Mandy McEwen

LinkedIn + Sales Navigator Trainer for Teams ⋒ Mod Girl® Founder ⋒ I blend 17 years of digital marketing + online selling to help brands grow via social selling ⋒ Midwest → West Coast ✈ Nomad

If you want to build a badass personal brand, learn the best ways to use LinkedIn to drive revenue, and want the easiest ways to stand out in a sea of sameness...

Hi, I'm Mandy and we should be friends. 

“I have a very particular set of skills, skills I have acquired over a very long career.”

And like Liam Neeson, you want me on your side. 

I help B2B founders and sales teams turn LinkedIn activity into real pipeline with a human-first system, custom AI tools, and a simple thirty minute a day rhythm. 

After founding my award-winning agency Mod Girl® Marketing in 2010 and spending the last 10 years specializing in LinkedIn, I've trained thousands of professionals and partnered with companies like T-Mobile, Continental, and Pavilion.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗸𝗻𝗼𝘄: Standing out in B2B is harder than ever. Cold outreach doesn't work like it used to. The teams winning right now are leveraging LinkedIn and personal branding to build trust and pipeline - but most leaders don't have time to do it themselves.

That's why I founded Luminetics, a division of Mod Girl®. We help B2B companies and leaders master LinkedIn and Sales Navigator to build authentic brands that drive pipeline.

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘂𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁:
 ✔ We've been in the LinkedIn trenches since 2015, before it was cool
 ✔ We've trained thousands through our 𝗠𝗼𝗱𝗲𝗿𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗲𝗹𝗹𝗲𝗿™ curriculum
 ✔ We built 𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗪𝗮𝘃𝗲, the world’s first custom ChatGPT-powered GTM and social selling system that gives you the foundation, structure, and AI to build your brand and drive real pipeline while keeping every interaction completely authentic.

Whether you need full go-to-market strategy and consulting, team training, a Sales Navigator workshop, or an AI system your people can use daily, we make LinkedIn systematic, scalable, and authentic.

My work has been featured in Forbes, Entrepreneur, Inc., and HuffPost. I'm a regular guest on the Sell Better Daily Show and frequently keynote on LinkedIn and AI-powered go-to-market strategies.

Want LinkedIn to drive real visibility, credibility, and revenue? 

𝗩𝗶𝘀𝗶𝘁 𝗹𝘂𝗺𝗶𝗻𝗲𝘁𝗶𝗰𝘀.𝗶𝗼 for more info on our LinkedIn social selling team training.

𝗩𝗶𝘀𝗶𝘁 𝗺𝗼𝗱𝗴𝗶𝗿𝗹.𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 for more info on my speaking and consulting. 

𝗩𝗶𝘀𝗶𝘁 𝗻𝗲𝘅𝘁𝘄𝗮𝘃𝗲.𝗴𝗼𝗹𝘂𝗺𝗶.𝗶𝗼 for more info on our AI-powered GTM membership.

P.S. Check out my podcast with Lindsay Rios: YourFutureBiz.com 

You'll learn a ton in less than 15 minutes per episode, promise!

LinkedIn + Personal Branding + Sales Navigator Trainer for SDRs, BDRs, AEs, and Marketers

People do business with people they like.

LinkedIn is the platform to make that happen.

I provide LinkedIn training and workshops for your organization so your employees learn how to effectively leverage the most powerful B2B social media network in the world.

From social selling to personal branding, content marketing, and relationship building, my top-rated LinkedIn training and workshops are exactly what your organization needs to finally see tangible results on the platform.

In order to capitalize on the LinkedIn boom, you don't turn to generalists. You turn to modern experts who have done it -- with successful results.

Luminetics, by Mod Girl Marketing, is at the forefront of it all and we are relentless in our pursuit to get you the best results possible.

Our bespoke LinkedIn training provides actionable strategies in a way that keeps your employees engaged, entertained, and excited.

Our interactive LinkedIn workshops ensure your employees actually DO the work. From optimizing their profiles to curating and posting content to engagement strategies to creating outreach InMail messages, and more.

What my clients are saying:

"Mandy is a breath of fresh air and a wealth of knowledge. She is a great communicator and able to deep dive into the world of LinkedIn and personal branding. I hired her for a virtual event workshop and she nailed it. The audience learned so much and my team and I were truly thrilled with her training execution." - Erica Maurer, EMRG Media

"When I hosted the Global Personal Branding Festival, I knew I had to get Mandy to share her knowledge with us. And what an unforgettable experience it's been! The journey of collaborating with Mandy has been enriching & insightful to me personally and of course her contribution to the festival has been inimitable!" - Tanvi Bhatt, Tanvi Bhatt International 

Send me a message here on LinkedIn and let's chat about empowering your team:

www.luminetics.io

Anyone else snowed in today? 

Good morning from snowy Brooklyn. 

Let’s see if my flight gets canceled mañana. 




P.S. there’s wayyyy more snow already than this pic. This was from last week. 

Check out my snow pic in the comments.

Needless to say, I’m not leaving my Airbnb today.

Making Personal Brands Profitable with LinkedIn and Human-First AI | LinkedIn & Sales Navigator Trainer For B2B Founders + Teams | Founder of Mod Girl Marketing & Luminetics | Island Nomad 🌴

No alternative text description for this image

I’ve been a little busy today in NYC…

with some of New York’s finest humans. 

Chelsea Olsen and Jan Deahl.  

Chelsea and I have something awesome to share with you sooooon. So for now you’re getting a picture that has nothing to do with what we did today. 🤩

Oh, and a pic of both of us taking client calls at a random, fabulous, hotel bar. 🍸

Speaking of awesome, yesterday’s masterclass with Lindsay Rios was fun.

Thanks to everyone who registered and a special thanks to those who showed up live to have fun with us and learn.

We got a ton of amazing feedback.

And we had lots of laughs considering it took 17 minutes for us to figure out how to add chat to a Zoom webinar. 

Lucky us, everyone waited until we figured it out. Because I mean, let’s get real… 

What fun is a webinar without chat?

Lindsay and I had a blast, per usual. 

And we are excited to welcome some new next wave members. 

Oh yeah, if you didn’t hear, we opened up enrollment again.

So if you want to work directly with Lindsay Rios and me, and you want access to all of our courses and custom AI tools that will help you grow on LinkedIn and grow your business, join us …

➡️ nextwave.golumi.io 

OK, I’m off to see the Stranger Things Broadway show. Sooo excited.  


P.S. good thing I love New York, because I might get snowed in and stuck here a bit longer, considering I’m supposed to leave Monday. ❄️

AI posts are getting sneakier.

A year ago, it was painfully obvious.

Now, it’s getting harder to tell.

Did they use AI to write this? Did they not?

Here’s the truth...

AI isn’t the problem.
Bad content is the problem.

When AI is used the right way, it helps you:

→ Save time
→ Stay consistent
→ Organize your ideas
→ Sound clearer and sharper
→ Get more of your thinking out into the world

But this isn’t about dumping random thoughts into ChatGPT and hoping it does the work for you.

This is where people mess it up.

AI only works when you have:

 → The right prompts
 → The right systems
 → A clear POV
 → And your actual words driving the output

That’s exactly why we built Lumi.

Not another content hack.
Not a generic AI tool.

Lumi is our AI-powered writing system, available inside Next Wave 🌊, 
designed to learn your voice, structure your ideas, 
and help you publish content that actually sounds like you.

Here’s what that looks like in practice...

One of our Next Wave members hit 34K impressions on her third post using Lumi. 🤩 

Before that, her posts averaged 200–1,000 impressions.

That same post also drove hundreds of views on her comments and 30 new followers.

No hacks.
No algorithm chasing.
Just the right system behind her ideas.

If you want content that converts without the daily friction of “what should I post,”

this is for you.

Go here to explore how it works:

🌊 nextwave.golumi.io


P.S. This video is not AI, although this immersive museum here in NYC tripped me out a bit. Was awesome.

Also Stranger Things on Broadway was the coolest thing I've ever seen. 🤩

You don’t need more LinkedIn tips.

You need a recurring calendar block.

That’s the difference between people who say LinkedIn “works” and people who say it doesn’t.

Sales Navigator only becomes powerful when it’s part of your day, not something you open when pipeline feels weird.

Here’s what actually gets results ↓

→ Put it on your calendar
→ Same time. Every day.
→ Short, focused blocks
→ No scrolling. No multitasking.

15 minutes commenting.
15 minutes sending connection requests.
15 minutes following up in messages.

That’s it.

Sales Navigator surfaces the right people at the right time.

Job changes.
Hiring signals.
Company growth.

What they literally just posted.

When you save the right leads, it tells you when to reach out and why.

That’s why it’s not a list-building tool.

It’s a timing tool.

Right person.
Right moment.
Right message.

Clarity beats clever every single time.

Be honest...

Is LinkedIn on your calendar, or just living rent-free in your head?


Also... 

You really do need LinkedIn tips, so keep following me for more :) 

But also, go add it to your calendar. 




P.S. If you want my help, here are 3 ways how...

1. If you're part of a team, my LinkedIn and Sales Nav training is top-rated and comes with live, on-demand, and AI assistance. 

Check out my recommendations for reviews from clients. And Luminetics . io 

2. If you're a business owner or seller, I have a YouTube channel that breaks down my 2026 LinkedIn Outreach Strategy and Sales Nav systems. 

Follow me on YouTube @mandymodgirl 

3. I also have a course, called Sales Navigator Mastery and LinkedIn Messaging Mastery that gives you my entire playbook, templates, and system you can steal. It's all inside of The Next Wave. 

Link is under my name in this post.

Happy social selling 🤙🏼

One of these faces will be with me LIVE in less than 3 hours. 

Can you guess who? 

Coming to you from cold New York, with Lindsay Rios from sunny California. 

Today at 12 pm ET.

We're breaking down:

The LinkedIn AI System That Actually Makes Money in 2026

Giving you the goods.

Our system.
Our AI prompts.
Our laughs. 

Show up. Learn. Have fun with us

If you haven't registered yet:

https://lnkd.in/e5WE5TqY

See you soooon.

I built something that just helped someone hit 34,000 impressions.

On one LinkedIn post.

Not because she suddenly got better at LinkedIn.
Not because she found a hack.
Not because she chased a trend.

Patricia already had the expertise.

What she didn’t have was a fast, clear way to turn what was in her head into a post she actually wanted to publish.

That’s why I built Lumi.

My clients weren’t confused.
They were overwhelmed.

Blank screen.
Overthinking.
Drafts that never got posted.

So I built a tool to remove friction.

Not to write for people.
Not to auto-post.
Not to generate AI slop.

To help them think clearly.
Refine what they believe.
And say it in their voice.

After I built it, I put it inside The Next Wave. 🌊 

Patricia used Lumi for the third time.

That post crossed 34,000 impressions. 🤩 

Her posts before averaged 100-200 impressions.

And now I keep hearing the same thing from Wavemakers:

“I planned weeks of content in under an hour.”
“My first post outperformed all of last week.”
“I finally stopped overthinking and just posted.”

Lumi simply removed the friction between her brain and the post button.

It didn't replace her.

That’s what we built inside The Next Wave.

AI-assisted.
Not AI-generated.

Human clarity at scale.

And there isn’t enough room in one post to list everything else you get when you join us.

🌊 Access to Lindsay Rios, Allison Fisher, and me.
🌊 Monthly workshops where we actually build things together.
🌊 6+ other custom AI tools and systems.
🌊 Courses. Playbooks. Real support.
🌊 An amazing Slack community of go-getters like Patricia. 

It’s not just Lumi.

It’s the whole environment around it.

Grow your business alone and keep guessing how to use AI without losing your voice.

Or join peers who are using AI intentionally and growing faster because of it.

If you want instant access to Lumi and want to map out all of your February LinkedIn content in under an hour, join us inside The Next Wave.

This is what working smarter actually looks like.

🌊 nextwave.golumi.io

My rockstar friend Aghya Goel 🏎️ is officially on the market. 

Some very lucky company is about to land a force to lead their partner sales.

This woman impresses me every single day.

Relentless determination.
Creative as hell.
And a heart of absolute gold.

There is no half-in with Aghya.
You get all of her. Always.

And that’s exactly why I love and respect her so much.

I wish Lindsay Rios and I could hire her.
That one’s going on my dream list for the future.

It’s rare to find an Aghya in this world.
Even rarer to have one on your team.

And somehow, I get to call her a dear friend for life.
Lucky me. 🤩

So let’s help this woman land her dream role.

Let’s goooo.

Happy Friday.

Follow my 30-Day Reset Challenge 🔔 (Hit the bell icon) | DadGirl that maybe knows a thing about B2B Partner Sales | Obsessed with Formula 1 & Fitness | Tell your 🐶 I said “Woof”

Day 1: of my 30-Day Reset Challenge

Yesterday was heavy, I shared that my role at 8fig came to an end…


I spiraled a little
I sat with it
Why me

Anger. Tears. Self-pity. Self loathinggg..

Then night hit
2 beers in
Some thoughts best kept off LinkedIn 👀
And 1 very clear realization…

If I don’t stand up for myself, who the f*** will!!

So I’m backkkkk


Today is Day 1 of my “30-Day Reset Challenge”

The goal is simple 

💕 Reset my body & mind
💕 land that dream role &
💕 secure 2 brand partnerships

In under 30 days!!!


Will I win. Dk..
Will I fail loudly. May be..
Will I end this with a job, partnerships, both… or neither.

Honestly. No CLUEEEE.

But I will show up every day for myself…

And the support, messages, and love from you all yesterday
that’s the fuel..

So yeah. Follow along if you want.
Cheer. Lurk. Judge quietly. All welcome.

I’m going all in..!!

————

Hi, I’m Aghya, I got laid off right after closing the biggest deal in company history..

Now I’m on a mission to land a dream role & 2 brand partnerships in under 30 days!!

This is Day 1 

Layoff to lift-off ⭐️

Do you think I’ll hit it?

Cyber Risk Advisor | Speaker | Coach | #CyberSecurityMatters Podcast Host | Positive Troll | Board Director

Your biggest customer just told you they need proof of your cybersecurity practices in 60 days or they're walking.That $5M contract? Gone. 

Or your cyber insurance renewal got denied. 

Or you're sitting in a board meeting, and they're asking security questions you can't answer without sounding incompetent.

Here's what you probably tried: Your IT guy started talking about firewalls and acronyms. He wants $200K for new tools. You have no idea if you need them. 

Or you hired a big consulting firm. They sent a junior analyst with a 47-page report. It's in a drawer somewhere. You still don't know what to DO.

The truth most cybersecurity consultants won't tell you: They're boring as hell and can't talk to business leaders.

They lead with technology because they get vendor kickbacks. 

They'll tell you everything you're NOT doing (easy), but can't tell you what NOT to do (that requires business judgment). 

They can’t explain to you which risks are worth the money. 

I do this differently:

I start every engagement the same way: What makes you money? I don't care about compliance frameworks or your tech stack yet. 

I need to understand your critical business processes first. Then what data supports them. THEN we look at technology. 

I care about the systems that generate revenue and the contracts that depend on you proving you're not a security liability.

I work with manufacturing and B2B companies (50-2,000 employees) in three situations:

→Major customer demanding security proof or killing the contract - I helped a client keep their $5M Walmart contract. My fee? $150K. Easy math.

→Cyber insurance denied or demanding new requirements - Insurers want proof of fractional CISOs and real security practices. I provide that.

→Post-breach, board wants guarantees that significant breach cost never happens again - I rebuild programs from scratch and build sustainable security teams.

What you get:→No kickbacks on tools. No jargon in board presentations. No shelfware reports. Just a prioritized 12-month roadmap focused on protecting revenue and satisfying your customer’s cyber security questions.

My background:20+ years in cybersecurity. Companies from 50-2,500 employees. Built security teams from scratch. Fractional CISO for dozens of organizations.

Speaker at industry associations. 

I work with manufacturers and B2B firms honest enough to say "we need help."

If you're facing vendor security requirements, insurance issues, or board questions you can't answer, let's talk.

 https://meet-with-dom-vogel.appointlet.com/

Dominic Vogel

Dom, I'll never forget your kindness. From that one decision, I have a life I never thought I'd have.


I was working as a fractional CISO, building out a cybersecurity team. 


We were hiring for a junior security analyst, and I found the perfect person internally


A young woman with incredible energy, passion, and an eagerness to learn.


Did she have the traditional certifications? No.


Did she check all the boxes on the job description?


Not even close.


But she had something more important: coachability, hunger, and heart.


I recommended her to the CIO. He loved the idea.


 But then the VP of IT pushed back hard.


"She's not the right fit."


When I dug deeper, the truth became clear: outdated thinking. 


Prejudice. Bias. Sexism blurring his judgment.


So I overrode him. In my role as fractional CISO, I had the authority and I used it. We hired her.


And she crushed it.


She was everything I knew she would be. 


Her energy transformed the team. A few years later, after I'd moved on, she was managing the entire cybersecurity operation.


A decade later, I caught up with her. By then, she was a VP of Cybersecurity.


She said: "Dom, I'll never forget your kindness. Because of that act, I have a life I never thought I'd have. I make more money than I ever imagined. I have more freedom, more opportunity. A career I didn't even know was possible for someone like me."


I stopped her.


"It wasn't kindness that made me hire you," I said.


 "Kindness was just the lens that helped me see clearly. It let me make a decision that wasn't rooted in prejudice or bias. You earned that role. I didn't take a chance on you there was no doubt in my mind you were the right person."


Kindness isn't about lowering standards or "giving someone a shot." 


It's about removing the barriers that keep you from seeing talent clearly. It's about using empathy as a decision-making tool not a nice-to-have, but a strategic advantage.


When you hire with kindness, you don't just change one life. You change the ripple effect of every person that person will go on to hire, mentor, and lead.


----
I'm Dom Vogel—the Dopamine Dealer on LinkedIn. I help manufacturing companies and smaller B2B organizations solve cybersecurity challenges, build resilient teams, and lead with humanity.


If you're struggling with hiring, team performance, a breach, denied insurance, or you just need a partner who understands that people are your greatest asset—let's talk. DM me or comment below.


🔔 Hit follow if you believe kindness is a lens, not a compromise. I post daily about leadership, humanity, and real results.

And if you want me to speak to your team or event about hiring, leading, and building cultures rooted in kindness—reach out. Let's create the ripple together.


Because kindness doesn't just transform one career. It transforms entire fields. One decision at a time.

I Help Manufacturing & B2B Avoid Million-Dollar Cybersecurity Losses | Fractional CISO | 20+ Years Protecting Revenue, Not Networks | No Jargon, No Kickbacks | Proud Dad & Beard Grower

There's no such thing as good luck or bad luck.


There are only moments of "we'll see."


I was coaching a CIO who was in a dark place.


Everything felt like it was going wrong. 


His relationship with leadership was strained. His team was struggling. 


He felt stuck, defeated, like bad luck was following him everywhere.


"I think I need to leave," he told me. "Nothing's working out."


I shared a story with him. 


One I learned from the children's show Bluey


It featured an episode that was based on an ancient Chinese parable about a farmer.


The story goes like this:


A farmer's horse runs away. The neighbors say,


 "What bad luck!"


The farmer says, "We'll see."


The horse returns with wild horses. The neighbors say, "What good luck!"


The farmer says, "We'll see."


His son breaks his leg taming one of the horses.


"What bad luck!"


"We'll see."


The army comes to draft young men for war, but they skip his son because of the injury. "What good luck!"


"We'll see."


We don't know why a series of events gets set in motion when something happens. What feels like disaster in the moment might be the best thing that ever happened to you but it could take years, even decades, to understand why.


I told this CIO: "I burned out in corporate years ago. At the time, I thought it was the worst thing in the world. Bad luck. A failure. But it wasn't. It took me almost 10 years to realize it was just a moment of we'll see. 


That burnout put me on a completely different path. It allowed me to meet new people, explore new versions of myself, and build a life I never would have had otherwise."


He sat with that for a while.


Then something shifted. 


He stopped labeling everything as good or bad. 


He started embracing "we'll see."


A few months later, a new CEO came on board.


They formed an incredible relationship. 


The CIO is now thriving!!! Deeply energized, valued, happy. 


He almost left. He's so glad he didn't.


Good luck and bad luck are just constructs of the human mind trying to make sense of the complexity of interconnected events. 


Life isn't that linear. Sometimes what breaks you open is exactly what you needed.


So the next time something feels like the end of the world, try this instead: "We'll see."

----
I'm Dom Vogel—the Dopamine Dealer on LinkedIn. I coach leaders, solve cybersecurity challenges for manufacturing and B2B organizations, and help people navigate the moments that feel like bad luck but might just be the beginning of something better.


If you're stuck, burned out, dealing with a breach, struggling with your team, or just need someone who gets it—let's talk. 


🔔 I post daily about leadership, resilience, and real results.


And if you want me to bring this perspective to your team or event as a speaker please reach out. Let's reframe what's possible together.


Because maybe what's happening to you right now isn't bad luck. 


Maybe it's just a moment of "we'll see."

That's just the way things are.


Those aren't the words of a leader.


If we accepted "facts of life," we'd still be living in caves.


There would be no electricity. No medicine. No flight. No internet. 


No breakthroughs that changed the course of humanity.


Every single innovation—every leap forward—came from someone who looked at "the way things are" and said:


"Not good enough. We can do better."


They didn't accept limits. They removed them.


Someone said it's a fact of life that people die from infections. Then penicillin happened.


Someone said it's a fact of life that humans can't fly. Then the Wright brothers happened.


Someone said it's a fact of life that information takes weeks to travel. Then the internet happened.


True leaders don't accept the world as it is. 


They reimagine what it could be.


There are two types of people in this world.


Those who remove limits and those who impose them.


True leaders? They remove limits. They see barriers and ask, "How do we get past this? How do we make this better for everyone?"


But the power-hungry? The selfish? They impose limits. They gatekeep. They hoard control. They tell you "that's just the way it is" because it protects their position, their comfort, their status quo.


Leadership isn't about maintaining what is. It's about creating what could be.


And it starts with rejecting the phrase "it's a fact of life."


Because every time someone told you something was impossible, someone else proved them wrong.


Every time someone said "that's just how it works," someone else found a better way.


The next time you hear "it's a fact of life" or "that's just the way things are," ask yourself:


Is this actually true? Or is this just a limit someone's trying to impose?


And then decide: Am I going to accept it, or am I going to remove it?


Because the world doesn't need more people protecting the status quo.


It needs leaders who believe in better. 


Who fight for better. Who create better

-----
I'm Dom Vogel—the Dopamine Dealer on LinkedIn. I help manufacturing and B2B organizations break through limits in cybersecurity, leadership, and team performance. I believe kindness removes barriers, and innovation starts when we refuse to accept "the way things are."


If you're tired of being told "that's just how it is," if you're ready to challenge limits instead of accepting them, or if you need someone who believes better is always possible—let's talk. DM me or comment below.


🔔 Hit follow if you refuse to accept "facts of life" as the final answer. I post daily about leadership, humanity, and breaking through what's "always been done."


And if you want me to bring this energy to your team or event—reach out. Let's remove some limits together.


Because "it's a fact of life" isn't leadership.


It's surrender.


And you weren't built to surrender.

Should I tell them the truth, or give them convenient lies?


That's what a tech VP asked me when he reached out for coaching.


His team was struggling. Their industry had been hammered by layoffs over the past year. Morale was in the gutter. People were disconnected, unmotivated, and scared. 


Every day felt like they were waiting for the other shoe to drop.


"What do I tell them when they ask if their jobs are safe?" he said. "I don't even know the answer myself."


Here's what I told him:


"Then tell them that. Tell them you don't know."


He hesitated. "Won't that make it worse? Won't they lose even more confidence?"


"No," I said. "Convenient lies make it worse.


Authenticity builds trust. Vulnerability builds connection. And right now, your team doesn't need false hope....they need a leader who's willing to be human with them.


So here's what he did:


He gathered his team and said:


"I don't know what tomorrow looks like. I wish I could tell you everything's going to be fine, but I can't promise that. What I can tell you is this: Right here, right now, we're in this together. We're going to support each other. And whatever comes, we'll face it as a team."


He shared his own fears. He admitted he was scared too. He stopped pretending to have all the answers.


And something shifted.


In the weeks that followed, the team started picking up. Productivity improved. They started hitting milestones again. 


People re-engaged not because the uncertainty went away, but because they finally had a leader who wasn't hiding from it.


Anyone can lead a team through good times. That's easy.


Great leaders lead through uncertainty. Through fear. Through the messy, uncomfortable moments when no one knows what's coming next.


And the only way you do that is by being authentic and vulnerable.


Not perfect. Not all-knowing. Just human.


Your team doesn't need you to have all the answers. 


They need you to be honest, present, and willing to walk through the uncertainty with them and not ahead of them pretending it doesn't exist.


-------
I'm Dom Vogel—the Dopamine Dealer on LinkedIn. I coach leaders, help manufacturing and B2B organizations navigate cybersecurity challenges, and guide teams through uncertainty with authenticity, vulnerability, and kindness.


If you're leading through tough times, if your team is disengaged or fearful, if you're not sure how to be honest without making things worse—let's talk. DM me or comment below.


🔔 Hit follow if you believe great leadership is built on truth, not convenient lies. I post daily about leading with humanity and getting real results.


And if you want me to speak to your team or event about leading through uncertainty—reach out. Let's build resilient, connected teams together.


Because your people don't need you to have all the answers.


They just need you to be real.

Cybersecurity isn't about protecting everything.


It's about protecting what makes your business money.


Your critical processes.


Your systems.


Your data.


Your reputation.


That's it. That's the list.


Too many leaders treat cybersecurity like a compliance checkbox or a never-ending game of whack-a-mole. 


They throw money at tools they don't understand.


They react to every headline. 


They live in constant fear that "today's the day we get hit."


Here's what changes when you get this right:


You stop operating from fear.


You stop reacting to every strange email like it's a five-alarm fire.


You stop assuming "it won't happen to me" while secretly losing sleep that it will.


Instead? 


You lead proactively. You protect what matters. 


You build resilience into the foundation of your business not as an afterthought, but as a strategy.


And the peace of mind that comes from doing this properly?


It's huge.


You sleep better. 


Your clients trust you more. 


Your team isn't drowning in paranoia. 


You're not wondering if one bad click is going to take down everything you've built.


You're leading for your business, your clients, your family.


Here's the truth most cyber security consultants won't tell you:


Cybersecurity done right isn't about fear. 


It's about clarity. 


It's about knowing EXACTLY what you're protecting, why it matters, and how to do it without burning out your team or your budget.


------
I'm Dom Vogel—the Dopamine Dealer on LinkedIn. I help manufacturing companies and smaller B2B organizations cut through the noise, protect what actually matters, and lead their businesses with confidence instead of fear.


If you've been breached, denied insurance, drowning in security questionnaires, or just tired of feeling like cybersecurity is this big scary thing you'll never figure out—let's talk. DM me or comment below.


🔔 Hit follow if you're ready to stop reacting and start leading. I post daily about cybersecurity, leadership, and humanity.


And if you want me to bring this message to your team or event—reach out. Let's turn fear into strategy together.


Because you don't need to protect everything. You just need to protect what matters. And I can show you how.

I start every engagement the same way....


"What makes you money?"


Not "What's your compliance framework?"


Not "What's your tech stack?"


Not "When was your last penetration test?"


What. Makes. You. Money.


I need to understand your critical business processes FIRST!


The systems your customers depend on.


The data that drives those systems.


The workflows that keep revenue flowing.


THEN we look at technology.


THEN we talk about compliance.


THEN we figure out what tools you actually need.


Here's the problem with most cybersecurity consultants...


They show up with a checklist. A framework. A "best practices" playbook that treats every business like it's the same.


They'll tell you to spend $200K on tools you don't need to protect systems that don't matter while your actual revenue-generating processes are wide open.


That's backwards!!


Cybersecurity isn't about protecting everything. It's about protecting what makes your business run.


The systems that generate revenue.


The contracts that depend on you proving you're not a security liability.


The client relationships that hinge on trust.


That's where I start. And I do it all through the lens of kindness.


Because you're not a compliance checkbox to me.


 You're a business owner, a leader, a human being trying to protect what you've built.


So I don't overwhelm you with jargon or scare you into spending money you don't have.


I ask: "What do you care about most? What can't you afford to lose?"


And then we build a strategy around that.


Not around fear.


Not around what some framework says you "should" do.


Around what actually protects your business and helps it grow.


Here's what this looks like in practice:
I worked with a food manufacturer whose biggest client demanded proof of cybersecurity compliance. 


They were about to lose an $80 million contract—80% of their revenue—because they couldn't answer a security questionnaire.


We didn't start with firewalls or compliance audits.


We started with: What does this client need to see?


 What processes does this contract depend on?


 What data is at risk if something goes wrong?


Then we built a plan. Protected what mattered.


 Proved they weren't a liability.


They kept the contract. And they gained the confidence to go after bigger clients who demand the same rigor.


That's the power of starting with what makes you money.

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I'm Dom Vogel—the Dopamine Dealer on LinkedIn. I help manufacturing and B2B organizations protect their revenue streams, win (and keep) major contracts, and turn cybersecurity from a compliance burden into a business enabler.


If you're tired of consultants who lead with fear and frameworks instead of understanding your business, if you're at risk of losing clients because of security gaps, or if you just need someone who actually gets it—let's talk


I care about what makes you money.


And I'll help you protect it with kindness, clarity, and zero BS.

You don't protect what you can afford to lose. 


You protect what you can't afford to replace.


Read that again.


Your reputation.


Your client trust.


Your life savings.


Your identity.


Your time.


Your peace of mind.


Once those are compromised, the cost isn't just financial.


It's emotional. It's mental. And it's often long-term.


I've sat across from business owners who've been breached. 


The look in their eyes isn't about the money they lost it's about the trust they'll never fully get back.


 The sleepless nights wondering what else was taken. 


The guilt of knowing their clients' data was exposed because of a gap they didn't even know existed.


Here's the irony:


Most cyber incidents aren't sophisticated, Ocean's Eleven-style attacks.


They're simple gaps.


An outdated password policy.


A phishing email someone clicked because they were rushing.


A system that wasn't patched because "we'll get to it next quarter."


The attackers aren't geniuses. They're just patient.


 And they're counting on you being too busy, too overwhelmed, or too optimistic to close those gaps.


But here's the good news: You don't have to be a cybersecurity expert to protect what matters most.


 You just need to start with clarity, intention, and the willingness to prioritize what you can't afford to replace


Because kindness? It starts with protecting the people who trust you...your clients, your team, your family.


And protection isn't about fear. It's about care.


--------
I'm Dom Vogel—the Dopamine Dealer on LinkedIn. I help manufacturing companies and smaller B2B organizations protect what they can't afford to replace: their reputation, their client trust, and their peace of mind.


If you've been breached, denied insurance, overwhelmed by security questionnaires, or you're just tired of wondering if you're doing enough—let's talk. DM me or comment below.


🔔 Hit follow if you believe protecting what matters is an act of leadership and kindness. I post daily about cybersecurity, humanity, and leading with intention.


And if you want me to speak to your team or event about closing the gaps before they become crises—reach out. Let's turn vulnerability into strength together.


Because you don't protect what you can afford to lose.


You protect what you can't afford to replace.


And I can help you do exactly that.

Do it scared....


My daughter did her first solo performance.


Was she scared? Absolutely.


Her hands were shaking. 


Her voice was quiet when she asked, "What if I mess up?"


My wife and I looked at her and said: "Then you mess up. But you do it anyway."


She was nervous. Terrified, even. 


But she walked out there. And she did it.


Do it scared.


That's the lesson. That's what I want her to remember for the rest of her life.


Courage isn't the absence of fear. 


It's doing the thing even when fear is screaming at you to stop.


Every big moment in your life, the career change, the difficult conversation, the decision to step up and lead all start with fear.


Fear of failing.


Fear of looking foolish.


Fear of not being ready.


Fear of what people will think.


And you do it anyway.


You don't wait until you're confident. You don't wait until the fear goes away. You don't wait until you feel "ready."


You do it scared.


That's how my daughter learned she's braver than she thought. 


That's how leaders are made. That's how breakthroughs happen. That's how you stop letting fear write your story.


I've done it scared my whole career:


Leaving corporate when I burned out...scared I'd fail.


Starting my own consulting practice...scared no one would hire me.


Standing up to a VP who didn't want to hire the right person because of bias...scared I'd lose the client.


Coaching leaders through layoffs and uncertainty....scared I wouldn't have the right words.


Every single time? I was terrified. And I did it anyway.


Because waiting for the fear to go away is just another way of saying no to your own potential.


So whatever that thing is for you: the pitch you need to make, the boundary you need to set, the team you need to lead through chaos, the business decision that keeps you up at night...


Do it scared.


Your hands might shake. Your voice might crack.


 You might mess up.


But you'll also discover something incredible:


You're stronger than the fear.


Just like my daughter did.

---------
I'm Dom Vogel—the Dopamine Dealer on LinkedIn. I help manufacturing and B2B organizations lead through fear, solve cybersecurity challenges, and build resilient teams that don't wait for perfect conditions to take action.


If you're facing something scary—a breach, a leadership challenge, a decision you've been avoiding—and you need someone who gets it, who's done it scared too—let's talk. DM me or comment below.


🔔 Hit follow if you're ready to stop waiting for fear to disappear and start doing it scared. I post daily about courage, leadership, and humanity.


And if you want me to bring this message to your team or event—reach out. Let's build a culture where people do hard things even when they're terrified.


Because the world doesn't need more people waiting to feel ready.


It needs more people who do it scared.


Just like my daughter.

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taplio

The Battle

Mandy McEwen

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mandy McEwen's LinkedIn Performance

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