Hyper Pony Studio

Owner

North Square Investments

Digital Marketing Consultant

FortéOne

Fractional CMO | Chief Marketing Officer

Ariel Investments

C.S. McKee

UX Collective

Contributing Writer

MAQTOOB

Digital Bootcamp

Instructor

The Simons Group

Senior Designer

👑 Web, Marketing, & Design Expert for Advisory and Consulting Firms 👑 Websites driven by marketing expertise 👉 hyperponystudio.com

👋 Hi I'm Manda!

Follow me and ring my 🔔 if you're in the financial services industry and want to learn more about:

👉 Marketing persuasion techniques 
👉 Writing copy that converts
👉 Attracting potential clients
👉 Turning those prospects into clients
👉 Professionally presenting your brand 
👉 Attracting your ideal clients
👉 Creating an EFFECTIVE website
👉 Establishing trust and building authority

🔻 🔻 🔻 Want to work together? 🔻 🔻 🔻

For advisory and investment firms:
🔹 Complete brand, website, & marketing overhauls
🔹 Ongoing marketing and fractional CMO services
🔹 Deep-dive website audits

For independent financial advisors:
🔹 Deep-dive website audits
🔹 Web and marketing flash audits
🔹 Ignite Your Site course coming soon!

Learn more, view samples of my work, or start your project at hyperponystudio.com!

👑
Hyper Pony Studio 
Digital marketing for the financial services industry

Manda Szewczyk

I'm noticing some disturbing behavior on Linkedin.

I've been away for a while, and I'm longing for the days when all there was to complain about was pitch-slapping in the DMs.

Here are some new LI tactics that I'm NOT loving...

- - - - - - 

🙄 People selling their services in the comments section of my posts

Not just chiming in or offering anything useful, but literally saying, "These are the services I offer" – like a little ad in the comments. Most of them are other marketers or web designers.

Not cool.

- - - - - - 

🤨 Adding me to their email newsletter list just because I accepted their connection request

Um, I agreed to connect. Not subscribe! As soon as someone does this, I lose all trust in them and their business tactics.

Unsubscribe. Unfollow. Goodbye.

- - - - - - 

😡 Sending me calendar invites when we've never communicated before

This one is the WORST! I'm getting meetings on my calendar and in Zoom from people I've NEVER met!! Some of them are for webinars, some are demos, some are pitches – but NONE of them are with people I've ever met or talked to.

What the actual...???

- - - - - - 

I get it. Building a business is hard. But come on!!

Have you experienced any of this? Or is it just me?

👑 Websites & Marketing Overhauls for Financial Advisors & RIAs 👉 Sharing digital marketing tips

All three of these tweaks come from real samples I found on a professionally designed advisor website.

Take a look and let me know which is your favorite, and if you're planning to make any of these changes to your own site.

- - - - - - - - - - - - - - 

🐙 Hi I'm Manda - I share Tiny Tweaks to help financial advisors improve their marketing and level-up their websites.

Carousel

Bell Copywriting, Inc.

I write ads, emails, and landing pages for B2B FinTech companies. And I also write blog articles, social media content, eBooks, special reports, website copy, pitch decks, business plans, and case studies. Plus, I'm a human-centric data-driven marketer who manages monthly email marketing campaigns, LinkedIn and Google advertising campaigns, and social media content marketing campaigns for B2B FinTech companies to create top-of-the-funnel leads that generate consistent monthly revenue.

B2B Fintech Copywriter & Marketing Strategist 

QuoMarkets

George Khatar hired me to refresh and rewrite the copy for TradeQuo and QuoMarkets websites. Plus, I focus on writing blog articles for both brands to maximize their brand awareness.

B2B Fintech Copywriter

TradeQuo Global

HyperPay

Esra Sehweil hired me to refresh and rewrite the copy for HyperPay's company profile, highlight the unique selling proposition of their product HyperHospitality for hotels, rewrite the HyperPay website copy, and revise numerous product presentations to businesses and investors alike.

B2B Fintech Copywriter & Marketing Strategist

Reap

Anushka Chaudhuri hired me to write blog articles about various payments topics and optimise on-page and off-page SEO to build brand awareness, the brand identity, and generate top of the funnel leads.

NetCents Technology

Clayton Moore hired me to write copy for weekly social media content (LinkedIn, Twitter, and Facebook), a landing page to A/B test for the NetCents Weekly Newsletter, and 3 emails per. Plus, I scheduled and managed the social media content and email marketing campaigns via HubSpot to generate new  top-of-the-funnel leads for the sales team.

Nium

Jeremiah Glodoveza hired me to write email marketing copy for Nium to promote their presence at various FinTech conferences worldwide. I also set up and managed each  email marketing campaign via Pardot (Salesforce) to measure open rates, click-through rates, and click-to-open rates to generate more bookings for experts attending these FinTech conferences.

The B2B FinTech Copywriter | I Write Ads, Emails, and Landing Pages for B2B FinTech Companies | The Coconut Loving Wizard of B2B FinTech Copywriting

I write killer copy for B2B fintech companies.

And here is the problem with your B2B fintech copywriting:

It doesn't create a clear, concise, and simple message anyone can understand.

So when your B2B fintech company offers excellent solutions, your ideal customers don't know you can solve their financial problems.

The result:

- You waste tens of thousands of dollars on sending the wrong message.
- You focus on generating leads that won't buy from you.
- Your conversion rate plummets.

Instead, here is how my B2B fintech copywriting can help your business:

>> DIGITAL ADS (I write B2B fintech copy that makes your ads clickable. I write both promotional and branding ads, and measure specific analytics to consistently improve ROAS and CPL. I manage your advertising campaign by using software like ClickGUARD™ to prevent bots from skewing your conversion rates.)

>> EMAIL MARKETING (I write B2B fintech copy that gets your emails opened and read. I manage your email marketing campaign by segmenting leads, setting up new automations, tracking analytics like CTR and CTOR, and growing the number of subscribers by writing lead magnets.)

>> LANDING PAGES (I follow a 21-step B2B fintech copywriting formula to build authority, establish trust, and position your offer by identifying the unique selling proposition.)

Imagine your B2B fintech business converting more warm, qualified leads with the digital advertising campaigns you run, emails you send, and landing pages you create.

Sales happen 24/7, even when you are sound asleep at night.

Plus, customers rave about your useful B2B fintech solutions.

You become a household name in the fintech industry.

And here is the unvarnished truth:

Every B2B fintech copywriting project comes with a 100% LIFETIME MONEY-BACK GUARANTEE.

If you think my B2B fintech copywriting services don't bring you the results you want, there's no need to explain. You'll receive a prompt and courteous refund without any questions asked.

Now, there's only one question left.

Are you serious about your B2B fintech copywriting?

Then let's get started.

Shoot me a DM now for the B2B fintech copywriting you want.

P.S. If you are undecided, please keep reading.

I follow a 4-step process to understand your target market better than they understand themselves.

How?

1. I send you 2 questionnaires about your brand and product offer.
2. I study the latest trends in your niche.
3. I study your competitors moves.
4. I interview employees, former clients, and current clients.

Send me a DM for killer B2B fintech copy.

Kyle R. Bell 🛎🔔

If you want to be a great B2B FinTech copywriter, you must sit and think deeply.

If you want to be an excellent marketing strategist, you must conceive of new angles and clear positioning. 

AI does not and will not make you a superb copywriter in any niche or a better marketing strategist who knows what makes people tick.

If you don't hone your writing craft or understand how to strategize to meet your customers' emotions where they are, you cannot expect AI to pick up the slack.

And that's not all.

What skillset are you improving today?

Bell out.

Kyle R. Bell 🦏

B2B FinTech Copywriter & Marketing Strategist (I generate new leads and sustainable revenue for B2B FinTech companies). Based in Tbilisi, Georgia!

If your B2B FinTech copywriting doesn’t solve a real problem, consider your words worthless.

I spoke with a client last month about using AI for copywriting and marketing strategies.

The perspective he and I arrived at was to use AI to handle grunt work, such as finding emails of leads, detecting intent signals, and automating marketing campaigns.

Before any B2B FinTech copy is written, the key is ensuring the FinTech product actually solves a real problem for customers.

Of course, knowledge and expertise are nice to have, but they are inadequate.

Why?

Because the fact remains that your FinTech product must solve a genuine pain point that someone is willing to pay for.

Sure, advanced technology like agentic AI can help, but it cannot fix a FinTech product that people do not want, need, or desire.

Laser-beam focus prevails in this case amidst all the noise of agentic AI tools.

Hype and excitement are a two-pronged approach with marketing and media. 

On the other end, investors can make big bets, multiple times, in hopes that one or two ventures will pay off.

With your B2B FinTech copywriting and marketing strategies, you only get a few significant opportunities each year to make a lasting, indelible impression.

Your focus must be on shipping a FinTech product that creates true value and generates sustainable revenue.

Forget about chasing trends in the sector.

Consider the value your FinTech product brings to the marketplace by focusing on specific, real-world problems.

Make sure customers will pay for your solution.

And learn how to leverage your time, capital, and marketing resources long-term.

Every word of your B2B FinTech copy and marketing strategies must meet real customers' needs where they are.

Bell out.

8 signs your B2B FinTech copywriting and marketing strategy has atrophied:

1. You can't list a minimum of 13 benefits about your B2B FinTech product/service.

2. You struggle to put together a clear strategy on how to position yourself.

3. You cannot define your marketing strategy in one sentence.

4. You're "too busy" thinking of new ideas to promote your B2B FinTech product/service.

5. You haven't interviewed your customers within the last 3 months.

6. The marketing data you're analyzing is not helping you pivot to achieve your long-term goals.

7. You work longer hours, and the ROI on your copywriting and marketing efforts has not changed.

8. Each week, you feel burnt out and cannot quantify what efforts are moving the needle.

If even 30% of these apply, your B2B FinTech copywriting and marketing strategy is at a complete and utter standstill.

And the only surefire way to succeed is to create a marketing strategy with B2B FinTech copy you're confident your customers will understand, relate to, and love.

If you need help with this strategic process, I have two slots available for new clients.

Please shoot me a DM.

Bell out.

New words. One glance. One mistake.

This morning, I was writing landing page copy for a special report I plan on releasing about direct mail marketing.

Direct mail marketing may not be glamorous, but it still generates sustainable revenue.

It’s different colored envelopes, lumpy mail, offers, cool bonuses like stylish pens, and using additional materials like brochures and flyers.

I have never had the chance to write copy for a direct mail marketing campaign.

But I understand how to make direct mail marketing work within any marketplace. 

Picture fun bonuses. Lift letters. Simple offers. Creating a message in the analog world that will trump digital.

A successful direct mail marketing campaign doesn't occur without using these battle-tested methods.

And while testing direct mail campaigns can be costly, the revenue generated makes it matter.

Every piece of mail sent means more prospects learn about your offer, more free bonuses, and more teasers are included.

And that's only just the beginning of the duties of running a successful and sustainable direct mail marketing campaign.

Bell out.

There is no difference between a Monday and a Saturday for me.

Why?

Because it's a lifestyle.

I've been defeated more times than I can count.

I've been disappointed and will continue to be.

I've failed and lost the trust of people.

For countless reasons.

Sometimes I fell short and didn't fulfill the conditions of an agreement.

But that will never stop me from believing in people.

And thinking the best of people.

After all, what does life revolve around?

Relationships and people.

I aim to achieve fruitful, long-term relationships with people.

Because I love people.

I'm a true believer in cultivating relationships that last.

Truthfully, I fell short many times.

And that was my fault.

I failed miserably, but also neglected to fulfill my obligations.

The reason why I'm repeating this fact is because LIFE HAPPENS!

I'm not using that as an excuse.

However, life is tough, rough, and unpredictable.

Which is what makes life beautiful.

Bell out.

B2B FinTech companies must ruthlessly publish more case studies at scale to persuade the buying committee they're pitching.

Why is this the case? 

Trust is lacking in the FinTech sector.

And case studies are proven to be the fastest way to build trust with prospects.
And case studies create a buzz and word-of-mouth marketing.
And case studies show the depth of your clients.
Plus, even mediocre copywriting from one case study can make a difference.

However...

You must follow a strategy. Numbers. Strict formula. Clients.
The key is showing up with a compelling story to tell the market.

Because someone in the buying committee will listen.

Please remember this point.

Everything you think is a real client problem may be factors the buying committee of your ideal customer persona has not even considered.

So you tell the story with a thrilling beginning, awakening middle, and triumphant end will do the job.

B2B FinTech companies, write as many high-quality case studies as you can.

I’ll expect you to make it happen. Because the FinTech industry as a whole needs to build unshakeable trust. 

Bell out.

taplio

The Battle

Manda Szewczyk

Kyle R. Bell 🛎🔔

Followers

Posts

Engagements

Likes

Performance ScoreManda Szewczyk's LinkedIn Performance

Performance ScoreKyle R. Bell 🛎🔔's LinkedIn Performance

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taplio

The Battle

Manda Szewczyk

Kyle R. Bell 🛎🔔

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manda Szewczyk's LinkedIn Performance

Performance ScoreKyle R. Bell 🛎🔔's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreManda Szewczyk's LinkedIn Performance