Scale Better

Delivering hands-on technical solutions and architecture across enterprise clients with focus on AI-enhanced development workflows Key Technical Deliveries:

→ AEM Implementations: Custom component development, workflow automation, multi-site architecture, and integration with modern AI tools for content management.

→ Java/SpringBoot Applications: Full-stack development, microservices architecture, REST API development, and implementation of AI-powered automation pipelines

→ Built RAG systems and local AI agents for business process automation, reducing manual development overhead by 70%.

→ Technical Leadership: Guided cross-functional teams on modern development approaches while delivering hands-on solutions.

→ Training & Knowledge Transfer: Delivered cost-effective AEM and Java training programs, accelerating team skill development and reducing external consultant dependency.

→ Architecture Design: Created comprehensive technical documentation and integration workflows for complex enterprise systems.

🎯 Impact: Successfully integrated AI capabilities into traditional enterprise development workflows while maintaining delivery excellence and team productivity.

Fractional CTO

Avasam

Technical strategy implementation and hands-on development leadership for e-commerce platform scaling

Key Technical Deliveries:
→ Web Applications: Full-stack development, microservices architecture, and REST API development for high-traffic e-commerce platform

→ Technical Leadership: Providing hands-on technical guidance while advising on technology roadmap and modern development practices  

→ Architecture & Implementation: Leading technical projects with direct involvement in microservices design, cloud-native solutions, and third-party system integrations

→ Team Development: Mentoring senior developers and engineering teams on best practices, modern development workflows, and delivery optimization

→ Innovation & Automation: Implementing GenAI solutions, automation pipelines, and modern development practices that improve team productivity and platform scalability

🎯 Impact: Enhanced platform performance and team capability while maintaining rapid feature delivery and system reliability.

HSBC

Technical leadership for global Loyalty & Rewards platform serving millions of customers

→ Team Leadership: Led 60+ engineers across multiple streams (Mobile, AEM, Frontend, Backend, APIs, DevOps) with hands-on technical guidance and global coordination across EMEA and APAC regions

→ Platform Architecture: Architected and implemented global multi-market customer experiences using AEM 6.5+ with custom components and SpringBoot microservices for banking APIs

→ Delivery Optimisation: Established reusable component strategy and CI/CD frameworks, cutting delivery time by 40% through technical process improvements

→ Engineering Excellence: Introduced modern DevOps workflows and established code quality standards, review processes, and development best practices

→ Cross-functional Collaboration: Worked directly with Business and Product teams on technical roadmap planning and backlog optimisation

🎯 Impact: Delivered enterprise-scale platform architecture serving millions of customers while leading 60+ engineers globally, achieving 40% delivery improvement and establishing engineering practices adopted across multiple business units.

Head of Technology

Publicis Groupe

Hands-on technical architect delivering enterprise solutions for global brands.

Key Technical Deliveries:

→ Solution Architecture: Designed and implemented end-to-end technical solutions for complex business requirements and external system integrations

→ Full-Stack Development: Built scalable AEM implementations with modern React frontends, focusing on performance optimization and user experience

→ Team Leadership: Led development teams through agile transformation while maintaining hands-on involvement in critical technical decisions

→ Client Engagement: Conducted technical demos, provided development standards guidance, and collaborated directly with client technical teams on implementation strategies

→ Technology Innovation: Introduced automation opportunities and modern development practices that improved team productivity and code quality

🎯 Impact: Delivered scalable enterprise solutions for global brands while establishing technical standards that enhanced team efficiency and client satisfaction

Technical Architect

I-SYSTEMS CONSULTANCY LIMITED

Notable Technical Deliveries:

↳ JPMorgan Chase: Architected and delivered comprehensive AEM Practice solutions for regulatory compliance, including hands-on multi-market AEM 6.5 implementation with 30+ custom components, automated workflows, and integration with compliance reporting systems

↳ Nissan/Renault & Reed Exhibitions: Built and deployed global car configurator platform with custom AEM components, real-time pricing templates, and API integrations across 700+ sites. Led technical implementation while coordinating with international development teams across multiple markets

↳ Goldman Sachs & Audi: Developed enterprise-scale financial analytics platforms using Java/SpringBoot microservices and React frontends for £100M+ portfolio management systems. Delivered full-stack solutions with real-time data processing and advanced reporting capabilities

↳ Adobe, Shell, Aetna & Aviva: Led hands-on technical delivery for complex enterprise integrations and microservice development. Implemented scalable solutions while providing technical guidance to client development teams

↳ Mercedes Benz, Bank of Abu Dhabi: Delivered enterprise CMS implementations and greenfield retail product management platforms. Combined technical architecture with hands-on development to ensure successful project delivery

Earlier Career:

Senior Software Engineer roles at CMC Markets and enterprise organisations (2005-2010) - Led development of trading applications and content management systems - Established foundation in enterprise Java development and team leadership

Previous Senior Technical Roles

🚀 Helping clients scale product & engineering ops 🚀 Head Of Tech | FractionalCTO | Product Ops | Content Ops | Transformations | Automation | AEM Specialist | Solution Architect | E2E Technologist | Digital Strategist

I’m a hands-on Senior Tech Lead, having 20+ years of planning, implementation and delivery experience, specialised in  AEM CMS (Adobe Experience Manager) and Java / Spring Cloud / Kafka / Python / Microservices implementations across financial services, automotive, startup, agency and other industry verticals.

I build and deliver enterprise-scale technical solutions while leading development teams to success. Deep expertise in AEM implementations and full-stack Java applications, combined with proven leadership capabilities.

What I Deliver:

✔️ Hands-on Technical Leadership: AEM architecture, Java / SpringBoot / Kafka / React development, full-stack solutions
✔️ Team Leadership: Led teams from 5 to 60+ engineers across global projects
✔️ Delivery Excellence: 40%+ efficiency improvements through technical excellence and AI integration

Core Expertise:

→ Adobe AEM/CMS: 10+ years of hands-on development, custom components, workflows, integration (prev. experience with Magnolia & Alfrasco)
→ Java/SpringBoot: Enterprise applications, microservices, REST APIs, kafka, full-stack development
→ Frontend: React, Angular, JavaScript, responsive design and modern web standards
→ Cloud & DevOps: AWS, CI/CD, Docker, automated deployment pipelines
→ AI Integration: Modern automation and AI-powered development workflows (emerging expertise)

Recent Delivery Highlights:

✅ HSBC: Led 60+ engineers delivering loyalty platform serving millions
✅ Nissan/Renault: Led development of global platform for 600+ sites
✅ JPMorgan Chase: Delivered AEM solutions improving efficiency by 40%
✅ Training & Mentoring: Delivered AEM training programs reducing external consultant dependency

Current Availability:

♦️ Immediate Start Available for 3-12 month contracts (Outside IR35 preferred)
♦️ Senior Senior AEM Developer | Technical Lead | Solution Architect | Engineering Manager roles
♦️ London-based, remote/hybrid/onsite worldwide

Let's connect for technical leadership that delivers results.

Manish Dani

Chief Roadblock Remover and Learning Enabler | Software Development Expert | Leadership & Career Coach | Speaker | Author | Building great products, building great teams!

🎯 I'm a result-driven 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿, 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝘁, 𝗖𝗼𝗮𝗰𝗵, 𝗧𝗿𝗮𝗶𝗻𝗲𝗿 𝗮𝗻𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 with 20 years of professional experience in different domains, including the 𝗳𝗶𝗻𝗮𝗻𝗰𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆, 𝗯𝗮𝗻𝗸𝗶𝗻𝗴, 𝗲𝗻𝗲𝗿𝗴𝘆 𝘀𝗲𝗰𝘁𝗼𝗿, 𝘁𝗿𝗮𝗻𝘀𝗽𝗼𝗿𝘁𝗮𝘁𝗶𝗼𝗻, 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝘁𝗲𝗹𝗰𝗼. 

🚀 My mission is to provide 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 focused on architecture, the best agile practices, passionately 𝗯𝘂𝗶𝗹𝗱 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀 𝗮𝗻𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 to deliver innovative, 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀, working closely with customers and developing software products on different platforms.

🎓 As a 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗿, I published 20+ papers and book chapters in international conferences and journals (having more than 440+ citations and h-index 11 on Google Scholar), obtaining 𝗣𝗵.𝗗. 𝗶𝗻 𝗖𝗼𝗺𝗽𝘂𝘁𝗲𝗿 𝗦𝗰𝗶𝗲𝗻𝗰𝗲𝘀. Also, I have been involved as a 𝗿𝗲𝘃𝗶𝗲𝘄𝗲𝗿 𝗮𝗻𝗱 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲 𝗺𝗲𝗺𝗯𝗲𝗿—member of ACM, the IEEE Computer Society, and GOAI Research group. 

🧑‍💼 I work as a professional 𝗛𝗶𝗴𝗵-𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝗖𝗮𝗿𝗲𝗲𝗿 𝗰𝗼𝗮𝗰𝗵 for people in engineering leadership positions.

✍🏻 Additionally, I am a 𝗽𝗮𝘀𝘀𝗶𝗼𝗻𝗮𝘁𝗲 𝗮𝘂𝘁𝗵𝗼𝗿, who helps more than 400,000 engineers, managers, and architects to build great careers, products, and teams through various platforms and channels.

𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲:

📌 Leadership
📌 Team building
📌 Making things efficient
📌 Creating self-contained systems
📌 Be highly organized and make others too
📌 Focus on strategy/goals
📌 Make things happen
📌 Career Coaching
📌 Mentoring
📌 Line management
📌 Effective client communication
📌 Software Architecture
📌 DevOps mindset
📌 Cloud (Azure)
📌 .NET/C# (ASP.NET/WPF)
📌 SQL Server/NoSQL
📌 Agile methods (Scrum, Kanban, SAFe)
📌 Product/project management

📲 Feel free to contact me here via LinkedIn (DM)!

Dr Milan Milanović

Developers don't like legacy projects

But, in software, legacy means it makes money

'Greenfield' means 'no revenue' (yet)

Legacy code is messy because it has survived user contact

Greenfield is clean because nobody's tried to break it

The code you hate is funding your salary

The code you want to write isn't

Chief Roadblock Remover and Learning Enabler | Helping 400K+ engineers and leaders grow through better software, teams & careers | Author | Speaker | Leadership & Career Coach

The best engineers I know delete more code than they write

Junior engineers add features. Senior engineers remove complexity

Every line of code you write is a liability. It needs to be maintained. It can break. It adds cognitive load to anyone who reads it later

The best pull requests I've seen in the last year? Half of them deleted more than they added. Someone refactored three classes into one. Someone replaced 200 lines of custom logic with a library function. Someone removed an entire abstraction layer that wasn't pulling its weight

Deletion is a skill. You have to know what's safe to remove. You have to understand the system well enough to see what's redundant, over-engineered, or just wrong

Next time you open a file, ask: What can I remove?

The best code is the code you don't write

𝗗𝗼 𝗻𝗼𝘁 𝗹𝗲𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗶𝗻𝗸 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗯𝗲𝗹𝗼𝗻𝗴

As former President Obama said in the podcast, when you sit with people at fancy places (Harvard, US Senate, etc.) with people with fancy titles and talk to them, you will learn one thing...

They are nothing special; they are just a normal person like you.

They just have confidence that they belong to something.

Give that confidence to yourself and sit at that table.

And when you get a seat at the table, make room for someone else who has never had a seat.

I wish you a great week ahead 👋!

Video: Pivot Podcast.

#management #personaldevelopment #success #career #leadership

If you're a developer who ships code daily, remember these:

- First, make it work; nobody cares how elegant broken code is
- Then make it fast, slow code that works still frustrates users
- After that, make it pretty, so that your teammates read code more than they write it
- Add tests that actually catch bugs, not just boost coverage metrics
- Refactor when you finally understand what you're building (usually the second time through)

Perfect code on the first try is a myth. 

Fast iteration beats slow perfection every time

If you're a senior software engineer, here is an incomplete list of engineering practices you must know:

- Source control / GIT
- Tests (check Test Pyramid)
- Clean code
- Pair / Mob programming
- Design Patterns
- Refactoring
- TDD / BDD
- YAGNI, DRY, KISS, SOLID
- Automatic code analysis
- Code reviews
- Documenting

Anything else to add?

𝗔𝗣𝗜 𝗚𝗮𝘁𝗲𝘄𝗮𝘆 𝘃𝘀 𝗟𝗼𝗮𝗱 𝗕𝗮𝗹𝗮𝗻𝗰𝗲𝗿 𝘃𝘀 𝗥𝗲𝘃𝗲𝗿𝘀𝗲 𝗣𝗿𝗼𝘅𝘆

Regarding a system design, we often need clarification about the roles of a Load Balancer and an API Gateway. Most of our resources are about their implementation rather than real-life use cases.

𝗔𝗣𝗜 𝗚𝗮𝘁𝗲𝘄𝗮𝘆 

It sits between a client and a group of backend services. It serves as a reverse proxy, accepting all application programming interface (API) calls, aggregating the services needed to fulfill them, and returning the appropriate results. 

User authentication, rate limits, and statistics are typical duties that API gateways handle on behalf of an API service system. Also, the API gateway can handle faults (circuit breakers), logging, and monitoring.

𝗟𝗼𝗮𝗱 𝗕𝗮𝗹𝗮𝗻𝗰𝗲𝗿 

It is a service that distributes incoming traffic across many servers or resources. Usually, we have two or more web servers on the backend, and it 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝘀 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘁𝗵𝗲𝗺. 

Its primary purpose is to use resources optimally. A more equal task allocation and increased capacity can enhance the system's responsiveness and reliability. 

There are three load balancers at a high level: hardware-based, cloud-based, and software-based.

𝗥𝗲𝘃𝗲𝗿𝘀𝗲 𝗣𝗿𝗼𝘅𝘆 

A server sits in front of backend servers and forwards client requests to them. Reverse proxies are typically used to enhance security, performance, and reliability. 

A reverse proxy receives a request from a client, forwards it to another server, and returns the response to the client, giving the impression that the first proxy server handled the request. These proxies ensure that users don't access the origin server directly, giving the web server anonymity. 

They are usually used for Load balancing, where we need to handle incoming traffic and distribute it across multiple backend servers, or for caching.

So, the main thing that differs these two is that an 𝗔𝗣𝗜 𝗚𝗮𝘁𝗲𝘄𝗮𝘆 𝗶𝘀 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝗿𝗼𝘂𝘁𝗶𝗻𝗴 𝗿𝗲𝗾𝘂𝗲𝘀𝘁𝘀 to the appropriate service and it handles requests for APIs, while a 𝗟𝗼𝗮𝗱 𝗯𝗮𝗹𝗮𝗻𝗰𝗲𝗿 𝗶𝘀 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗻𝗴 𝗿𝗲𝗾𝘂𝗲𝘀𝘁𝘀 𝗲𝘃𝗲𝗻𝗹𝘆 between a group of servers and handles requests that are sent to a single IP address, which works at protocol or socket level (TCP, HTTP).

Some 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 of API Gateways are Amazon API Gateway, Ocelot (.NET-based), Tyk, or Apache APISIX, while Load Balancers are Azure Load Balancer, HAProxy, or Seesaw.

An example of reverse proxy services is 𝗔𝗽𝗮𝗰𝗵𝗲 𝗣𝗿𝗼𝘅𝘆, 𝗡𝗴𝗶𝗻𝘅 𝗼𝗿 𝗜𝗜𝗦 with additional modules (Url Rewrite).

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Dr Milan Milanović

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Dr Milan Milanović

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