Majdi Rabia

Entrepreneur | Ex-Founder @Fairphonic | Building with Data for Growth-Obsessed Teams

I turn data into clarity and action into results.
Always learning. Always shipping.

Senior Data Analyst

tessera

Building something cool here: https://www.yourtessera.com/home

Co-Founder & CEO

foodpanda

► Sector focus: AdTech, Data Monetization, Partnership Solutions, Strategy

Key Responsibilities:

• Go-To-Market Leadership: Led the development and execution of the AdTech Go-To-Market strategy, overseeing pricing, business plans, operations, and workshops for a team of 250 professionals
• Strategic Vision: Defined and executed a comprehensive AdTech business strategy, focusing on new inventory, product enhancements, and key decisions, such as CPM, vCPM, video advertising, and lead generation
• Partnership Building: Established strategic partnerships, including with GroupM, to create innovative revenue channels for our AdTech inventory, driving substantial growth opportunities for both our inventory and local teams in 11 markets
• Strategic Partnerships: Developed a partnership framework with over 20 revenue opportunities, emphasizing enhancements to the foodpanda ecosystem and expansion into diverse industries
• Data Monetization: Initiated foodpanda's data monetization and programmatic advertising journey, including the launch of a Data Management Platform (DMP) for data measurement and audience targeting

Lead, Advertising & Partnerships

Key Responsibilities:

• Reporting Efficiency: Streamlined reporting with a Master Partnership list and standardized templates 
• Investment Proposal: Created a data-driven investment proposal for 2022 based on 2021 performance, ROI, and revenue, headcount, and new customer targets
• Voucher Data Improvement: Enhanced voucher attribution methodology for accurate data collection.
• Media Kit Creation: Developed a Partnership/Media Kit to promote solutions in 11 markets
• Cross-Functional Collaboration: Facilitated cross-team collaboration by holding regular meetings with PR, Legal, Product, Riders, and Vendors
• Partner Management: Managed non-CPG partners in 11 markets, focusing on NCR, NCs, and Brand Awareness

Senior Manager, Advertising & Partnerships

Equiteq

► Sector focus: Corporate Finance, Consulting & Technology Services

Key Responsibilities:

• M&A Execution: Successfully managed both buy-side and sell-side M&A transactions and provided strategic advisory services.
• Financial and Business Analysis: Conducted comprehensive financial and business analyses, including business plan modeling and multiple valuation methods.
• Transaction Documentation: Drafted transaction documents such as information memoranda, teasers, and pitches.
• Due Diligence Management: Oversaw due diligence processes, including the management of visual data rooms (VDR) and coordination with buyers, lawyers, and accountants.
• Client Improvement Strategies: Identified opportunities for improvement and strengths through in-depth analysis of business and financial data, including client relationships, sales, profit, fee income, and intellectual property. Developed project plans to benefit Equiteq's clients.

► Selected Transactions:
• October 19: Advised Mitrais (Indonesia – Software Development services) on their sale (100%) to CAC Corporation 
• November 20: Advised iZeno (Singapore – end-to-end IT Solutions provider) on their sale (65%) to Logicalis 
• August 17: Advised Axentel (Singapore - Providing high-level maintenance services) on their sale to Park Place

Investment Banking Associate

Equiteq - growing and realizing equity value in consulting firms

Key Responsibilities:

• Client Improvement Strategies: Analyzed business and financial data, including client relationships, sales, profits, income fees, and intellectual property, to identify improvement opportunities and strengths. Developed project plans for Equiteq's clients.
• Market Research and Buyer Lists: Conducted market research to track M&A trends, created buyer lists, and managed outreach to potential buyers.
• Deal Origination and Business Development: Led deal origination and business development efforts, with a focus on the Singapore market.

Investment Banking Analyst

BNP Paribas Corporate and Institutional Banking

Key Responsibilities: 

• Managing a portfolio of insurance clients, including major groups like Allianz and Munich Re.
• Conducting comprehensive analysis to assign credit ratings to new German insurance company clients.
• Following the bank's internal procedures and specific credit rating process, involving credit memos at the group level with market and financial analysis, as well as in-depth analysis at each client level.
• Daily collaboration with relationship managers and different business units (Fixed Income, GECD, Securities Services, Retail) to meet various business needs, such as Collateral Exchange, Forward Bond Purchases/Sales, Repo, and more.
• Presenting credit proposals and recommendations to credit committees for decision-making.

Credit Analyst Intern - Financial Institutions Coverage

Kepler Cheuvreux

Key Responsibilities: 

• Organizing roadshows for top corporate management listed on European stock exchanges
• Strategically coordinating analyst marketing in Europe and the US
• Collaborating with internal teams for seamless execution
• Coordinating local teams for Corporates Roadshows in Frankfurt, Geneva, and Zurich

Corporate Access Coordinator Intern

With 6 years of diverse experience spanning Corporate Finance, Partnerships, and Advertising, I've discovered my passion for tackling challenges and collaborating on innovative solutions with my teams. Currently, I'm immersed in an exciting new venture, so stay tuned for what's coming next!

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Majdi Rabia

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