Growth Strategist & Marketing Technology Consultant

Pavilion

Member

Workspace 365

Growth Marketer

GoldfiZh

Marketing Data Analyst

Helped with the start-up phase and the stakeholder management of Project Stroomlijn. Project Stroomlijn is concerned with the maintenance of vegetation for the river area (300 km) between Boven-Rijn, Waal and Bedijkte Maas rivers operated by Lievense commissioned by Rijkswaterstaat. I was responsible for the communication and the translation of use cases to business requirements. 
More information: https://www.wsp.com/nl-NL/projecten/project-stroomlijn

Project Representative

Personal Branding + B2B Content Programs for startup founders and micro influencers (trends, tech and stories)

Building B2B Brands.
- We build content programs so you can position yourself as the Industry Leader.
- With one superpower: the marketing technology stack.
- And the human touch: authentic storytelling.

Growth Marketing Strategist for B2B Founders & Influencers. Your strategic growth partner helping you to become the #1 authority on LinkedIn.

What I do:
1. Workshop series: building personal brands for B2B agencies, consultants and founders.
2. Done-For-You organic content and ghostwriting programs for B2B Brands (CEOs + Executives).

Background:
- Part research journalist, product marketer and growth hacker/virality expert
- Treat me as your commercial co-founder (without shares or equity)
- Data Science background
- Early-stage SaaS: E-commerce, HRTech, MarTech, SalesTech and Enterprise software
- Fractional CMO/COO for Dutch influencers and American YouTubers

Helping founders become Industry Leaders on LinkedIn.

- Create a B2B Thought Leader Brand that does the selling for you (while showcasing your authority, expertise and trust).
- Convert industry expertise -> raving fans -> predictable pipeline + revenue
- Done-For-You personal brand and organic content.

1. [Market Analysis] We build a research system (trends, tech and AI) for your personal brand where we scrape the internet for market signals (viral social trends, trending news, industry trends, keyword signals, Dream 100 and competitor analysis).

2. [Go-To-Market Strategy] Brand + Acquisition funnels + Organic marketing campaigns.

3. [Personal Branding] Deep-dive interviews with founders to craft stories that move and shake your audience (storytelling analysis, 0 -> 1 product launches and content library).

4. [Done-For-You Content] From my partners of ghostwriters (Text+Direct Response copywriting).

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Extensive network within the Dutch and American influencer market. Ranging from business consultants, American YouTubers and Instagram influencers to generate 6-figure product launches.

New wave of marketers: they leverage technology with massive awareness across social media.

Meet the Educational Micro Influencer.

Every company (B2C/B2B) is becoming a media brand with influencers that produces content at scale. Distributing value through educational content, selling information with digital products while growing authority through community building.

Every scaling B2B Brand relies heavily on technology (tech stacks, operational systems and lean marketing teams).

Keywords: monetization, digital products, technical copywriting, demand generation, Account-Based Marketing and MarTech.

Mang Li

Business Catalyst

-Not your average brand agency- We Are Building Powerful Movements!

We help businesses build an authentic brand beyond the obvious, through the power of the Brandcompass method. 

Businessgrowth through the art of alignment, flow and demand generation. 🚀

Leadership development

Create a values-led company culture

High performing teams 


Services we offer:
1. Brand and content strategy / Concept creation
2. Brand Alignment and Brand Activation
3. Employer branding
4. Workshops on branding, content, thought leadership
5. Branded content creation (copy, video, website etc.)
6. Project management and interim services

Oprichter

Jessica Luana - Business Rebel

Businesscoach for female multipassionate and/or neurodivergent entrepreneurs and changemakers. With the help of branding, strategy, structure and flow and good old entrepreneurial skills I help multipassionate women create the life they love. The life they feel nourished by. And the life they want to lead, on their own terms, within their window of tolerance. Abundance in the biggest sense of the word and beyond profit and revenue. We want to make an impact and create change!

Businessmentor

The Elevator

Business Coach

Studentaanhuis

Verantwoordelijk om de marketing, communicatie en branding naar een hoger niveau te tillen. Ownership over verschillende veranderprocessen op het gebied van bedrijfsvoering, teamleiderschap en business model innovatie.

Marketing Lead & Change Coach

Middle Point

#1 Home of engineers- Recruitment agency in the maritime industry.

Interim Marketing Manager responsible for:

1. Brand creation and Content Management
2. Marketing strategy
3. Digital strategies
4. Projectmanagement and team training
5. Employer branding and Demand Generation strategies

Interim marketing manager  / strategic branding and communication planning

Scaling  the growth of ING home renovation platform "Homigo". The #1 home renovation app for contractors and home owners through:

1. Brandmanagement
2. Marketing & Content strategist
3. Creative leadership
4. Projectmanagement
5. Copywriting

Branding and marketing lead - ING NEO

Homigo

Marketing lead; responsible for creating the brand and marketing strategy, digital strategies, copy distribution and execution.

I also wrote most copy for email campaigns, ads, website etc.

Marketing Lead

CopyRobin - copywriting as a service

Freelance copywriter and translator in both English and Dutch.
- Articles
- Webtexts
- Whitepapers
- E-books
- Company brochures
- Blogs
- Seo- blogs

Freelance Copywriter

Nova College

Interim Lecturer International Vocational Studies BTEC (Marketing/Business)

Red Panda Works

For clients of Red Panda I worked on:
-Brandstrategy
-Brandmessage (mission/vision/values/tone of voice)
-Brandconsultancy
-Brandresearch
-Copywriting

Freelance Brand Consultant

I'm Jessica van Horssen – strategist, business mentor, writer, and builder of brands with soul.
And a growth guide for companies and leaders who feel stuck, but know: I’m here for something bigger.

At 15, I hit a wall.
In a world that didn’t seem to have space for someone like me.
I skipped school. Numbed myself. Got lost.
But deep inside, there was a fire.
Not to fit in – but to find my own way.
That fire became my compass.

I’ve travelled, worked, failed, risen, and kept learning.
And over time, I saw the pattern:

Too many people lose themselves trying to “succeed.”
Too many brands become façades.
Too many teams are built on pleasing, not purpose.
Strategy becomes a spreadsheet. Marketing becomes pressure.
Leadership becomes a mask.

I knew: there is a different way to grow.

🧭 That’s why I created The Brandcompass –
A growth model for founders, brands, and teams who are done playing roles and ready to lead from the inside out.

No tricks. No templates.
Just direction. Alignment. Movement.
And leadership that actually fits.

💥 I help entrepreneurs and organisations who:
– feel that the old way no longer works
– are stuck in their marketing, team or leadership
– crave a strategy that feels as true as it sounds
– want to build a brand that sparks real impact

I combine branding, strategy, change management and authentic leadership into one powerful, transformative approach.
One that helps you grow without losing yourself.
One that helps you come home.

📚 I’m currently writing a book on authentic leadership in a neurodiverse world.
About losing yourself – and finding your power. In business, teams, and life.

🎯 Want to build something that feels 100% aligned?

Then I’m your guide, mirror, sparring partner, and strategist.
Let’s talk.

taplio

The Battle

Mang Li

Jessica van Horssen

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