Mandy McEwen

LinkedIn + Sales Navigator Trainer for Teams ⋒ Mod Girl® Founder ⋒ I blend 17 years of digital marketing + online selling to help brands grow via social selling ⋒ Midwest → West Coast ✈ Nomad

If you want to build a badass personal brand, learn the best ways to use LinkedIn to drive revenue, and want the easiest ways to stand out in a sea of sameness...

Hi, I'm Mandy and we should be friends. 

“I have a very particular set of skills, skills I have acquired over a very long career.”

And like Liam Neeson, you want me on your side. 

I help B2B founders and sales teams turn LinkedIn activity into real pipeline with a human-first system, custom AI tools, and a simple thirty minute a day rhythm. 

After founding my award-winning agency Mod Girl® Marketing in 2010 and spending the last 10 years specializing in LinkedIn, I've trained thousands of professionals and partnered with companies like T-Mobile, Continental, and Pavilion.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗸𝗻𝗼𝘄: Standing out in B2B is harder than ever. Cold outreach doesn't work like it used to. The teams winning right now are leveraging LinkedIn and personal branding to build trust and pipeline - but most leaders don't have time to do it themselves.

That's why I founded Luminetics, a division of Mod Girl®. We help B2B companies and leaders master LinkedIn and Sales Navigator to build authentic brands that drive pipeline.

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘂𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁:
 ✔ We've been in the LinkedIn trenches since 2015, before it was cool
 ✔ We've trained thousands through our 𝗠𝗼𝗱𝗲𝗿𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗲𝗹𝗹𝗲𝗿™ curriculum
 ✔ We built 𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗪𝗮𝘃𝗲, the world’s first custom ChatGPT-powered GTM and social selling system that gives you the foundation, structure, and AI to build your brand and drive real pipeline while keeping every interaction completely authentic.

Whether you need full go-to-market strategy and consulting, team training, a Sales Navigator workshop, or an AI system your people can use daily, we make LinkedIn systematic, scalable, and authentic.

My work has been featured in Forbes, Entrepreneur, Inc., and HuffPost. I'm a regular guest on the Sell Better Daily Show and frequently keynote on LinkedIn and AI-powered go-to-market strategies.

Want LinkedIn to drive real visibility, credibility, and revenue? 

𝗩𝗶𝘀𝗶𝘁 𝗹𝘂𝗺𝗶𝗻𝗲𝘁𝗶𝗰𝘀.𝗶𝗼 for more info on our LinkedIn social selling team training.

𝗩𝗶𝘀𝗶𝘁 𝗺𝗼𝗱𝗴𝗶𝗿𝗹.𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 for more info on my speaking and consulting. 

𝗩𝗶𝘀𝗶𝘁 𝗻𝗲𝘅𝘁𝘄𝗮𝘃𝗲.𝗴𝗼𝗹𝘂𝗺𝗶.𝗶𝗼 for more info on our AI-powered GTM membership.

P.S. Check out my podcast with Lindsay Rios: YourFutureBiz.com 

You'll learn a ton in less than 15 minutes per episode, promise!

LinkedIn + Personal Branding + Sales Navigator Trainer for SDRs, BDRs, AEs, and Marketers

People do business with people they like.

LinkedIn is the platform to make that happen.

I provide LinkedIn training and workshops for your organization so your employees learn how to effectively leverage the most powerful B2B social media network in the world.

From social selling to personal branding, content marketing, and relationship building, my top-rated LinkedIn training and workshops are exactly what your organization needs to finally see tangible results on the platform.

In order to capitalize on the LinkedIn boom, you don't turn to generalists. You turn to modern experts who have done it -- with successful results.

Luminetics, by Mod Girl Marketing, is at the forefront of it all and we are relentless in our pursuit to get you the best results possible.

Our bespoke LinkedIn training provides actionable strategies in a way that keeps your employees engaged, entertained, and excited.

Our interactive LinkedIn workshops ensure your employees actually DO the work. From optimizing their profiles to curating and posting content to engagement strategies to creating outreach InMail messages, and more.

What my clients are saying:

"Mandy is a breath of fresh air and a wealth of knowledge. She is a great communicator and able to deep dive into the world of LinkedIn and personal branding. I hired her for a virtual event workshop and she nailed it. The audience learned so much and my team and I were truly thrilled with her training execution." - Erica Maurer, EMRG Media

"When I hosted the Global Personal Branding Festival, I knew I had to get Mandy to share her knowledge with us. And what an unforgettable experience it's been! The journey of collaborating with Mandy has been enriching & insightful to me personally and of course her contribution to the festival has been inimitable!" - Tanvi Bhatt, Tanvi Bhatt International 

Send me a message here on LinkedIn and let's chat about empowering your team:

www.luminetics.io

Anyone else snowed in today? 

Good morning from snowy Brooklyn. 

Let’s see if my flight gets canceled mañana. 




P.S. there’s wayyyy more snow already than this pic. This was from last week. 

Check out my snow pic in the comments.

Needless to say, I’m not leaving my Airbnb today.

Making Personal Brands Profitable with LinkedIn and Human-First AI | LinkedIn & Sales Navigator Trainer For B2B Founders + Teams | Founder of Mod Girl Marketing & Luminetics | Island Nomad 🌴

No alternative text description for this image

I’ve been a little busy today in NYC…

with some of New York’s finest humans. 

Chelsea Olsen and Jan Deahl.  

Chelsea and I have something awesome to share with you sooooon. So for now you’re getting a picture that has nothing to do with what we did today. 🤩

Oh, and a pic of both of us taking client calls at a random, fabulous, hotel bar. 🍸

Speaking of awesome, yesterday’s masterclass with Lindsay Rios was fun.

Thanks to everyone who registered and a special thanks to those who showed up live to have fun with us and learn.

We got a ton of amazing feedback.

And we had lots of laughs considering it took 17 minutes for us to figure out how to add chat to a Zoom webinar. 

Lucky us, everyone waited until we figured it out. Because I mean, let’s get real… 

What fun is a webinar without chat?

Lindsay and I had a blast, per usual. 

And we are excited to welcome some new next wave members. 

Oh yeah, if you didn’t hear, we opened up enrollment again.

So if you want to work directly with Lindsay Rios and me, and you want access to all of our courses and custom AI tools that will help you grow on LinkedIn and grow your business, join us …

➡️ nextwave.golumi.io 

OK, I’m off to see the Stranger Things Broadway show. Sooo excited.  


P.S. good thing I love New York, because I might get snowed in and stuck here a bit longer, considering I’m supposed to leave Monday. ❄️

AI posts are getting sneakier.

A year ago, it was painfully obvious.

Now, it’s getting harder to tell.

Did they use AI to write this? Did they not?

Here’s the truth...

AI isn’t the problem.
Bad content is the problem.

When AI is used the right way, it helps you:

→ Save time
→ Stay consistent
→ Organize your ideas
→ Sound clearer and sharper
→ Get more of your thinking out into the world

But this isn’t about dumping random thoughts into ChatGPT and hoping it does the work for you.

This is where people mess it up.

AI only works when you have:

 → The right prompts
 → The right systems
 → A clear POV
 → And your actual words driving the output

That’s exactly why we built Lumi.

Not another content hack.
Not a generic AI tool.

Lumi is our AI-powered writing system, available inside Next Wave 🌊, 
designed to learn your voice, structure your ideas, 
and help you publish content that actually sounds like you.

Here’s what that looks like in practice...

One of our Next Wave members hit 34K impressions on her third post using Lumi. 🤩 

Before that, her posts averaged 200–1,000 impressions.

That same post also drove hundreds of views on her comments and 30 new followers.

No hacks.
No algorithm chasing.
Just the right system behind her ideas.

If you want content that converts without the daily friction of “what should I post,”

this is for you.

Go here to explore how it works:

🌊 nextwave.golumi.io


P.S. This video is not AI, although this immersive museum here in NYC tripped me out a bit. Was awesome.

Also Stranger Things on Broadway was the coolest thing I've ever seen. 🤩

You don’t need more LinkedIn tips.

You need a recurring calendar block.

That’s the difference between people who say LinkedIn “works” and people who say it doesn’t.

Sales Navigator only becomes powerful when it’s part of your day, not something you open when pipeline feels weird.

Here’s what actually gets results ↓

→ Put it on your calendar
→ Same time. Every day.
→ Short, focused blocks
→ No scrolling. No multitasking.

15 minutes commenting.
15 minutes sending connection requests.
15 minutes following up in messages.

That’s it.

Sales Navigator surfaces the right people at the right time.

Job changes.
Hiring signals.
Company growth.

What they literally just posted.

When you save the right leads, it tells you when to reach out and why.

That’s why it’s not a list-building tool.

It’s a timing tool.

Right person.
Right moment.
Right message.

Clarity beats clever every single time.

Be honest...

Is LinkedIn on your calendar, or just living rent-free in your head?


Also... 

You really do need LinkedIn tips, so keep following me for more :) 

But also, go add it to your calendar. 




P.S. If you want my help, here are 3 ways how...

1. If you're part of a team, my LinkedIn and Sales Nav training is top-rated and comes with live, on-demand, and AI assistance. 

Check out my recommendations for reviews from clients. And Luminetics . io 

2. If you're a business owner or seller, I have a YouTube channel that breaks down my 2026 LinkedIn Outreach Strategy and Sales Nav systems. 

Follow me on YouTube @mandymodgirl 

3. I also have a course, called Sales Navigator Mastery and LinkedIn Messaging Mastery that gives you my entire playbook, templates, and system you can steal. It's all inside of The Next Wave. 

Link is under my name in this post.

Happy social selling 🤙🏼

One of these faces will be with me LIVE in less than 3 hours. 

Can you guess who? 

Coming to you from cold New York, with Lindsay Rios from sunny California. 

Today at 12 pm ET.

We're breaking down:

The LinkedIn AI System That Actually Makes Money in 2026

Giving you the goods.

Our system.
Our AI prompts.
Our laughs. 

Show up. Learn. Have fun with us

If you haven't registered yet:

https://lnkd.in/e5WE5TqY

See you soooon.

I built something that just helped someone hit 34,000 impressions.

On one LinkedIn post.

Not because she suddenly got better at LinkedIn.
Not because she found a hack.
Not because she chased a trend.

Patricia already had the expertise.

What she didn’t have was a fast, clear way to turn what was in her head into a post she actually wanted to publish.

That’s why I built Lumi.

My clients weren’t confused.
They were overwhelmed.

Blank screen.
Overthinking.
Drafts that never got posted.

So I built a tool to remove friction.

Not to write for people.
Not to auto-post.
Not to generate AI slop.

To help them think clearly.
Refine what they believe.
And say it in their voice.

After I built it, I put it inside The Next Wave. 🌊 

Patricia used Lumi for the third time.

That post crossed 34,000 impressions. 🤩 

Her posts before averaged 100-200 impressions.

And now I keep hearing the same thing from Wavemakers:

“I planned weeks of content in under an hour.”
“My first post outperformed all of last week.”
“I finally stopped overthinking and just posted.”

Lumi simply removed the friction between her brain and the post button.

It didn't replace her.

That’s what we built inside The Next Wave.

AI-assisted.
Not AI-generated.

Human clarity at scale.

And there isn’t enough room in one post to list everything else you get when you join us.

🌊 Access to Lindsay Rios, Allison Fisher, and me.
🌊 Monthly workshops where we actually build things together.
🌊 6+ other custom AI tools and systems.
🌊 Courses. Playbooks. Real support.
🌊 An amazing Slack community of go-getters like Patricia. 

It’s not just Lumi.

It’s the whole environment around it.

Grow your business alone and keep guessing how to use AI without losing your voice.

Or join peers who are using AI intentionally and growing faster because of it.

If you want instant access to Lumi and want to map out all of your February LinkedIn content in under an hour, join us inside The Next Wave.

This is what working smarter actually looks like.

🌊 nextwave.golumi.io

My rockstar friend Aghya Goel 🏎️ is officially on the market. 

Some very lucky company is about to land a force to lead their partner sales.

This woman impresses me every single day.

Relentless determination.
Creative as hell.
And a heart of absolute gold.

There is no half-in with Aghya.
You get all of her. Always.

And that’s exactly why I love and respect her so much.

I wish Lindsay Rios and I could hire her.
That one’s going on my dream list for the future.

It’s rare to find an Aghya in this world.
Even rarer to have one on your team.

And somehow, I get to call her a dear friend for life.
Lucky me. 🤩

So let’s help this woman land her dream role.

Let’s goooo.

Happy Friday.

Follow my 30-Day Reset Challenge 🔔 (Hit the bell icon) | DadGirl that maybe knows a thing about B2B Partner Sales | Obsessed with Formula 1 & Fitness | Tell your 🐶 I said “Woof”

Day 1: of my 30-Day Reset Challenge

Yesterday was heavy, I shared that my role at 8fig came to an end…


I spiraled a little
I sat with it
Why me

Anger. Tears. Self-pity. Self loathinggg..

Then night hit
2 beers in
Some thoughts best kept off LinkedIn 👀
And 1 very clear realization…

If I don’t stand up for myself, who the f*** will!!

So I’m backkkkk


Today is Day 1 of my “30-Day Reset Challenge”

The goal is simple 

💕 Reset my body & mind
💕 land that dream role &
💕 secure 2 brand partnerships

In under 30 days!!!


Will I win. Dk..
Will I fail loudly. May be..
Will I end this with a job, partnerships, both… or neither.

Honestly. No CLUEEEE.

But I will show up every day for myself…

And the support, messages, and love from you all yesterday
that’s the fuel..

So yeah. Follow along if you want.
Cheer. Lurk. Judge quietly. All welcome.

I’m going all in..!!

————

Hi, I’m Aghya, I got laid off right after closing the biggest deal in company history..

Now I’m on a mission to land a dream role & 2 brand partnerships in under 30 days!!

This is Day 1 

Layoff to lift-off ⭐️

Do you think I’ll hit it?

Brad Sugars

Brad Sugars is the world’s leading business coach, the founder and CEO of ActionCOACH®, and a globally recognized authority on business growth, entrepreneurship, and scalable success.

For more than 30 years, Brad has empowered business owners, executives, and teams to grow their companies exponentially through simple, proven strategies that drive real results. As the founder of ActionCOACH, the world’s largest business coaching company, Brad has built a global network of 1,000+ offices in over 80 countries—helping hundreds of thousands of businesses create more profit, more time, and more freedom.

A proud Australian now living in Las Vegas, Brad is also a devoted husband to his wife Lauren and father to five amazing kids. He brings that same passion for family and legacy into every company he coaches, believing that a great business should support a great life.

Brad has authored 18 best-selling books on sales, marketing, leadership, and entrepreneurship, including The Business Coach, Instant Cashflow, Pulling Profits Out of a Hat, and Billionaire in Training. His teaching style is direct, practical, and famously no-fluff—making complex business challenges simple and actionable.

Through his books, speaking, and global coaching programs, Brad is best known for helping people build what he calls a “Commercial, Profitable Enterprise That Works Without You.” His ActionCOACH Business Operating System (ABoS) and other frameworks—like the 5 Ways to Grow a Business, the 6 Steps to a Business That Works Without You, and the 5 Disciplines of Exponential Growth—have become go-to systems for business success across industries and around the world.

Whether he's speaking on stage, coaching CEOs, or raising kids at home, Brad brings energy, clarity, and a deep commitment to helping people succeed in business and in life.

Director

Commercial cleaning service based in Australia also offers franchise opportunities.

Brad ActionCOACH

I run my businesses in one hour a week.

People often assume that means I don't care about the details or that I've let go of the wheel entirely. That isn't how it works.

It actually requires more discipline, not less.

When I coach CEOs on making this transition, I break down my mental model for time allocation. It isn't about doing less work. It is about doing the right work.

I divide my focus into four distinct buckets, each getting roughly 25% of my attention.

First is customers. Not just looking at sales reports, but actually being in the field. I had a construction client who never visited job sites. We changed that to every Tuesday and Thursday. He immediately saw the inefficiencies that were invisible from his desk. You have to touch the market to understand it.

Second is the team. This is about development, not just management. When I'm with my master coaches, I am often learning more from them than they are from me. It is a two-way street of education and feedback.

Third is the numbers. This covers finance, marketing metrics, and engagement scores. If you don't know the score, you can't play the game. I drill deep here. Where is the profit really coming from? What do the engagement scores tell us about the culture?

Fourth is the future. This is recruiting key talent, strategic planning, and building partnerships.

The secret isn't just filling these buckets. It is ruthlessly emptying the others.

Every year, I look at what I did and decide that 80% of it cannot be done by me next year. It has to be delegated, systematized, or deleted.

If you are still approving every invoice or making every hiring decision, you are an operator, not an owner. An operator has a job. An owner has an asset.

In this week's episode of The $100M Entrepreneur Podcast, I break down exactly how to make this shift. We talk about the four hats of a CEO (Visionary, Builder, Leader, Investor) and how to build the kind of structure that doesn't just survive without you, but thrives.

Listen here: https://lnkd.in/gS8BBgtS

Brad Sugars ActionCOACH

The $100M ActionCOACH. Speaker on Exponential Business Growth. I help you become an Exponential CEO. #1 CEO Coach in the world … 1,083 offices in 84 countries. Yep started the business coaching thing …

🔥 Own the Outcome, Lead the Vision

A great exponential CEO takes full responsibility when things go wrong and celebrates the amazing team when things go right.

Set a vision and culture that inspires, enrolls, and drives results. That’s how you scale to $100M.

🎧 Episode 19 is now live!

Watch the full episode here → https://lnkd.in/grtisAe2


#ExponentialCEO #BusinessGrowth #ScaleYourBusiness #LeadershipMindset #EntrepreneurLife #BusinessStrategy #BradSugars

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The Battle

Mandy McEwen

Brad ActionCOACH

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The Battle

Mandy McEwen

Brad ActionCOACH

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mandy McEwen's LinkedIn Performance

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Performance ScoreMandy McEwen's LinkedIn Performance