Malik Azouz

Diriyah Company l شركة الدرعية

I've recently joined the Development Marketing team at Diriyah, part of a new visionary $63 billion, 14 sqkm city under the Public Investment Fund. Our mission is to redefine luxury living, merging cultural heritage with innovative design. We're building a sustainable, culturally rich smart city that sets new standards in real estate development, making Diriyah a future global city and landmark.

Master Plan & Innovation Marketing Assistant Manager

Coreo Real Estate

Under my guidance, Coreo Real Estate received consecutive Brokerage of the Year awards in 2021 and 2022 at the Property Finder Awards. Driving substantial growth, achieving an average of 32% YoY increase in qualified leads since 2013, with an impressive +90% increase in 2020 and +45% in 2021. I diligently maintain our brand reputation as Qatar's premier real estate agency by delivering five-star customer service, reflected in our outstanding 4.8-star Google rating, fostering repeat business and referrals. I exclusively market multiple residential towers comprising 1,000+ luxury apartments, consistently maintaining occupancy rates exceeding 90%. As a top-performing real estate brokerage, I effectively market, sell and lease commercial and residential properties in a multibillion-dollar development. Producing winning proposals each with a projected annual revenue surpassing $100-200K. I've led the launch of Coreo International Properties, generating over $100K in revenue in the first 6 months across 17 countries. My expertise includes event organisation, media features, and strategic market analysis.

Marketing Director

In my versatile role as a Web Specialist, I've overseen a spectrum of marketing functions with impressive results. I elevated annual qualified leads by 21% in the first year, orchestrating online efforts spanning SEO, PPC, Social Media, Email, and Content Marketing. Notably, I boosted Google Ads campaign conversions by an impressive 150%, covering search, display, and retargeting, driving robust lead generation and enhancing brand recognition. Through strategic initiatives, I also nurtured a substantial Instagram presence, facilitated impactful online campaigns, and effectively marketed various real estate portfolios.

Web Specialist

Impatient Clothing

At Impatient Clothing, a startup fashion label in Manchester, UK, I collaborated with the Art Director to craft the E-commerce website in alignment with brand aesthetics. Leveraging the Magento Platform, I successfully developed and maintained the website, ensuring seamless stock management. My responsibilities extended to managing social media and writing press releases that garnered coverage in local news outlets such as the Manchester Evening News.

Web Coordinator

Manchester City Council

Supported the Insight Manager by conducting research and creating communications briefs. Conducted comprehensive B2B market research, analysed survey data, and assessed service quality in libraries. Performed web audits and contributed to communication planning for campaigns promoting local markets and foster care. Enhanced my research and strategic skills, providing valuable insights into effective communication strategies.

Communications Officer

Doha Academy

I redesigned, developed and maintained a user-friendly website for a multi-branch school in Doha, restructuring it into clear sections for KG, Primary, and Secondary School in line with their corporate brand identity.

Webmaster

Zoom Advertising & Expo

I designed for top clients like Samsung at an advertising firm. Crafting corporate identities and refreshing local brands for international reach were also key aspects of my role.

Web & Graphic Designer

Azouz Design

Promoted my services as a freelance Web and Graphic Designer.

Freelance Graphic Web Designer

Over a decade of Director level experience in the GCC region. Innovative Marketing Director with a remarkable record in real estate in Qatar. Leading game-changing marketing campaigns at Coreo Real Estate, resulting in back-to-back Brokerage of the Year awards. Achieved an outstanding YoY lead growth rate of 32% on average. Upholding a stellar 4.8-star Google rating, highlighting a commitment to excellent customer service. Managing exclusive marketing of luxury residential towers with occupancy rates over 90%. Excelling in leasing high-end properties, securing multiple proposals each valued at $100-200K+ in annual revenue. Pioneered Coreo International Properties, yielding $100K+ in first-year revenue on a shoestring budget. Recognised by top international publications such as TimeOut and Esquire Magazine as a trendsetter.

Under my guidance, Coreo Real Estate received consecutive Brokerage of the Year awards in 2021 and 2022 at the Property Finder Awards. Driving substantial growth, achieving an average of 32% YoY increase in qualified leads since 2013, with an impressive +90% increase in 2020 and +45% in 2021. I diligently maintain our brand reputation as Qatar's premier real estate agency by delivering five-star customer service, reflected in our outstanding 4.8-star Google rating, fostering repeat business and referrals. I exclusively market multiple residential towers comprising 1,000+ luxury apartments, consistently maintaining occupancy rates exceeding 90%. As a top-performing real estate brokerage, I effectively market and lease commercial and residential properties in a multibillion-dollar development. Producing winning proposals each with a projected annual revenue surpassing $100-200K. I've led the launch of Coreo International Properties, generating over $100K in the first year across 17 countries. My expertise includes event organisation, media features, and strategic market analysis.

I advise clients in retail, hospitality, real estate, and chemical industries on:
- Digital & social media marketing
- Content
- Public relations
- Corporate communications
- Events management

Marketing & Editorial Consultant

Is It Clean?

Is It Clean? is an advocacy to elevate and support the growing laundry, cleaning & sanitation industry in the Philippines. 

We have trained dozens of the Philippines’ most prominent laundry industry owners, players, and professionals in the Science of Cleaning since 2020.

As Co Founder, I create content, manage social media, and organize trainings and events - including the widely popular The Laundry Masterclass since 2020.

Co Founder & Events Lead

Santos Knight Frank

Head of marketing and corporate communications, including brand, reputation, digital, demand generation, events, partnerships, and content/creatives. Responsible to driving high-quality qualified leads & opportunities, and to generate long-term financial success for the company through positive reputation and long-run demand.

Director, Corporate Communications & Marketing

De-facto head of corporate communications.
Part of the team responsible for delivering the Knight Frank Asia Pacific Conference in 2019 and Santos Knight Frank's 25th Anniversary.
Drove PR, media & partnership strategy.
Ran & supported 50 events each year for PR & business development - from 1,000-seat launches to 15-seat roundtable dinners

Corporate Communications Manager

Part of the team responsible for rebranding the company from CBRE Philippines to Santos Knight Frank. Ran a long-term awareness campaign about the rebranding and re-introduction, including managing nearly 50 events annually. Handle PR & marketing digital and offline activities.

Corporate Communications Officer

The American Chamber of Commerce of the Philippines, Inc.

Work with fellow Co-Chair to strategize the objectives of the committee and develop activities that will benefit the young professional membership of the American Chamber and the greater public.

Co-Chair, Young Professionals Committee

MASE Holdings

MASE Investments Inc. (Now MASE Holdings) is a private equity firm whose portfolio includes renewable and non-renewable energy, foodservice, and agro-industrial. 

As corporate communications officer, my responsibilities include business development, corporate branding, and stakeholder management.

- Conceptualized and implemented corporate branding, reputation management, and stakeholder management strategies 
- Pre-opening marketing & branding for 7107 Restaurant, which is part of the portfolio
- Developed website and digital media content for the whole group
- Organized investor relations and government relations conferences to ensure the approval of renewable power plant projects

Bucketlist Publishing Corp.

I handled two media under Bucketlist Publishing Corporation:
1. Hospitality News Philippines - the Philippines' first and only hotel industry magazine
2. Travel Update Philippines - the country's only travel trade news source

My tasks include:
- Conceptualize the editorial line up
- Write 70-90% of the magazine for Hospitality News
- Supply 30% of the content for Travel Update Philippines
- Schedule interview and photo shoot appointments, editing, and proofreading
- Manage the titles' online website and social media accounts
- Business development & partnerships

Associate Editor (Travel Trade & Hospitality)

I reported news and wrote feature stories for Travel Update Trade with an audience composing of tourism government officials and business executives from the travel chain suppliers and mediators.

As writer for TUP Student Edition, I contributed to the content that aimed to present a broader industry perspective to students. I reported on tourism school events and how the theory taught inside the classroom applies to the real world.

I likewise updated the website of TUP http://travelupdateph.com and wrote half of the online content. I managed the social media aspect of TUP, believing that this mode was the future of journalism.

Junior Correspondent

Eduardo Jarque Jr

Writing assistant of Eduardo Jarque, a lifestyle columnist for his regular contributions to The Philippines Star, Star Week, and Freeman

Assistant Writer

Philippine Department of Tourism

As an intern in Team Europe, I assisted in the production of press releases, post-event reports of overseas trade events, coordination of key resources of international media going to the Philippines, and physical support during the Philippine-India Travel Exchange at Hyatt Regency Manila Hotel & Casino

Intern

Marketer, writer, and futurist.

With 12+ years in marketing & PR, I was head of marketing for one of the Philippines' largest real estate brokerage, property management, and property consultancy companies (2016-2023).

I began my career as a travel and business journalist & editor, writing about the hotel, tourism, events, and foodservice industries for 5 years.

That cross of experience in journalism and marketing has led me to specialize in the art of influencing: How do you build trust with customers and stakeholders, communicate effectively, and create a positive relationship with brands and institutions?

Better storytelling is the way (content), and events, social media, digital, partnerships, research, etc are our tools across the industries I've handled - from commercial real estate to F&B, from industrial & chemicals to skincare clinics.

I completed my master's degree in marketing communications at the De La Salle University (my thesis was about trust) and bachelor’s in tourism from the University of the Philippines Diliman (manga cum laude). 

I am also a futurist, and I facilitate futures thinking & strategic foresight workshops for organizations and institutions. I am a member of the global Association of Professional Futurists.

I was a co-chair of the Young Professionals of AmCham Committee, a group within the American Chamber of Commerce Philippines supporting initiatives for the youth, from mentorship to key issues such as mental health.

I also volunteer for the Cancer Warriors Foundation Inc., a Philippine based parent organization of children with childhood cancer, leading the fight for children/adolescents, survivors and their families.

I blog about travel at www.workalife.com

Email me at: paolo.abellanosa@gmail.com

taplio

The Battle

Malik Azouz

Paolo Abellanosa

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?