3x Founder | Xoogler | Design Thinking | Follow for daily tips on how to launch, grow, fundraise for and steer your startup.

TL;DR: I bring 15+ years of digital innovation, consultancy, startups and strategic thinking experience to help your startup thrive.

Are you looking to:

→ IDEATE: Zero in on innovative ideas that could disrupt the landscape?
→ BUILD: Build and validate concepts, FAST, using iterative design?
→ GROW: Fully launch and scale using end-to-end go-to-market planning?
→ RAISE: Nail upcoming rounds with a killer fundraising strategy and prep?

Let's chat.

━ 

ABOUT ME:

→ Advisor: Helped 20+ ventures launch, iterate, scale, fundraise, and unlock growth using innovation
→ Founder: Zero to 970k MAUs in 2 years (100% organic)
→ Google: Portfolios of $50M-$100M ARR, focused on bizdev, digital consulting and partnerships
→ Strategist: 100+ strategy and GTM workshops with the biggest global brands
→ Innovation: Stanford d.school bootcamp, IDEO.U, AJ&S, Design Sprint Master, and more.

━ 

Want daily strategies about how to run your startup?
→ Follow me on Linkedin.

Want some (out of the box) advice about your venture?
→ https://gxjzup7dc3p.typeform.com/to/I9QZmwcg

Want to know what other people think of Ruya Advisory?
→ https://testimonial.to/ruya-advisory/all

Majd Alaily

Ace Digital

Senior Consultant

Reprise Digital - MENA

Associate Director - Data & Analytics

Manager - Data and Analytics

Dubai Tourism

Lead - Business & Technology

PHD MEDIA

Manager - Measurement & Technology

OMD UAE

➢Accountable for audience development, segmentation, syndication, scale, analytics & insights.
   •Audience Development – 1st, 2nd, 3rd party data (includes meeting/improving % ‘on-target’ goals)
   •Audience Segmentation and overlap management (including Reach/Frequency)
   •Audience Syndication (including DMP, GMP, DSP, activation & Data Partnership management)
➢Lead technical auditing and implementation of web analytics properties across Google Analytics and Google Tag Manager
➢Designs and manages measurement systems for data capture and reporting, including assessment, identification, and implementation of data sources and tracking requirements
➢End to end implementation of DMP, CDP, Google Analytics, tag management solution for an e-commerce client.

Manager - Data & Technology

Annalect Group

➢Work with business units to develop cross-channel and web analytics and optimization solutions
➢Responsible for creation and integration of Digital solutions for clients, includes solutions for Business Intelligence, Master Data Management(Big Data), Marketing platforms and Analytics Platforms, leveraging standard analytics solution offerings where possible
➢Act as development point of contact for digital and traditional marketing business and manage Mar-tech delivery for Omnicom Media Group MENA clients across businesses and domains. 
➢Custom Implementation, instrumentation and validation and Tag management for Brand proprietary Marketing Tags.

Technical Solutions Manager

➢Work with digital data in various facets: digital data gathering, aggregation, and optimization of communication to end-consumer and propose automation strategy through tech (API / Macros).
➢Ensure defined business requirements are translated into functional and technical designs and build activities for a proposed solution. 
➢Uses knowledge of advertising and direct marketing to deliver client-specific analyses including campaign effectiveness analysis, customer segmentation and profiling, predictive consumer behavior, retention analysis, lifetime value analysis, and competitive market research that will drive media strategy

Sr. Innovation Specialist

➢Oversee ad trafficking and data input procedures support the standardization of digital data sets powering automated processes such as business intelligence, spend aggregation and performance reporting
➢Monitor campaign delivery, develop and implement strategies to improve campaign performance & meet client objectives as well as optimize the budget for better performance placements.
➢Assist teams to create reports, analysis and actionable trend information to help the business optimize the digital channel

Sr. Executive Ad Tech

Rediff.com

➢Support the development of best practices around the deployment, integration and adaptation of new and existing digital marketing technologies
➢Reviewing creative submissions to ensure technical specifications are met.
➢Monitor campaign delivery, develop and implement strategies to improve campaign performance, meet advertiser objectives as well as innovate to ad space addition/deletion in a web page according to performance.
➢Worked on Mobile ad serving system beta testing & online creative specification for rediff.com

Asst. Manager Ad Operation

Yahoo! India

➢Clearly understand and internalize customer objectives in order to determine appropriate product and integration opportunities reviewing creative submissions to ensure technical specifications are met. 
➢Monitor and optimize campaign delivery to ensure that contracted revenue goals are reached.
➢Provide reports and insights to client servicing team, sales and inventory planner on weekly/monthly to gauge clicks, acquisition, and delivery performance

Executive - Ad tech

Cybernet Software Systems

➢Create and maintain sub network in Ad serving technology for various US clients. Troubleshoot Ad Serving problems for all clients. Retrospect manner of checking creative materials and URLs before launching campaign in ad servers 
➢Suggest clients about initial implementation of ad tags to make sure all creative serve properly. Systematic reporting to clients by daily/monthly reports and inventory, error & Pre-QA reports

Team Lead - Ad Tech

Data & Analytics Lead

➢20+ years of experience in digital marketing operations, analytics, account handling, data management & Mar-Tech.
➢Act as Subject Matter Expert in
    •Data strategy (collection, quality, operations, Integrity, research, dashboard, reporting, analytics) 
    •Mar-Tech strategy (audit, POC, contract, Implementation & training) 
    •Digital marketing and Ad Tech strategy (Partner relationships, campaign management, Marketing & Media Monitoring, operations, optimization, lead generation, re-targeting, automation & analytics)
➢Ability to absorb complex technical concepts and communicate them to a non-technical audience. 
➢Excellent understanding of offline and online advertising performance metrics
➢Proactively identify & implement the processes/automation for a complex and time-consuming task that reduces operating costs, increases revenue and improves speed and efficiencies. 
➢Maintain focus in demanding work environments, under deadline and pressure conditions. 
➢Meet challenges head-on and always find a way to complete multiple assignments effectively.
➢Involved in troubleshooting various business problems related to digital marketing applications.
➢Collaborate across a variety of functions, including client solutions, data policy, platform operations, planning, ad operations, DMP, search, social, and programmatic teams to drive the development and socialization of processes and standards surrounding marketing, data & technology engagements.
➢Being a mentor, motivate team members by creating career paths for all levels within the group
➢Professionally committed and responsible. Adapt easily to new situations. Successfully handle a wide range of functions using a combination of creative, organisational, and writing skills.

taplio

The Battle

Majd Alaily

Karthick Kumar

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?