Accenture

Business Architecture Manager

Digital Solution Architecture Principal

Digital Business Integration Manager

Anthill Agency

• Guide client Salesforce Marketing Cloud implementations; advisor on compliance-friendly technology for clients in the life sciences sector

• Work with cross-functional teams during rollouts across global markets (and help with facilitating process change management) for enterprise software

• Prepare data and technical context for presentations to be delivered to company board members

Senior Technical Services Consultant

• Supported successful rollouts of Anthill’s cloud-based SaaS product

• Conducted software demos for potential leads earlier in the sales cycle

• Onboarded client employees onto new cloud platforms and designed technology trainings

Technical Services Consultant

Vertic

For agency that built GE.com website and supports global Fortune 500 brands:

• Led the development of a large-scale content project, along with 1 other colleague, to deliver on a U.S. pharmaceutical client’s patient support campaign 

• Developed story-based presentations for client engagements

• Built campaign blueprints and client playbooks to assist their marketing operations

Content Strategist

Spark-Plug

• Founded consultancy helping startup teams and small business entrepreneurs through each stage of growth via bespoke strategic, branding, and technical advisory services

• Designed a webinar campaign for a career coaching business based in Brazil with focus on improving sign-ups & attendance, resulting in webinar attendance numbers increase by nearly 300%

• Coached 10s of clients over a 3 – 5 month period in the adoption of lean methodology principles (i.e. – the build, measure, learn loop)

• Authored "The Little Book on Big Data" to help apply big data in operation of brick and mortar businesses (top 10 in its category on Amazon in 2016)

Founder

MyDay

• Created on-demand platform to simplify access for general public to vetted, top fashion stylists and beauty service professionals:

• Conducted market research, performed customer development vitals, built website, designed branding, and developed marketing strategy.

Co-Founder

Schmid

• Led eCommerce marketing for boutique label that crafts handmade sneakers under the Schmid brand and handmade winter boots under the ZDAR brand:

• Developed strategies to increase exposure for Schmid while helping to shift the sneaker brand's image towards being urban high-end

• Resulted in involvement with celebrity and lifestyle events, relationships with media companies like Black Entertainment Television, creation of brand's first international look book, and talks with high-end department stores (Barneys in NYC)

• Advised on the decision to migrate away from one eCommerce platform to another and made website UI decisions to ensure consistent branding and a positive UX for visitors

Director of Marketing

mixsee

Mixsee is a Skunk Works/internal incubation project for Magnani Caruso Dutton and I was on the team building it during my time there:

• At the time, I was the only person at MCD who had ever placed an app into the Apple app store

• Performed usability testing, gained users through community outreach, developed and crafted site content, sourced and onboarded partner organizations

• Wrote Mixsee’s first marketing plan incorporating App Store Optimization (ASO) strategies, methods for generating organic search traffic to the main website (SEO) and designed targeted ways to reach quality businesses to develop win-win content marketing

• Produced 70% of initial app content, leading to a reduced time to launch

Creative Team Member | App Store Placement Consultant

Magnani Caruso Dutton

For interactive media agency that designs and executes digital campaigns for companies like Samsung, E*Trade, and Discover Card:

• Reported directly to Partner and Creative Director

• Served on team behind development of MCD's first in-house mobile application

• Wrote website copy in support of a project carried out for Samsung

Creative Intern

Languatica

Managed university partner accounts for language travel company; optimized SEO and streamlined CSS

Marketing Intern

Schaetz Aircraft Carousel Asia

For company providing small aircraft hangar design services to private pilots and flight schools, developed business plan to aim Singapore expansion. Company awarded 6-figure contract with Singapore government as a direct result

Business Development Consultant

I’m an American expert who hangs out where algorithms meet analogies. 

With a background in Salesforce (and their motto being “clicks not code”), I navigate the world of technology with a focus on clarity and simplicity. 

My experience has taught me the power of clear communication, a skill I continually hone through my involvement with Toastmasters. 

Here on LinkedIn, I share practical insights for fellow tech enthusiasts and public speaking tips for those looking to find their voice. 

Whether you’re a techie, a Toastmaster, or both, I hope my posts bring a bit of insight and inspiration to your day.

Mahogany B.

Global Omnichannel Operation Lead | Commercial Excellence en El Grupo Grünenthal

Hello, I’m Caro Quezada, a Digital Marketing & Omnichannel Innovation leader with strong experience driving high-impact omnichannel campaigns, digital transformation, and cultural change within the pharmaceutical industry.
I have worked at Grünenthal and Pfizer, where I led large-scale omnichannel initiatives that went beyond tools and platforms  focusing on people, adoption, and mindset shift across global and local teams.
My work is centered on:
🚀 Designing and delivering high-impact omnichannel campaigns with measurable engagement
📈 Driving adoption, frequency, and behavioral change across commercial and marketing teams
🎯 Scaling advanced personalization across customer journeys
🤖 Leading AI-driven transformation, from personalization use cases to Generative AI and AI Agents (AgentForce)
🌍 Influencing and mobilizing large cross-functional and multicultural teams to embrace new ways of working
In 2024, I led AI-driven personalization use cases, integrated into omnichannel campaigns to improve relevance, engagement, and CX.
In 2025, I lead the implementation of Generative AI using AgentForce, focusing on AI Agents, automation, and personalization at scale as part of a broader digital transformation strategy.
🎤 I’m honored to be a Speaker at DREAMFORCE 2024 & 2025 (USA) and at the Next Pharma Summit (Croatia & Vienna ), and to have achieved 2nd place – Top Pharma Voice of the Congress.
I’m known for being people-oriented, energetic, and disciplined, with a strong ability to connect strategy with execution and move teams from ideas to action. I strongly believe that digital transformation only succeeds when culture, people, and technology move together.


taplio

The Battle

Mahogany B.

Carolina Quezada Correa

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