Andrew McConnell

Alively

As the Co-Founder and CEO, I lead a groundbreaking initiative in "Healthspan," representing a new approach to enhancing and prolonging the quality of the years each of us have. Our mission is to empower individuals to enjoy more years that are more fulfilling by providing access to curated resources and guidance tailored to their unique journeys.

We are redefining the approach to thriving throughout life, addressing all key pillars, specifically: fitness, nutrition, sleep & recovery, mindset & stress management, and social connection & purpose.

Key facets of my role are:

•	Taking a Healthspan-Centric Approach: Creating a platform that supports all aspects of living with vitality. We understand that true well-being is multi-dimensional and encompasses all aspects of a fulfilling life.

•	Championing a Comprehensive Life Model: Promoting a nuanced understanding of a fulfilling life. Our company challenges conventional narratives, advocating for an approach that nurtures all aspects of an individual's life.

•	Developing a Collaborative Ecosystem: Actively seeking partnerships and collaborations aligned with our comprehensive vision. By bringing together experts from diverse domains, we aim to create a rich, multidisciplinary resource network for our users.

•	Fostering a Purpose-Driven Culture: A commitment to cultivating a culture where every team member thrives. I am deeply involved in identifying and attracting team members who are not just skilled but are genuinely driven to make a difference in the world of health and well-being.

While our work is currently in a phase of strategic development, our ambition is to redefine the landscape of well-being with a clear focus on Healthspan. We are not merely creating another new product or service; we are spearheading a movement toward a future where every individual can relish a longer, more vibrant, and fulfilling life.

Make every day Alively day.

Co-Founder and CEO

TravelNet Solutions

In my capacity as an Advisor to TravelNet Solutions post-acquisition of Rented, I have been instrumental in steering the seamless integration of Rented’s team and operations into the TravelNet framework. My role encompasses managing the transition process, ensuring continuity, and aligning the newly combined strengths of both entities to optimize overall performance and market impact.

Key aspects of my advisory role include:

•	Strategic Integration Management: Guided the strategic integration of Rented into TravelNet Solutions, focusing on harmonizing processes, cultures, and goals. My efforts have been pivotal in preserving the essence of Rented’s innovative approach while leveraging TravelNet’s resources and market presence to create a unified, stronger entity.

•	Corporate Development Support: Actively involved in corporate development activities, I provide insights and strategic guidance to support TravelNet’s growth and expansion plans. My role involves identifying opportunities, advising on potential partnerships, and contributing to strategic decision-making processes.

•	Strategic Initiatives and Advisory: Continuously engaged in advising on various strategic initiatives for TravelNet Solutions. My expertise in the short-term rental industry and experience in scaling businesses are instrumental in shaping the company’s strategic direction and response to evolving market dynamics.

•	Industry Trends and Developments: As an industry expert, I keep a pulse on the latest trends and developments in the travel and short-term rental sectors. My advisory role includes providing TravelNet with foresight and strategic recommendations to stay ahead in a rapidly changing industry landscape.

Serving as an Advisor to TravelNet Solutions allows me to leverage my experience and insights gained from founding and growing Rented, contributing to the broader vision and success of TravelNet in the evolving travel industry.

Advisor

Techstars

As a mentor for Techstars, I help guide and nurture the next generation of entrepreneurs, particularly those dedicated to environmental sustainability and social entrepreneurship. This program, a beacon of innovation and community impact, aligns with my passion for leveraging business as a catalyst for positive change.

Key contributions and program highlights include:

•	Empowering Entrepreneurs: I provide hands-on mentorship to startups, sharing insights from my extensive experience in entrepreneurship and business strategy. My focus is on helping these emerging leaders refine their business models, enhance their market strategies, and scale their operations sustainably.

•	Fostering Social Impact: The accelerator is committed to driving significant community impact through innovative solutions. I contribute to this mission by mentoring companies that are not just commercially viable but also socially responsible, aligning with Cox Enterprises' vision of using business as a force for good.

•	Access to Resources: A key aspect of the program is facilitating access to funding and critical resources. My role involves connecting startups with potential investors and industry experts, thereby opening doors to opportunities that can accelerate their growth and impact.

•	Building a Sustainable Future: By focusing on startups in the environmental sustainability and social entrepreneurship sectors, the accelerator and my mentorship efforts contribute to creating a more sustainable and equitable future, aligning with global efforts to address pressing environmental and social challenges.

Volunteering as a mentor for Techstars Atlanta is an enriching experience that allows me to give back to the entrepreneurial community, fostering a new wave of businesses that prioritize both profit and purpose.

Mentor

Rented

As the founder of Rented, I spearheaded the development of a cutting-edge pricing engine and comprehensive managed services for the short-term rental industry. Our solutions were designed to optimize revenue for our clients, leveraging advanced analytics and market insights to deliver unparalleled financial returns.

Key achievements include:

•	Innovative Pricing Engine: Developed a state-of-the-art pricing engine that transformed the revenue management landscape in the short-term rental sector. This tool enabled clients to dynamically adjust pricing based on real-time market data, significantly boosting their profitability.

•	Managed Services Impact: Beyond the pricing engine, we provided comprehensive managed services that ensured maximum impact for our clients. Our approach combined strategic pricing with hands-on management, resulting in optimized operations and enhanced revenue streams.

•	Exceptional ROI for Clients: Our clients experienced a remarkable return on investment, with an average of $11 in net incremental new revenue for every $1 spent with us. This outstanding performance underscored the effectiveness of our pricing strategies and managed services.

•	Acquisition and Industry Expansion: In 2022, Rented was acquired by TravelNet Solutions, Inc., a strategic move that enabled us to better serve the enterprise tier of the short-term rental management industry. This acquisition marked a significant milestone in our journey, expanding our reach and reinforcing our position as an industry innovator.

Founding and leading Rented was a journey marked by technological innovation, strategic growth, and a relentless focus on client value. This experience solidified my expertise in developing and scaling high-impact solutions in the competitive short-term rental market.

CEO (acq. by TravelNet Solutions)

VacationFutures

As the founder of VacationFutures, I created the first and largest online marketplace tailored to pairing asset owners with professional managers for the short-term rental industry. This innovative platform revolutionized the way vacation rental homeowners connect with local professional vacation rental managers, streamlining the process and maximizing profitability for both parties.

Key achievements include:

•	Innovative Market Leadership: Developed and launched a groundbreaking marketplace model, filling a significant gap in the short-term rental industry. This platform provided an unprecedented solution, simplifying and enhancing the rental process for homeowners and managers alike.

•	Exponential Revenue Growth: Under my leadership, VacationFutures experienced a meteoric rise in revenue, doubling each month at its peak. Over a span of three years, we achieved a 51-fold increase in revenue, a testament to the platform's value proposition and market fit.

•	Industry Recognition and Rankings: Our rapid growth and innovative business model earned VacationFutures a prestigious spot as the second fastest-growing travel company in the Inc. 500 list. Additionally, we were honored as the fourth fastest-growing company of any kind in the Financial Times ranking of the Americas’ fastest-growing companies in 2021.

•	Impact on the Travel Industry: The success of VacationFutures not only demonstrated the viability of our unique marketplace but also set new standards in the short-term rental sector. Our approach provided a scalable, efficient, and profitable model for vacation rental management, contributing significantly to the evolution of the industry.

Founding and growing VacationFutures was a journey of entrepreneurial innovation, strategic execution, and industry leadership. This experience solidified my expertise in identifying market opportunities, creating disruptive business models, and scaling companies rapidly in competitive landscapes.

Founder & CEO

Axiom

In my role as Director, Solutions Design, I led the strategic development and implementation of outsourced legal solutions for a global clientele, primarily within the financial and energy sectors. My focus was on transforming the operational efficiency and performance of in-house legal teams through meticulously designed, bespoke solutions.

Key achievements include:

•	Strategic Diagnostics and Solution Design: Conducted comprehensive diagnostics of in-house legal teams to pinpoint strengths, gaps, and critical pain points. Collaborated closely with clients to tailor solutions that precisely addressed their unique business needs, ensuring alignment with their strategic objectives.

•	Revenue Growth and Business Expansion: Played a pivotal role in scaling the service line from $4 million to $20 million in revenue within its second year. This rapid growth was a testament to the effectiveness of the solutions provided and my ability to understand and meet the evolving needs of our clients.

•	Operational Excellence: Managed end-to-end processes for launching new outsourced teams, including recruitment, location procurement, and training. My hands-on approach ensured that each team was optimally positioned to deliver high-quality services from day one.

•	Project Management and Continuous Improvement: Oversaw the project management of Axiom’s outsourced teams, maintaining a focus on seamless operations and continuous efficiency enhancements. My leadership in this area ensured that our teams consistently delivered value, driving client satisfaction and fostering long-term partnerships.

This role required a blend of strategic insight, operational acumen, and client-focused innovation. It was instrumental in solidifying my expertise in designing and implementing high-impact legal solutions for complex, global organizations.

Director, Solutions Design, Managed Services

McKinsey & Co.

As an Engagement Manager at McKinsey & Company, I led diverse, cross-functional teams in delivering high-impact solutions to a global clientele, including some of the world's foremost corporations and government entities. My role centered on navigating the intricate nexus of strategy formulation and organizational design, ensuring that our clients' strategic visions were seamlessly translated into actionable, structured plans.

Key highlights of my tenure include:

•	Strategic Leadership: Spearheaded multifaceted projects, steering clients through critical transitions and transformations. My approach combined analytical rigor with a deep understanding of organizational dynamics, enabling clients to achieve strategic alignment and operational excellence.

•	Global Perspective: Collaborated with an array of international clients, gaining unique insights into various industries and organizational cultures. This experience honed my ability to adapt strategies to diverse contexts, ensuring relevance and efficacy in different market environments.

•	Client Impact: Consistently delivered tailored solutions that addressed complex challenges at the intersection of strategy and structure. My focus on aligning organizational architecture with strategic objectives led to measurable improvements in efficiency, agility, and overall performance for our clients.

•	Team Development: Mentored and developed team members, fostering a culture of excellence and continuous learning. My commitment to nurturing talent resulted in high-performing teams capable of tackling the most demanding projects with creativity and precision.

This role at McKinsey & Company was instrumental in shaping my expertise in strategic consulting, reinforcing my ability to drive meaningful change in challenging and varied environments.

Engagement Manager

Ashe, Rafuse & Hill, LLP

Summer Associate

Sutherland Asbill & Brennan LLP

Merrill Lynch

Summer Intern

I'm an entrepreneur, bestselling author, and TEDx speaker dedicated to learning, and sharing that learning for the benefit of others. My journey is fueled by an insatiable curiosity and a relentless drive to learn, grow, and execute innovative ideas.

With a track record of rapidly assimilating complex information and turning insights into action, I've successfully navigated multiple entrepreneurial ventures. My approach combines a deep commitment to health and well-being with a pragmatic, results-oriented mindset.

Beyond my professional endeavors, I'm a lifelong learner and an advocate for maintaining a dynamic equilibrium in health, family life, and personal growth. My mission is to inspire and empower others to achieve their best selves, both personally and professionally. 

Let's connect and explore how we can make a meaningful impact together.

Stay in Tamarindo

Leading a team of 5 professionals at this successful luxury vacation rental company focused on revenue growth. Leveraging my industry experience and business acumen to strengthen processes, develop team members, and expand Tamarindo's #1 vacation rental brand globally.

Director of Sales, Marketing and Revenue Management

ShortCuts

Producing quarterly educational webinars for vacation rental industry operators and suppliers.

Co-Founder & Chief Marketing Officer

Rainmaker Strategies

•       Advised COO of a digital marketing / website agency to build a more predictable selling effort; created monthly sales plan, crafted annual marketing plan / calendar, wrote prospecting email sequences, and helped launch a new product to expand addressable market. (2024)
•       Served as a Fractional Marketing Leader for a Extenteam, dramatically increasing qualified leads that helped the sales team set monthly pipeline and new logo records. (2023)
•       Audited a fintech startup's go-to-market strategy for the Vacation Rental sector and led a company name change, stronger market positioning, and tighter messaging strategy that tells a more meaningful story based on property manager insights. (2023)
•       Audited go-to-market motions for a dynamic pricing software company and led a branding project to identify new positioning meaningful to professional property managers (vs hosts). (2023)
•       Helped buildout a CRM and email marketing automation program for a vacation rental manager (2020)
•       Helped launch an early-stage healthcare mobile app into a new segment by crafting company positioning, marketing communications and selling tools. (2019)
•	Doubled win rate at an international recruiting firm, helping deliver +150% revenue pace YoY (2019)
•	Helped a Vacation Rental channel distribution software company grow sales +195% YoY by aligning product-market fit; crafted a new brand story, re-packaged products, and wrote marketing and sales content (2019)
•       Developed messaging, digital and print assets to help launch a FinTech SaaS company and its flagship risk management product (2019)

Founder & Chief Rainmaker

Extenteam

Grew monthly qualified lead volume 3x while serving as the company's first dedicated marketing leader. Helped the sales team set monthly pipeline and new logo sales records by developing new company messaging, creating new email campaigns, and developing new Hubspot lead handling processes. Advised company leadership on product strategy and service delivery.

Head of Marketing (Fractional CMO)

Rebuilt the Marketing function (team & infrastructure) to accelerate company growth; helped deliver a nine-figure private equity majority investment
•       Increased qualified lead velocity 4x that led to 54% of won sales deals in 2022
•       Fueled a 70% increase in T12 sales revenue and pipeline metrics, consistently setting monthly and quarterly records
•       Rebranded the company and its products to unlock equity and unify product brands
•       Established Product Marketing function to help restore "innovation" perception by launching the company's first official beta programs and initiating value-oriented monthly and quarterly product updates
•       Planned and executed two user conferences lauded as "best in industry"; grew sponsor revenue 76% YOY and attracted 400 attendees

Vice President Marketing

Pavilion

Pavilion, formerly the Revenue Collective, is a private, invitation-only community of go-to-market executives at growth-focused companies.

Executive Member

Kingstad Event Technologists

Vice President of Sales and Marketing (via Rainmaker)

I was hired to relaunch the Track software brand into Hotels...until COVID hit a month later and completely turned the industry on its head. Needless to say, the vast majority of hotels were unable to buy software amidst lengthy closures and massive layoffs.

Director of Enterprise Sales

NAVIS

•	Created marketing infrastructure that increased sales leads 5x and helped produce the largest sales pipeline in company history ($29MM) 
•	Established performance metrics to guide investment decisions, resulting in a 41% decrease in average marketing customer acquisition cost
•	Built product marketing function; developed buyer personas, created new selling tools, hired staff
•	 Crafted new brand strategy, identity and standards to consistently build the brand while fueling growth
•	Unleashed customer love, creating 50+ case studies and 300+ attributed testimonial quotes for sales and marketing communications

Vice President / Director of Marketing

•	Helped nearly double annual sales revenue by rearchitecting selling message and tools
•	Restructured organization to better serve the market and upgraded team skills
•	Fastest seller to $1 million in 25-year company history; 139% of FY14 goal, $85k average deal size

Director of Sales / System Consultant

GFP Emergency Services

•	Grew revenues from $0 to $3.1MM in 18 months for this private equity backed disaster and remote services start up 
•	Created and launched the GFP Emergency Services brand, including logo, website and sales collateral
•	Segmented markets, identified high-value targets, prospected, built direct and channel relationships, and secured contracts

Vice President of Business Development

Marketing Advisor / Fractional CMO to Short Term Rental Industry Suppliers

Jeff is an accomplished rainmaker who’s helped deliver hundreds of millions in revenue growth for the companies he works with. His B2B specialty generates demand, markets complex products and enables sales teams. Since 2012, he's worked for and with primarily hospitality and property tech companies. 

As a marketing leader, he's written the strategies and built high-performing marketing teams (people + tech) that accelerated growth, most often in the $10M to $50M range. His work contributed to two successful exits, including one of the largest, Hospitality Tech majority investments in July 2022.

As a consultative seller, he's successfully sold millions in new business. His sales chops make him a fantastic revenue marketer - enabling him to quickly assess go-to-market situations, craft creative solutions that deliver, and strengthen teamwork between Sales and Marketing. 

Prior to his work in Hospitality, Jeff was Yahoo!’s first dedicated B2B brand marketing hire in 1999. He helped the company grow ad sales from $500M to $1B by repositioning internet advertising in a way that helped Yahoo! 'cross the chasm' with Fortune 1000 brands. He went on to launch Yahoo!’s enterprise and broadcast services division and build sponsorship programs for the world’s most trafficked website in 2006, FIFAworldcup.com.

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Andrew McConnell

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