👑 Web, Marketing, & Design Expert for Advisory and Consulting Firms 👑 Websites driven by marketing expertise 👉 hyperponystudio.com

👋 Hi I'm Manda!

Follow me and ring my 🔔 if you're in the financial services industry and want to learn more about:

👉 Marketing persuasion techniques 
👉 Attracting your ideal clients
👉 Turning those prospects into clients
👉 Professionally presenting your brand 
👉 Creating an EFFECTIVE website
👉 Turning your website into a marketing machine

🔻 🔻 🔻 Want to work together? 🔻 🔻 🔻

I offer complete brand, website, & marketing overhauls for advisory firms and RIAs.

I'll be taking only one new client in 2026, starting in October. Please DM me if you're interested in taking that spot.

👑
Hyper Pony Studio 
Digital marketing for the financial services industry

Manda Szewczyk

If you're getting spam events showing up automatically in your calendar, and you use Google for your email, this is how you stop it:

👉 In Google Calendar, go to your settings
👉 Choose "Event Settings"
👉 Find "Add invitations to my calendar"

And choose either:

✅ Only if the sender is known
or
✅ When I respond to the invitation in email

I also chose to hide declined events so I didn't have to look at the old ones.

🙄 That was driving me crazy....

👑 Websites & Marketing for Financial Advisors & RIAs 👉 Sharing digital marketing tips 🚫 Posts never written by AI

THIS is the kind of innovation I was hoping to see from AI. More of this please!

(Link to the full story in the comments)

Do you have more impressions on your comments than your posts? 

Use it to your advantage!!

🤔 How?

Make sure your headline states VERY clearly what you do and who you help.

🤔 Why? 

Because all of those people looking at your comments are potential clients.

But they won't see your profile or your posts. All they'll see is your picture and your headline (the little blurb next to your pic).

So, you need to make sure your headline...

👉 Says what you do – at the very front. Headlines get cut off (especially on mobile) so don't start with something clever or where you went to college or a hobby. Start with "Financial Advisor" or "Financial Planner" 

👉 Says who you help – again near the front. "Financial advisor helping millenials..." "Financial planner for medical professionals..." 

That way, when someone sees your comment, they ALSO see what you do and who you help.

And, if they are looking for a financial advisor, and they fit your "who we help" target market, chances are they will visit your profile to learn more.

🤔 Does your headline pass the test? Does it clearly state what you do and who you help in the first 40-60 characters?

Simplifying marketing for financial advisors I Saving you time so you can focus on your clients I Making sure you stay well connected with your clients and prospects

Hey there! So glad you stopped by!My name is Niki and I am a marketing consultant, coach, and specialist for financial advisors. Sometimes, I’m simply a sounding board. Advisors need someone to talk to also!In 2016 I got my FPQP designation because I find finance incredibly interesting. This designation and education allow me to serve you better.I help with marketing strategies, building brand awareness, thought leadership, and growing your business.Let's show the world what a great advisor you are!As a woman in the finance industry, I am a strong advocate for amplifying the voices of females in finance! People always like to know a person’s “why.”Here’s mine:Working with financial advisors has to be one of the most fulfilling things I get to do.Advisors are some of the most caring and selfless people I know. I see what they do each and every day and how much they care for their clients.If I can help you with your marketing and business growth so you can take care of your clients better, everyone wins!When not working, I am pestering my husband, learning about how to not annoy my pre-teen daughter, kissing all over our little baby boy. chasing after my dogs, and constantly taking pictures. On a quest to dive deeper into the bible and learn more about Jesus! Highly recommend the book Driven by Eternity! We live in an area surrounded by mountains, so there is a lot of time&nbsp;spent&nbsp;exploring, hiking, and searching for antiques in small, mountain towns. Hippie at heart!Specialties:⚫ Content strategy⚫ Social media marketing⚫ Campaign management ⚫ Email marketing strategy⚫ Advocate for relatable content⚫ Brand awareness and recognition⚫ Engagement and relationship managementAnd making finance fun!Follow me for marketing tips and advice.

Niki Clark, FPQP

I have started something new to ensure I fill my cup and soul every weekend.

Sundays are officially work free. 

The thing with work, there will always be something to do. But I have come to find out I am no good to our clients, my company, family or myself if I haven't filled my cup.

So yesterday I went into the mountains and it was everything I needed.

Our goal as a family is to move into the mountains sooner than later and I personally have fallen in love with a lovely little mountain community in Trust, NC. And that's where I went yesterday. To the Trust General Store. When we pulled up snow flurries started coming and it was just the absolute perfect moment. 

I also know we will make it happen. 

What's on your "sooner than later" list?

Niki Clark, FPQP®

Non-Boring Marketing for Financial Advisors

I've rejoined the 5 am club.

And you 4-amers, don't come after me.

It's official! Niki Clark Marketing has rebranded.

We have a new look but still the same utmost care for our clients, and ridiculously pristine quality.

Thank you to Rachel Clark for the countless meetings about all the different brand color selections.

Thank you Blair Kelly and Sidra A. for helping elevate the brand.

And thank you Jorge and Irvin for our new website.

We've learned a lot with this rebrand and so happy to present it to you all. 

Now, what can we create for you?

NCM Brand Announcement

Kids are sick.

Husband thinks he is.

Send support.

Big fan of this latest edition from InvestmentNews.

I can honestly say I read it from front to back. 

Congratulations to the Top 100 Financial Professionals of 2026.

Also, second photo, I 100% support those stats, specifically the one about how outsourcing marketing saves you time.

😉 

Nice work James Burton, James Rogers, Andrew Cohen, Leo Almazora, and the entire team at InvestmentNews.

P.S. Maxwell approves too.

Advisors don’t lose prospects because they’re not credible. They lose them because their website makes it hard to understand what they do.

Join Laura Garfield 🎬+ an all-star expert panel including 

Me of Niki Clark Marketing
Kelly Edwards of Lawton Marketing Group
Zoe Meggert of Perfectly Planned Content, LLC  

for an exclusive #Finfluencer Community Event:
Website Must-Haves Advisors Can’t Afford to Ignore
March 11 • 9am PT / Noon ET

We’ll cover what most advisors are missing, what’s changing fast (especially in the AI era), and the simplest improvements you can make right now.

Save Your Spot: https://lnkd.in/eDRXTaig

Happily taking any thoughts, feelings, frustrations and questions in the comment section below.

For all those who are utilizing Google Business Profile reviews, this is something you should know.

If your profile all of the sudden goes from a few reviews to 50+, that signals to Google that something is up. Google does not like hacks, tricks or shortcuts. 

Google expects authenticity. (Which there is some irony there but I digress.)

Here are two things to keep in mind:

1. Consistency helps. Google pays attention to reviews from the past 90 days.
So anything over a year old, they aren't doing the job you might think. A good strategy is to aim for at least one new one within every 90 days.

2. Specificity helps a lot. When asking for reviews, you can let your audience know that details are helpful. You can't tell them what to write but you can give an example such as asking them to explain their experience with you or to talk about specific services you offer. Specific keywords really help you rank higher. And if they can add a photo, the better.

Pro tip: make it incredibly easy for people to leave you a review.

✅ Send a direct link
✅ Ask at the peak moment
✅ Put the link everywhere
✅ Make it part of your process

Reviews are a major flex. 💪

What has worked best for you when asking clients for reviews?

The most time-consuming part of design is not design. 

It’s the stock photo hunt.

taplio

The Battle

Manda Szewczyk

Niki Clark, FPQP

Followers

Posts

Engagements

Likes

Performance ScoreManda Szewczyk's LinkedIn Performance

Performance ScoreNiki Clark, FPQP's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Manda Szewczyk

Niki Clark, FPQP

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manda Szewczyk's LinkedIn Performance

Performance ScoreNiki Clark, FPQP's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreManda Szewczyk's LinkedIn Performance