Mahrukh Imtiaz Consulting Inc.

Looking for a creative outlet that creates an extra revenue stream?

𝗕𝗼𝗼𝗸 𝗮 𝟭 𝗼𝗻 𝟭 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗖𝗮𝗹𝗹 𝘄𝗶𝘁𝗵 𝗠𝗲 𝘁𝗼 𝗟𝗲𝗮𝗿𝗻 𝗘𝘅𝗮𝗰𝘁𝗹𝘆 𝗛𝗼𝘄 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗦𝘁𝗮𝗿𝘁 𝗮 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗧𝗼𝗱𝗮𝘆 𝘁𝗵𝗮𝘁 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝗟𝗶𝘀𝘁𝗲𝗻𝗲𝗿𝘀, 𝗚𝗿𝗼𝘄𝘀 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘀 𝗬𝗼𝘂𝗿 𝗜𝗻𝗰𝗼𝗺𝗲

We'll get you exactly that through our 5-Step-Podcast-Road-Map

👉 Mindset blocks stopping you from leveling up
👉 Everything from basic equipment and software to recording tips
👉 Launching your show to the world

🎙️ Book it Now: https://calendly.com/mahrukh-m-imtiaz/free-podcast-coaching-and-strategy-session-2?month=2024-03

Founder

As a Remote Leader of HR Operations at EY, I manage a team of 6 and have led initiatives that resulted in significant cost savings and efficiency improvements. 

• Implemented Talent AI for FAQ automation, saving $50 million.
• Spearheaded initiatives resulting in a 61% reduction in unnecessary transactions.
• Managed over 100 stakeholders to ensure accountability and informed decision-making throughout the project.

Leader - HR Operations

In my role as a Senior Project Manager and Consultant at EY, I led initiatives to streamline HR operations, improve decision-making processes, and enhance project efficiencies. 

• Spearheaded a project to streamline the FICA tax escalation process, identifying gaps and facilitating data-driven discussions for improved efficiency.
• Collaborated on the I-9 E-Verification project, presenting recommendations to stakeholders and implementing a successful solution.
• Led project process improvements resulting in a 60% reduction in project risk.

Senior Project Manager and Consultant - HR Operations

• Systemized the Pro Bono process for Americas Corporate Responsibility team, saving $5 million.
• Developed a Diversity Program with a 96% success rate, enhancing engagement for diverse groups.
• Streamlined initiatives in the Talent Team Coordinator community, reducing unnecessary transactions by 47%.

Senior Project Manager and Consultant - Talent Specialist Team

• Led the design and development of the Talent Development Center of Excellence (TD COE) SharePoint site, increasing hits by 76% and enhancing collaboration.
• Supported the implementation of the new Talent strategy “Global Talent Review” with strong problem-solving skills, gaining 84% approval for program implementation.

Project Manager - Strategic Talent Management

• Developed offer letter and job posting templates to enhance recruiter efficiency.
• Led the successful launch of the E-Offers project in Canada.
• Supported the seamless migration to ServiceNow technology.

Associate - HR, Talent Shared Services

Talent Development Associate - HR, Diversity and Inclusion

International Tax Services - Staff 

Cricket Canada

Former player - Canadian Women's Cricket Team

I make Podcasts Fun, Easy, and Stress-Free for you🎙️✦ Project Manager by day ✦ Cricketer by evening 🏏 ✦ Top 10% of Podcasts in the 🌎 ✦ Speaker ✦ Podcast Coach for Busy Lives

A new solopreneur or an ambitious corporate side-hustler looking to start a podcast – you’re in the right place! 

Hey! I’m Mahrukh Imtiaz, owner and host of ‘Spicy Chai’ – a podcast for content creators.  🎙️

In Feb 2021, I aired the very first episode of ‘Spicy Chai’ – my podcast for content creators. 

Today, ‘Spicy Chai’ is ranked in the global 10% of all podcasts! A fantastic achievement at any time, but so much more amazing in just my first year. 

A podcast is an excellent choice if you’ve been looking for:

✔️ A creative outlet to help people with your knowledge

✔️ A way to diversify your income stream

✔️ An idea for a side hustle

Having my own podcast has helped me become a more confident speaker, brought me speaking opportunities, connected me to people with millions of followers and helped me clarify my message. 

50+ episodes in, I now want to inspire YOU to work up the courage to put YOUR voice, YOUR thoughts, and YOUR message out there!

But that’s not all. I thrive in fast-paced corporate environments too! As a remote leader for one of the top companies, I’ve launched an HR chatbot, driven process improvements in HR operations, and designed and implemented leadership and culture programs. 

Balancing a podcast and a demanding 9-5 has taught me how to execute and stay consistent, even with a packed schedule. 

In addition to podcasting:

🏏 I play cricket for Team Canada

🙊 I’m obsessed with my 5-year-old nephew (he’s my best friend)

🥘 I daydream about Pakistani Biryani a little too often!

A podcast isn’t for everyone but ready for your podcast to meet the world even though you are time-starved? I have a value-loaded, free training video where you can learn how to start a podcast today.

👉🏽𝐂𝐨𝐩𝐲 𝐚𝐧𝐝 𝐏𝐚𝐬𝐭𝐞 𝐭𝐡𝐢𝐬 𝐔𝐑𝐋 𝐭𝐨 𝐖𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐅𝐫𝐞𝐞 𝟏𝟑 𝐦𝐢𝐧 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐕𝐢𝐝𝐞𝐨: https://bit.ly/3qE9wM2

🏳️‍🌈

Mahrukh Imtiaz (She/Her)

Medical Writing Coach | Business Coach for Freelance Medical Writers | Helping clinicians build freedom-focused lives through medical writing ✍🏼

Sophie Ash, BSc (Hons) founded Prospology® after her freelance medical writing business exploded, generating too many brain-picking requests for one person to handle.

Already living her dream life—travelling the world, working remotely, and leaving suffocating, depleting jobs in her rear-view mirror—Sophie set out to help other ambitious professionals achieve the same level of freedom with their own particular flavour.

With exceptionally high standards and a knack for community-building, Sophie developed The ‘Thriving & Free' Framework™, which delivers the perfect blend of business psychology, practical tools, and inspirational content to show her students what’s possible for them.

Prospology® is the leading conduit for aspiring freelance medical writers worldwide, namely because:
✦ Its signature coaching program is rooted in freedom lifestyle design to ensure burnout is a thing of the past, replaced by a fully authentic, deeply fulfilling way of life.
✦ The company goes far beyond writing technique, tackling the topics no one else is talking about—from overcoming imposter syndrome, to securing high-paying clients with ease.
✦ The Prospologers Community is highly exclusive and collaborative, allowing its students and graduates to build and grow their businesses in a safe and uplifting environment.

Prospologers are HCPs, pharmacists, scientists, academics, medical translators, and/or journalists who want to take charge of their workload, schedule, and finances and create more freedom and flexibility by becoming successful freelance medical writers. 

Most have never had a business before, or don’t feel confident with branding, marketing, sales, negotiations, networking, and all the other things that come with entrepreneurship. But, with Sophie’s support and fully customizable 1:1 coaching program, they learn!

Featured on ABC 7, ABC 13, ABC 27, FOX, and KRON News, Sophie is regularly asked to speak at international conferences, on leading podcasts, and in established writing communities on burnout recovery, lifestyle design, and authentic self-leadership.

Graduates of The 'Thriving & Free' Medical Writer Program™ describe it as:
➤ Unlike anything they’ve experienced before.
➤ Transformative and well worth the investment.
➤ Changing their whole outlook on life.
➤ Giving them the tools to run their business with confidence.
➤ Helping them become the person they always wanted to be.
➤ Life-changing for those who put in the work.
➤ A gift that keeps on giving.

For your chance to become the next Prospologer, submit an application at Prospology.com.

Sophie Ash

My first book—a memoir—is about to drop! 🎊

Sharing my lived experiences through powerful storytelling is a gift I didn't even know I needed to bring to this world until recently.

But now that my first book is almost here, I feel clearer than ever about the type of impact I want to make and who I want to support and inspire.

This is for you if you've ever wondered if your life is really your own. 

Or if success hasn't tasted as sweet as you thought it would.

Or if you woke up one day wanting to burn it all to the ground, but hoped you didn't have to resort to that.

I'm excited to share more on the themes the books covers in the coming weeks. 

But, for now, please appreciate this beautiful artwork and celebrate this milestone with me 😃.

#author #memoir #writer #betheperson

Sophie Ash, BSc, DipION, DipLCM

Freedom Lifestyle Coach | CEO @ Prospology® — Helping integrity-driven professionals launch empowering freelance medical writing businesses.

What do a bunch of medical writers and editors talk about at dinner when they're off the clock? ⬇

- Hilarious things AI does that no one asked for

- Top spots in Canada that are worth visiting 

- How often we check & respond to emails

- The "life-changing cookie" from last year

- What it's like driving on tiny roads in tiny cars

- How knowing & enforcing boundaries are two very different things

- Weird differences between Canada & the USA

- What we can do with our AMEX Platinum cards

- The "soulless" writing that AI pulls together

- The difference between content that engages & content that sells

- Whether we want to be fully "off" on vacation or work & travel on the regular 

- How we deal with not having hot water at our hotel

- Life hacks for getting access to the best outdoor swimming pools 

I'm grateful to have people who "get me" to talk to at American Medical Writers Association (AMWA) events.

When was the last time you got to hang out with "your people?" Guacamole optional 🥑

No alternative text description for this image

This screenshot pretty much sums up the last couple of years. While it may not seem like anything's going on on the surface, it most certainly is.

I'm not posting this to get sympathy. I'm posting because it's important to shed light on what entrepreneurship can look like behind the scenes.

As much as becoming self-employed was an empowering choice, it was also a necessity.

I simply could not function working inside other people's rigid structures or environments, or alongside inflexible, insensitive people.

I needed to be able to prioritize meeting my own needs first without ever letting a spinning plate drop (my livelihood and high standards for myself).

And now that my health is worse than it has been in a long time—through no fault of my own—I'm more grateful than ever to myself for "getting there."

For making 100% of my own decisions in my life and work.
For working only with people who respect my values and needs.
For living in integrity and operating as my full authentic self.

My work funds my dream lifestyle.
I just enjoy it when my body allows, and that's okay.

I don't think it's a coincidence that I've been working with increasing numbers of people with their own version of endometriosis—things that require special attention or consideration.

And it's an absolute joy to guide them in finding their own version of a freedom-focused lifestyle, with no apologies.

If you're looking not only to launch a freelance medical writing business but to do so in a way that allows you to fully accept yourself and get paid to be you, let's talk.

You deserve far more than just courses on tactical stuff or certificates on writing technique.

You deserve to have a life that you're incredibly proud of.

---------
I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

Today was my first time in the Centurian VIP Lounge at Philadelphia airport. Here are my thoughts:

It's basically the same as every other airport lounge 😅.

In all seriousness, though, I'm grateful every time my business funds a trip and meets all my needs along the way.

Entrepreneurship has given me freedom I never could have dreamed of. 

Who cares if they don't have hot chocolate in some of the drinks machines? 😏

---------
I help integrity-driven professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

The best books are the ones that immerse us in stories we can't help but relate to. That was my aim with Be The Person.

We all face so much BS in life, especially entrepreneurs. Yet, no one ever prepares us for how to deal with it.

This book uncovers as much of it as possible through my raw, real-time experiences so that you can feel less alone in your journey.

Thanks to Andrea Welsh for being an early reader! Here's her full-length review:

"Be The Person reveals a shared trauma with different flavors, a vulnerability that allows us to see the pieces in ourselves that stand with Sophie as she walks us through her transformation. This is a story we can all sit with, live with, and learn from."

Publish date: TBD—very soon!!

Here's what the behind the scenes at the AMWA conference in Philadelphia looks like:

- A famous Hilton cookie
- A very wet (& messy) burrito
- A massage & facial at the spa
- A bandaid emergency
- A Cheesecake Factory lunch
- A bit of retail therapy
- Networking & learning

More on the latter later. 

Right now, I'm off for another networking dinner! 🌮

I didn't set out to write a book that made me look good or sound impressive—that wouldn't have been valuable to others. 

I set out to draw readers into my struggles, breakthroughs, and inner/outer questioning so they could see themselves in the story.

This book is going to make you reflect on your life, your level of fulfillment, your happiness, and ask yourself, "What needs to change?"

These are the hard questions that most of us need to ask yet don't feel safe asking. Hopefully, by me going first, it'll be that much easier for you to do the same.

Here's the full-length review:

🗣️ "Most entrepreneurship books sell you a highlight reel. Be The Person does the opposite. Sophie's vulnerability in sharing her struggles, in business and beyond, sparked a genuine reflection on my own path. Every entrepreneur needs this one on their shelf."

P.S. The official publish date is TBD but it will be very soon.

It's easy to let life take us on a journey, instead of grabbing the bull by the horns and controlling the trajectory.

But sometimes that approach only works for a short period of time.

Then you wake up one day feeling like your life isn't really yours.

That's what 'Be The Person' is about.

Early reader, Siddharth Mohan, MPH says:

"Be The Person is an invitation to look inward with courage. Its emotional depth challenges us to face our struggles and honour our triumphs, reminding us that life isn’t about reaching a perfect destination but about “becoming” through the journey itself."

We're always learning. Growing. Becoming.

This book will help you feel supported on that journey.

Release date: TBD (but very soon!)

I just watched the Netflix documentary Inside the Manosphere and it got me thinking about freedom of all things.

Many of the influencers in the film talk about independence, power, and not caring what anyone thinks.

And to be fair, a lot of the themes resonate with people—myself included.

➡️ The desire to be self-sufficient.

➡️ The drive to provide for your family.

➡️ The appeal of building wealth without having to rely on institutions or employers.

What struck me, though, was that many of the same people preaching independence are also completely dependent on others to survive.

🚫 Their income relies on views and vitality.

🚫 Their relevance relies on approval and engagement.

🚫 Their business model relies on saying things that keep people reacting.

When your livelihood depends on staying relevant to a specific audience.

You have to keep streaming.
Escalating.
Saying things that spark outrage.

And they can't really go too far.

What they're most afraid of is actually becoming boring—people moving on and forgetting about them altogether.

Because then they don't get paid.

That dynamic creates a strange paradox.

The people talking the loudest about freedom are also the ones serving the algorithm every day.

➡️ Their business works because they understand marketing, human psychology, and how persuasive confidence can be. 

➡️ They know how to activate the fear of missing out to keep people interested. 

➡️ They know that certainty and boldness attract followers, not bullet-proof logic or consistency.

But it also means their influence depends on constant validation from people online.

That’s a very different form of independence than the one many well-educated professionals are actually seeking, which is far more sustainable.

One of the reasons I’ve always loved freelance medical writing as a profession is that it offers a path to autonomy that doesn’t require you to become a public personality.

🚫 You don’t need to chase views.

🚫 You don’t need to provoke reactions.

🚫 You don’t need to build an audience to make a living.

✅ You build genuine expertise.

✅ You solve real problems for trusted clients.

✅ You create income based on value rather than fleeting attention.

For those who burn out in traditional careers, that kind of independence is incredibly powerful.

All in all, I'm far more interested in genuine independence than performing it online.

Both paths promise freedom. 
But they operate very differently.

Have you watched Louis Theroux's Netflix documentary yet? How has it changed your views on freedom?

One thing I love about being self-employed: no two weeks are the same and I can't predict it accurately.


What I thought I'd be doing:


Monday: Lunch + friends; 1:1 coaching

Tuesday: Pop-Up Event; group coaching (for me) 

Wednesday: 24hr spa (Substack, journalling)

Thursday: Launch a book; dance videoshoot


What I actually did:


Monday: Off sick; 2x naps; 500x teas

Tuesday: Off sick (+ unexpected writing surge)

Wednesday: 24hr spa (10x marking; journalling)

Thursday: 2x meetings; dance videoshoot


Friday is supposed to look like this:

Off (birthday); Human Design reading; another spa (+ boyfriend)


But the Universe might have something else in store! Who knows? 😅

All I know is my cat looks super cute when she rests her head on my tissue box and we're in this together.


What's your relationship with change? Love it? Hate it? Somewhere in between?

Thanks to Karina Tonon, MSc, PhD for the kind words. Karina is such a talented writer and a fantastic consultant for life sciences companies. ✨

graphical user interface, text, application

If being productive in your writing business feels like pushing a boulder uphill, it's not a discipline issue. There are many complex factors at play:

→ An inner child who resents being micromanaged
→ Procrastination that’s actually a form of protection
→ Old survival programs still running in the background
→ A lack of self-trust that leads to over-structuring
→ Energy rhythms you’re fighting instead of working with
→ And the uncomfortable truth that sometimes… 
     You just don’t want to do the thing.

Learn more in my latest Substack! 👇🏼

https://lnkd.in/e-S8ViFm

Thanks to Bariya Malik for this heartfelt recommendation! Bariya is an incredibly talented writer who would be an asset to any mental health-related project.

You can't beat a bit of Saturday night proof reading, with Craig's Cookies and a steady supply of hot tea ☕️ #betheperson #newauthor #comingsoon

In September 2024, I woke up feeling like my life wasn't my own. Past decisions had slowly crept up on me until I could hardly recognize the (toxic) bubble I'd put myself in.

Since I'd already bought a $3,000 event ticket many months prior, I decided to go looking for answers. But the answers I got weren't from anybody else...

And so I turned my year long transformation into a book for others to benefit from.

One of my early readers described is as follows:

"Be The Person is an honest and thoughtful exploration of what it means to build a life through work without losing yourself in the process. Clear-eyed and deeply reflective, it addresses ambition, identity, authenticity, and the universal desire to find meaning in what we spend our days doing."

We don't have to settle. 
Ever. 
And this book is proof.

Publish date: TBD (very soon!)

Thanks to Azza Karrar for sharing what her experience at Prospology® has been like thus far. It's only been a few months and I can already hardly recognize her!

It's so important to gather and share social proof of our work and the impact it makes. 

I'm proud of my business, my community, and all the incredible things my students are doing and the ways in which they are growing. 

When was the last time you asked a current client for a LinkedIn recommendation? Were you glad you did?

---------
I help integrity-driven professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

Heading out on your own and leaving the comforts of a familiar career path is pretty terrifying, especially if those around you aren't very supportive of you becoming self-employed.

To most aspiring writers, the idea of asking people in their network to critique their writing or give feedback on a proposal is far-fetched to say the least.

As a 22-year-old coming out of universities and research facilities, I had plenty of medical knowledge and clinical practice under my belt.

But with no formal medical writing training, no advanced degree, and no one I could look up to who was already thriving as a freelancer, I felt like a fish out of water at the best of times.

It wasn’t enough to discover medical writing; I needed to:
  1. Overcome my imposter syndrome
  2. Create a supportive network from scratch
  3. Build a strong brand for my company, and
  4. Figure out how to market and sell my medical writing services

...from scratch, all on my own.

It was really, really hard and stressful.

But I’m so glad I stuck it out because 18 months later, I was making regular $12k months and turning down work because I was overloaded, without having to market myself anymore.

I even turned down a $182k/yr medical writing job so I could retain my newfound (priceless) independence.

Now, I help others break into medcomms and thrive as freelance writers because I get immense joy out of giving them the comprehensive training and direct feedback I never had.

If you're looking for 1:1 targeted support while you establish your medical writing business, get in touch to join Prospology®'s wait list.

P.S. Here's a Win one of my recent graduates shared that you might appreciate:

"I realized today how grateful I am to be able to make my own work-related decisions and never again have to compromise with people whose integrity doesn’t align with mine." 🥰

---------
I help ambitious professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

You don't know your own blind spots in your writing. You can't possibly.

There's something magical about working closely with a small team of medical writing professionals who will uplift your writing in every way.

And not only that, teach you how to critique your own and others' writing to pay it forward. ✨

Practice makes perfect.
But first you have to know what to practice.

Most professionals approach freelancing with the wrong mental model.

They assume it works like a job.

Learn the skill → get hired → get promoted → earn more.

That’s the structure most of us were trained to follow from the beginning of our careers.

Education → Job → Promotion → Higher salary.

It’s a ladder.

So when professionals start exploring freelance medical writing, they often carry that same assumption with them.

Find clients.
Do the work.
Gradually charge more.

But the best and most sustainable freelance careers rarely unfold in a straight line.

They behave more like ecosystems.

In an ecosystem, multiple opportunities interact and reinforce one another.

Client work generates experience.
Experience generates insights.
Insights create visibility.
Visibility opens new opportunities.

Over time, the flow begins to look more like this:

Client work → Insights → Visibility → New opportunities → New revenue streams.

This is why many freelance medical writers eventually expand into other areas besides writing.

Their work evolves as new opportunities emerge around their expertise, and their income diversifies.

When professionals begin to view freelancing through this lens, the possibilities expand far beyond what they initially imagined.

I explored this idea in more depth in my latest Substack called 'The rise of the lifestyle business.'

Full article linked below.

🧠 Here's some great advice I recently gave one of my students.

There are hundreds of ways you could choose to present yourself or tell your story.

But there's only ONE way that's going to give you the best possible chance of success. 

And your (or our) job is to figure out what that is and execute it seamlessly. 

At Prospology®, we call it Narrative Framing and happens about mid-way through my 1:1 coaching program.

What do you think gives you an "edge" in your story?

---------
I help integrity-driven professionals transform burnout 🥱 into financial freedom 💸 by healing their relationship with work ❤️‍🩹 and aligning with their true purpose 🎯.

👩🏼‍💻 Become the next Prospologer
📧 sophie@prospology.com

taplio

The Battle

Mahrukh Imtiaz (She/Her)

Sophie Ash

Followers

Posts

Engagements

Likes

Performance ScoreSophie Ash's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mahrukh Imtiaz (She/Her)

Sophie Ash

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sophie Ash's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSophie Ash's LinkedIn Performance