Anvictus Communication

Helping Consultants, Authors & Entrepreneurs Build Authority Brands.

•	Designed proven system for personal brand positioning, content strategy & revenue-generation.
•	Built a community-driven coaching model that delivers high-impact authority-building frameworks.
•	Advise Wall Street C-level executives, fintech founders, and high-level entrepreneurs on brand storytelling, thought leadership, and attracting high-value clientele.

We help high-level experts build authority through strategic content.

•	Ghostwriting for industry leaders, turning their insights into top-performing LinkedIn & thought leadership pieces.
•	Positioning executives as industry authorities through strategic storytelling & personal branding.
•	Develop content frameworks that generate high-impact business opportunities.
•	Managed book-launch content strategy on LinkedIn, for THREE best-selling business authors.

Founder | Content Strategy & Training

•	Built C-suite client relationships in the financial technology space.
•	Combined content strategy with advanced sales techniques to drive engagement and revenue. 
•	Sold complex technology solutions such as AI software, predictive analytics, and cloud computing.

Sales Leader / Electronic Trading 

•	Closed multi-million dollar deals and built high-trust relationships with C-level executives across North America and Europe..
•	Mastered the art of storytelling in sales—helping brands communicate their value with clarity & confidence.
•	Developed B2B sales playbooks & business development strategies that scaled revenue & market influence. 
•	Combined expertise in sales, data analytics, and content creation to foster client trust and achieve revenue growth. 
•	Published over 100 LinkedIn articles on business growth. 
•	Speaker on algorithmic trading panels.

Sales Leader / Electronic Trading

Societe Generale Corporate and Investment Banking - SGCIB

Developed and managed relationships with hedge funds, asset managers, and broker-dealers across the U.S. and Europe. Specialized in delivering tailored solutions for algorithmic trading and electronic execution.

Senior relationship manager for institutional clientele,

Barclays Capital

Senior SalesTrader, specializing in institutional hedge fund relationships and multi-product cross-selling.

Lehman Brothers

Senior SalesTrader and relationship manager for hedge fund clientele.
Had front-row seat to the largest bankruptcy in American history......

Morgan Stanley

SalesTrader and relationship manager for international buyside accounts.

Instinet Incorporated

Electronic Sales Trader.
CNBC correspondent - delivered LIVE market commentary weekly to 23 million viewers on CNBC Asia’s "Wakeup Call."

FROM CORPORATE SALES LEADER TO CONTENT STRATEGIST

For 3 decades, I mastered the art of influence, sales, and business strategy in the corporate world. 
Built executive relationships.
Closed multi-million-dollar deals.
And I crafted winning narratives for Wall Street CEOs, fintech founders, and industry leaders.

Which is how I came to realize.... 

Even the best experts stay invisible if they don’t position themselves as an authority. 
That means content strategy.

Every day I see brilliant entrepreneurs, consultants, and thought leaders struggle.
Not because they aren’t great at what they do.
But because they don't know how to translate their expertise into online INFLUENCE.

That is what Anvictus does.

I help consultants, authors, and entrepreneurs build an authority brand. 
From many years of ACTUAL business experience. I deliver frameworks that attract clients and grow revenue, using strategic content.

In practical terms, that means things like:

✅  POSITIONING & AUTHORITY BUILDING - Craft a brand that makes you the expert in your space.
✅  CONTENT STRATEGY -  Transform your knowledge into content that gets seen & trusted.
✅  SALES MASTERY - Turn influence into revenue with digital offers.

Want to build your authority as a brand?
I'll show you how.

📩 Subscribe to :The Authority Edge" Newsletter 
🎥 Watch "The Blackboard Sessions" on YouTube 
👥 Join "O.N.E. Community"

In the A.I. age, your personal brand becomes the very last moat in business.
Start turning your expertise into your brand!

Marc  C. Angelos

Here in the United States, Thanksgiving means taking a moment to be thankful.
To be grateful. 
To remember.

And everyone reading this, has much to be thankful for. No matter what country you call home.

As I reflect on my own life, I am thankful for all of the difficulties that shaped me into the person I am today:

For that broken heart years ago in college.

       It taught me how to manage risk.

For the broken collarbone years ago in that terrain-park.

       It taught me how to scale without being reckless.

For being written-up for insubordination at my first job.
       It taught me how to play the game of business.

For being fired on Wall Street - repeatedly.

       It taught me cast-iron resilience.

For the real estate "investor" who stole my money when I was starting out..
       It taught me how to partner properly.

For the consulting clients who stole my time.

       They taught me how to enforce boundaries.

For all the fires of adversity, stress and pressure. Because being in that heat forged me into a much stronger weapon.

As I get older, I begin to value all the failures, mistakes and frustrations along the way. 

Because THOSE pay down the ignorance-debt we all carry - even if we don't realize it.

But more than any of this - I thank God.

I thank Him for giving me the opportunity to spend the time down here.  
To walk this Earth. 
To live a life.

To see my boys grow into the men they are becoming.

For the wife who remains my best friend.

All of us are overlooking the depth of growth we take from the brick walls and all the struggles.

If I could share only ONE lesson from my 30 years on Wall Street, it is this:

In the end, life is not about how much money we make.....
it is about what we BECOME along the way.
So do it right.

Happy Thanksgiving to all my fellow Americans.
It is an honor to be on the journey with each of you

Sales Messaging Strategy | 100+ clients | 30 yrs Wall Street | Helping founders accelerate deal flow & close faster → anvictus.com

STARTING a company is very different from having a VISION for your company.

I find this challenge to be most severe in the tech and finance world.

Because profit is not always the same as growth.

Some founders get valued at 8x revenue.
Others get valued at 80x.
The difference...is your narrative.

This chart from The Information shows revenue multiples. 
Basically, this is what investors are willing to pay for $1 of revenue.

SaaS companies are typically valued at 8x their annual revenue
But “AI companies” are valued at almost 100x revenue

Right now, the market is massively overpaying for anything that even 𝙡𝙤𝙤𝙠𝙨 like an AI product. And not just model builders.

This applies to ANY AI-enablement that:
• Sits in the flow of money
• Generates valuable data 
• Scales 

But here’s where most founders blow it:
They pitch features (“we’re AI for XYZ”).
Meanwhile, investors don’t buy features. 
They buy 𝙚𝙘𝙤𝙣𝙤𝙢𝙞𝙘𝙨.

The smarter move is to fix your 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞:
Something like, “𝘖𝘶𝘳 𝘪𝘯𝘧𝘳𝘢𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 𝘦𝘯𝘢𝘣𝘭𝘦𝘴 𝘮𝘰𝘳𝘦 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘧𝘳𝘰𝘮 𝘺𝘰𝘶𝘳 𝘦𝘹𝘪𝘴𝘵𝘪𝘯𝘨 𝘱𝘪𝘱𝘦𝘴.”

So if you want your Fintech to fetch AI-style multiples, 
your narrative needs to do three things:

𝟭. 𝗥𝗘𝗙𝗥𝗔𝗠𝗘 𝗧𝗛𝗘 𝗖𝗔𝗧𝗘𝗚𝗢𝗥𝗬
 Stop positioning as a "tool."
 Become the 𝘪𝘯𝘧𝘳𝘢𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 or 𝘮𝘰𝘯𝘦𝘵𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘭𝘢𝘺𝘦𝘳.

𝟮. 𝗤𝗨𝗔𝗡𝗧𝗜𝗙𝗬 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗜𝗠𝗣𝗔𝗖𝗧
 “𝘖𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘴𝘦𝘦 𝘢 𝙓% 𝘭𝘪𝘧𝘵 𝘪𝘯 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘱𝘦𝘳 𝘶𝘴𝘦𝘳.”

𝟯. 𝗦𝗛𝗢𝗪 𝗜𝗧 𝗖𝗔𝗡 𝗦𝗖𝗔𝗟𝗘
 “𝘚𝘪𝘮𝘱𝘭𝘺 𝘱𝘭𝘶𝘨 𝘶𝘴 𝘪𝘯 𝘢𝘯𝘥 𝘶𝘯𝘪𝘵 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘤𝘴 𝘨𝘦𝘵 𝘴𝘵𝘳𝘰𝘯𝘨𝘦𝘳.”

Your tech may be brilliant.
But your multiple is determined by the story.
And that story must be about 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗮𝗻𝗱 𝗺𝗼𝗻𝗲𝘆. 

Build a story that your prospects can repeat to their investors and limited partners

That’s narrative work.
It's not prompt engineering.

Are you a founder with a strong product and a messy story?
Don’t walk into 2026 with an 8x narrative when you’re sitting on a 20x business.

This the work I do with founders.
Sharpen your sales narrative so the story matches your ambition.

Musk owns less than 15% of Tesla.
Bezos owns less than 10% of Amazon.

They weren't forced to give it away.
They set out to build something too big to carry alone.

The founders who try to monopolize all credit usually stall out. 
Because they surround themselves with employees.

Leaders who want to scale all do it the same way:
They build:
    -  Alliances 
    -  Partnerships 
    -  Ambassadors 
    -  Other leaders
The military would call these "force multipliers."

This is another lesson I learned from decades on Wall Street.
And it’s one of the principles guiding how I’m building Anvictus now.

I'm not seeking to scale to the moon.
But I'm also aware that business is a team sport.

And building that team.....is a skill.
One that I am trying to learn myself.

li_at

JSESSIONID

Talks about #contentcreation, #contentstrategy, #businessstrategy, and #executivebranding

A strong sales narrative has three moving parts:
     -  Positioning is how you’re DIFFERENT
     -  Narrative is what you SAY
     -  Visibility is what you POST
Miss one of these and your business starts leaking opportunities.

If people don’t “get” what you do?
That’s a Positioning + Narrative problem.
Fix those and buyers say yes faster.

If your content is unfocused or inconsistent?
That’s a Narrative + Visibility problem.
Turn your story into a weekly engine and you attract better deals.

Business is hard when we're doing random tactics.
The key is to understand the stages of their sales narrative.
 There are six of them.
 
And every one needs to be mapped with intention.

You think you need “content help.” You probably don’t.

What you really need is clarity around the story behind your products. That means your content, sales conversations, and decks all reinforce each other.

As former Wall Street, I have a continuous stream of teams in trading-tech asking me for “content help.” In almost all cases, their content challenge actually stems from something deeper:

     -  Sales conversations don’t match their decks
     -  Product value is explained differently depending on who’s talking
     -  Their story only makes sense to engineers

The root cause of the content struggle is usually one of three things:
     1   -   There’s no clear commercial narrative
     2   -   The content isn’t designed to support live deals
     3   -   Leadership hasn’t articulated a sharp point of view

This is the hard middle ground where many companies strumbe 
deep expertise vs. clear commercial storytelling.

The fix is never “more content.”  It’s:
1   - Diagnosing where the narrative breaks
2   - Aligning the story to real buyers, not internal teams
3   - Giving your sales and marketing a spine

The truth is that until your story is clear...
...your content is just noise.

For anyone not following the innovation in network broadcasting, traditional TELEVISION is being made interactive via AI technology. 

It’s not coming. 
It’s already here. 

AI is changing traditional media in an entirely different manner than most folks realize. “AI slop” gets the headlines because it can auto-fabricate nonsense. But the truly innovative use of this tech lies in enabling actual RELATIONSHIP BUILDING. 

Because in the end, real business is about connecting with real people.

CEO of BoltOS I Fellow of Aberystwyth University. Building the Revenue Engine for Content IP Owners. Connecting Content with Community.

Thrilled to share that BoltOS is now powering Olympusat’s FreeTV channels in the US on our Bolt+ platform. 🚀
With this launch, viewers won’t just watch TV — they’ll interact with it! Olympusat’s channels will feature the BoltOS Immersive Panel running alongside the live content, creating a transformative viewing experience where audiences can:
💬 Chat in real time
🛒 Shop products and offers related to what they’re watching
📖 Read additional context and companion content
🤖 Use our IRIS AI agent to ask questions on the fly about anything happening on screen
For Olympusat, the Immersive Panel delivers real-time quantitative and qualitative data on audience behavior and sentiment, turning engagement into actionable intelligence. This empowers them to:
Make smarter programming decisions
Elevate CPMs with richer audience insights
Unlock new formats for storytelling, monetization, and brand partnerships
At BoltOS, we’re driving change in the television space by making every viewing session more valuable — for audiences, IP owners, and brands alike. This is the next chapter of TV: interactive, intelligent, and insight-driven. 📺✨
#BoltOS #BoltPlus #Olympusat #FreeTV #ConnectedTV #CTV #Streaming #AdTech #MarTech #AI #IRISAI #MediaInnovation #TVFuture #DataDriven #ContentMonetization #AudienceEngagement #DigitalAdvertising

As a consultant, you think your problem is pricing.
It’s not.
Your problem is that institutional buyers can’t understand your value in under 10 seconds.

I sold tech into Wall Street for 30 years.
In that world, speed is everything.
Those buyers do not tolerate rambling.
Nor do they pay for unclear value.

Not in fintech then.
Not in consulting.
Not anywhere.

If folks can’t immediately grasp what you do, 
they just won’t buy. 
Period.

You think you need a better pitch...but really, you just need a clearer understanding of your own value.

I’ve watched teams run through deck redesigns, message testing, and public speaking coaching.  All while still disagreeing internally about what they actually do.

You can’t communicate clearly what you don’t understand clearly.
That’s not a confidence problem.
It’s a clarity problem.

Here's what this typically looks like:
     -  your sales team explains your product one way,
     -  your CEO explains it another,
     -  and your website tells a third story…

When this happens, your buyers don’t pick one.
They pick NONE. 
They disengage because ambiguity signals risk.

No one risks serious money on unclear thinking.
Better delivery won’t solve that.
Better slides won’t solve that.
This is about sharper internal understanding of how you help folks.

Remember that sales clarity doesn’t start in the pitch…
It starts in how honestly you’ve defined your value to yourself.

Everyone is thrilled to integrate Gemini into the managing of their Gmail.  
Sounds great on the surface because of the convenience of "managing" our inbox.  For example, enabling the “Categories” feature in Gmail will auto-segment and sort your emails.

But there is a repercussion from this development that no one is yet realizing.
Gemini removes YOUR direct access to your email subscribers.
The integration introduces a control layer in between you and your email list.

Thus, Gemini might ultimately saddle newsletters with the same "building on rented land" problem presented by the social platforms.

Handle as you see fit.
But be aware.

This is what happens when you don’t innovate

Kodak
Blockbuster
The RAILROADS. 

Entire generations have been consuming their content in an entirely different way than their grandparents - for TWENTY years. 

Wall Street got the snot knocked out of it by crypto. 
This is the same thing.  

And i applaud anyone evolving the media space…

Powering the Future of Global Media 🌎 | CCO BoltOS | 20+ Years Driving Strategy, Partnerships & Innovation 🚀

🚨The Day Streaming Swallowed a Studio: Netflix Acquires Warner Bros.🚨

Netflix just pulled off the biggest power move in entertainment history — buying Warner Bros. in an $83B megadeal.

This isn’t a merger. It’s a reset.

A streamer just absorbed one of Hollywood’s most iconic studios — and with it, the franchises, the fandoms, and the storytelling muscle that defined generations.

What this really means:

Netflix now owns the IP everyone else wished they had.

Global distribution meets old-school Hollywood firepower.

Creators get a playground. Competitors get a problem.

The battle for attention just went nuclear.


This is the moment the industry has been tiptoeing around for years: streaming doesn’t compete with studios anymore — streaming is the studio.

Curious to hear what others think — is this the future of entertainment, or a warning sign for consolidation?
Drop your thoughts in the comments.

https://lnkd.in/e2fYVy_S


#Media #Streaming #Content #OTT #FAST #EntertainmentIndustry #Hollywood #DigitalMedia #Broadcast #PayTV #CordCutting #Innovation #MergersAndAcquisitions #BusinessStrategy #FutureOfTV #FutureOfStreaming #TechAndMedia #Leadership #DigitalTransformation #ContentStrategy #IP #WarnerBros #Netflix #StreamingWars

If buyers can’t understand your value fast, they won’t pay for it.
Here's how to convey that value quickly:

1. Position yourself in a single, undeniable sentence.
 You want them to think, “Okay, I get what you do.”
 
2. Tell a simple sales narrative that makes your expertise obvious.
 No jargon. No wandering. 
 
3. Publish with purpose, not pressure.
 A weekly rhythm that builds trust without burning you out.
 
Remember that when your message becomes simpler, 
your business becomes simpler:
     - Your content lands.
     - Your calls move faster.
     - Your value becomes obvious.
 
Stop "Marketing” and 
just make yourself easier to buy....

ThinkAlternate Technologies

At ThinkAlternate Technologies we automate and simplify daily business operations of our customers by building Mobile and Web Applications that create processes automations for Sales and Order management, POS systems(Point Of Sale), projects & milestone management, Inventory management, Repairs system, certificate generation, customer feedback system, etc.

My role here is to identify tech solutions to key business bottle necks and bring relief and growth to our customers business. My key roles and responsibilities are,
- Develop Technical Solutions for retail business problems
- Design & Architect Systems for Mobile & Web Applications
- Create processes to increase operational efficiency, reduce Human errors and improve task accuracy
- Host Applications on Cloud Services for high availability and scalability at very low cost investment.
- Project Management
- Client Relationship Management
- Heading Product Development Team and their Deliverables
- Hands-on coding when needed on Mobile apps (Android & iOS native App development, Flutter Apps)
- Debugging and problem-solving along with the development team.

Founding Director

Clippet

Introducing Clippet.ai India’s First On-Demand Design Services Platform. 

Ever imagined graphic designs done in minutes ? Clippet becomes the first company globally to deliver designs in under 90mins!

Co- Founder and CTO

RUSTIC TONES

Rustic Tones works to offer sustainable clothing for mindful living people that not only protect but nurture both the people and the planet. Right from the first step of organic cultivation to the last strip of biodegradable packaging and special mention dyes from the very essence of mother nature and herbal plants. We stay loyal to the soil. 
We design baby clothing that is of practical useful styles that are safe and comfortable for babies.

Business Advisor, Co-Founder

Amman Tyres

My current focus is to digitally transform the business into a tech-enabled and automated business.
The business has been Digitised and currently in the process of Digitalisation. Once We achieve our digitalisation goals, we would be all set to move the business into Digital Transformation stage where we would be disrupting the market.

In the past, I had been managing Sales & Marketing, Business Development, Finance & Operations in the family-run Brick-n-motor Business.

Amman Tyres is one of the most trusted tyre dealers in Bangalore for the last 32 years. Wholesale and retail tyres available for Cars, Two-wheelers, Tractors, Goods Vehicles and all other automobiles.

Head Of Digital Transformation, Partner

Playonomics

Handle everything that is technology. 
Tech: Python Django, React.
Cloud: AWS, Firebase.

Chief Technology Officer

iDare - Support, Safety and Wellness

Hand holding the business, operations and technical team for all technology solutions and needs.
Was part of the product team for product innovation, analytics and growth for user acquisition, user engagement, user retention and monetisation strategies. 

Performed Go To Market for iDare App and successfully performed multiple release stints by steadily growing the user base.

Chief Technology Officer Consultant

CASH+ A Lifestyle & Neo Bank App

Product release, innovation, GTM plan, development team hand holding, Tech Hiring.

vMobo Inc.

Head and own the mobile app product for design, development testing and deployment.
Apart from end to end development my responsibilities include ownership of product development for both Android and iOS mobile apps.

Android & iOS App Developer

NOROC Solutions Pvt Ltd

-- Consumer based product development for simplifying payments in industries such as Food and Beverage, Vehicle insurance, Vehicle service, Diagnostic centres, Flea markets, etc.

-- Focus is primarily towards building robust mobile payment apps for android smartphones with a rich and native user experience.

-- End to end product development including architecture, design, development, testing and deployment.

Android App Developer

TEKsystems

-- Design and development of Android enterprise level applications following Agile development.
-- Knowledge in being able to consume and develop REST web services.
-- Architect the development using Model View Pattern (MVP) architecture.
-- Test cases using Junit and Mockito.
-- Experience in working with Maven and Gradle build tools.
-- Exposure to Jenkins for Continuous Integration (CI) 
-- Exposure to Sonar Source for continuous inspection of Code Quality.
-- Deployment and Administration of Apps on Google Play Store.
-- Eclipse and Android Studio for Dev IDE.
-- Exceptional Communication and Leadership skills.
-- Extensive knowledge in preparing Business requirement documents and functional specifications.
-- Creative problem solving skills with excellent team building and interpersonal skills.

Android Application Developer

Working on an Infrastructure project on VMware. Key skill sets included in the project are,
> IBM Tivoli Identity Manager (ITIM)
> VMware vSphere client
> VMware Horizon View Administrator
> VMware View Client
> VMware ThinApp capture
> Microsoft Remote Server Administration Tools (RSAT) 
> Microsoft Share Point.
 
Leading a team of 15 members also includes additional responsibilities such as
Resource management.
Risk prediction and management.
Decision making.
Continuous Improvement Process/Planning.
Active involvement in the Steering Committee for reports and statistics.

Consultant Engineer / Team Lead

I Help Non-Tech Founders with Tech Leadership | Founding Director @ ThinkAlt Tech

Goutham is a passionate Entrepreneur who lives and breathes Mobile App Development. His passion towards building apps led him to start ThinkAlternate Technologies, fastest growing Mobile App development company in Bangalore, India.  
He is process driven and makes sure his clients always get the best in class products for their business, while primary focus being growth of his clients business.

He is a highly energetic leader who goes above and beyond for a product success. He has so far built more than 100+ Apps for customers in India, USA, UK, France, Japan, Gibraltar, Canada and various other countries across the globe. 

Goutham also guides and hand-hold startups by being their fractional-CTO. 

You will find him in his element when he’s talking about business, building mobile apps, swimming meditating, travelling and finally being himself with a good cup of coffee and a non-fictional read. 


ThinkAlternate Technologies

★ One of the fastest growing Mobile App Development Company known for executing complex projects.

★ Certified development team.

★ Process driven framework for timely delivery and lifelong support.

Our In-house product success team can help you build your dream product in lighting speed.

Goutham Iyyappan

Why Do App Performance Fail Even With Good Developers ?

Most app teams I meet aren’t struggling because of bad developers.
They’re struggling because of invisible dependencies that pile up over months.

What looks like a simple “bug” on the surface usually hides deeper issues:
 • API latency creeping up over time
 • Crash patterns that look random but follow a clear root cause
 • UI threads blocked due to small code inefficiencies
 • Silent memory leaks that users never report
 • Cloud cost spikes no one can explain
 • Slowdowns that only appear under real user load, not QA environments

Developers fix what they see.
But what hurts the business is usually what no one is monitoring.

...And that’s where performance debt becomes expensive:
 • Rising user drop-offs
 • Poor ratings
 • Growing infrastructure spend
 • Longer release cycles
 • Declining acquisition ROI

In the last few months, we’ve been working with teams who were spending heavily on marketing, but losing users due to reliability issues they didn’t even know existed.

Performance problems are rarely loud.
They’re subtle, silent, and cumulative.

If you run a mobile app and want to know how healthy it actually is, you can run a detailed App Health Audit in just 2 minutes (Thanks to our AI Engine - MIRSA).
It covers reliability, crashes, issues, responsiveness, ASO insights, user sentiments for your app and much more.

Verify your App Health Now:

AI Powered App Maintenance | Scale Your Mobile Apps to 1M+ Users

Open article: MIRSA by apphealth.thinkalternate.com

Most mobile apps don’t fail because of lack of features.
They fail because of unnoticed cost leaks.

These leaks rarely show up on a dashboard.
 But over 6–12 months, they quietly burn money.

Here are the most common ones I see:
 • Cloud resources over-provisioned “just to be safe”
 • Background services running longer than needed
 • APIs called more frequently than required
 • Crash retries increasing infra usage silently
 • Inefficient image/video delivery increasing bandwidth costs
 • Monitoring tools showing symptoms, not causes

Individually, these look harmless.
 Together, they cost anywhere between $5K to $40K USD per year for a mid-scale app.

What makes this worse?
Most teams only react when:
 • AWS bills spike
 • App ratings drop
 • Users complain
 • Marketing ROI starts falling
By then, the damage is already done.

The best-performing app teams don’t wait for alarms.
They continuously monitor app health, performance, reliability, and cost efficiency as a single system.

That’s exactly why we built an automated App Health & Cost Audit at ThinkAlternate.
If you run a mobile app and want to know:
 • where money is leaking ?
 • what’s hurting performance ?
 • what should be fixed first ?
Get your app audited for free and now before its too late.
https://lnkd.in/gDGGA5Vg

MIRSA is our AI Engine for your app's survival and growth.

Product Owner of a sports app based in the Bay Area reached out with a concern that sounded familiar:
 “Engagement is dropping, but nothing looks obviously broken.”
- The app was live.
- Features were shipping.
- Crashes were within acceptable limits.
Yet retention was slipping.

We ran a deep App Health & Performance Audit and uncovered issues that weren’t visible in standard dashboards:
 • Crash clusters triggered during live-match and peak-traffic scenarios
 • Background processes consuming memory during prolonged sessions
 • API latency spikes under real-world load
 • Over-provisioned cloud resources to handle traffic bursts
 • No clear visibility into root causes across app + backend

What we did over 21 days:
• Isolated and fixed crash patterns linked to live usage flows
 • Optimized background tasks and data polling logic
 • Reduced unnecessary API calls during peak events
 • Right-sized cloud infrastructure without impacting availability
 • Introduced continuous app health monitoring with business-context prioritization

Results:
 • ~30% reduction in crash-related sessions
 • Smoother in-app experience during live events
 • ~35% reduction in cloud infrastructure costs
 • Stabilized app ratings during high-traffic windows
 • Faster, more confident product releases

The biggest shift?
The Product Owner moved from firefighting issues during live events to proactively managing app reliability and scale.

That’s the difference between:
 Shipping features -vs- Running a performance-driven product

If you own or manage a mobile app and want clarity on:
 • what’s hurting engagement
 • where performance breaks under load
 • what to fix first for maximum impact
I strongly recommend you to perform a free audit using MIRSA.
https://lnkd.in/gkuVebKe

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The Battle

Marc C. Angelos

Goutham Iyyappan

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The Battle

Marc C. Angelos

Goutham Iyyappan

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