Most enterprise deals die because the buyer can’t defend the buying decision internally.

If your buyer can’t:
•	repeat your value clearly
•	explain why this matters now
•	justify the spend to a skeptic
then the deal stalls.

That’s not a sales issue.
You didn't manage the narrative.
________________________________________
WHAT I DO
I run Narrative installs for FinTech and B2B companies where deals slow after initial traction.
This is a fixed-scope intervention focused on one thing:
installing a revenue-driven narrative your buyers can understand, defend, and repeat internally.

I don’t coach teams.
I don’t teach frameworks.
I don’t run workshops.

I diagnose where your buyer’s internal decision-story breaks.
And I rebuild it so it holds up under scrutiny.
________________________________________
WHAT YOU GET
•	a single authority sentence your company can use consistently
•	a clear decision-narrative your buyers can forward internally
•	language that neutralizes “we’ll think about it” (without persuasion)
•	shorter, cleaner sales conversations

Fewer words.
Less drift.
Faster decisions.
________________________________________
WHO THIS IS FOR
•	Founder-led FinTechs and complex B2B companies
•	Enterprise or mid-market deals with real internal scrutiny
•	Teams where sales conversations go well...then stall

You already have demand.
You just can’t convert it cleanly.
________________________________________
WHO THIS IS NOT FOR
•	Early-stage founders testing offers
•	Sales enablement or training 
•	Anyone looking for tactics or scripts
•	Situations where pricing or execution is the real problem

When your narrative works, sales close quickly.
When it doesn’t, no amount of activity fixes this.
________________________________________
HOW I WORK
•	Fixed scope
•	Short turnaround
•	No iteration
•	No ongoing access

I only take a small number of engagements per month.
If your deals just aren't closing, I run a private diagnostic to determine whether it’s structural or situational.

If this isn't a problem you face, no need to reach out.

Marc  C. Angelos

𝗧𝗛𝗘 𝗧𝗪𝗢 𝗧𝗬𝗣𝗘𝗦 𝗢𝗙 “𝙋𝙀𝙍𝙎𝙊𝙉𝘼𝙇 𝘽𝙍𝘼𝙉𝘿”

There are two very different games people call “𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥𝘪𝘯𝘨.”
Most confuse them.
TBH, it's taken me 6 years into running my own firm to grasp this.

Here's the difference:

𝟭) 𝗔𝗨𝗗𝗜𝗘𝗡𝗖𝗘-𝗕𝗔𝗦𝗘𝗗
𝘛𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘤𝘳𝘦𝘢𝘵𝘰𝘳 𝘮𝘰𝘥𝘦𝘭.

It’s built on:
 • Reach
 • Algorithms
 • Frequency
 • Parasocial attention
It lives in feeds.
And it requires constant output to survive.


𝟮) 𝗔𝗨𝗧𝗛𝗢𝗥𝗜𝗧𝗬-𝗕𝗔𝗦𝗘𝗗 
𝘛𝘩𝘪𝘴 𝘪𝘴 𝘩𝘰𝘸 𝘦𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘬𝘴.

It’s built on:
 • Depth of thinking
 • Clear judgment
 • Personal referrals
 • Ideas that travel room to room
It lives in conversations, not content calendars.

Most people only see #1 because it’s more visible.
But #2 is how 𝘴𝘦𝘳𝘪𝘰𝘶𝘴 deals get done.

I’ve lived in both worlds.
30 years in Fintech -- 6 years as a "founder" on these platforms.

Wall Street ran entirely on #2.
You lived and died by personal reputation, judgment, and trust.
Meanwhile, these digital platforms reward #1.

Having lived both worlds, I can say that neither is “better.”
But they have different economics.
Different rules.
Different causes of failure.

The problem I see is that most founders unknowingly mix them.
This is why SO many biz owners complain that they post consistently and get attention....yet still struggle to close deals.

So here's the key to remember:

AUDIENCE-based brand = 𝘢𝘭𝘨𝘰𝘳𝘪𝘵𝘩𝘮𝘪𝘤 leverage.
AUTHORITY-based brand = 𝘫𝘶𝘥𝘨𝘮𝘦𝘯𝘵 leverage.

Know which game you’re playing.
Because authority doesn’t scale the same way attention does.

Sales narrative for FinTech | Messaging that closes deals | 3 decades Fintech sales | Anvictus.com

Everyone has content.
Everyone has a framework.
Everyone has a “message.”

So what’s broken in sales?

The wrong people still show up.
That is the disease.
Everything else is a symptom.

Buyers have grown skeptical. 
Because they are wise now.
They arrive curious...but usually under-informed.
And often unqualified

However, that is not really a sales problem.
It's a failure of your messaging architecture.

To grow your revenue in 2026, start helping buyers decide BEFORE the call.
Before they ever even speak with you.
Because if a buyer needs you to explain what you do....your message has already failed.

I'm here in the trenches with all of you.
I see all the programs, trainings and "irresistible offers" flooding the digital space.

But we are no longer in the 2021 goldrush.
People don't need to be taught:
• how to sell
• how to write
• Or how to post

A.I. can do all that FOR you.
And it should.

You know what you actually need?

You need that first call to start halfway down the sales process.

You need as many sales objections as possible to be neutralized before that first contact.

You need them to show up...basically already sold.

Your teal goal is to avoid the tire-kickers. Not to persuade. 

You want to move the. from interest without buying intent.....
to sales discussions that progress naturally….with ZERO pressure!

Sales is evolving now.
Put simply, the conversation must now start further downstream.

THAT is the transformation I am focusing on amidst the AI slop.

As someone who has sold at a very high-level for many decades in Finance, I'm telling you that THIS will determine “sales success” in 2026.

And IMHO, this approach will be how you separate yourself from all the Clawdbot-driven pitching-diguised-as-networking

Because the 3C's of courses, coaching and community aren't cutting it anymore.

People want hand-holding and guidance. They want a real interactive exerience.

Not AI "personalization" that really just hidden automated outreach.

Because like it or not, THAT'S what's coming to the sales world.

In the end, REAL business...is about loyalty and repeat-revenue.
Focus on building THAT.
And you won't have to worry about chasing, pressuring and convincing.

undefined undefined

Metaverse and NFTs for Marketing

Content Marketing: Podcasting for Business

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Building an Integrated Online Marketing Plan

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Virtual Selling for Sales Professionals

B2B Marketing on LinkedIn

Blogging for Your Business

Business Storytelling 

Digital Strategy

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Marketing Tools: Social Media

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Content Strategy & Training | 3 decades sales | 5 year Entrepreneur |  Podcast Host | Speaker

HELPING ENTREPRENEURS STAND OUT & SELL WITH CONFIDENCE

I bring over 30 years of experience as a Wall Street Sales Leader.
There I led teams, closed multi-million-dollar deals, and mastered the art of relationship-driven sales.

After leaving Wall Street, I launched a content marketing firm.
For 5 years, I:
✅ Ghostwrote longform & LinkedIn content for Fortune 500 CEOs and C-suite executives.
✅ Built the personal brands of dozens of Wall Street leaders and their executive coaches.
✅ Developed LinkedIn strategies that helped create 3 best-selling business authors.

Now I help entrepreneurs.
I combine sales mastery with content strategy to help Creators, Solopreneurs, and Small Business Owners:
🎯 Build influence with powerful personal brands.
💡 Master sales techniques to attract and close more clients.

I’ve personally:
✔️ Trained over 300 small business owners in sales and marketing.
✔️ Run sales teams for leading content entrepreneurs like Joe Pulizzi.
✔️ Spoken on live stages, including Creator Economy Expo, to teach entrepreneurs how to thrive in the digital age.

WHAT MAKES ME DIFFERENT?
Modern business struggles with two major gaps:
1️⃣ Business leaders who don’t understand content strategy.
2️⃣ Content creators who don’t understand business fundamentals.

My expertise spans both landscapes—from finance, sales, and tech to content, entrepreneurship, and strategy. This unique blend allows me to help entrepreneurs like you stand out, sell confidently, and grow your business.

HOW I CAN HELP YOU
Whether you need:
•	Content strategy to amplify your brand,
•	Sales training to close more deals, or
•	A comprehensive approach to social selling and business development,
I’ll help you achieve clarity and get results.
________________________________________

Let’s Connect!
Looking for consultations, speaking engagements, or collaborations? 
Send me a message—I’d love to help you grow your influence and your income!

Actionable insights to help entrepreneurs 
 - stand out
 - attract clients and
 - sell with confidence

Every Saturday

Category of ONE Newsletter

𝗪𝗛𝗬 𝗦𝗠𝗔𝗥𝗧 𝗙𝗢𝗨𝗡𝗗𝗘𝗥𝗦 𝗟𝗢𝗦𝗘 𝗗𝗘𝗔𝗟𝗦 𝗔𝗙𝗧𝗘𝗥 𝗧𝗛𝗘 𝗙𝗜𝗥𝗦𝗧 𝗖𝗢𝗡𝗩𝗘𝗥𝗦𝗔𝗧𝗜𝗢𝗡

It’s not because the offer is weak.
And it’s not because the buyer doesn’t understand.

Most deals stall because the buyer can’t repeat the logic internally.

They leave the call thinking:
“𝘛𝘩𝘪𝘴 𝘮𝘢𝘬𝘦𝘴 𝘴𝘦𝘯𝘴𝘦.”

Then someone else asks:
“𝘞𝘩𝘺 𝘵𝘩𝘪𝘴?”
“𝘞𝘩𝘺 𝘯𝘰𝘸?”
“𝘞𝘩𝘺 𝘵𝘩𝘦𝘮?”

And the deal quietly dies.

That’s not a trust problem.
It’s not a pricing problem.
And it’s definitely not a content problem.

𝙄𝙩’𝙨 𝙖 𝙨𝙖𝙡𝙚𝙨 𝙣𝙖𝙧𝙧𝙖𝙩𝙞𝙫𝙚 𝙥𝙧𝙤𝙗𝙡𝙚𝙢.

If your message doesn’t give buyers:
 - language they can reuse
 - logic they can defend
 - framing that survives skepticism
they won’t champion you...even if they like you.

This is the gap I fix.

Not with coaching.
Not with content calendars.
But with a short, focused 𝙈𝙚𝙨𝙨𝙖𝙜𝙞𝙣𝙜 𝙄𝙣𝙨𝙩𝙖𝙡𝙡 that rebuilds the narrative buyers actually use.

If this feels uncomfortably familiar,
you’re probably already dealing with it.

You don’t need to be known to be successful.
You need to be TRUSTED by the right 10 people.

I've been in high-trust sales (FinTech) for 3 decades.
Here's the TLDR:
Real business has ALWAYS been about REAL relationships.
Trust is REQUIRED to make a sale of any significant sum.

I find it hilarious that this approach is suddenly some new "strategy."
Guru's are "discovering" this go-to move to battle AI slop. 
Meanwhile, Dale Carnegie is rolling over in his grave.

Newsflash: 
where trust goes...money flows.

The rise of the Internet didn't change that.
AI slop doesn't change that.
Nothing ever will.

So for those who don't know how to build trusted relationships... 
it's time to learn. 

This starts with the story you tell.
It's time to nail your narrative.

Apparently, I am one of the top users of ChatGPT in the world. 😳
Didn’t realize this until their year-end recap popped up.

But this doesn’t make me smarter than anyone else.
(𝘐𝘧 𝘢𝘯𝘺𝘵𝘩𝘪𝘯𝘨, 𝘪𝘵 𝘮𝘦𝘢𝘯𝘴 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘱𝘳𝘰𝘣𝘢𝘣𝘭𝘺 𝘴𝘯𝘰𝘸𝘣𝘰𝘢𝘳𝘥 𝘮𝘰𝘳𝘦....)

For context, I've been using ChatGPT since November 30, 2022.
(𝘓𝘪𝘵𝘦𝘳𝘢𝘭𝘭𝘺 𝘋𝘢𝘺 1.) And here is what I have learned:
The biggest failure of most business leaders isn’t their prompting.
It’s that 𝙩𝙝𝙚𝙮 𝙙𝙤𝙣’𝙩 𝙠𝙣𝙤𝙬 𝙬𝙝𝙖𝙩 𝙩𝙝𝙚𝙮’𝙧𝙚 𝙩𝙧𝙮𝙞𝙣𝙜 𝙩𝙤 𝙨𝙖𝙮.

Because ChatGPT is an X-ray machine.
It instantly reveals who already knows how to think.
The winners don’t have better AI skills.....t𝙝𝙚𝙮 𝙖𝙨𝙠 𝙗𝙚𝙩𝙩𝙚𝙧 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨.

And this applies to your business.
Specifically, to your messaging.

Because clarity compounds.
 - Clarity of thought.
 - Clarity of execution.
 - Clarity of communication.

And yes, I use all the other major LLMs too.
Each has it's strengths/weaknesses.
But your success is about MORE than just having the right tool.
You need to leverage it properly.

I'm curious where folks see AI helping most?
Even better....where do you see it making things worse?...

"Sales" and "Content" is getting harder.
.....unless you have leverage.

In today’s market, you need at least one of these:

1) PRE-EXISTING TRUST
 Real experience. Real scars. Credibility that can’t be faked.
In my case, I come from 30 years on Wall Street and I've run my own firm for 6 years. And just like me, no AI can replicate YOUR lived experience. 

2) A SHARP POINT OF VIEW
A clear enemy. A line you won’t cross. A belief that repels some people.
In my case, I believe you cannot build a large business without mastering trust at scale through these platforms. Which means MOST large companies are doomed. Sorry, not sorry.

3) A NARRATIVE THAT CLARIFIES
Your business needs language that helps your buyers see their world differently. You must be able to explain to your prospective buyers what's REALLY happening to them.

Unfortunately, most AI-era builders have none of the above.
But here's the truth - "distribution" is no longer about being everywhere.  
It’s about being clear enough so that the right people self-select.

AI has killed mediocrity.
So buyers aren’t paying for information anymore.
They are paying to borrow your JUDGEMENT.

So stop explaining your system.
Instead, just explain the illusion people are stuck inside.
Because in an AI world, your insight IS your sales pitch.
Insight......not information.

In an AI-saturated market, understanding is cheap.
Belief is rare.
Most founders mistakely think they are selling the first.
When really it's the second.

Here's the good news.

When you have finally earned your buyer's belief:
      •   You stop over-explaining
      •   They repeat your words back to you
      •   Your sales calls stop drifting
      •   Your content finally has a spine

Remember that your goal is clarity that earns trust...

…before the pitch even starts.

"𝑊ℎ𝑒𝑟𝑒 𝑖𝑠 𝑡ℎ𝑒 𝑙𝑖𝑛𝑒 𝑏𝑒𝑡𝑤𝑒𝑒𝑛 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑎𝑛𝑑 𝑆𝑎𝑙𝑒𝑠?"

I was recently asked this during a discussion with a tech founder.
It's a good question.
Especially as AI continues to bleed the two into each other. 

So here is how I answered:
• Marketing handles BELIEF at scale
• Sales handles EMOTION at the margin

Your sales narrative's job is to maximize how much belief is pre-installed
so sales doesn’t have to fight uphill.

In other words, 
Sales should feel like confirmation....not persuasion.
Give it some thought.

AI accelerates a weak narrative JUST as fast as a strong one.

We ALL need to AI our companies.
That much is clear. 

But remember:
 • AI optimizes delivery, not belief
 • AI tests angles, not truth
 • AI scales narratives that already work...but it doesn’t invent them
 
Clarity comes before content. 
Always.

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Sales narrative isn’t a new problem.

Most companies are struggling with sales and marketing.
But the reason for both lives 𝘶𝘱𝘴𝘵𝘳𝘦𝘢𝘮.

It's 𝘣𝘦𝘧𝘰𝘳𝘦 you start making content.
Before you do the "outbound pound."
Even before the sales meetings.....you have to nail the message.

This problem plagues every company.
It’s timeless & universal.
And it precedes AlLL "go-to-market" motion.
B U T....it’s especially brutal for tech founders

Because if you can’t explain your value clearly,
no amount of activity downstream will save you.

More content won’t fix this.
More sales meetings don’t fix it.

Only clarity does.

Marketing works when your message gives a specific group of people language they can repeat to others.

Not “attention.”
Not “reach.”
Not “content.”
Repeatable language.

If people don’t retell it, it doesn’t spread.
Most founders generalize their message.
And then they wonder why nothing sticks.

When you nail your narrative, you move beyond "content marketing."
You start building trust.

Sales is not about pitching, persuading and chasing leads.
Not anymore.
In an Ai world, you must enable your buyer to:
 • self-identify
 • self-qualify
 • self-educate
 • self-convince

When your message does this, the buyers show up ready.
This is why your narrative actually sits upstream of sales.

The right narrative does the neavy lifting FOR you.
It does this by deliberately creating:
 • shareable beliefs
 • repeatable phrases
 • clear villains

When i say "narrative," I'm not talking slogans and taglines.
I'm talking about language buyers use to:
 • explain you to their boss
 • justify you to their partner
 • forward you to a peer

If the buyer can’t advocate FOR you, then your narrative is broken.

TLDR: 
• content is downstream
• distribution is downstream
• funnels are downstream

Your narrative belongs BEFORE all the visibility systems such as ads, and outbound. 

Because if there is one thing I have learned in 30 years of selling, it is this:
the moment you say “this might not be for you,” 
trust increases.

AI accelerates the clear and the specific.
But AI punishes the vague and the generic.

In this regard, 
AI doesn't break marketing.
It just exposes weak narratives.

So before seeking help with your
 - content
 - branding
 - storytelling
 - or thought leadership
....take the time to craft a trust-first narrative.

This is a system that gives the right buyers the words they need to choose you...and explain that choice to others.
And all this should happen before the sale ever starts.

Execution has become table stakes.

𝗜𝗳 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹 𝘀𝘁𝗶𝗹𝗹 𝗿𝗲𝗹𝗶𝗲𝘀 𝗼𝗻 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗽𝗮𝗶𝗱 𝗳𝗼𝗿 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻, 
𝗔𝗜 𝗶𝘀 𝗲𝗿𝗼𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲.
 - Writing the code.
 - Building the workflow.
 - Designing the deck.
 - Shipping the feature.

Those things used to command a premium.
But AI has collapsed the cost and the scarcity.

𝐒𝐨 𝐰𝐡𝐞𝐫𝐞 𝐝𝐨𝐞𝐬 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐦𝐨𝐯𝐞?

It moves upstream to the 𝐃𝐄𝐂𝐈𝐒𝐈𝐎𝐍 𝐋𝐄𝐕𝐄𝐋.
Not building or executing.

But rather, in deciding:
• 𝘸𝘩𝘢𝘵 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘯𝘦𝘦𝘥𝘴 𝘵𝘰 𝘣𝘦 𝘣𝘶𝘪𝘭𝘵
• 𝘧𝘰𝘳 𝘸𝘩𝘪𝘤𝘩 𝘣𝘶𝘺𝘦𝘳
• 𝘸𝘩𝘺 𝘪𝘵 𝘮𝘢𝘵𝘵𝘦𝘳𝘴 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘤𝘢𝘭𝘭𝘺
• 𝘸𝘩𝘦𝘳𝘦 𝘷𝘢𝘭𝘶𝘦 𝘢𝘤𝘤𝘳𝘶𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘴𝘵𝘢𝘤𝘬
• 𝘩𝘰𝘸 𝘢𝘥𝘰𝘱𝘵𝘪𝘰𝘯 𝘳𝘦𝘢𝘭𝘭𝘺 𝘩𝘢𝘱𝘱𝘦𝘯𝘴 𝘪𝘯𝘴𝘪𝘥𝘦 𝘪𝘯𝘴𝘵𝘪𝘵𝘶𝘵𝘪𝘰𝘯𝘴

Here are 2 truths FinTech teams can’t ignore:

𝟭. 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗶𝘀 𝘀𝘁𝗶𝗹𝗹 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗹𝗲𝗻𝗲𝗰𝗸
 A “great product” doesn’t fix unclear value, misaligned narratives, or long sales cycles.

𝟮. 𝗝𝘂𝗱𝗴𝗺𝗲𝗻𝘁 𝗱𝗶𝗱𝗻’𝘁 𝗴𝗲𝘁 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 
 • AI can't decide what matters to a CIO, PM, or Head of Trading
 • AI won't frame the problem in commercial terms
 • AI can't position your platform against incumbents
 • AI doesn't align your product narrative to revenue outcomes

All that work sits upstream of your software.

Going forward, advantage accrues to teams with:
• 𝙖 𝙨𝙝𝙖𝙧𝙥 𝙋𝙊𝙑
• 𝙖 𝙘𝙤𝙝𝙚𝙧𝙚𝙣𝙩 𝙣𝙖𝙧𝙧𝙖𝙩𝙞𝙫𝙚
• 𝙖 𝙘𝙡𝙚𝙖𝙧𝙡𝙮 𝙙𝙚𝙛𝙞𝙣𝙚𝙙 𝙗𝙪𝙮𝙚𝙧
• 𝙖 𝙘𝙤𝙢𝙥𝙚𝙡𝙡𝙞𝙣𝙜 𝙧𝙚𝙖𝙨𝙤𝙣 𝙩𝙤 𝙨𝙬𝙞𝙩𝙘𝙝

Yes, AI accelerates execution.
But clarity still determines who profits....and who struggles.

𝑻𝑳𝑫𝑹:
Building your platform is now table stakes.
𝐸𝑥𝑝𝑙𝑎𝑖𝑛𝑖𝑛𝑔 𝑤ℎ𝑦 𝑖𝑡 𝑐ℎ𝑎𝑛𝑔𝑒𝑠 𝑜𝑢𝑡𝑐𝑜𝑚𝑒𝑠 𝑓𝑜𝑟 𝑎 𝑠𝑝𝑒𝑐𝑖𝑓𝑖𝑐 𝑏𝑢𝑦𝑒𝑟?....

THAT is where deals are won.

𝐓𝐨𝐤𝐞𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐚𝐛𝐨𝐮𝐭 𝐭𝐨 𝐫𝐞𝐬𝐞𝐭 𝐭𝐡𝐞 𝐠𝐥𝐨𝐛𝐚𝐥 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞.
And every time infrastructure resets, the same thing happens.
The tools multiply faster than buyers can understand them.

I’ve seen this cycle play out over the last 30 years on Wall Street.
In the 1990s, it was quote machines and FIX protocols.
In the 2000s, dark pools and matching engines.
By the 2010s, algo wheels, AI execution, and smart routing.

Each wave looked “revolutionary.”
Each wave produced the same problem.

There were too many vendors.
Too many similar claims.
Too much technical sophistication.
......and too little clarity.

The real challenge was never the technology.
It was that buyers couldn’t tell:
 • 𝘸𝘩𝘰 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘮𝘢𝘵𝘵𝘦𝘳𝘦𝘥
 • 𝘸𝘩𝘢𝘵 𝘭𝘢𝘺𝘦𝘳 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘵𝘢𝘤𝘬 𝘦𝘢𝘤𝘩 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘵𝘳𝘶𝘭𝘺 𝘰𝘸𝘯𝘦𝘥
 • 𝘸𝘩𝘪𝘤𝘩 𝘳𝘪𝘴𝘬𝘴 𝘸𝘦𝘳𝘦 𝘣𝘦𝘪𝘯𝘨 𝘳𝘦𝘮𝘰𝘷𝘦𝘥 

When markets are unsettled, buyers don’t choose the best tool.
They choose the most defensible decision.

This is why infrastructure transitions are won or lost at the messaging layer.
It's not about the code....and it never will be again.

Here's what I mean:

The first iPhone didn’t win because it was obviously superior.
At launch, it looked like just another PDA (𝘉𝘭𝘢𝘤𝘬𝘣𝘦𝘳𝘳𝘺/𝘗𝘢𝘭𝘮).

Apple won because Steve stepped onstage and reframed the category.
He made clear why choosing it made sense.
And he did this before the market had fully evolved.

Crypto and blockchain are in this position today.
Not because they’re hype.
But because they’re early - the companies are still wrapping their head around the potential.

Same movie.
New substrate.

Which means most FinTech builders in this space aren’t competing on product. Not yet anyway.

They’re competing on:
 • 𝘩𝘰𝘸 𝘤𝘭𝘦𝘢𝘳𝘭𝘺 𝘵𝘩𝘦𝘺 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘦 𝘧𝘳𝘰𝘮 20 𝘪𝘯𝘥𝘪𝘴𝘵𝘪𝘯𝘨𝘶𝘪𝘴𝘩𝘢𝘣𝘭𝘦 𝘵𝘰𝘰𝘭𝘴
 • 𝘸𝘩𝘦𝘵𝘩𝘦𝘳 𝘵𝘩𝘦𝘺 𝘤𝘢𝘯 𝘢𝘳𝘵𝘪𝘤𝘶𝘭𝘢𝘵𝘦 𝘵𝘩𝘦 𝘦𝘹𝘢𝘤𝘵 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘵𝘩𝘦𝘺 𝘰𝘸𝘯
 • 𝘵𝘩𝘦 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘳𝘪𝘴𝘬 𝘵𝘩𝘦𝘺 𝘦𝘭𝘪𝘮𝘪𝘯𝘢𝘵𝘦 (𝘯𝘰𝘵 𝘵𝘩𝘦 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘴 𝘵𝘩𝘦𝘺 𝘴𝘩𝘪𝘱)
 • 𝘢𝘯𝘥 𝘸𝘩𝘦𝘵𝘩𝘦𝘳 𝘢 𝘣𝘶𝘺𝘦𝘳 𝘤𝘢𝘯 𝘫𝘶𝘴𝘵𝘪𝘧𝘺 𝘤𝘩𝘰𝘰𝘴𝘪𝘯𝘨 𝘵𝘩𝘦𝘮 

All this is happening while the market is still forming

Here's the takeaway:
Infrastructure gets adopted when it ticks 3 boxes.
 - 𝗶𝘁'𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗮𝗯𝗹𝗲
 - 𝗶𝘁'𝘀 𝗱𝗲𝗳𝗲𝗻𝘀𝗶𝗯𝗹𝗲
 - 𝗶𝘁'𝘀 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲.

And THAT'S the work most teams are underestimating right now....

In the AI era, we can no longer assume that
 - content earns attention
 - lead magnets earn trust
 - or that funnels will convert

With LLM's, the biz game has shifted:
 - attention is now cheap
 - trust is scarce
 - information is worthless

So what to do?

We must all digest the truth that judgment is now the differentiator.
The "creator" folks call have named this concept "taste."
But that's too fuzzy for me.

Our JUDGEMENT of what should be done
is now more important than what should be done.

That is what you must sell...

Give it some thought.

AI didn’t break distribution.
It just exposes weak sales narratives.

Here is what I mean:

CLARITY without a sales narrative is still fuzzy.
NARRATIVE without visibility creates no demand.
VISIBILITY without clarity is just noise.

But these aren’t separate problems.
They’re interdependent.

You need all three:
      • Clarity
      • Narrative
      • Visibility

And that order matters.
THAT is the order in which you solve them.
Because you can't post your way into clarity.
And you don’t fix demand with volume.

You build it like this:
     1   -   Clarity
     2   -   Narrative
     3   -   Visibility

IMHO, most sales systems don’t fail.
They’re just built backwards.

The companies I work with all complain that "it's getting harder" to sell.
But here is the pattern I am seeing:
      - Large enterprise teams struggle with clarity.
      - Smaller founder-led teams struggle with narrative.

Which of the three breaks first in your world....clarity, narrative, or visibility?

A sales narrative is about building trust....so you never HAVE to persuade.

We are full-steam into this era of AI slop. 
Which moves your narrative front and center. 

We are all now in the game of digital relationship management. 
And that is the job of your narrative.

Yet most founders mistakenly believe "narrative" is about:
·        the founder story
·        customer tales
·        culture
·        mission
All those are fine and they have their place.
But they are incomplete. 
Because they don't drive sales.

Trust does.

To build that, requires 3 integrated layers:
     1. POSITIONING
            -  What category do you live in? 
            -  What problem do you actually solve?
 
     2. CREDIBILITY
            -  Why should they believe you, specifically?
            -  Experience? Testimonials? etc...
 
     3. URGENCY OF DECISION
            -  Why does this matter now? 
            -  What happens if they don’t act?

Most founders stop at Layer 2 - credibility.
Most "content" folks never even get to Layer 3.

But you will stand or fall at the point of the buyer's decision-making. 
Your revenue actually rides on Layer 3.

And this cannot be forced.  
They must WANT to do business with you.
You must be chosen among all the other options...
......because they have come to trust you.

Your business success, is now solely about building that trust. 
And you must do this amidst the AI noise.

When product, process and workflows can all be automated with AI,
it comes down to distribution.
Which means your communication strategy.

Your narrative must build that bridge of trust...

Many founders are loud...yet still invisible.
This is because:
     -   Their LinkedIn does NOT match their sales deck.
     -   Their podcast does NOT match their pitch.
     -   Their website does NOT echo what they say live.

Your sales narrative must do ONE thing relentlessly:
Make the same idea show up everywhere without sounding scripted.

That is what builds trust at scale.

𝗔𝗜 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲𝘀 𝗮 𝘄𝗲𝗮𝗸 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗝𝗨𝗦𝗧 𝗮𝘀 𝗳𝗮𝘀𝘁 𝗮𝘀 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗼𝗻𝗲.

The mistake of most founders and senior executives is NOT doing the internal work before doing the marketing. 

Your MESSAGE must do the "selling" FOR you now.
That demands that WE first get clear on
 - how we are different
 - the one-liners we share with our market
 - the system for building trust on these platforms
 
In short, clarity comes before content. 
Laziness here leads to AI slop.
Be part of the solution...not the problem.
Please.

Do the work.
THEN make the content.....

ENTERPRISE buyers must be sold to differently. 

Because BIG COMPANIES need internal consensus to buy. 
Multiple department-heads must agree on the new CRM...or auditing tool....or AI widget. Or whatever is being considered. 

So this is a different type of a sale from the "funnel" crowd.
And here's the problem - 

Too many Fintechs fail to understand that they need to make their message easy to share INSIDE thatprospective enterprise buyer. 

The client they seek to land has a "champion" inside who must argue on behalf of the Fintech. I'm talkin internally. 

And the the weapon they need to win that battle....is your MESSAGING.
YOU - the FinTech - must provide them a simple, portable, powerful message that they can repeat to their higher-ups.

This is also the reality of any consultants who seek to sell into global firms.
In the end, winning-over multiple stakeholders is required to win the sale.

And that start before you ever pitch them.
It starts with the message you craft.

Your job is not to create content people like.

Your job is create language your buyers can use.

I Help Non-Tech Founders with Tech Leadership | Founding Director @ ThinkAlt Tech

Goutham is a passionate Entrepreneur who lives and breathes Mobile App Development. His passion towards building apps led him to start ThinkAlternate Technologies, fastest growing Mobile App development company in Bangalore, India.  
He is process driven and makes sure his clients always get the best in class products for their business, while primary focus being growth of his clients business.

He is a highly energetic leader who goes above and beyond for a product success. He has so far built more than 100+ Apps for customers in India, USA, UK, France, Japan, Gibraltar, Canada and various other countries across the globe. 

Goutham also guides and hand-hold startups by being their fractional-CTO. 

You will find him in his element when he’s talking about business, building mobile apps, swimming meditating, travelling and finally being himself with a good cup of coffee and a non-fictional read. 


ThinkAlternate Technologies

★ One of the fastest growing Mobile App Development Company known for executing complex projects.

★ Certified development team.

★ Process driven framework for timely delivery and lifelong support.

Our In-house product success team can help you build your dream product in lighting speed.

Goutham Iyyappan

Entrepreneurship is a marathon.
But too many of us forget there are two races.

Monday to Friday, we’re constantly running:
Deadlines. Decisions. Payroll. Clients. Growth.
A never-ending work marathon.

But this weekend, I ran a different one — with my family.

And it hit me:
If we don’t finish the weekend marathon with family and loved ones,
we start the next work week already exhausted.

Data backs this up
	•	Founders working 60+ hours/week are 2x more likely to burn out
	•	Chronic imbalance reduces decision quality by ~20–30%
	•	High-performing leaders protect recovery time as seriously as execution time

Work will always demand more.
Business will always feel urgent.

But weekends are not a pause button.
They’re the recovery lap that lets you run faster, clearer, and longer.

Run hard during the week.
Run meaningfully on the weekend.

Because the real win isn’t just building a great company —
it’s having the people you love run alongside you while you do it.

#EntrepreneurLife #WorkLifeBalance #FounderMindset #Leadership #MarathonNotSprint #family

AI Powered App Development | Scale Your Mobile Apps to 1M+ Users

The RISE Sangam5 Summit — a strong validation moment for us.
Spent time at the RISE Sangam5 Summit, speaking with founders, product owners, and operators across industries.
What stood out wasn’t inspiration — it was pattern recognition.

Over multiple conversations, the same mobile app challenges kept coming up:
• A consumer app handling ~50K MAUs where crashes increased after every release, but the team couldn’t trace which change caused it
 • A scaling startup whose AWS bills doubled in 3 months, with no clear visibility into which services or APIs were driving the spike
 • A product team spending 2–3 weeks every month just stabilising the app, delaying roadmap features quarter after quarter
 • An ops team reacting to 1-star reviews on the app store before internal alerts even triggered
 • Founders knowing something is wrong with retention and performance, but lacking one unified view of app health.

These are exactly the problems we’ve been deeply working on.
Conversations like these reinforce why we’re building MIRSA — an AI-driven platform focused on mobile app health, performance, root-cause detection, and long-term maintainability, not just development.

Grateful for the candid discussions and the shared learning.
 Looking forward to continuing these conversations beyond the summit.

If you’re a product owner dealing with scale or stability issues, you’re not alone — and this problem is very real. The need is urgent. And product teams are clearly looking for better answers.

User Retention is the second largest problem  for product owners. 

Want to cut user churn by 20% in Q1?
Fix these first:
	•	Onboarding friction
	•	App performance lags
	•	Feature discoverability

Your growth budget starts with maintenance.
Not marketing.

Get your App Health checked today: 
https://lnkd.in/gDGGA5Vg

Start 2026 with clarity. 
January is always about optimism in product teams. 
New goals. New features. New bets.

But if your app didn’t perform in 2025 — if users churned, reviews dipped, or your support inbox was constantly filled with complaints — then the best growth strategy isn’t to build more.

It’s to pause. Step back. And fix what’s already broken.

Because under every underperforming app is usually a neglected layer of:
	•	Crashes that were deprioritized
	•	Lags that got normalized
	•	Features that users never really understood

This year, the smartest product leaders aren’t pushing for more.
They’re pushing for better.

Better experiences. Better performance. Better reliability.

This Jan, fix your app’s foundations before adding anything new.

We built MIRSA for exactly this — to give you a clear, prioritized view of what needs fixing and why.

Free App Health Audit → https://lnkd.in/gDGGA5Vg

Most apps don’t fail because users don’t want the product.
They fail because the app lies in its first 60 seconds.

Your app doesn’t have a growth problem.
It has a UX honesty problem.

Here’s what I mean
The most common UX mistake killing mobile growth
Product teams design for what they wish users would do,
not for what users are actually ready to do.

So apps:
Ask for sign-up before value
Explain features before outcomes
Show dashboards before wins
Push permissions before trust
That’s not UX.
That’s wishful thinking wrapped in design.

A real pattern we see across apps we maintain
Across 150+ mobile apps we’ve worked on:

Apps that delay login until after value
→ see 20–45% higher activation

Apps that reduce first-screen choices to one action
→ see 30%+ better Day-1 retention

Apps that show progress before commitment
→ see lower uninstall rates in the first session

No ads.
No ASO tricks.
Just honest UX.

UX truth most teams don’t want to hear
Users don’t trust you yet.
Your design must earn that trust, not demand it.

Every early ask should answer:
“Why should I give you this?”
Time.
Data.
Attention.
Permissions

The simple UX rule that scales acquisition
Value → Proof → Commitment
If your flow is:
Commitment → Explanation → Hope
You’re bleeding users.

Quick self-check for founders & product teams
Open your app and ask:
What does the user gain in the first 30 seconds?
What do we ask before they gain it?
Is the first CTA helping the user or helping us?
If those answers don’t align,
your growth metrics won’t either.

Good UI makes apps usable.
Honest UX makes apps grow.

#ux #ui #design #mobileapp #android #ios #

“Just one more feature.”
The most expensive sentence in product development.

Every designer has heard it.
Every product team has said it.
Very few realize how much growth it silently kills.

What “just one more feature” really means
To the roadmap, it sounds harmless.
To the designer, it means:
One more decision for the user
One more screen to explain
One more edge case to handle
One more place users can get confused
Designers fight complexity.
Roadmaps reward features.
That conflict never ends well.

The hidden cost
Across multiple industry studies and internal audits:
47% of users abandon apps due to complexity or confusion
Apps with feature-heavy first sessions see up to 30–40% lower Day-1 retention
Products that delay clarity in the first minute experience higher uninstall rates than poor performance issues
Users don’t leave because features are missing.
They leave because value is buried.

A real example we see repeatedly, products add:
- Advanced filters
- Secondary dashboards
- Power-user options
All before the user experiences the core win.

Result:
- Onboarding grows from 3 → 6 steps
- CTAs multiply
- Designers start explaining instead of guiding
- Activation drops, but roadmap “looks impressive”
vThe app becomes feature-rich and user-poor.

The designer’s silent frustration
Designers:
- Reduce cognitive load
- Simplify flows
- Remove friction
- But are asked to fit everything in.
So clarity loses.
Complexity wins.
And UX takes the blame when metrics don’t move.

How we are different at ThinkAlternate
We follow a simple, non-negotiable rule:
"No feature ships unless it earns its place in the user’s first success."

What that looks like in practice:
- Features are gated after the Aha moment
- Roadmaps prioritize time-to-value, not feature count
- Designers have veto power on cognitive overload
- We measure UX success using activation, retention, and support reduction
- “Later” features are parked intentionally, not force-fit

Result:
- Higher activation
- Fewer confused users
- Designers design clarity, not compromise

Great products are not built by adding features.
They are built by protecting simplicity.
If your roadmap celebrates features
but your users struggle to get started,
your growth problem is already designed in.

What’s the one feature you knew would hurt UX
but still had to add?

Photo: A shot with some of the best designers that I know.

#UXStrategy #ProductDesign #MobileAppDesign #AppDevelopment #Android #Ios

New Year.
Same app.

Here’s the truth: most product teams won’t fix the bugs users actually care about. They’ll chase shiny features instead.

But you can’t scale broken.
You can’t grow what’s already leaking.

If your app isn’t bringing the retention, ratings, or revenue you expected — don’t build something new. 

Start with an App Audit.
Start with MIRSA.
https://lnkd.in/gDGGA5Vg

If your app metrics don’t translate to revenue or retention impact, they’re vanity metrics.

I’ve seen teams celebrate:
• DAU growth
• Feature adoption
• Release velocity

While quietly losing:
• Paying users
• Session depth
• App Store ratings
• Marketing ROI

Real example (sports app, Bay Area):

On paper:
• Crashes affected only ~2.4% of sessions
• Average API latency looked “acceptable”
• Infra costs were “within budget”

So the issues were deprioritized.

But when we mapped metrics to outcomes, the picture changed:

• 2.4% crash rate = 18% of premium users affected
• 1.6s delay during live-match flows = 11% higher session drop-off
• Background retries increased infra usage by ~38% during peak events
• App rating dips during match days directly impacted re-installs

Same metrics.
Very different conclusions.

This is why I strongly believe:

Crash rate alone is a useless metric.
Latency without context is misleading.
Infra cost without user-value mapping is dangerous.

The only metrics that matter are:
• Crash impact on high-value users
• Latency impact on conversion-critical flows
• Cost per retained active user
• Stability during real-world peak usage
• Performance variance across geographies and devices

Anything else gives false confidence.

High-performing product teams don’t ask:
“Is the app stable?”

They ask:
“Which instability is hurting growth and revenue right now?”

That shift alone changes:
• Roadmap priorities
• Engineering focus
• Cloud spending decisions
• Release confidence

Strong opinion:
If your dashboards can’t tell you what to fix first for maximum business impact, you don’t have observability — you have noise.

Curious to hear from founders, CTOs, and product owners here:
Do you currently map app performance metrics directly to business outcomes — or are they still living in separate worlds?

Most product teams try to “buy” users.
The smartest ones design users in.

UI/UX is not about aesthetics.
It’s one of the strongest user acquisition levers in a mobile app.

Let me share a real case from one of our apps at ThinkAlternate 

A successful Consumer-facing Android App was facing was some critical problems
•	Paid installs were increasing
•	Organic installs were flat
•	High drop-off during onboarding
•	App Store conversion stuck at ~18%

The product worked.
But users weren’t staying long enough to care.

What we changed (UI/UX only — no growth hacks)
	1.	Cut onboarding steps from 6 → 3
(Removed explanations users never read)

	2.	Replaced text-heavy screens with visual hierarchy
	•	Clear primary CTA
	•	One decision per screen

	3.	Reduced cognitive load
	•	Consistent button placement
	•	Predictable navigation
	•	Fewer “thinking moments”

	4.	Aligned App Store visuals with in-app reality
	•	Screenshots showed real flows
	•	Not marketing fantasies

No ad budget increase.
No ASO keyword changes.
No feature additions.

The impact (within 45 days)
	•	App Store conversion: 18% → 31%
	•	Organic installs: +62%
	•	Day-1 retention: +27%
	•	Cost per install (blended): −38%
	•	Support tickets related to “confusion”: −41%

Same app.
Same market.
Better design.

The real insight most teams miss

User acquisition doesn’t start with ads.
It starts with clarity.

Every confusing screen:
	•	Increases uninstall probability
	•	Wastes paid traffic
	•	Kills word-of-mouth before it starts

Good UI/UX:
	•	Shortens time-to-value
	•	Improves store rankings indirectly
	•	Turns users into referrers

That’s compounding acquisition.

Strong opinion (from seeing 150+ apps)

If your growth team and design team don’t sit together,
you’re leaking acquisition money every single day.

If you’re a CEO, CMO, CTO, or Product Owner and organic installs have plateaued,
look at your first 3 screens, not your ad dashboard.

That’s usually where the answer is.

If you want, comment “UX” and I’ll share:
	•	The exact checklist we use before redesigns
	•	Or how we audit UI/UX purely from an acquisition lens
No pitch. Just patterns that work.

70% of App Churn Happens for Reasons Most Teams Don’t Track

Most teams think users leave because of features, pricing, or competition.

In reality, a large chunk of churn is caused by experience breakdowns that never get escalated.

Across multiple app audits we’ve run, a consistent pattern shows up:

• Users who experience 1+ crash are far less likely to return
• A 1–2 second delay in a core flow materially increases drop-offs
• Performance issues hit high-intent users first, not casual ones
• Infra cost grows faster than revenue when inefficiencies go unchecked

And yet, most dashboards still focus on:
• Downloads
• DAUs
• Feature usage

Recently, when we audited a sports app
On the surface:
• MAUs were stable
• Crash rate was under 3%
• Marketing spend was increasing

But retention was quietly slipping.

When we correlated app health with user behavior:

• Users hitting a live-match latency spike had ~12% higher session abandonment
• Crash-affected sessions included a disproportionate share of subscribed users
• Background retries inflated cloud usage by ~30–40% during peak events
• App Store ratings dipped specifically on high-traffic days

Nothing was “broken.”
But trust was eroding.

That’s the real problem.

Most performance issues don’t kill apps overnight.
They bleed growth slowly.

This is why the best product teams track:
• Crash impact by user segment, not averages
• Latency on revenue-critical flows
• Cost per retained active user
• Stability during real-world peak usage
• Performance variance across devices and regions

Strong opinion:
If your app metrics can’t tell you why users leave before they complain, you’re already late.

Growth isn’t just acquisition.
It’s sustained trust at scale.

Curious — for product teams here running live apps:
Do you actively connect app performance metrics to retention and revenue, or are they still reviewed in isolation?

Top 3 Quora Questions for Product Teams in Jan 2026. 

Q: What should product teams focus on in 2026?
A: Reliability, retention, and recovery. Not features. Not redesigns. Start with an app audit. 
- MIRSA provides insights on what’s really holding your growth back.

Q: Is it worth maintaining an old app or building a new one?
A: Fixing a high-potential app often brings higher ROI than building from scratch. If retention, UX, or bugs are blocking growth — solve those first. 
- MIRSA helps teams prioritize fixes by impact.

Q: How do I improve my app’s performance in the new year?
A: Run a full health audit. Check logs, crash rates, user feedback, task completion. 
- Tools like MIRSA automate this, helping product teams fix what users actually feel.

UX designers are not failing.
They are being set up to fail.
If you’re a UX/UI designer, this will sound painfully familiar

The problem product designers face (but rarely say out loud)

You’re expected to:
“Improve engagement”
“Reduce drop-offs”
“Increase conversion”
“Make it intuitive”

But you’re not given:
Clear business goals
Ownership of outcomes
Authority over flow decisions
Time to validate assumptions
A seat in growth conversations

So you end up designing beautiful compromises.

What actually happens inside most product teams
Designers design clarity
Stakeholders ask for features

Designers remove friction
Product adds “just one more thing”

Designers fight cognitive load
Marketing adds another CTA

And when metrics don’t move…
UX gets blamed.

A pattern we see across apps we work on
Across 150+ mobile apps we’ve audited and maintained at ThinkAlternate:
In 70%+ apps, UX decisions were overridden late
In 60% apps, designers never saw retention data
In 50% apps, UX was evaluated on opinions, not metrics
Yet the expectation was still:
 - “Design should fix growth.”

The uncomfortable truth designers know
UX cannot fix:
Unclear positioning
Fear-driven product decisions
Founder anxiety
Feature-first roadmaps
Growth goals with no constraints
But designers are still asked to try.


What great designers actually want
Clear outcome definitions
Early involvement in problem framing
Access to real user behavior
Freedom to say “this will hurt users”
Respect for UX as a growth function, not decoration

Strong opinion (from working closely with designers)
If a designer is only brought in to “make it look better”,
the product has already lost.
Great designers don’t just design screens.
They design decisions.

For founders & product leaders reading this
If your UX team feels defensive instead of confident,
it’s not a talent problem.
It’s an environment problem.

Designers:
What’s the one UX decision you knew was right
but had to compromise anyway?
Drop it in the comments.
Let’s make this conversation visible.

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The Battle

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