👑 Web, Marketing, & Design Expert for Advisory and Consulting Firms 👑 Websites driven by marketing expertise 👉 hyperponystudio.com

👋 Hi I'm Manda!

Follow me and ring my 🔔 if you're in the financial services industry and want to learn more about:

👉 Marketing persuasion techniques 
👉 Attracting your ideal clients
👉 Turning those prospects into clients
👉 Professionally presenting your brand 
👉 Creating an EFFECTIVE website
👉 Turning your website into a marketing machine

🔻 🔻 🔻 Want to work together? 🔻 🔻 🔻

I offer complete brand, website, & marketing overhauls for advisory firms and RIAs.

I'll be taking only one new client in 2026, starting in October. Please DM me if you're interested in taking that spot.

👑
Hyper Pony Studio 
Digital marketing for the financial services industry

Manda Szewczyk

If you're getting spam events showing up automatically in your calendar, and you use Google for your email, this is how you stop it:

👉 In Google Calendar, go to your settings
👉 Choose "Event Settings"
👉 Find "Add invitations to my calendar"

And choose either:

✅ Only if the sender is known
or
✅ When I respond to the invitation in email

I also chose to hide declined events so I didn't have to look at the old ones.

🙄 That was driving me crazy....

👑 Websites & Marketing for Financial Advisors & RIAs 👉 Sharing digital marketing tips 🚫 Posts never written by AI

THIS is the kind of innovation I was hoping to see from AI. More of this please!

(Link to the full story in the comments)

Do you have more impressions on your comments than your posts? 

Use it to your advantage!!

🤔 How?

Make sure your headline states VERY clearly what you do and who you help.

🤔 Why? 

Because all of those people looking at your comments are potential clients.

But they won't see your profile or your posts. All they'll see is your picture and your headline (the little blurb next to your pic).

So, you need to make sure your headline...

👉 Says what you do – at the very front. Headlines get cut off (especially on mobile) so don't start with something clever or where you went to college or a hobby. Start with "Financial Advisor" or "Financial Planner" 

👉 Says who you help – again near the front. "Financial advisor helping millenials..." "Financial planner for medical professionals..." 

That way, when someone sees your comment, they ALSO see what you do and who you help.

And, if they are looking for a financial advisor, and they fit your "who we help" target market, chances are they will visit your profile to learn more.

🤔 Does your headline pass the test? Does it clearly state what you do and who you help in the first 40-60 characters?

My dad was a CPA with a big heart for his client’s well-being and success. Even as a youngster, I saw the profound impact financial pros can have on their clients’ lives — impacts well beyond reaching their financial goals. 

But to have those impacts, your ideal clients need to be able to find you. Referrals and traditional outreach strategies can only take you so far. You also need online visibility to grow your business and expand your impact.

Let me ask you this:

▪️ Did you create your website before you niched and now it doesn’t resonate?
▪️ Do you create content only when you feel inspired or simply have spare time?
▪️ Do you have inactive accounts on every social platform because you rarely post?
▪️ Does your blog have few visitors, and is it generating even fewer leads?
▪️ Are you totally overwhelmed by marketing, but don’t know where to start?

If you said yes to one or more of these questions, your visibility is holding back your business growth and the impact you could be making. 

But guess what? You’re in luck! 

My team and I help niched finance pros like you build online visibility through story-driven marketing so you attract, connect with, (and convert!) your ideal clients.

We’ve written story-based, SEO-optimized content for industry leaders, like…

💸 MarketWatch
💸 Wealthtender
💸 Global Financial Planning Institue
💸 clever girl finance
💸 and a whole host of financial professionals working solo or with small teams

…and we’d love to support you too!

CONTENT + MARKETING STRATEGY
In 4-6 weeks, we’ll take you from directionless marketing with haphazard content creation to having a clear, streamlined content and marketing strategy. 

Ultimately, you’ll know what to post, where to post it, and why you’re posting it.

DFY COPY + CONTENT
We take the frustration and overwhelm out of building your online visibility and creating content by providing done-for-you services, such as:

▪️ New Websites + Website Revamps
▪️ Opt-ins + Lead Magnets
▪️ Emails
▪️ Social Media Posts
▪️ SEO Blogs + Articles

💚 “Their expertise in crafting compelling and engaging content, seamlessly integrated with SEO and keywords, has played a pivotal role in boosting our online visibility and driving organic traffic to our blog platform.” 
~ Jennifer Carranza, Senior Marketing Specialist at Lafayette Federal Credit Union

Kick crappy finance content to the curb! 

Book your free consult to get started: https://monetacopy.com/contact-us

Hillary Meehan

Advisors don't believe ChatGPT or whatever AI tool will replace them because humans need HUMANS to walk through their financial journey with them.

(I actually agree with that.)

But at the same time, advisors are posting AI-generated content and letting AI do the talking for them online?

You don't want to be replaced by AI, and yet you are replacing yourself with AI.

Whether someone found you in the wild or they were referred to you and they're checking you out first, your content is the first real impression they get of who you are.

The whole point of content is to build trust.

AI-generated content is breaking that trust.

If you don't want potential clients to use AI to replace you, don't use AI to replace yourself.

Hillary Gale Meehan

Helping growth-focused financial advisors ($100M+ AUM) who struggle to attract clients online | Advisor Marketing Strategist | 🎙 Host of The Finance Marketing Podcast

The Finance Marketing Podcast published its 100th episode this morning. 🎉  

When I started this podcast, I thought it would be a great way to learn what others were doing successfully in the industry and give myself a bit more of a consistent online presence. 

I never imagined the relationships and conversations it would lead to. 

I've made friendships on this podcast, I've gotten in the room with experts who felt "out of my league," I've gotten clients from both guests and listeners, and I've learned so. dang. much. about the value of just showing up and doing the thing before you feel ready.

If you want my advice, just do the thing you've been thinking about. 

Two years in, you'll look back and be so glad that you did.

Haven't listened yet? Check out our most recent episodes here: https://lnkd.in/g6S3fGyX

You all know how much I love talking about referrals...

Which is why I'm so excited to team up with referral expert Dr. Jon Randall.

As a former advisor himself and with a PhD in Performance Psychology, Jon is someone who has cracked the proverbial code on referrals.

His approach does NOT rely on adding a cringeworthy, scripted moment at the end of each client meeting where everyone can feel "the ask" coming from a mile away.

It's a natural, framework-based way to get less random referrals, and more qualified ones consistently from the right types of clients.

Jon and I are hosting this free live session on Wednesday, March 11 at 1PM PT // 4PM ET.

We'd love to have you!

💬 How Top Advisors Get Referrals Without Asking
📆 Wednesday, March 11
🕓 1PM PT // 4PM ET
📍 Microsoft Teams

If you've ever felt like referrals just happen randomly (your clients' kids who are just starting out, the nice neighbor with no assets), there's actually a reason for that.

Which means there's also a fix.

👉 Save your seat 👉 https://lnkd.in/gHfBNjRd

Last year, I worked with an advisor to document his sales process and create a system he could use on repeat.

Within 6 months, his close rate more than doubled. 🤯

Swipe below to see what we did.

taplio

The Battle

Manda Szewczyk

Hillary Meehan

Followers

Posts

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Likes

Performance ScoreManda Szewczyk's LinkedIn Performance

Performance ScoreHillary Meehan's LinkedIn Performance

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taplio

The Battle

Manda Szewczyk

Hillary Meehan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manda Szewczyk's LinkedIn Performance

Performance ScoreHillary Meehan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreManda Szewczyk's LinkedIn Performance