Mandy McEwen

LinkedIn + Sales Navigator Trainer for Teams ⋒ Mod Girl® Founder ⋒ I blend 17 years of digital marketing + online selling to help brands grow via social selling ⋒ Midwest → West Coast ✈ Nomad

If you want to build a badass personal brand, learn the best ways to use LinkedIn to drive revenue, and want the easiest ways to stand out in a sea of sameness...

Hi, I'm Mandy and we should be friends. 

“I have a very particular set of skills, skills I have acquired over a very long career.”

And like Liam Neeson, you want me on your side. 

I help B2B founders and sales teams turn LinkedIn activity into real pipeline with a human-first system, custom AI tools, and a simple thirty minute a day rhythm. 

After founding my award-winning agency Mod Girl® Marketing in 2010 and spending the last 10 years specializing in LinkedIn, I've trained thousands of professionals and partnered with companies like T-Mobile, Continental, and Pavilion.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗸𝗻𝗼𝘄: Standing out in B2B is harder than ever. Cold outreach doesn't work like it used to. The teams winning right now are leveraging LinkedIn and personal branding to build trust and pipeline - but most leaders don't have time to do it themselves.

That's why I founded Luminetics, a division of Mod Girl®. We help B2B companies and leaders master LinkedIn and Sales Navigator to build authentic brands that drive pipeline.

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘂𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁:
 ✔ We've been in the LinkedIn trenches since 2015, before it was cool
 ✔ We've trained thousands through our 𝗠𝗼𝗱𝗲𝗿𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗲𝗹𝗹𝗲𝗿™ curriculum
 ✔ We built 𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗪𝗮𝘃𝗲, the world’s first custom ChatGPT-powered GTM and social selling system that gives you the foundation, structure, and AI to build your brand and drive real pipeline while keeping every interaction completely authentic.

Whether you need full go-to-market strategy and consulting, team training, a Sales Navigator workshop, or an AI system your people can use daily, we make LinkedIn systematic, scalable, and authentic.

My work has been featured in Forbes, Entrepreneur, Inc., and HuffPost. I'm a regular guest on the Sell Better Daily Show and frequently keynote on LinkedIn and AI-powered go-to-market strategies.

Want LinkedIn to drive real visibility, credibility, and revenue? 

𝗩𝗶𝘀𝗶𝘁 𝗹𝘂𝗺𝗶𝗻𝗲𝘁𝗶𝗰𝘀.𝗶𝗼 for more info on our LinkedIn social selling team training.

𝗩𝗶𝘀𝗶𝘁 𝗺𝗼𝗱𝗴𝗶𝗿𝗹.𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 for more info on my speaking and consulting. 

𝗩𝗶𝘀𝗶𝘁 𝗻𝗲𝘅𝘁𝘄𝗮𝘃𝗲.𝗴𝗼𝗹𝘂𝗺𝗶.𝗶𝗼 for more info on our AI-powered GTM membership.

P.S. Check out my podcast with Lindsay Rios: YourFutureBiz.com 

You'll learn a ton in less than 15 minutes per episode, promise!

LinkedIn + Personal Branding + Sales Navigator Trainer for SDRs, BDRs, AEs, and Marketers

People do business with people they like.

LinkedIn is the platform to make that happen.

I provide LinkedIn training and workshops for your organization so your employees learn how to effectively leverage the most powerful B2B social media network in the world.

From social selling to personal branding, content marketing, and relationship building, my top-rated LinkedIn training and workshops are exactly what your organization needs to finally see tangible results on the platform.

In order to capitalize on the LinkedIn boom, you don't turn to generalists. You turn to modern experts who have done it -- with successful results.

Luminetics, by Mod Girl Marketing, is at the forefront of it all and we are relentless in our pursuit to get you the best results possible.

Our bespoke LinkedIn training provides actionable strategies in a way that keeps your employees engaged, entertained, and excited.

Our interactive LinkedIn workshops ensure your employees actually DO the work. From optimizing their profiles to curating and posting content to engagement strategies to creating outreach InMail messages, and more.

What my clients are saying:

"Mandy is a breath of fresh air and a wealth of knowledge. She is a great communicator and able to deep dive into the world of LinkedIn and personal branding. I hired her for a virtual event workshop and she nailed it. The audience learned so much and my team and I were truly thrilled with her training execution." - Erica Maurer, EMRG Media

"When I hosted the Global Personal Branding Festival, I knew I had to get Mandy to share her knowledge with us. And what an unforgettable experience it's been! The journey of collaborating with Mandy has been enriching & insightful to me personally and of course her contribution to the festival has been inimitable!" - Tanvi Bhatt, Tanvi Bhatt International 

Send me a message here on LinkedIn and let's chat about empowering your team:

www.luminetics.io

Anyone else snowed in today? 

Good morning from snowy Brooklyn. 

Let’s see if my flight gets canceled mañana. 




P.S. there’s wayyyy more snow already than this pic. This was from last week. 

Check out my snow pic in the comments.

Needless to say, I’m not leaving my Airbnb today.

Making Personal Brands Profitable with LinkedIn and Human-First AI | LinkedIn & Sales Navigator Trainer For B2B Founders + Teams | Founder of Mod Girl Marketing & Luminetics | Island Nomad 🌴

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I’ve been a little busy today in NYC…

with some of New York’s finest humans. 

Chelsea Olsen and Jan Deahl.  

Chelsea and I have something awesome to share with you sooooon. So for now you’re getting a picture that has nothing to do with what we did today. 🤩

Oh, and a pic of both of us taking client calls at a random, fabulous, hotel bar. 🍸

Speaking of awesome, yesterday’s masterclass with Lindsay Rios was fun.

Thanks to everyone who registered and a special thanks to those who showed up live to have fun with us and learn.

We got a ton of amazing feedback.

And we had lots of laughs considering it took 17 minutes for us to figure out how to add chat to a Zoom webinar. 

Lucky us, everyone waited until we figured it out. Because I mean, let’s get real… 

What fun is a webinar without chat?

Lindsay and I had a blast, per usual. 

And we are excited to welcome some new next wave members. 

Oh yeah, if you didn’t hear, we opened up enrollment again.

So if you want to work directly with Lindsay Rios and me, and you want access to all of our courses and custom AI tools that will help you grow on LinkedIn and grow your business, join us …

➡️ nextwave.golumi.io 

OK, I’m off to see the Stranger Things Broadway show. Sooo excited.  


P.S. good thing I love New York, because I might get snowed in and stuck here a bit longer, considering I’m supposed to leave Monday. ❄️

AI posts are getting sneakier.

A year ago, it was painfully obvious.

Now, it’s getting harder to tell.

Did they use AI to write this? Did they not?

Here’s the truth...

AI isn’t the problem.
Bad content is the problem.

When AI is used the right way, it helps you:

→ Save time
→ Stay consistent
→ Organize your ideas
→ Sound clearer and sharper
→ Get more of your thinking out into the world

But this isn’t about dumping random thoughts into ChatGPT and hoping it does the work for you.

This is where people mess it up.

AI only works when you have:

 → The right prompts
 → The right systems
 → A clear POV
 → And your actual words driving the output

That’s exactly why we built Lumi.

Not another content hack.
Not a generic AI tool.

Lumi is our AI-powered writing system, available inside Next Wave 🌊, 
designed to learn your voice, structure your ideas, 
and help you publish content that actually sounds like you.

Here’s what that looks like in practice...

One of our Next Wave members hit 34K impressions on her third post using Lumi. 🤩 

Before that, her posts averaged 200–1,000 impressions.

That same post also drove hundreds of views on her comments and 30 new followers.

No hacks.
No algorithm chasing.
Just the right system behind her ideas.

If you want content that converts without the daily friction of “what should I post,”

this is for you.

Go here to explore how it works:

🌊 nextwave.golumi.io


P.S. This video is not AI, although this immersive museum here in NYC tripped me out a bit. Was awesome.

Also Stranger Things on Broadway was the coolest thing I've ever seen. 🤩

You don’t need more LinkedIn tips.

You need a recurring calendar block.

That’s the difference between people who say LinkedIn “works” and people who say it doesn’t.

Sales Navigator only becomes powerful when it’s part of your day, not something you open when pipeline feels weird.

Here’s what actually gets results ↓

→ Put it on your calendar
→ Same time. Every day.
→ Short, focused blocks
→ No scrolling. No multitasking.

15 minutes commenting.
15 minutes sending connection requests.
15 minutes following up in messages.

That’s it.

Sales Navigator surfaces the right people at the right time.

Job changes.
Hiring signals.
Company growth.

What they literally just posted.

When you save the right leads, it tells you when to reach out and why.

That’s why it’s not a list-building tool.

It’s a timing tool.

Right person.
Right moment.
Right message.

Clarity beats clever every single time.

Be honest...

Is LinkedIn on your calendar, or just living rent-free in your head?


Also... 

You really do need LinkedIn tips, so keep following me for more :) 

But also, go add it to your calendar. 




P.S. If you want my help, here are 3 ways how...

1. If you're part of a team, my LinkedIn and Sales Nav training is top-rated and comes with live, on-demand, and AI assistance. 

Check out my recommendations for reviews from clients. And Luminetics . io 

2. If you're a business owner or seller, I have a YouTube channel that breaks down my 2026 LinkedIn Outreach Strategy and Sales Nav systems. 

Follow me on YouTube @mandymodgirl 

3. I also have a course, called Sales Navigator Mastery and LinkedIn Messaging Mastery that gives you my entire playbook, templates, and system you can steal. It's all inside of The Next Wave. 

Link is under my name in this post.

Happy social selling 🤙🏼

One of these faces will be with me LIVE in less than 3 hours. 

Can you guess who? 

Coming to you from cold New York, with Lindsay Rios from sunny California. 

Today at 12 pm ET.

We're breaking down:

The LinkedIn AI System That Actually Makes Money in 2026

Giving you the goods.

Our system.
Our AI prompts.
Our laughs. 

Show up. Learn. Have fun with us

If you haven't registered yet:

https://lnkd.in/e5WE5TqY

See you soooon.

I built something that just helped someone hit 34,000 impressions.

On one LinkedIn post.

Not because she suddenly got better at LinkedIn.
Not because she found a hack.
Not because she chased a trend.

Patricia already had the expertise.

What she didn’t have was a fast, clear way to turn what was in her head into a post she actually wanted to publish.

That’s why I built Lumi.

My clients weren’t confused.
They were overwhelmed.

Blank screen.
Overthinking.
Drafts that never got posted.

So I built a tool to remove friction.

Not to write for people.
Not to auto-post.
Not to generate AI slop.

To help them think clearly.
Refine what they believe.
And say it in their voice.

After I built it, I put it inside The Next Wave. 🌊 

Patricia used Lumi for the third time.

That post crossed 34,000 impressions. 🤩 

Her posts before averaged 100-200 impressions.

And now I keep hearing the same thing from Wavemakers:

“I planned weeks of content in under an hour.”
“My first post outperformed all of last week.”
“I finally stopped overthinking and just posted.”

Lumi simply removed the friction between her brain and the post button.

It didn't replace her.

That’s what we built inside The Next Wave.

AI-assisted.
Not AI-generated.

Human clarity at scale.

And there isn’t enough room in one post to list everything else you get when you join us.

🌊 Access to Lindsay Rios, Allison Fisher, and me.
🌊 Monthly workshops where we actually build things together.
🌊 6+ other custom AI tools and systems.
🌊 Courses. Playbooks. Real support.
🌊 An amazing Slack community of go-getters like Patricia. 

It’s not just Lumi.

It’s the whole environment around it.

Grow your business alone and keep guessing how to use AI without losing your voice.

Or join peers who are using AI intentionally and growing faster because of it.

If you want instant access to Lumi and want to map out all of your February LinkedIn content in under an hour, join us inside The Next Wave.

This is what working smarter actually looks like.

🌊 nextwave.golumi.io

My rockstar friend Aghya Goel 🏎️ is officially on the market. 

Some very lucky company is about to land a force to lead their partner sales.

This woman impresses me every single day.

Relentless determination.
Creative as hell.
And a heart of absolute gold.

There is no half-in with Aghya.
You get all of her. Always.

And that’s exactly why I love and respect her so much.

I wish Lindsay Rios and I could hire her.
That one’s going on my dream list for the future.

It’s rare to find an Aghya in this world.
Even rarer to have one on your team.

And somehow, I get to call her a dear friend for life.
Lucky me. 🤩

So let’s help this woman land her dream role.

Let’s goooo.

Happy Friday.

Follow my 30-Day Reset Challenge 🔔 (Hit the bell icon) | DadGirl that maybe knows a thing about B2B Partner Sales | Obsessed with Formula 1 & Fitness | Tell your 🐶 I said “Woof”

Day 1: of my 30-Day Reset Challenge

Yesterday was heavy, I shared that my role at 8fig came to an end…


I spiraled a little
I sat with it
Why me

Anger. Tears. Self-pity. Self loathinggg..

Then night hit
2 beers in
Some thoughts best kept off LinkedIn 👀
And 1 very clear realization…

If I don’t stand up for myself, who the f*** will!!

So I’m backkkkk


Today is Day 1 of my “30-Day Reset Challenge”

The goal is simple 

💕 Reset my body & mind
💕 land that dream role &
💕 secure 2 brand partnerships

In under 30 days!!!


Will I win. Dk..
Will I fail loudly. May be..
Will I end this with a job, partnerships, both… or neither.

Honestly. No CLUEEEE.

But I will show up every day for myself…

And the support, messages, and love from you all yesterday
that’s the fuel..

So yeah. Follow along if you want.
Cheer. Lurk. Judge quietly. All welcome.

I’m going all in..!!

————

Hi, I’m Aghya, I got laid off right after closing the biggest deal in company history..

Now I’m on a mission to land a dream role & 2 brand partnerships in under 30 days!!

This is Day 1 

Layoff to lift-off ⭐️

Do you think I’ll hit it?

S Brian Smith 🪜

I free founders from ops, sales, & management | Founder @ Strategy Ladders | Coached 1000s of B2B and Agency owners | Stop struggling, start enjoying business ownership 🏖️

Most founders of 7-figure B2B service companies reach a point where growth plateaus—and freedom remains a mirage.

They’re still in sales calls. Still solving client fires. Still holding the business together.

That’s where we come in.

At Strategy Ladders, we help founder-led B2B service businesses—agencies, development shops, consulting firms, and more—scale from $2M to $30M+ in annual revenue while removing the founder from daily operations.

We don’t do theory. We do results.

Every advisor on our team has built and scaled 8-figure businesses. We’ve been in your seat, broken through the same ceilings, and led teams to the next level.

What We Deliver:
Strategic clarity with a customized roadmap to scale

Execution firepower through world-class experts and operators

Freedom for founders through strong systems, teams, and leadership

We don’t stop at advice. We help you implement.

Whether it’s building out your sales infrastructure, overhauling project management, optimizing financials, or replacing yourself as CEO—our team has done it before and does it with you.

Services We Integrate Into Our Work:
LATAM recruiting (our secret weapon)

Full-stack B2B marketing through our in-house agency, B2B Labs

Project management systems & leadership

Financial management—without a bloated CFO title

HubSpot CRM buildouts & automation

And more—all tailored for service businesses

We’ve helped clients:
✅ Scale from $150k to $4M ARR in under a year
✅ Slash founder hours by over 40%
✅ Grow recurring revenue from 2% to 50%
✅ Land Fortune 100 clients
✅ Build 65-person teams in two years
✅ Exit profitably and on their terms

We're not a coaching business.

We're not your podcast hero.

We're the serious team for founders ready to win.

If you’re running a 7-figure business and ready to scale to 8+—without grinding yourself into the ground—we should talk.


🪜 www.strategyladders.com

Founder & Head of Strategy

The Strategy Ladder Program delivers MASSIVE results to agencies, consultancies, and service businesses.

If your business is 25-85 employees, partially or fully remote, and you're stuck trying to "level-up," I will transform it with you.

The Strategy Ladder System will get you UNSTUCK. You'll develop a bullet-proof strategy that grows with your business, streamlines operations, scales your revenue, and sets your business up to continue to grow without you.

The Strategy Ladder System doesn't just change your business. It will transform YOU. You'll undergo a mental reset that frees you from the anxiety and beliefs that tie you to the day-to-day in your business. You're the leader of your business - if you don't change, your business never will.

The Strategy Ladder System has worked for over 400 entrepreneurs, delivering & implementing strategies that have:

💥 Scaled an agency from $150k to $4mil ARR in 10 months

💥 Increased a digital marketing agency’s productivity levels by over 450%, dramatically increasing profitability

💥 Streamlined a SaaS product’s roadmap, reducing development costs by 45% while increasing execution speed by over 25%.

💥 Developed and executing a repositioning strategy that landed a web development agency a long-term contract with a Fortune 100 company

💥 Repositioned of an app development agency that grew recurring revenue from 2% to over 50% of total revenue within three month

💥 Built a sales organization of 65 sales people in two years

💥 Orchestrated & executed a legal & and business strategy that lead to a sale of key assets of a SaaS platform for a significant premium over the market value of the company

Most founders hit the same wall. (and how to break through it in 90 days  🚀)

Revenue’s up. Team’s bigger.
And somehow… you’re working more.

Every decision runs through you.
Your calendar is a hostage situation.
And that “vacation”? You spent half of it on Slack.

Here’s what I’ve learned after helping 400+ B2B service founders break the cycle:

The problem isn’t your team. It’s your operating system AND decision delegation.

One client had 80+ employees… and the founder was still spending 6–10 hours/week reviewing dashboards, reports, and funneling decisions through himself.

Not leading. Not strategizing.
Just… reviewing.

We rebuilt their operating rhythm & assigned decision ownership.

90 days later: the team runs the reviews.
The founder gets a 15-minute summary every day. That’s it.

Here’s what a real 90-day shift looks like:

✅ Days 1–30: Clarity

- Map every decision that “requires you”
- Install a simple rule: reversible decisions don’t climb to the founder
- Assign ONE owner per function (Sales, Delivery, Ops, Finance)

✅ Days 31–60: Cadence

- Weekly leadership rhythm (same agenda, every week)
- Scoreboard + priorities (no vibes, no rambling)
- Problems get solved by owners… not escalated to you

✅ Days 61–90: Accountability

- Public commitments
- Misses get fixed, not explained
- You stop rescuing — and become the strategic leader again

One client went from a $1M to $4.5M run rate during this transition.

Not because they worked harder.
Because they built a business that didn’t need them in every room.

The real question isn’t “Can my team handle it?”
It’s: “Have I given them the system to win without me?”

What’s one decision you made this week that your team should’ve owned?

But be careful with one-size-fits-all approaches. Every operating business starts with its own unique set of challenges.

If you’re serious about getting out of the middle, DM me “90 DAYS” and I’ll send you a business audit to see where you need to focus first.

✌️🧡🌮

taplio

The Battle

Mandy McEwen

S Brian Smith 🪜

Followers

Posts

Engagements

Likes

Performance ScoreMandy McEwen's LinkedIn Performance

Performance ScoreS Brian Smith 🪜's LinkedIn Performance

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taplio

The Battle

Mandy McEwen

S Brian Smith 🪜

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mandy McEwen's LinkedIn Performance

Performance ScoreS Brian Smith 🪜's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMandy McEwen's LinkedIn Performance