made website UI decisions to ensure consistent branding and a positive UX for visitors

Director of Marketing

mixsee

Mixsee is a Skunk Works/internal incubation project for Magnani Caruso Dutton and I was on the team building it during my time there:

• At the time, I was the only person at MCD who had ever placed an app into the Apple app store

• Performed usability testing, gained users through community outreach, developed and crafted site content, sourced and onboarded partner organizations

• Wrote Mixsee’s first marketing plan incorporating App Store Optimization (ASO) strategies, methods for generating organic search traffic to the main website (SEO) and designed targeted ways to reach quality businesses to develop win-win content marketing

• Produced 70% of initial app content, leading to a reduced time to launch

Creative Team Member | App Store Placement Consultant

Magnani Caruso Dutton

For interactive media agency that designs and executes digital campaigns for companies like Samsung, E*Trade, and Discover Card:

• Reported directly to Partner and Creative Director

• Served on team behind development of MCD's first in-house mobile application

• Wrote website copy in support of a project carried out for Samsung

Creative Intern

Languatica

Managed university partner accounts for language travel company; optimized SEO and streamlined CSS

Marketing Intern

Schaetz Aircraft Carousel Asia

For company providing small aircraft hangar design services to private pilots and flight schools, developed business plan to aim Singapore expansion. Company awarded 6-figure contract with Singapore government as a direct result

Business Development Consultant

I’m an American expert who hangs out where algorithms meet analogies. 

With a background in Salesforce (and their motto being “clicks not code”), I navigate the world of technology with a focus on clarity and simplicity. 

My experience has taught me the power of clear communication, a skill I continually hone through my involvement with Toastmasters. 

Here on LinkedIn, I share practical insights for fellow tech enthusiasts and public speaking tips for those looking to find their voice. 

Whether you’re a techie, a Toastmaster, or both, I hope my posts bring a bit of insight and inspiration to your day.

Mahogany B.

Managing Director

Leading the Norwegian Customer Insight & Growth Strategy practice in Accenture. Key enabler of top line growth and a proven ability to deliver results. Key competencies within the customer growth agenda (sales, marketing, service, customer experience, digital and analytics) supported by solid technology acumen. Thorough knowledge and industry expertise within Financial Services (Insurance and Banking), Communications, High Tech Industries, Consumer Goods & Services and Automotive.

Customer Insight & Growth Strategy Lead

Leading the Norwegian Customer Insight & Growth Strategy practice in Accenture. Key enabler of top line growth and a proven ability to deliver results. Key competencies within the customer growth agenda (sales, marketing, service, customer experience, digital and analytics) supported by solid technology acumen. Thorough knowledge and industry expertise within Financial Services (Insurance and Banking), High Tech Industries, Consumer Goods & Services and Automotive.

Customer Insight & Growth Strategy

Part of the Customer Relationship Management (CRM) practice in Accenture Management Consulting. Selected industry expertise Automotive and Financial Services (P&C Insurance, retail banking).

Management Consultant

Brand Management Group

A leading consultancy firm working with Brand Management and Innovation Management based in Oslo, Norway.

Consultant

Penetrace

A start-up company focused around creating an online tool for measuring return on marketing investments. Owned by and developed together with six of Norways biggest companies Telenor, Gjensidige, Alliance Pharmasies, Scandinavian Airlines, Coop, Komplett.

Customer Support, application development and process management

StudConsult AS

A consultancy ran by students at the Norwegian School of Management - Most projects revolve around marketing research and customer insight. My most recently project involved a client selling E-business solutions to the international shipping industry and revolved around customer segmentation.

Project Manager

Monkey Business

A monthly event with a mission of bringing the worlds most exciting dj talent to Oslo. My main responsibilities was developing the brand, musical profile, booking, and promotion. The night was voted best club concept in Oslo by leading magazine Natt&amp;Dag in 2005.

Promotor

I lead the Customer Strategy practice in Accenture Norway. I am also European lead for Marketing Strategy. At Accenture Strategy I work across a wide range of industries to help companies achieve ambitious growth targets. 
 
During my career I have been working with establishing a new standard for MROI at the thriving start-up Penetrace, developing brand- and customer strategies at Brand Management Group, and over the last ten years transforming sales and marketing from strategy to successful execution at a number of clients with Accenture. I have had the opportunity to work with leading global brands as well as local market leaders and challengers. Customer experience has been at the heart of the work and is my true passion. 

Digital and technology acumen is key to business success, and I have had the pleasure to lead projects from strategy to successful implementation of market leading software. My understanding of the customer, business processes and technology landscape within sales, service and marketing is one of my defining strengths as a trusted adviser. 

I am passionate about new ideas, technology and adopting strategy to thrive in the competitive environment. Colleagues and clients describe me as an enabler of top line growth and a proven ability to delivering high performance by combining customer strategy, enabling technologies and analytics. In addition to my functional expertise, I have thorough industry knowledge within Financial Services, Communications, High-tech industries, Industrial Equipment, Consumer goods and Services, and Automotive.


taplio

The Battle

Mahogany B.

Anders Teigar Jacobsen

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