Growth Strategist & Marketing Technology Consultant

Pavilion

Member

Workspace 365

Growth Marketer

GoldfiZh

Marketing Data Analyst

Helped with the start-up phase and the stakeholder management of Project Stroomlijn. Project Stroomlijn is concerned with the maintenance of vegetation for the river area (300 km) between Boven-Rijn, Waal and Bedijkte Maas rivers operated by Lievense commissioned by Rijkswaterstaat. I was responsible for the communication and the translation of use cases to business requirements. 
More information: https://www.wsp.com/nl-NL/projecten/project-stroomlijn

Project Representative

Personal Branding + B2B Content Programs for startup founders and micro influencers (trends, tech and stories)

Building B2B Brands.
- We build content programs so you can position yourself as the Industry Leader.
- With one superpower: the marketing technology stack.
- And the human touch: authentic storytelling.

Growth Marketing Strategist for B2B Founders & Influencers. Your strategic growth partner helping you to become the #1 authority on LinkedIn.

What I do:
1. Workshop series: building personal brands for B2B agencies, consultants and founders.
2. Done-For-You organic content and ghostwriting programs for B2B Brands (CEOs + Executives).

Background:
- Part research journalist, product marketer and growth hacker/virality expert
- Treat me as your commercial co-founder (without shares or equity)
- Data Science background
- Early-stage SaaS: E-commerce, HRTech, MarTech, SalesTech and Enterprise software
- Fractional CMO/COO for Dutch influencers and American YouTubers

Helping founders become Industry Leaders on LinkedIn.

- Create a B2B Thought Leader Brand that does the selling for you (while showcasing your authority, expertise and trust).
- Convert industry expertise -> raving fans -> predictable pipeline + revenue
- Done-For-You personal brand and organic content.

1. [Market Analysis] We build a research system (trends, tech and AI) for your personal brand where we scrape the internet for market signals (viral social trends, trending news, industry trends, keyword signals, Dream 100 and competitor analysis).

2. [Go-To-Market Strategy] Brand + Acquisition funnels + Organic marketing campaigns.

3. [Personal Branding] Deep-dive interviews with founders to craft stories that move and shake your audience (storytelling analysis, 0 -> 1 product launches and content library).

4. [Done-For-You Content] From my partners of ghostwriters (Text+Direct Response copywriting).

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Extensive network within the Dutch and American influencer market. Ranging from business consultants, American YouTubers and Instagram influencers to generate 6-figure product launches.

New wave of marketers: they leverage technology with massive awareness across social media.

Meet the Educational Micro Influencer.

Every company (B2C/B2B) is becoming a media brand with influencers that produces content at scale. Distributing value through educational content, selling information with digital products while growing authority through community building.

Every scaling B2B Brand relies heavily on technology (tech stacks, operational systems and lean marketing teams).

Keywords: monetization, digital products, technical copywriting, demand generation, Account-Based Marketing and MarTech.

Mang Li

Bending Perspective

Anders denken, maakt dat je anders gaat doen!

Ik help mensen die verandering willen op werkgebied, maar niet in actie komen. Vaak zitten we vast in een bepaalde manier van denken. Op deze manier blijven denken is geen oplossing, ander perspectief wel. Een ander perspectief geeft direct een ander gevoel, daardoor zie je meer kansen en mogelijkheden. Ik help je om met gemak meerdere perspectieven te ontwikkelen zodat je in actie komt om jouw verandering op te zoeken.

✨ 1:1 Coaching
✨ Groeps Trainingen

Bending Perspective – Anything is possible!

Mindset Coach

ImpactBuilders Advisory & Coaching

"ImpactBuilders believes business cán create a positive impact on society. Our Advisory & Coaching unit helps mid-sized European companies get onto a higher energy level (again). While our Ideation & Venturing unit is building start-ups that create a positive impact."

Value Partner

Li & Fung

Promocean The Netherlands (business unit Li & Fung) offers integrated platforms and independently manages the global organisation of product development & supply chains supported by a digital platform for large corporates such as Heineken, Diageo, and Jägermeister.

Responsible for developing new accounts, developing strategies to elevate customer experience and developing business model through innovation and creative mindset.

Focus areas:
•	Development of existing & new accounts
•	Innovation management
•	Develop strategies to elevate customer experience
•	Enhance business into sustainable & scalable model
•	Account Management

Results:
•	Successful integration of new accounts from initial contact into daily execution
•	Developed innovative online tool - Providing independency for customers as well as lowering risks
•	Internal alignment of business model throughout accounts - Increased effectiveness & efficiency
•	Cross fertilized experience & knowledge - Elevating customer performance & program development
•	Strong customer relationships - Go-To partner for support, action and stimulating conversations
•	Initiated & successfully integrated online customer reporting - Providing 24/7 reporting access to customers, accelerating their independency and ease of informational insights

Business Development & Innovation Manager

Responsible for Fulfilment Operation at Promocean The Netherlands. Build the business into a profitable and customer driven organisation in line with business planning & corporate strategy. Provide strong and effective leadership in management of operational aspects covering Procurement, Warehouse, Sales, Data Management.

Focus areas:
•	Operational Management
•	Enhancing business processes
•	Leadership Management & Coaching
•	Elevate customer experience
•	Business Planning & Corporate Strategy

Results:
•	Successful development & integration of global online platform – Elevating online customer journey
•	Enhanced financial administration – Providing transparency & stability towards in customer reporting
•	Development of independent & strong teams – Creating sense of one team with one focus enhancing daily business execution
•	Strong customer relationships – Working together as partners towards common goals
•	Initiation of innovative solutions – Driving business development internal & external by opening conversations towards innovation leading to successful implementation of tools & new ways of working
•	Alignment & Documentation of Business Processes – One way of working throughout the business in alignment with the accounts

Senior Fulfilment Manager

Provide business support to the commercial operation and development of key accounts, working closely together with the commercial directors. Ensure awareness of current and new procedures within the key account business. Communicate and coach internal & external customers as required relative to general policy and corporate strategy. Act as intermediate between commercial directors and back office / operation.

Business Process & Development Manager

To develop and implement internal processes and procedures to support the commercial operation of key accounts.  Ensure best practice is applied to deliver continued improvements to performance of the account and to ensure specifics are defined and project objectives are delivered

Project Manager

Coordinate projects within Centralised Logistics and improve processes regarding international order fulfilment.

Logistics Analyst

DSV - Global Transport and Logistics

DSV acts as 3rd party logistics provider offering services in logistics and supply chain management.

Focus Areas:
•	Process development
•	Provide training to enhance introduction new procedures
•	Bridging gaps between various teams

Results:
•	Massive clarity on business processes, documented & visualized
•	Smooth integration of new procedures by providing team training as well as individual attention
•	Bringing teams together to clarify their common goals, moving away from separation

Business Analyst

Inter IKEA Systems B.V.

Inter IKEA Systems B.V. functions as head-office for the full IKEA group bringing all shared services together.

Focus Areas:
•	Reviewing and improving internal processes
•	Introducing new system.

Results:
•	Alignment of internal processes; creating increased efficiencies
•	Successful setup of new system and created buy-in of users

Financial Consultant

The Greenery

Cooperative supplying high-quality products and services with added value in the supply chain integration and strong distribution relationships on the retail side.

Focus Areas during internship as Project Manager:
• Developing Central Planning Strategy & Way of Working
• Investigating opportunities for decreased waiting times during produce deliveries

Results:
• Full documented setup for Centralized Planning – Integrated & Executed in daily operation
• Clarified opportunities based on queuing theory to decrease waiting times

Ik help jou nieuwe perspectieven ontdekken, zodat je in actie komt.

Anders denken, maakt dat je anders gaat doen!

Ik help mensen die verandering willen op werkgebied, maar niet in actie komen. Vaak zitten we vast in een bepaalde manier van denken. Op deze manier blijven denken is geen oplossing, ander perspectief wel. Een ander perspectief geeft direct een ander gevoel, daardoor zie je meer kansen en mogelijkheden. Ik help je om met gemak meerdere perspectieven te ontwikkelen zodat je in actie komt om jouw verandering op te zoeken.

Bending Perspective – Anything is possible!

Meer weten? Let's connect!
📧 info@bending-perspective.com 📞 +31 611 647 867

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Mang Li

Esther de Munnik

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