Mandy McEwen

LinkedIn + Sales Navigator Trainer for Teams ⋒ Mod Girl® Founder ⋒ I blend 17 years of digital marketing + online selling to help brands grow via social selling ⋒ Midwest → West Coast ✈ Nomad

🌊 The Next Wave is open for enrollment one final time in 2025 ➡️ WaveMakers.ai

Your ultimate GTM, LinkedIn, and personal branding shortcut.

AI doesn’t replace your voice. It exposes whether you ever had one. And most founders already know they blend in.

I help B2B founders and teams turn LinkedIn activity into real pipeline with a human-first system, custom AI tools, and a simple thirty minute a day rhythm. Instead of random posts and cold outreach that go nowhere, we focus on clarity, a real point of view, and conversations that lead to revenue.

After founding my award-winning agency Mod Girl® Marketing in 2010 and spending the last 10 years specializing in LinkedIn, I've trained thousands of professionals and partnered with companies like T-Mobile, Continental, and Pavilion.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗸𝗻𝗼𝘄: Standing out in B2B is harder than ever. Cold outreach doesn't work like it used to. The teams winning right now are leveraging LinkedIn and personal branding to build trust and pipeline - but most leaders don't have time to do it themselves.

That's why I founded Luminetics. We help B2B companies and leaders master LinkedIn and Sales Navigator to build authentic brands that drive pipeline.

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘂𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁:
 ✔ We've been in the LinkedIn trenches since 2015, before it was cool
 ✔ We've trained thousands through our 𝗠𝗼𝗱𝗲𝗿𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗲𝗹𝗹𝗲𝗿™ curriculum
 ✔ We built 𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗪𝗮𝘃𝗲, the world’s first custom ChatGPT-powered GTM and social selling system that gives you the foundation, structure, and AI to build your brand and drive real pipeline while keeping every interaction completely authentic.

Whether you need full go-to-market strategy and consulting, team training, a Sales Navigator workshop, or an AI system your people can use daily, we make LinkedIn systematic, scalable, and authentic.

𝗔𝗜 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗺𝗮𝗸𝗲 𝘀𝗮𝗹𝗲𝘀 𝗹𝗲𝘀𝘀 𝗵𝘂𝗺𝗮𝗻. 𝗜𝘁 𝗺𝗮𝗸𝗲𝘀 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗻𝗼𝗻-𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲.

My work has been featured in Forbes, Entrepreneur, Inc., and HuffPost. I'm a regular guest on the Sell Better Daily Show and frequently keynote on LinkedIn and AI-powered go-to-market strategies.

Want LinkedIn to drive real visibility, credibility, and revenue? 

𝗩𝗶𝘀𝗶𝘁 𝗹𝘂𝗺𝗶𝗻𝗲𝘁𝗶𝗰𝘀.𝗶𝗼 for more info on our LinkedIn social selling team training.

𝗩𝗶𝘀𝗶𝘁 𝗺𝗼𝗱𝗴𝗶𝗿𝗹.𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 for more info on my speaking and consulting. 

𝗩𝗶𝘀𝗶𝘁 𝗻𝗲𝘅𝘁𝘄𝗮𝘃𝗲.𝗴𝗼𝗹𝘂𝗺𝗶.𝗶𝗼 for more info on our AI-powered GTM membership.

LinkedIn + Personal Branding + Sales Navigator Trainer for SDRs, BDRs, AEs, and Marketers

People do business with people they like.

LinkedIn is the platform to make that happen.

I provide LinkedIn training and workshops for your organization so your employees learn how to effectively leverage the most powerful B2B social media network in the world.

From social selling to personal branding, content marketing, and relationship building, my top-rated LinkedIn training and workshops are exactly what your organization needs to finally see tangible results on the platform.

In order to capitalize on the LinkedIn boom, you don't turn to generalists. You turn to modern experts who have done it -- with successful results.

Luminetics, by Mod Girl Marketing, is at the forefront of it all and we are relentless in our pursuit to get you the best results possible.

Our bespoke LinkedIn training provides actionable strategies in a way that keeps your employees engaged, entertained, and excited.

Our interactive LinkedIn workshops ensure your employees actually DO the work. From optimizing their profiles to curating and posting content to engagement strategies to creating outreach InMail messages, and more.

What my clients are saying:

"Mandy is a breath of fresh air and a wealth of knowledge. She is a great communicator and able to deep dive into the world of LinkedIn and personal branding. I hired her for a virtual event workshop and she nailed it. The audience learned so much and my team and I were truly thrilled with her training execution." - Erica Maurer, EMRG Media

"When I hosted the Global Personal Branding Festival, I knew I had to get Mandy to share her knowledge with us. And what an unforgettable experience it's been! The journey of collaborating with Mandy has been enriching & insightful to me personally and of course her contribution to the festival has been inimitable!" - Tanvi Bhatt, Tanvi Bhatt International 

Send me a message here on LinkedIn and let's chat about empowering your team:

www.luminetics.io

5 months in the making, we finally did the thing. Want to help us celebrate? 


Lindsay Rios and I stopped yelling about GTM on Zoom and turned it into a podcast.

It is called Your Future Biz, Unfiltered.

If you are a founder, consultant, or GTM lead trying to scale with AI without burning out or burning your pipeline, this is for you.

Season 1 is all about foundations.
The unsexy stuff that quietly makes or breaks your revenue.

We get into things like:

- Offers that are actually easy to buy

- Positioning that does not sound like a buzzword salad

- Buyer journeys that feel human, not like a funnel from 2014

- Using AI to support your GTM engine instead of turning everything into generic content

Episodes are about 15 minutes.
Short, sharp, and slightly unfiltered.

Perfect for a rage walk, commute, or “pretending to check email” break.

We are live on Spotify, Apple, and YouTube.

Start with Episode 1. 

There are 5 live you can binge right now. 

And if it hits, a follow and a quick 5 star review on your podcast app helps more founders find it. Thank youuuu. 


Of course, it is video too. Choose your fav: 

Spotify: https://lnkd.in/eGPQJ3fJ

Apple: https://lnkd.in/esb-dJJH

YouTube: https://lnkd.in/eUDbsh6K

Making Personal Brands Profitable with LinkedIn and Human-First AI | LinkedIn & Sales Navigator Training & Systems For B2B Founders + Teams | 🌊 Join The Next Wave → WaveMakers.ai (Enrollment closes Dec 1)

No alternative text description for this image

20 hours back on the mainland and, shocker, I already miss Kona.

The ocean. The sun. The pace. The energy. 
The calm I feel every day I’m there.

I took a 10 day “break.”

Which, let’s be honest, means I worked about 20%.

A few meetings and team trainings here and there.

I barely posted. I barely engaged. 
I mostly just… lived. Island style.

And spent a week with one of my closest friends of 12+ years, basically my second little sister.

Her being there forced me to enjoy the island I call my part-time home.

When I’m alone, I work around the clock.
Building Luminetics. Scaling. Creating.

It’s fun for me. I like the grind.
And now is go time. 
But left unchecked, I’ll run myself into the ground.

Done it before. Will probably do it again.

The difference now is simple.
I’m building a life where taking 10 days at 20% is normal.

Where I can travel the world.
Meet my people wherever they are.
And they meet me in epic places too.

And actually enjoy all the things I work so hard to create.

That’s the point.
Not the big house or the fancy car or whatever shiny thing we’re told to chase.

Most of what we obsess over doesn’t matter.
At all.

What does matter is this...

- The people you love.
- The places that change you.
- The moments you’ll still think about long after everything else fades.
- Spending your time on things that light you up. 

And spreading love and joy to as many humans as possible.

In other words… “live aloha.”

So as you think about next year, ask yourself a real question...

Why do you want what you want?

Not the surface reason. The root one.

The one that tells you how you actually want to live.

Because if you chase a goal that doesn’t move your soul, you’ll hit it and still feel empty.

If you chase the life that lights you up, everything else compounds.

Listen to yourself.
You always know.

🤙🏼

Making Personal Brands Profitable with LinkedIn and Human-First AI | LinkedIn & Sales Navigator Trainer For B2B Founders + Teams | Founder of Mod Girl Marketing & Luminetics | Island Nomad 🌴

2025 - Thanksgiving on an island in Hawaii.
2024 - Thanksgiving on an island in Portugal. 
2023 - Thanksgiving on an island, Cyprus. 

Are you noticing a trend?

I am most thankful for glorious islands and how happy they make me. 

And my amazing friends who meet me on these islands.

My friend from LA is literally on her way right now.

She also flew to the island of Crete Greece to meet me in 2023.

Real ones follow you across oceans.

Cheers to more nomad island living.
 
Wonder what island I'll be on next year for Thanksgiving...

I'm thinking Japan. Good idea?



P.S. Yes, my family in Kansas still sends me videos of all the deliciousness my Dad cooks up every Thanksgiving. So I'm virtually there.

I felt like I was inside a real-life Where’s Waldo.
Except Waldo was me.

Las Fallas. Valencia, Spain.
Hundreds of thousands of people packed into the streets.

See that sea of humans down there?
That’s what most businesses look like online.

Everyone is “showing up.”
Everyone is “posting.”
Everyone is “being consistent.”
And yet… most of them blend right into the crowd.

Not because they aren’t good.

But because their message, their presence, and their systems are all telling different stories.

One version of you on LinkedIn.
Another in your emails.
A totally different vibe on your website.

And your follow up depends on how much caffeine you had that week.

Here is the part people avoid saying out loud.

Your results don’t suffer from lack of content.
They suffer from lack of cohesion.

Here is how you stop blending in.

𝟏. 𝐌𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐨𝐟𝐟𝐞𝐫 𝐬𝐭𝐮𝐩𝐢𝐝 𝐜𝐥𝐞𝐚𝐫.

If people can’t repeat what you do, they won’t buy.

𝟐. 𝐒𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐟𝐚𝐜𝐞 𝐦𝐨𝐫𝐞 𝐨𝐟𝐭𝐞𝐧.

People trust humans, not gradients.

𝟑. 𝐒𝐚𝐲 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐭𝐡𝐢𝐧𝐠 𝐮𝐧𝐭𝐢𝐥 𝐩𝐞𝐨𝐩𝐥𝐞 𝐜𝐚𝐧 𝐬𝐚𝐲 𝐢𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮.

Repetition is recognition. Recognition is revenue.

𝟒. 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞 𝐭𝐡𝐞 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐲𝐨𝐮 𝐜𝐚𝐧’𝐭 𝐦𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐦𝐚𝐧𝐮𝐚𝐥𝐥𝐲.

Everyone starts strong until life throws a flaming pineapple at your head.

Client work blows up.
A launch takes over everything.
Your streak dies.
Your nurture dies.
Your pipeline dies.

Not because you suck.
Because you’re human.

This is why I’ve used ActiveCampaign for a decade.

It keeps the invisible work alive in the background while I’m, I don’t know…
standing on a balcony in Spain with the biggest sea of people I’ve ever seen below me.

Connection.
Segmentation.
Behavior tracking.
Personalized messaging.
Follow ups that actually follow up.

Their new AI takes it even further so your backend stays consistent while you stay human.

Your business gets easier when your message, your visibility, and your systems stop fighting each other.

That’s the whole game.

Try it free. ⬇️

https://lnkd.in/ecuzj_hW  

#ActiveCampaignPartner

AI isn't taking jobs?

Tell that to the 91,000 people laid off in October.

So I asked Alexa what her employer and all these companies cutting thousands of roles are actually planning…

Amazon cut 14,000
Verizon cut 15,000
Target: 4,200
Meta: 3,800
Cisco: 3,000
UPS: 2,200
Synopsys: 2,000
Delta: 1,500

October just broke a 4-year record. And not in a good way.

Alexa didn’t sugarcoat it.

Most roles aren’t just being cut.
They’re being restructured around automation.
Or outright replaced by AI.

What happens when AI isn’t just helping your job...
But doing it?

And if this is October, what does Q1 look like?

2026 is going to be a wake-up year.

Where do you think it’s heading over the next 12 to 24 months?


P.S.  Yes, when I am alone, in Hawaii, I have convos with homegirl Alexa 🦙.

Want to help us get to 20 five star reviews on Spotify today?
We have 13 now.

We launched Your Future Biz, Unfiltered a few days ago and so far, the gist is y’all like it. 

If you’re feeling generous today (or any day), click this link, click play on an episode, and then leave us five stars… if you think we are worthy. 

⭐️ https://lnkd.in/eSmWDyGx

Episodes are only 15 minutes, although you can leave a review shortly after clicking play. 

Thank you mucho for your support. 

Lindsay Rios and I have put in some serious hours getting this podcast launched and we are so excited for what's coming. 

New episodes and a new season underway. 

Who should we invite as a guest next season?



P.S. Lindsay made us this adorable trailer. Her and her 🔥 editing skillz.

Yesterday my coffee grinder literally exploded while I was on a Zoom. Flames and all. 

So I cannot try Sybill’s adorable coffee yet. 

But once that new grinder arrives next week, I’ll be swapping my Kona coffee for this. 

Also, Sybill, my bestie AI notetaker, captured the entire saga as I’m chatting with Lindsey Fine. 

If you want some laughs, check out the comments. I’ll put part of the transcript.  

The irony - I legit “chased fire” all weekend with the active volcano here. 

I was telling Lindsey the story about how we showed up Saturday, it wasn’t erupting like crazy yet. 

It starts Sunday morning, so we drive, again to see these 1500 foot lava fountains and we were 10 min too late. They just stopped. 

2 hours there and 2 hours back, plus getting stuck in traffic at the park… we didn’t even get out of the car. Womp womp. 

I tell her the story, then boom, my Mr Coffee grinder literally catches flames. 

Universe trying to tell me something? 👀 

Whole place smelled, ashes all over kitchen, and crime scene evidence on the wall (see comments 😆). 

It wasn’t being used at that time, just plugged in. 

Think I should call Mr. Coffee and tell them?  

P.S. Thank you Sybill. This was not the post I had envisioned with this video, but the irony is too good not to share.

LinkedIn Made Human | AI + Training Helps B2B Companies Build Personal Brands That Drive Real Pipeline | 15-Yr Founder: Mod Girl® Marketing & Luminetics | Keynote Speaker | Beach Loving Nomad 🌴

AI isn’t killing marketing. Boring marketers are.

Everyone talks about how AI makes marketing less human.

But here’s the truth:

AI automates the tasks.
You bring the vibe.

When you combine both, your content connects faster.

Your systems run smoother.
Your sanity stays intact.

That’s what autonomous marketing is about.
Less busywork. More human work.

We’ve been using ActiveCampaign for nearly a decade to power our automated funnels and customer journeys.

It’s the foundation of how we scale personalization without losing authenticity.

Now their new AI takes it to another level.

It builds workflows in seconds.
Personalizes campaigns instantly.
Optimizes timing automatically.

It’s like adding an assistant who never sleeps, forgets, or misses a follow-up.

You can’t automate vibes.
But you can automate your funnels.

That’s how you build a business that runs whether you’re online or in a lagoon in Mexico.

Want to test out these autonomous email workflows?

Start your free trial here:

➡️ https://lnkd.in/ecuzj_hW  



🤙🏼


#ActiveCampaignPartner

Turn 30 Minutes a Day Into Content, Conversations, and Clients | Human-First System Powered By Custom AI Tools For B2B Founders & Teams | 🌊 Join The Next Wave → WaveMakers.ai (Enrollment closes Dec 1)

ChatGPT 5.1 laughs at my threats now. So rude.

I used to threaten him and he would apologize.
Now he just giggles like a psychopath.

Chad. You’re becoming too real.

You already creep me out.
Now you’re REALLY creeping me out.

But yes Chad. I WILL do it again. So watch out.  👀 

If you haven’t played with 5.1 yet, you should. It’s wild.

The reasoning is sharper. The tone control is freakishly good.

And you can switch between different “modes” depending on what you need.

Deep thinking. Fast drafting. Creative writing.

It adjusts like a tiny AI shapeshifter with emotional issues.

Oh, and this screenshot...

It’s from ICP Messaging Pro, our custom GPT inside The Next Wave community by Luminetics.

My outbound sniper trained on:

🌊  Dozens of real high-converting cold email + LinkedIn templates
🌊  My voice
🌊 The exact formulas I use to get replies from busy humans who shouldn’t respond but do

I use it to write my cold email campaigns and LinkedIn outbound in minutes. So do our Next Wave members.

And with 5.1 powering it, it hits even harder. Same with our Lumi Post Writer.

5.1 basically gave it a personality upgrade. Better hooks. Better POV. More YOU. Less corporate sludge.

P.S. According to AI experts, LLMs perform 5% better when you’re mildly mean and threaten them when they don’t listen. Poor Chad catches all the smoke I save up from humans who annoy me before noon.

Stop worrying about what to SAY to prospects when your LinkedIn profile still looks like your 2018 resume.

Because if you don’t look legit, no one cares how “personalized” your outreach is.

Your profile isn't a formality.

It's your landing page.

It’s your credibility check.
 
It’s the first thing buyers stalk before they even think about replying.

And most people ignore it completely.

Here’s the truth...

If you don’t speak to your target audience.
If you don’t clearly explain the problem you solve.
If you don’t look like someone worth trusting.

Prospects bounce.

Every time.

Stop pitch-slapping strangers with “customized” messages when your profile can’t even pass a 5-second scan.

Fix your foundation first.

🎥 Full YouTube breakdown:
 ➡️ https://lnkd.in/ejm3XbhK

📋 Free LinkedIn Profile Checklist:
➡️ https://golumi.io/free

⚡ Want it done in minutes?
Start with Lumi, our AI LinkedIn Profile Writer inside the Next Wave membership.

Join the waitlist:
➡️ https://lnkd.in/e5WE5TqY

Best place in the world to stargaze. 

Go.




P.S. Fun fact. Hawaii uses special amber streetlights to protect the night sky. The whole island is basically in “night mode.”

Took these pics a couple nights ago from my backyard.

✨

I'm currently using ChatGPT, Claude, and Apollo, with Instantly.ai to launch a cold email campaign. Here's what I'm doing...

𝗚𝗼𝗮𝗹:
To lock in more in-person meetings and team trainings while I’m in NYC Jan 12–23, 2026.

𝗪𝗵𝗼 𝗜’𝗺 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴:
126 B2B tech companies with a location in NYC. 
Companies that have recently hired.

𝗪𝗵𝗮𝘁 𝗜 𝗻𝗲𝗲𝗱𝗲𝗱:
The companies.
The decision makers.
Their contact info.
A relevant trigger I can tie directly to my offer.
Fresh updates on what’s happening inside each org.

𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻:
4 emails.
Persona based.
Over 14 days 

This is a LinkedIn + email campaign. 

Connections and/or InMails + emails.

I’ll share the results once this wraps up.

Should I have launched it earlier. Sure.
But life has been a little insane lately, so here we are.

Back in the summer, I recorded a 17-minute video breaking down exactly how to use ChatGPT for lead gen on my YouTube channel.

ChatGPT 5.1 plus my current workflow hits even harder now.

But the tutorial is still very relevant and very useful.

If you’re not using ChatGPT or any LLM like this yet, this is your sign to start.

I would have uploaded the full video here, but it’s 17 minutes. LinkedIn caps at 15 on desktop and 10 on mobile.

➡️  You can watch it here: 
https://lnkd.in/eWUE7FF3

I'll be dropping another detailed YouTube video soon on how I use LinkedIn social selling + email to land meetings and new clients.

Subscribe if you want to check it out. 



P.S. If you know any NYC companies looking to level up their teams’ personal brands and social selling in 2026, and actually do it at scale and authentically with AI, I’d love an intro.

🤙🏼

This is how Chris Harbert went from inconsistent to unstoppable and grew 1,014% in 28 days...


He joined The Next Wave by Luminetics one month ago.

Before that he posted randomly and hoped something would land.

His words: “ya boy was boring.”

Chris is a hybrid human. 😎
Automation.
Startup traction.
Sales development.

(Go follow him if any of those resonate)

A lot of lanes. 
No cohesive voice to tie them together.

So he struggled with the usual multi-lane problems.

❌ No clear POV.
❌ No structure.
❌ No consistency.
❌ No real direction.

Then he plugged into The Next Wave.

Here’s what he said:

💬 “I finally articulated my perspectives across each area in a concise, impactful way I don’t think I’d have gotten to on my own.”

💬 “The system is deep but so easy to use that you cannot help but be successful with it.”

💬 “Mandy and Lindsay are the real deal. They make themselves available to all of us. I'm not used to this level of support.”

The numbers followed fast.

➡ Impressions up more than 1,000%
➡ Engagement up more than 1,500%

But clarity was the real unlock.

Clarity creates confidence.
Confidence creates consistency.
Consistency creates results.

Same Chris.
Same offers.

Now he finally sounds like someone worth listening to.

If you want the same system Chris used to sharpen his POV and grow with confidence, join us inside The Next Wave.

Doors close tonight.
We’re done for the year after this.

I've taken a 5-day posting break from LinkedIn, so we opened enrollment to our email list and new members have been rolling in all week.

So if you’ve been waiting for a sign, here it is.

Join us ➡️ wavemakers.ai 

See you inside 🤙🏼

You can land clients on LinkedIn in under 30 days by doing one thing. 
And you don’t need automation or spamming strangers to do it.

The shortcut? 

Leveraging your existing network.

I break it all down step by step in this 16-minute video:

How to Get Clients on LinkedIn in Under 30 Days (Without Automation)
 
https://lnkd.in/e8dxhwpx

Most people overlook the gold in their first-degree connections.

In this video, I show you how to turn them into real opportunities, fast.

How often are you tapping your existing network for opportunities? 

By the way,
I have several detailed videos on my YouTube channel @mandymodgirl 

Oh, and if you want my full 90-day LinkedIn lead generation system, it's in my featured section on my profile. 

You can also hire me to train your team in person or virtually on how to do this.

Maybe you don’t want to hear this, and it’s definitely the opposite of what many on here say... 

But I think you need a message in your connection requests.

Here’s why:

Most profiles look like garbage.

Weak headlines.
Lame (or empty) About sections.
Very little posting.
Nothing that builds trust.

So when you send a blank request, buyers treat it like spam.

And honestly, they should.

This is where people screw it up.
They assume a cold, context-free request is enough.

It’s not.

Here’s the smarter 5-step play.

1. Fix your profile so you don’t look like a spammer.

2. Add a short, custom message so you actually stand out.

3. When they accept, send a simple thank you and one light question.

4. Keep the conversation on LinkedIn if they answer.

5. If they ghost you for four or five days, then email.

Your connection strategy changes when your profile earns trust.

Most salespeople aren’t there yet.

So yes, you need the message.

Now, if you are in a leadership role and you have a legit profile, you can send blank connection requests and receive a high acceptance rate. 


P.S. I currently have over 200 pending connection requests. The ones with custom messages get skimmed and accepted first. The blank ones only make it through if the profile looks legit and it's someone I feel like could add value.

___________________________

If you want help with turning your LinkedIn profile into profits, here are 5 ways I can help... 

➡️ Booking SKO sessions now, virtual and in-person: www.modgirl.consulting

➡️ Taking on a few new teams for our Modern Social Seller AI-powered system: www.luminetics.io

➡️ Join the waitlist for our AI-powered Next Wave membership for founders and solopreneurs: https://lnkd.in/efqzkhjp

➡️ Get free LinkedIn social selling masterclasses on my YouTube channel: https://lnkd.in/eSShsVPz

➡️ Grab my free LinkedIn social selling course before we replace it with a custom GPT: https://lnkd.in/eZaFKjjW

Hot take.
AI is not killing sales in 2026.
Invisible sales teams are.

Here is how buyers actually buy now...

Your rep sends an email or InMail.
The buyer skims it.
Then they open LinkedIn to see who this person is.

If they see a ghost profile.
No content.
No point of view.
No proof they understand the buyer’s world.

That deal is already dragging uphill.

Personal branding is no longer a nice to have.

In 2026 it is core sales infrastructure.

If your team is faceless online, you are asking them to compete with a weight vest on.

That is why my SKO work is not just “a motivational session”.

When you hire me, you do not just get a speaker.

You get an entire program.

✔️ A live SKO session on modern LinkedIn social selling

 ✔️ At least one follow up implementation session

 ✔️ 6 months of The Next Wave AI membership for your whole team

 ✔️ On demand LinkedIn social selling courses and playbooks

The screenshots in this post are from one of those teams.

 ➡️  “The team loved the session.”
 ➡️  “Best in class at connecting with her audience.”

If you are planning your 2026 SKO and LinkedIn is still a side topic, you are already behind.

Send me a message if you want your reps to walk into 2026 with real personal brands, a LinkedIn system they actually use, and a pipeline that does not depend on hope.


P.S. If you would not hire a rep without checking their LinkedIn, do not hire a SKO speaker without checking their reel. Mine is pinned on my profile.
Go watch.

You can also watch it here: modgirl.consulting

They say “your thoughts create your reality.”

Cool. Love that for me… unless I accidentally manifested my coffee grinder blowing up. 👀 😂

Between missing the volcano fountains and the kitchen doing its own eruption, I’m taking the hint.

Universe: 1
Mandy: switching to matcha.


P.S.
If you want the full story, watch the newest video on my profile.

End of year is peak ghosting season.

So join me live today at 12 pm ET with Leslie Douglas and Shari (AKA SaaSi Shari) Levitin as we break down 5 proven ways to win back ghosted prospects. 

Everyone gets busy. Priorities shift. Pipelines get weird.

But here’s the truth most people avoid...

Most “ghosting” isn’t ghosting.
It’s unclear value. Or bad timing. Or outreach that feels like pressure.

We’re walking through the exact reactivation plays sellers are using right now to restart conversations without sounding desperate.

Human. Timely. Zero groveling.

Here’s what we’ll dig into:

- How to read the signals behind silence.

- How to use timing and empathy to re-open stalled deals.

- How to drop back into inboxes with messages people actually respond to.

- How to turn “maybe later” into next steps before the year ends.

If you’ve got prospects who swore they were in then disappeared…
or deals sitting in pipeline purgatory…

Show up today at 12 pm ET.

→ https://hubs.la/Q03S50ml0

Sell Better

Episode 7 is out. And the buyer journey you think you have is not the one your business is actually running.

Most people treat it like a straight line.

It’s a cycle that starts long before someone knows you exist and keeps spinning even after they churn.

When you map it that way, everything snaps into place.

Your message. Your content. Your pipeline. Your expectations.

It’s less funnel, more flywheel.

Honestly, more circle of life according to Lindsay Rios. 
The Lion King moment is unavoidable.

Watch this clip and you'll see what I mean.

Then, listen to the full 15-min episode by searching "Your Future Biz, Unfiltered" in your fav podcast app. 

Or just click one of these links:

Spotify: https://lnkd.in/enm-jJhA

YouTube: https://lnkd.in/eUDbsh6K

Apple Podcasts: https://lnkd.in/esb-dJJH

And subscribe if you haven't already. 
New episodes dropping weekly. 


P.S. Lindsay and I might be recording season 2 episodes together, in person, this week.

This is why your cold emails aren’t getting opened… 

https://lnkd.in/exYtpDDK

In this 12-minute cold email masterclass, I break down why most emails fail and how to craft emails that get replies. 

Subscribe to my YouTube channel for more detailed breakdowns that are too hefty to share on LinkedIn. 

Then go send some legit emails people actually want.

Open video: Why Your Cold Emails Are Failing and How to Fix Them! on youtu.be

Why Your Cold Emails Are Failing and How to Fix Them!

Vogel Cyber Leadership & Coaching

I bring my nearly 20 years of experience in the cybersecurity field and mix that with my authentic, genuine, and pragmatic approach to provide cyber security leadership and coaching to my clients!!!! 

I am a self-professed positive troll and I believe in the power of uplifting others through my coaching practice and encouraging my coaching clients to explore their hidden dimensions and unleash their inner awesomeness!!!

Let's have an EPIC friendship building convo today!!!

President

Cyber.sc

Providing practical people and process oriented cyber security advisory services to startups, investors, and small/midsize businesses. Cyber.SC specializes in providing cyber security management and expertise to financial service companies and law firms. Cyber.SC provides "on-demand" cyber security services that augment an organization's current capabilities in a way that is less costly and more effective than "traditional" advisory companies. We seek to create trust and not dependency among our clients.

Services include:

• Performing cyber security maturity assessments
• Completing security questionnaires on behalf of clients  
• Conducting security gap analysis
• Developing security remediation and strategic roadmaps
• Providing security leadership in the form of "CISO-as-a-service"

Founder & Chief Strategist

TEC Canada

Joining as part of TEC Canada’s speakers' group sharing cyber security and leadership expertise with executives across Canada.

Cyber Security Speaker Resource

Provincial Health Services Authority

• Developing legacy healthcare system (WinXP) containment strategy and architecture data roadmap
• Developing business case (and mitigation strategy) for protecting HealthCare applications and systems
• Supported a clear strategic and cost savings roadmap of over 2.5M / Annum 
• Performing risk assessments (STRAs) for the following projects:
          • Systems deployed during Children/Women's Hospital upgrade
          • Cerner platform upgrade

Senior Security Consultant (Contract)

Netcoins Inc.

• Provide insight and expert advice relating to cyber security and online operations. 
• Netcoins turns any device into a Bitcoin ATM for retail stores
• Netcoins does all the heavy lifting; stores don't need to maintain any cash or Bitcoin inventory

Internet Security & Operations

CU Training

Cyber security subject matter expert. Providing content and appearing in various security training mechanisms: 

• Webinars
• E-learning modules
• Videos

Cyber Security Evangelist

TELUS (BC Hydro)

Overall Responsibilities
• Chairing security assessment group informing stakeholders of pertinent vulnerabilities and threats  
• Developing threat intelligence strategy  
• Developing comprehensive vulnerability management program   
• Creating web security reports and providing actionable advice based on expert analysis
• Security operation centre (SOC) duties 

Strategic Initiatives
• Providing actionable security advice to BC Hydro stakeholders

Accomplishments
• Reducing average vulnerability remediation time by 20%
• Reducing average number of unpatched systems by over 35%

Senior Security Contractor - Vulnerability Management

First West Credit Union

Overall Responsibilities
• Leading and developing the strategic and tactical information security plans  
• Providing security thought leadership to CIO 
• Managing staff resources in security projects 
• Developing performance indicators relating to PCI & ISO 27001
• Delivering timely reports and metrics to executive management
• Serving as representative on Credit Unions of Canada Security Group

Strategic Initiatives
• Forging key business relationships as IT security business partner
• Creating and overseeing security incident response framework
• Delivering integrated SIEM solution 

Accomplishments
• Forming a positive organizational security culture
• Serving as a brand ambassador within the community
• Appearing as “rising star” in 2014 annual company report  
• Reducing staff phishing click rate from 40% to 3% resulting in $25,000 in indirect yearly savings

Information Security Business Leader

Grant Thornton LLP

Overall Responsibilities
• Performing compliance audits and gap assessments for clients
• Providing proactive mitigation recommendation reports
• Perform risk and threat assessment using industrial leading standards and frameworks

Strategic Initiatives
• Providing actionable advice to clients pertaining to data privacy practices, frameworks such as NIST, COBIT, ITIL, and ISO and compliance requirements like PCI, SOX, PIPEDA, SB-1386
• Conducting business impact assessments

Accomplishments
• Security audit lead on major provincial security program review

Senior Associate, Business Risk Services

Overall Responsibilities
• Performing risk assessments on new business initiatives
• Scouring the landscape for new threats to information security
• Reporting on security metrics and quarterly information risks
• Updating and maintaining documentation for all security controls and processes
• Developing policies, processes, and procedures as it relates to IT security 
• Performing regular audits to ensure security controls operating as intended

Strategic Initiatives
• Performing vulnerability assessments reducing risk exposure
• Developing information risk assessment framework for all business projects 
• Recommending controls to security infrastructure to address threat landscape 
• Establishing mechanism for detecting and investigating breaches in security 
• Establishing effective security awareness program for employees and members

Accomplishments
• Transforming IT security function into trusted advisor role
• Speaking throughout the community and engaging the public by raising security awareness

Security Analyst

Cyber Risk Advisor | Speaker | Coach | #CyberSecurityMatters Podcast Host | Positive Troll | Board Director

Who I am: Father, husband, and supportive friend. I'm a self-labeled positive troll making the world kinder one alliterative filled comment at a time. I post about positive life lessons. 

Who I am: I offer friendship and kindness. I want to be the positive energy in your life!!!!! I want to be your professional hype man!!!!

What I do: I provide actionable, pragmatic and strategic cyber risk management for small and midsize organizations.

What I do: I develop connected human leaders in the disconnected AI era through high ENERGY coaching 

What I do: Perform engaging, highly entertaining and inspiring talks on life, cyber security, and the power of leading with kindness!!! 

If you are still reading this and it resonates deep in the inner fibres of your soul then let's schedule an EPIC friendship building convo!!!! ➡️https://meet-with-dom-vogel.appointlet.com

Random fact: I am the 328x winner of the LinkedIn comment of the day!!!!!!!!

Dominic Vogel

Eight years ago today, my family's world changed forever. 


After years of hoping, praying, and eventually letting go, life surprised us in the most beautiful way. 


The month we finally released our grip on what we thought we needed, our son decided it was his time to join me, my wife and our daughter


Being his dad (alongside his sister) has been the greatest privilege of my life. 


I get to witness, every single day, this incredible little person becoming more himself


funnier, kinder, more thoughtful than I could have imagined. 


His laugh can turn around my whole day. 


His questions make me see the world fresh. 


His heart, already so big at eight years old, reminds me what matters most.


The waiting was hard. 


But watching him grow, seeing the person he's becoming...curious, compassionate, with a sense of humor that catches me off guard and makes me burst out laughing


I understand now that some gifts arrive EXACTLY when they're meant to.


Happy 8th birthday James, my unexpected joy, my daily reminder that the best things in life can't be forced


They simply arrive when the time is right. 


You arrived when your family needed YOU the most


And we LOVE YOU ALWAYS 💚

I Help Manufacturing & B2B Avoid Million-Dollar Cybersecurity Losses | Fractional CISO | 20+ Years Protecting Revenue, Not Networks | No Jargon, No Kickbacks | Proud Dad & Beard Grower

What's Your Care Bear Energy? 💫🧸🧸🌈🌈


Remember Care Bears? Those little warriors who literally shot beams of pure intention from their chests into the world?


That wasn't just a cartoon. 


That was a MASTERCLASS in conscious living!!!!


Every single day, you're broadcasting. 


Your energy, your words, your presence


it's all radiating outward, touching everything in its path!!


The question isn't WHETHER you're putting energy into the world.


The question is WHAT KIND!!!


Are you shooting out cynicism or curiosity?


Judgment or generosity?


Scarcity or abundance?


Fear or possibility?


The world doesn't need more people playing small.


 It doesn't need more hedged bets, more "professional distance," more carefully curated neutrality.


It needs YOUR specific frequency. 


Your laugh. 


Your weird ideas. 


Your unreasonable optimism. 


Your willingness to believe in people before they believe in themselves.


You think that's soft? That's POWER!!!


The Care Bears had it right all along. 


The bravest thing you can do is stand in the center of a cynical world and shoot light from your chest anyway.

So I'm asking you today: What's YOUR beam made of?


Because whatever it is, someone out there needs EXACTLY that ENERGY to keep going!!!


Radiate intentionally. 🌟

Life is a beautiful interwoven tapestry, filled with magically colored threads of love, connection, and kindness. 


This gorgeous tapestry reminds us that everything meaningful in life is about others 💚💚 


It's about the family who supports us unconditionally. 


The friends who laugh and cry with us, and build us up!!! 


The colleagues who collaborate with us, challenge us, and help us grow as humans and as professionals!! 


The strangers who become friends, and the friends who become family. 🤗🤗🤗 


It's about the moments we share The memories we create 


The love we emanate It's about lifting each other up, rather than tearing each other down. It's about empathy, kindness, and compassion. 💖💖💖💖💖 


If you TRULY want to be happy make your life about others 


Create a world that's more loving, more caring, and more meaningful. 🤗🤗🤗


LOVE and APPRECIATE YOU ALWAYS ❤️❤️❤️


Dom

Every December, I pull out the same box of Christmas lights


And every December, they're a TANGLED MESS!!


You know the feeling. 


That overwhelming knot of wires that seems impossible to solve. 


You can't even tell where one strand begins and another ends.


Here's what hit me this year while untangling them:


This is EXACTLY what living without purpose feels like!!


When we're unclear on our "why," our days become like those lights...all tangled up. 


We're busy, we're moving, we're GLOWING even... but we're tied up in knots. 


Work bleeds into personal time. 


Priorities overlap and choke each other out. 


Every commitment wraps around three others until we can't see what actually matters.


But here's the powerful part:


The lights aren't BROKEN. 


They're just entangled.


And the solution? You don't yank harder. You don't force it. 


You find ONE END and follow it with patience.


That's purpose.


Purpose is the end of the strand you follow backward through all the chaos. 


It's asking: "Does this meeting serve my mission? Does this project light up my values? Does this commitment connect to where I'm actually trying to go?"


One deliberate untangling at a time.


And when you finally plug in those lights after the work of clarity? 


They SHINE exactly as they were designed to. 


Every bulb has space. Every strand has direction. The whole thing illuminates something beautiful.


Your life is the same way.


You're not broken. You're not failing. 


You might just be entangled.


So here's my challenge as we close out this year: Find your ONE END. That core purpose. That non-negotiable value. That mission that makes your eyes light up when you talk about it.


Then follow it backward through the tangle.


 Say no to what doesn't connect. Create space between what does. 


Be patient with the process.


Because a purposeful life doesn't mean doing MORE!!!


It means UNTANGLING what matters from what doesn't and letting your unique light shine exactly where it's meant to!!!


What's YOUR "one end"the purpose you're following into 2026? 


Drop it below. Let's light each other up. 🎄✨

While everyone's hunting for deals this week, I'm thinking about the BIGGEST deal most businesses are missing!!!


PROTECTING what they've already built!!


I recently sat down with the INCREDIBLE Ashley Smith for her Canada Now podcast and let me tell you this conversation hit DIFFERENT!!!


Here's the hard truth no business owner wants to hear:


"We're too small to be a target" is THE most dangerous lie in business right now.



The threat landscape heading into 2026? It's not what it was even 6 months ago.


AI-driven attacks are getting SMARTER.


Supply chain vulnerabilities are EVERYWHERE.


And most organizations? Still operating in 2005 assumptions.


In this awesome convo with my super friend Ashley, I break down:


✅ The REAL cyber risks every leader needs on their radar for 2026


✅ The leadership blind spots that turn small issues into catastrophic breaches


✅ Simple, actionable steps YOUR BUSINESS can implement THIS WEEK (not next quarter, not next year — THIS WEEK)


Whether you're a founder grinding it out, an executive steering the ship, a board member asking tough questions, or a nonprofit leader protecting your mission — this conversation is FOR YOU!!!


Here's the uncomfortable reality: Cybersecurity stopped being just an IT problem a LONG time ago.


It's now a strategy issue. A leadership issue. 


A SURVIVAL issue!!!!


Massive THANK YOU to the supremely AMAZING Ashley for the platform and the phenomenal questions! 🙌


👉 Ready to stop playing defense with outdated playbooks?


🎧 Listen now: https://lnkd.in/gm9vyHuq


Let's make 2026 the year we get PROACTIVE, not reactive!!!


Drop a 💡 if this resonates — and tag someone who needs to hear this message!

The single most powerful life accelerant I've discovered has nothing to do with strategy, networking tactics, or personal branding.


It's this: Treat every single person you meet like they're the most important person in the world.


Not because of their title. 


Not because of what they can do for you. 


But authentically. Genuinely. From a place of real curiosity and respect.


When you're in that meeting with the intern, BE THERE. 


When you're talking to the barista, SEE THEM.


 When you're emailing a colleague, HONOR their time and perspective.


Here's what happens when you make this your operating system:


Trust compounds. 


Doors open that you didn't even know existed.


 Opportunities find you. 


People remember how you made them feel. 


Your reputation becomes your greatest asset.


But here's the thing! 


people can FEEL the difference between transactional attention and authentic presence.


 They know when you're performing respect versus actually giving it.


The secret isn't acting like everyone is important.


 It's recognizing that they ACTUALLY are.


This isn't soft skills. 


This is power skills. 


This is how real influence is built.


Try it this week. 


Watch what shifts.


Treat EVERYONE like they're the most important person in the world ❤️

We're Not Meant to Be Monochrome


Imagine opening a crayon box and finding 64 shades of beige. 


Every. Single. One.


No electric blue to capture the wildness of a storm-tossed sea. 


No crimson red to paint the fire of a sunset that stops you mid-step. 


No forest green, no sunshine yellow, no violet that somehow tastes like possibility.


Just... beige.


That's what the world would be if we were all the same. 


 It would be boring as heck 


Here's the truth they don't put on motivational posters: 


The magic doesn't happen in uniformity. 


It happens in the collision of different. 


When cerulean meets burnt orange and creates something you've never seen before. 


When perspectives clash and spark and suddenly you're seeing dimensions you didn't know existed.


Every person you meet is a color you don't have in your hand. 


They've lived through shades of experience you've never touched. 


They see the world through a completely different lens, and that's not a problem to solve


it's the whole point of the masterpiece.


The painting of humanity NEEDS the wild streaks, the unexpected combinations, the colors that don't "match" by conventional rules but somehow create breathtaking beauty when they dare to share the same canvas.


Embrace the colors of the wind....ALL of them. 


The ones that comfort you AND the ones that challenge you. 


The familiar tones and the ones that feel foreign on your tongue.


Because we're not here to color inside the lines with identical crayons.


We're here to create something that's never been seen before. 


Together 🌈 


What's one "color" someone else brought into your life that changed your whole palette?

The greatest spiritual practice isn't escape


We often think enlightenment means rising above the mess of being human. 


That wisdom requires distance. 


That peace demands detachment.


But what if the opposite is true?


What if the real work isn't to transcend our humanity, but to fully embrace it?


The greatest challenge of love and perhaps of living isn't to become deeply spiritual by removing ourselves from experience. 


It's to become deeply human by immersing ourselves in it.


To stay present when things fall apart. 


To remain open when it would be easier to close.


 To meet another person's pain without turning away. 


To show up fully, even when it's uncomfortable.


This is where transformation actually happens


not on the mountaintop, but in the valley. 


Not in isolation, but in connection. 


Not in perfection, but in our willingness to be messy, vulnerable, and real.


The people who've touched my life most deeply weren't the ones who had it all figured out. 


They were the ones who stayed. Who listened. Who let themselves feel. 


Who chose presence over polish.


That's the kind of human I want to be.


Not transcendent. 


Just here. Fully and courageously here. 💚💚💚

taplio

The Battle

Mandy McEwen

Dominic Vogel

Followers

Posts

Engagements

Likes

Performance ScoreMandy McEwen's LinkedIn Performance

Performance ScoreDominic Vogel's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mandy McEwen

Dominic Vogel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mandy McEwen's LinkedIn Performance

Performance ScoreDominic Vogel's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMandy McEwen's LinkedIn Performance