Elephant Edge

We help early-stage SaaS founders with US GTM & Sales through a 4-week cohort-based program.

We co-create processes, playbooks, and teams that are required to reach $1M in revenue.

SALES PROCESS:
→  Improving sales hiring and onboarding process.
→  Prospecting, Discovery, Demo, and Follow-Up Strategy
→  Sales funnel, email, and CRM audits

GTM & SALES PLAYBOOK:
→  Building a custom account list (ABM)
→  Writing cold email sequences 
→  Getting more appointments

SALES COACHING:
→  1:1 and group coaching & advisory
→  Custom sales workshops
→  Deal and follow-up reviews

Partner | GTM & Sales Accelerator for B2B Businesses

Hyperly For LinkedIn Social Selling

At Hyperly, we’re revolutionizing B2B sales and social media marketing through LinkedIn. Our platform empowers sales teams and agencies to maximize their inbound marketing potential, establishing Hyperly as the premier solution for LinkedIn-based social selling.

Founder & CEO (acquired)

GoFloaters

GoFloaters is reshaping the workspace scene with on-demand solutions that are easy, affordable, and flexible. We're here to make finding the right work environment a breeze in over 45+ cities in India.

As a Sales Advisor, helping the team:
→ Streamlining our GTM sales process for efficiency.
→ Enhancing outreach with targeted outbound messaging.
→ Supporting marketing to unify our sales and marketing efforts.
→ Developing key sales assets and nurturing a high-performing sales team.

Sales Advisor

AB Final - Shopify AB testing

AB Final is on a mission to empower Shopify brands, turning A/B testing and CRO experimentation into the keys for unlocking greater profitability.

Helping the team with:
→ US GTM & sales process/playbook
→ Account based marketing
→ Outbound motions and messaging
→ LinkedIn automation strategy

Sales Coach

Bluehour

Bluehour is the AI Copilot revolutionizing eCommerce cataloging and ad creation, streamlining the bulk generation of platform-compliant product photos with unmatched efficiency.

Helping the team with;
→ US GTM & sales process/playbook
→ Account based marketing
→ Outbound motions and messaging
→ LinkedIn automation strategy

SaaS Sales Advisor

Antler

Entrepreneur in Residence

Resolute (HumanFractal.Ai)

Resolute is an India 1st integrated digital health & wellness platform covering precision wellness, continuous virtual care, and digital therapeutics for corporate organisations. 

Resolute offer a full spectrum approach to health which includes two core products – Precision wellness, a hyper-personalized wellness journey, and Active Care, which is a premium virtual care system that is always on and concierge-led. In the future, we conduct doctor-led programs, including cholesterol optimisation, gut health, metabolic health, etc., which is our new digital therapeutics service line.

If your organization is looking to create personalised wellness journeys for your employees, write an email to me majji@humanfractal.io

Head of Corporate Sales

Medwiser

For patients & wellness consumers, Medwiser provides convenience to order medicines through an aggregator platform along with data points like price, availability and alternative choice of brands that in turn helps in savings.

Co-Founder | B2B Sales 

NutriFuel

NutriFuel helps 1% Leaders, CXOs, and Athletes perform better.

Strategic Advisor | Sales & GTM

Venkatesh Majji

Present talks and Guest Lectures;
St. Joseph's College of Commerce, Teaching "Global Entrepreneurship" course, Bangalore
RV Institute of Management, Teaching "Employability Skills" course, Bangalore

I've been teaching Business School Students Introductory courses “Entrepreneurship 101 & Sales 101",  an optimistic interactive session to discover student's true potential, to think in an innovative way that leads to ultimate personal growth, helps students to have better campus placement and entrepreneurial opportunities.

Past talks and Guest Lectures;
ABBS Business School, Bangalore
Xavier Institute of Management & Entrepreneurship, Bangalore 
RV Institute of Management, Bangalore  
St. Joseph's College of Commerce, Bangalore
KL University, Vijayawada
FBS Business School, Vijayawada
Presidency College, Bangalore
Presidency University, Bangalore

Professional Sales Coach

CEO & Co-founder @Hyperly | Helping founders acquire clients through LinkedIn funnels | Building Hyperly — Social Selling platform | Learn about my 4-week Linkedin Sales Cohort

Sales is the lifeblood of any business, but figuring out how to sell effectively can feel overwhelming. That’s why I’ve dedicated myself to solving this for founders and teams scaling from $100K to $1M or $1M to $10M in revenue.

I’m a serial entrepreneur helping startups and B2B businesses crack GTM and sales challenges using AI-powered strategies. Currently, I’m building AI Sales Playbooks tailored for multiple industries, leveraging AI agents to simplify and accelerate B2B sales.

Here’s how I can help you:

1️⃣ Digital Product: AI Sales Playbook for B2B businesses.
A step-by-step guide to mastering B2B sales strategies.

2️⃣ Course: 4-Week B2B Sales Cohort for Founders.
Learn and implement proven sales techniques in a group setting.

3️⃣ Consulting: Fractional CRO for Startups.
Get expert guidance to build scalable sales processes.

4️⃣ AI Solutions: Custom AI tools for sales automation.
Leverage cutting-edge AI agents to optimize your pipeline.

Download B2B Sales Playbook designed for Founder (Zero to $1M)
https://aisalesplaybook.gumroad.com/l/AIsalesplaybook

Venkatesh M.

ThinkAlternate Technologies

At ThinkAlternate Technologies we automate and simplify daily business operations of our customers by building Mobile and Web Applications that create processes automations for Sales and Order management, POS systems(Point Of Sale), projects & milestone management, Inventory management, Repairs system, certificate generation, customer feedback system, etc.

My role here is to identify tech solutions to key business bottle necks and bring relief and growth to our customers business. My key roles and responsibilities are,
- Develop Technical Solutions for retail business problems
- Design & Architect Systems for Mobile & Web Applications
- Create processes to increase operational efficiency, reduce Human errors and improve task accuracy
- Host Applications on Cloud Services for high availability and scalability at very low cost investment.
- Project Management
- Client Relationship Management
- Heading Product Development Team and their Deliverables
- Hands-on coding when needed on Mobile apps (Android & iOS native App development, Flutter Apps)
- Debugging and problem-solving along with the development team.

Founding Director

Clippet

Introducing Clippet.ai India’s First On-Demand Design Services Platform. 

Ever imagined graphic designs done in minutes ? Clippet becomes the first company globally to deliver designs in under 90mins!

Co- Founder and CTO

RUSTIC TONES

Rustic Tones works to offer sustainable clothing for mindful living people that not only protect but nurture both the people and the planet. Right from the first step of organic cultivation to the last strip of biodegradable packaging and special mention dyes from the very essence of mother nature and herbal plants. We stay loyal to the soil. 
We design baby clothing that is of practical useful styles that are safe and comfortable for babies.

Business Advisor, Co-Founder

Amman Tyres

My current focus is to digitally transform the business into a tech-enabled and automated business.
The business has been Digitised and currently in the process of Digitalisation. Once We achieve our digitalisation goals, we would be all set to move the business into Digital Transformation stage where we would be disrupting the market.

In the past, I had been managing Sales & Marketing, Business Development, Finance & Operations in the family-run Brick-n-motor Business.

Amman Tyres is one of the most trusted tyre dealers in Bangalore for the last 32 years. Wholesale and retail tyres available for Cars, Two-wheelers, Tractors, Goods Vehicles and all other automobiles.

Head Of Digital Transformation, Partner

Playonomics

Handle everything that is technology. 
Tech: Python Django, React.
Cloud: AWS, Firebase.

Chief Technology Officer

iDare - Support, Safety and Wellness

Hand holding the business, operations and technical team for all technology solutions and needs.
Was part of the product team for product innovation, analytics and growth for user acquisition, user engagement, user retention and monetisation strategies. 

Performed Go To Market for iDare App and successfully performed multiple release stints by steadily growing the user base.

Chief Technology Officer Consultant

CASH+ A Lifestyle & Neo Bank App

Product release, innovation, GTM plan, development team hand holding, Tech Hiring.

vMobo Inc.

Head and own the mobile app product for design, development testing and deployment.
Apart from end to end development my responsibilities include ownership of product development for both Android and iOS mobile apps.

Android & iOS App Developer

NOROC Solutions Pvt Ltd

-- Consumer based product development for simplifying payments in industries such as Food and Beverage, Vehicle insurance, Vehicle service, Diagnostic centres, Flea markets, etc.

-- Focus is primarily towards building robust mobile payment apps for android smartphones with a rich and native user experience.

-- End to end product development including architecture, design, development, testing and deployment.

Android App Developer

TEKsystems

-- Design and development of Android enterprise level applications following Agile development.
-- Knowledge in being able to consume and develop REST web services.
-- Architect the development using Model View Pattern (MVP) architecture.
-- Test cases using Junit and Mockito.
-- Experience in working with Maven and Gradle build tools.
-- Exposure to Jenkins for Continuous Integration (CI) 
-- Exposure to Sonar Source for continuous inspection of Code Quality.
-- Deployment and Administration of Apps on Google Play Store.
-- Eclipse and Android Studio for Dev IDE.
-- Exceptional Communication and Leadership skills.
-- Extensive knowledge in preparing Business requirement documents and functional specifications.
-- Creative problem solving skills with excellent team building and interpersonal skills.

Android Application Developer

Working on an Infrastructure project on VMware. Key skill sets included in the project are,
> IBM Tivoli Identity Manager (ITIM)
> VMware vSphere client
> VMware Horizon View Administrator
> VMware View Client
> VMware ThinApp capture
> Microsoft Remote Server Administration Tools (RSAT) 
> Microsoft Share Point.
 
Leading a team of 15 members also includes additional responsibilities such as
Resource management.
Risk prediction and management.
Decision making.
Continuous Improvement Process/Planning.
Active involvement in the Steering Committee for reports and statistics.

Consultant Engineer / Team Lead

I Help Non-Tech Founders with Tech Leadership | Founding Director @ ThinkAlt Tech

Goutham is a passionate Entrepreneur who lives and breathes Mobile App Development. His passion towards building apps led him to start ThinkAlternate Technologies, fastest growing Mobile App development company in Bangalore, India.  
He is process driven and makes sure his clients always get the best in class products for their business, while primary focus being growth of his clients business.

He is a highly energetic leader who goes above and beyond for a product success. He has so far built more than 100+ Apps for customers in India, USA, UK, France, Japan, Gibraltar, Canada and various other countries across the globe. 

Goutham also guides and hand-hold startups by being their fractional-CTO. 

You will find him in his element when he’s talking about business, building mobile apps, swimming meditating, travelling and finally being himself with a good cup of coffee and a non-fictional read. 


ThinkAlternate Technologies

★ One of the fastest growing Mobile App Development Company known for executing complex projects.

★ Certified development team.

★ Process driven framework for timely delivery and lifelong support.

Our In-house product success team can help you build your dream product in lighting speed.

Goutham Iyyappan

Why Do App Performance Fail Even With Good Developers ?

Most app teams I meet aren’t struggling because of bad developers.
They’re struggling because of invisible dependencies that pile up over months.

What looks like a simple “bug” on the surface usually hides deeper issues:
 • API latency creeping up over time
 • Crash patterns that look random but follow a clear root cause
 • UI threads blocked due to small code inefficiencies
 • Silent memory leaks that users never report
 • Cloud cost spikes no one can explain
 • Slowdowns that only appear under real user load, not QA environments

Developers fix what they see.
But what hurts the business is usually what no one is monitoring.

...And that’s where performance debt becomes expensive:
 • Rising user drop-offs
 • Poor ratings
 • Growing infrastructure spend
 • Longer release cycles
 • Declining acquisition ROI

In the last few months, we’ve been working with teams who were spending heavily on marketing, but losing users due to reliability issues they didn’t even know existed.

Performance problems are rarely loud.
They’re subtle, silent, and cumulative.

If you run a mobile app and want to know how healthy it actually is, you can run a detailed App Health Audit in just 2 minutes (Thanks to our AI Engine - MIRSA).
It covers reliability, crashes, issues, responsiveness, ASO insights, user sentiments for your app and much more.

Verify your App Health Now:

AI Powered App Maintenance | Scale Your Mobile Apps to 1M+ Users

Open article: MIRSA by apphealth.thinkalternate.com

Most founders think app issues are engineering problems.
They’re not.

They’re product, growth, and revenue problems that just happen to surface in engineering.

A few examples I see repeatedly:
 • A slow app isn’t a performance issue — it’s a conversion problem
 • Frequent crashes aren’t technical debt — they’re trust killers
 • High cloud bills aren’t infra problems — they’re margin leaks
 • Delayed releases aren’t dev issues — they’re roadmap risks
 • Poor ratings aren’t UX flaws — they’re growth blockers

When these are treated purely as engineering tickets, teams stay busy but businesses don’t move.

High-performing product teams do something different:
They connect app health metrics directly to business outcomes.
That means:
 • Fixing issues based on revenue impact
 • Prioritising reliability during peak usage
 • Monitoring performance continuously, not reactively
 • Preventing issues instead of firefighting them
This shift is what separates apps that scale sustainably from apps that plateau early.

If you own or manage a mobile app and want to understand:
 • what’s hurting growth behind the scenes
 • which issues matter most to the business
 • where reliability breaks before users complain
I strongly recommend you audit your app with MIRSA today.

Most mobile apps don’t fail because of lack of features.
They fail because of unnoticed cost leaks.

These leaks rarely show up on a dashboard.
 But over 6–12 months, they quietly burn money.

Here are the most common ones I see:
 • Cloud resources over-provisioned “just to be safe”
 • Background services running longer than needed
 • APIs called more frequently than required
 • Crash retries increasing infra usage silently
 • Inefficient image/video delivery increasing bandwidth costs
 • Monitoring tools showing symptoms, not causes

Individually, these look harmless.
 Together, they cost anywhere between $5K to $40K USD per year for a mid-scale app.

What makes this worse?
Most teams only react when:
 • AWS bills spike
 • App ratings drop
 • Users complain
 • Marketing ROI starts falling
By then, the damage is already done.

The best-performing app teams don’t wait for alarms.
They continuously monitor app health, performance, reliability, and cost efficiency as a single system.

That’s exactly why we built an automated App Health & Cost Audit at ThinkAlternate.
If you run a mobile app and want to know:
 • where money is leaking ?
 • what’s hurting performance ?
 • what should be fixed first ?
Get your app audited for free and now before its too late.
https://lnkd.in/gDGGA5Vg

MIRSA is our AI Engine for your app's survival and growth.

Product Owner of a sports app based in the Bay Area reached out with a concern that sounded familiar:
 “Engagement is dropping, but nothing looks obviously broken.”
- The app was live.
- Features were shipping.
- Crashes were within acceptable limits.
Yet retention was slipping.

We ran a deep App Health & Performance Audit and uncovered issues that weren’t visible in standard dashboards:
 • Crash clusters triggered during live-match and peak-traffic scenarios
 • Background processes consuming memory during prolonged sessions
 • API latency spikes under real-world load
 • Over-provisioned cloud resources to handle traffic bursts
 • No clear visibility into root causes across app + backend

What we did over 21 days:
• Isolated and fixed crash patterns linked to live usage flows
 • Optimized background tasks and data polling logic
 • Reduced unnecessary API calls during peak events
 • Right-sized cloud infrastructure without impacting availability
 • Introduced continuous app health monitoring with business-context prioritization

Results:
 • ~30% reduction in crash-related sessions
 • Smoother in-app experience during live events
 • ~35% reduction in cloud infrastructure costs
 • Stabilized app ratings during high-traffic windows
 • Faster, more confident product releases

The biggest shift?
The Product Owner moved from firefighting issues during live events to proactively managing app reliability and scale.

That’s the difference between:
 Shipping features -vs- Running a performance-driven product

If you own or manage a mobile app and want clarity on:
 • what’s hurting engagement
 • where performance breaks under load
 • what to fix first for maximum impact
I strongly recommend you to perform a free audit using MIRSA.
https://lnkd.in/gkuVebKe

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Goutham Iyyappan

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Goutham Iyyappan's LinkedIn Performance

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