Leadsops.ai

Founder

Sales Ops

Co-Founder

Cash Labs

As a Fractional Growth Hacker at Cash Labs, I was instrumental in driving innovative growth strategies tailored to the unique challenges and opportunities within the Web3 space. My role encompassed a wide range of responsibilities, including:

→ Strategy Development: I designed and executed cutting-edge growth hacking strategies to drive user acquisition, engagement, and retention across various Web3 platforms and decentralized applications (dApps).

→ Data-Driven Insights: Leveraging analytics tools, I monitored key performance indicators, identified trends, and optimized campaigns based on data-driven insights to achieve optimal outcomes.

→ Content Creation: I collaborated with the content team to produce compelling, shareable content that resonated with our target audience, driving organic growth and increasing brand visibility.

→ Community Building: Engaging with the Web3 community through social media, forums, and other digital channels, I built strong relationships and fostered a loyal user base.

→ A/B Testing: Conducting A/B tests, I experimented with different growth tactics, analyzed the results, and iterated to improve campaign performance.

Throughout my tenure, I demonstrated a deep understanding of Web3 technologies, decentralized finance (DeFi), and blockchain ecosystems. My creative mindset and strategic approach enabled me to identify and capitalize on growth opportunities, driving significant impact on the growth and success of cutting-edge Web3 projects.

Fractional Growth Hacker

Viralize

Viralize is Martech that helps SMB generate social media content with just one click.  No more editing arts and creating texts every day. There is a way to create quality content while paying 90% less than traditional agencies.

Head of Growth

Legathum

Legathum is a web 3 startup based in Silicon Vally. Powered by neuroscience, artificial intelligence, and cryptography-based blockchain technologies allow any kind of cognition, experience, feeling, or perception to be preserved and shared. Forever.

- Worked cross-functionally with product, engineering, design, marketing, sales, and services to create and execute on growth projects
- Developed and executed integrated multi-channel marketing campaigns for major company initiatives;
- Made capital allocation decisions with partial, incomplete information. Identified the best sources for customer acquisition, optimal bidding strategies, and product launch strategies

Senior Growth Marketing Manager (Freelance)

Agribase inc

- Product marketing manager for a growing agtech business.
- Launched 3 new products in two years, for total 30% revenue net margin.
- Orchestrated successful promotional bootstrapping strategies, boosting customers from 0 to 600 in 12 months;
- Oversaw 12 successful marketing campaigns with ROAS of 500%.
- Managed more than $20k in paid media distributed among Google, Instagram and Facebook Ads

Co founder and Head of Growth

Growth Team LLC

- Planned marketing initiatives and leveraged referral network to promote business development;
- Met with current clients to assess needs and develop improvement plans;
- Built deep relationships with business owners and distribution partner sales teams by employing industry expertise and knowledge, strategies and sales tactics;
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.

Growth Manager

BuildIn

I was headhunted to become CEO at a new start-up backed by Constructech Ventures called Buldin. Constructech Ventures was a subsidiary of Softplan.

Buildin is an education and content company (Eadtech and content media) for the Real State civil construction market in South America.

Buldin was eventually folded into Softplan. I was head of operations while the company was at Venture Builder Construtech. Reported directly to Softplan's CEO and board.

- I led the team that grew the company's blog traffic by 20% each month by improving old content via on-page SEO.
- Increased product sales by 6 figures in 45 days by optimizing the sales funnel.
- Manage a cross-functional team of 4 marketing analysts and graphic designers
- Personally oversee the paid media strategy for key accounts, managing more than $30k in paid advertisements.

Chief Executive Officer

AEGRO

I was recruited to be an early member of the growth team at Aegro which turned out to become the largest Agtech software management business in South America. Aegro had just raised around $858k USD from SP Ventures and AB Seed when I join the company.

-  I led the team that grew the company's blog from 2k/month of unique visitors to 100k/month in just 12 months.
- I created/produced 25% more sales leads resulting in 15% MRR growth month-over-month. 
- In 12 months the company increased its customer base by 10X.
- I Evaluated customer and competitor data to improve targeted strategies and strategies communication, which resulted in a 404.74% growth rate of engagement on social media.
- Due to the rapid growth the VC Funder decided to follow-on with an additional ~$1M investment.

Associação Brasileira de Startups

1. Management of the largest agtech community in Brazil;
2. Relationship with startups, corporate and government;
3. Planning activities, events, meetings and meetups about startups and agtechs;
4. Monitoring partnerships between startups and corporate;
5. Connection with startups and corporate;
6. Market analysis and intelligence;
7. Construction of the committee's brand;
8. Content curation of the biggest agtech events in Latin America (Rede Globo; Agtech Forum and Agrifutura).

Diretor do comitê de Agtech

Founder & CEO leadsops.ai | Gere 30-50 MQLs por semana investindo R$0 em anúncios | Reforge Member | +R$20M in sales

Marketing | Trafego Pago

I am an accomplished entrepreneur who has been fast-tracked by world-class acceleration programs, with support from renowned international VCs like Telefónica Ventures. As Head of Growth, I've played a pivotal role in exponentially propelling SaaS startups to 8-figure annual recurring revenue (ARR).

I have had the privilege to work with some of Latin America's largest VC funds, such as SP Ventures, Construtech Ventures, AB Seed, and Telefónica Ventures. My strategic insights and relentless drive have positioned me as both a leader and an innovator in the tech industry. Leveraging my in-depth understanding of the startup ecosystem, I continue to foster entrepreneurship and steer companies toward scalable success.

In addition to my other roles, I serve as a mentor in Latin America's main accelerators, specializing in business models, digital marketing, and growth hacking.

My diverse range of startup experiences spans growth, product, marketing, strategy, and business operations. I'm at my best when solving problems that reside at the intersection of various functions.

With over 10 years of hands-on experience, I have developed result-oriented go-to-market strategies that have consistently led to proven business growth. My multidimensional perspective and approach have fueled my ability to create tangible impact and innovation

WHAT IS MY SUPERPOWER?

Successful at driving qualified traffic to any type of website, including Saas B2B, or B2C.

Key Successes include:

- Growth marketer and product manager at Agribase, I orchestrated successful promotional bootstrapping strategies, boosting customer growth from 0 to 500 in 7 months with and ROAS of 500%

- As Growth Manager at Buldin, I grew product sales by 6 figures in 45 days by optimizing the sales funnel and SEM channel.

- As growth hacker at Aegro, I grew the company's blog from 2k unique visitors to 100k in 12 months. Additionally, I created/produced 25% more sales leads resulting in 15% MRR growth over 1 year (R$1.6M ARR).

HOW DO I DO THAT? 

I apply a customer-centric approach to absolutely everything, backing it up with data and research. I use a range of innovative digital and offline multichannel marketing strategies to support purpose-driven startups and businesses, guaranteeing sustainable growth with ambitious ROI goals.


SOME STRONG SKILLS YOU CAN EXPECT FROM ME

- Product Marketing
- Content marketing
- Creative problem solving
- Marketing automation
- User acquisition
- Analytical skills
- Social Media
- Paid Search Strategy
- Search engine marketing
- SEO

Maikon Schiessl

The Lever

I lead the CRM and Growth verticals, focusing on performance strategies to maximize customer acquisition and conversion. My role involves implementing customized CRM solutions, optimizing sales and marketing processes to ensure continuous customer engagement. In Growth, I plan and execute full-funnel paid media campaigns, constantly monitoring and adjusting key metrics like CAC and LTV to deliver scalable results.

Partner - CRM/Growth

GLA | Growth Leaders Academy

The GLA is more than just a platform, it's a community that empowers marketing and growth professionals like me to achieve remarkable results for companies. I'm excited to have recently joined this community that offers classes taught by market leaders and the opportunity to interact with colleagues who are on the same development journey. Being a member of GLA not only ensures access to high-quality content such as Data Growth, Product-Led Growth, and Growth Fundamentals, but also provides unique learning and networking opportunities. I'm looking forward to exploring all the growth possibilities in knowledge and experience that this community offers.

Member of the Growth Leaders Academy

Pantore Pay

My mission is to lead innovative strategies to increase the company's visibility and drive growth. From crafting impactful campaigns to business development and expanding our customer base, my responsibilities span the entire marketing spectrum. Committed to positioning Pantore Pay as a leader in the food service lending market, I leverage my experience to implement strategies that foster sustainable and impactful growth in the industry. I am excited to contribute to shaping the future of Pantore Pay alongside an excellent team of professionals on this thrilling journey.

Head of Marketing and Growth

Agência Sabiá

Development of growth strategies, data analysis and metrics, experimentation and a/b testing, performance marketing and paid media management, customer experience, innovation and technology adoption, CRM implementation and management, marketing automation, integration of data, analysis and reports, training and support and monitoring of kpi's and volumetrics for SDR (pre-sales and opportunity generation).

Match<IT>

Implementation and management of CRM, marketing automation, data integration, analysis and reporting, training and support, development of retention strategies, creation of kpi's and volumetrics of the sales and cs team.

CRM and Automation Specialist

Levconsult

After years of experience creating a marketing department, hiring and training teams, I was ready to take a risk and undertake. I served small companies, startups, M clients (who earn +1MM/year) and G clients (who earn +12MM/year). My role, in addition to managing the business, was to take care of data analytics with GA4 + GTM, conversion tracking, MKT automation and CRM management, in addition to creating reports and dashes.

Mezzo Planejamento

I led the digital transformation experienced by Mezzo Planning. I was responsible for implementing automations and flows for scalable prospecting and customer service, managing agencies that provide creative and digital marketing services. I also worked on implementing growth hacking and performance concepts capable of generating capillarity and increasing sales, as well as the company's profits.

Uptown

Responsible for digital transformation and implementation of automations and workflows for scalable prospecting. Creation, pricing and implementation of products and services such as inbound, outbound, growth hacking concepts, in addition to the specialists team who work with the new demands capable of increasing the agency's sales, capillarity and profits.

Dgrau Digital

It was here that I began my career transition and started working with Digital Marketing since 2015.

Marketing Director

Ph2 Full Creativity

I worked as an art director and created advertisements for magazines and websites, in addition to working with packaging design.

Art Director

Growth Hacker Life and Problem-Solver

Some make excuses. I find a way.

I’ve been working since I was 16, so I had to learn early on how to solve problems with creativity, limited resources, and a lot of autonomy. That’s how I found in digital marketing not just a profession, but a fertile ground to develop this instinct — testing, failing, learning, and constantly evolving.

Data logic and a strong sense of urgency have always guided me. I’ve lived through the transition from traditional marketing to performance-driven marketing — focused on real results, end-to-end journeys, and decisions grounded in insight, not assumptions.

Today, I apply this background deeply in CRM and Growth. Not because I “pivoted” — but because I understood that without structured relationships and a clear strategy for acquisition, retention, and monetization, no campaign delivers sustainable results.

I’ve led strategies for lead generation, automation, and nurturing across different business models — including inbound, outbound, complex B2B sales, and B2C operations. I work alongside marketing, sales, and product teams to turn noise into process, ideas into execution, and data into decision.

I'm known for being a relentless problem-solver. I work with intensity, adaptability, and a real focus on making things happen. Some call me “the engine of the team” — for how I take ownership of challenges, dive into the details, and don’t stop until it's done. I enjoy working with people, navigating fast-paced routines, and thriving in environments where thinking and doing go hand in hand. I don’t hide behind a title: I’m technical, I’ve led teams — but above all, I’m someone who believes in the power of rolling up my sleeves every single day.

I have hands-on and strategic experience with leading platforms — enough to know that tools don’t drive results on their own, but in the right hands, they amplify everything.

In 2024, I had the honor of winning the *Growth Awards – Agency of the Year*, alongside The Lever team, for our work in CRM and Growth with a major telecom player. A symbolic milestone in a journey that began with improvisation, but was always guided by strategy and a clear direction: to sell.

I’m a partner at The Lever, where I lead CRM and Growth operations, helping companies design smarter customer journeys through intelligence, creativity, and results.

Let’s talk? — feel free to reach out on WhatsApp 📱 +55 11 98125-0036, email 📩 daniel.canton@thelever.com.br, or send me a message here.

taplio

The Battle

Maikon Schiessl

Daniel Canton

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