The Aryavarta

Most people are bored of the business breakdowns and the age old marketing tips. They feel that they are out of the curve in the new AI wave. 
That's why we started Aryavarta. We aim to build a community of elite members who are constantly upgrading themselves with new marketing trends and inspiring business breakdowns.

Founder

Norbedia

As the founder of Norbedia, I've established a dynamic digital marketing agency specializing in lead generation and e-commerce growth strategies. Our expertise spans multiple industries, with a focus on solar energy companies in the USA and international e-commerce brands.

Key Achievements:
✅Solar Industry: Developed and executed high-performance Facebook ad campaigns and lead generation strategies for multiple US-based solar companies, significantly increasing their customer acquisition and market presence.

E-commerce Success:
✅Partnered with a UK-based watch brand, driving $150,000 in sales through targeted Facebook advertising and strategic email marketing campaigns.
✅Collaborated with a Spanish shoe startup, orchestrating a pre-launch campaign that secured 2,500 early sign-ups, building anticipation and a strong customer base before the official launch.

At Norbedia, we pride ourselves on our data-driven approach, combining creative marketing strategies with analytical insights to deliver measurable results for our clients. Our services include:

📈 Social media advertising, with a focus on Facebook Ads
🌱Lead generation and nurturing
🛒E-commerce growth strategies
📧 Email marketing campaigns
🚀 Pre-launch marketing for startups

My role involves overseeing all aspects of the agency, from client acquisition and strategy development to team management and performance analysis. I work closely with each client to understand their unique needs and market positioning, ensuring that our campaigns are tailored to achieve optimal ROI.
Through Norbedia, I've had the opportunity to work with diverse brands across multiple countries, gaining invaluable insights into various markets and consumer behaviours. 

I'm passionate about staying at the forefront of digital marketing trends and technologies, constantly refining our approaches to deliver cutting-edge solutions in this rapidly evolving landscape.

STEPSTARTUPS

At STEP, I spearheaded the complete overhaul of the company's website. My responsibilities included:

🧩 Conducting brand and website strategy sessions to align with client requirements.
🔍 Performing in-depth research to inform our approach.
📝 Developing a comprehensive content strategy and information architecture.
🎨 Leading art direction, wireframing, visual design, and development.

Through these efforts, we clarified STEP's brand messaging and created a user-friendly, visually appealing website that better serves our clients' needs.

Senior Web Developer

GrowthSchool

Digital Marketer

Helping Founders & coaches with marketing & branding👋 | Creating customised funnels and systems for 10x growth📈 | Generated more than $100,000 in Sales for my clients

Hey there, thanks for stopping by my profile!

For the TL;DR peeps:

I am building a community of high-performing Marketers, copywriters and founders 
from Software and E-commerce Companies. 
Want a sneak peek at what it looks like? 
Join "The Aryavarta Insights" Newsletter. 
Get cool business breakdowns and marketing trends. 
Ride the AI wave by staying ahead of the curve.

The Longer Version:
I always enjoyed marketing and copywriting.

The sole reason why I started my marketing agency.

After scaling it to a team of five,
I realized something profound
 I enjoy teaching and networking even more.

Previous success with my agency
✅Solar Industry: Developed and executed high-performance Facebook ad campaigns and lead generation strategies for multiple US-based solar companies, significantly increasing their customer acquisition and market presence. Generate a total of over $600,000 in sales for the companies I have worked with.

E-commerce Success:
✅Partnered with a UK-based watch brand, driving $150,000 in sales through targeted Facebook advertising and strategic email marketing campaigns.
✅Collaborated with a Spanish shoe startup, orchestrating a pre-launch campaign that secured 2,500 early sign-ups, building anticipation and a strong customer base before the official launch.

After Scaling my agency to 5 figures, 
I've sold it(Early?, Yes)
I always wanted to build a striving community. 
And that's when I decided to start Aryavarta.

Most people are bored of the business breakdowns and the age-old marketing tips. 
They feel that they are out of the curve in the new AI wave.

We aim to build a community of elite members who are constantly upgrading themselves with new marketing trends and inspiring business breakdowns.

Join the Newsletter "The Aryavarta Insights" to get Kickass business breakdowns and marketing tips that keep you up with the wave of AI.
 Don't think much, just subscribe. 
It'll be really interesting!

Manohar Reddy

Helping DTC Brands Scale 5+ New Ad Creatives Every Week // $150M+ In Trackable eCom Sales // DM me CREATIVE and let’s chat

DTC Brands: Click the button in my featured section below 👇

Evan Carroll

The creative strategist has become the most important role in DTC eCommerce.
 
Here are 3 things high-level creative strategists do in 2026:
 
1. They make data-driven decisions
 
The best creative strategists know where to find winning angles, and build systems that connect creative variables to performance outcomes.
 
→ They mine customer reviews for recurring language and pain points.
→ They study what's performing organically in their niche.
→ They analyze competitor ads to identify whitespace.
→ They pull insights from post-purchase surveys, support tickets, and community feedback.
 
Then they translate all of it into briefs with clear hypotheses - not guesses based on what looks good.
 
2. They make meaningful iterations on winning ads
 
Most brands make meaningless iterations.
 
In 2026, Andromeda groups visually similar ads together and limits their reach.
 
The best creative strategists isolate why an ad is winning:
 
→ The hook
→ The angle
→ The format
→ The creators performance
 
and they build new executions around that specific element.
 
Same insight, different delivery. That's how one winner becomes ten.
 
3. They take measured creative risks
 
Safe creative scales linearly - breakthrough creative scales exponentially.
 
The best creative strategists allocate a percentage of output specifically for testing concepts that may not be conventionally safe.
 
Formats they haven't tried, angles that seem counterintuitive, styles outside their comfort zone.
 
Every risk will have a hypothesis behind it, informed by what's working organically in their niche or adjacent categories.
 
Most big swings will miss - but one hit can outperform months of safe iterations.
 
A great creative strategist can 2x your business.
 
A weak one will have you stuck in the same place wondering why nothing is working.

DTC Growth Expert // $700M+ In Trackable DTC Sales // Scaling 7-9 Figure DTC Brands

6 Months ago, we 5X'd our creative output with AI
 
And we’re giving away the entire framework for FREE today.
 
We've been using AI Creative Strategists to produce new winning Facebook ads in a fraction of the time.
 
This has increased the output of our Creative Strategists by 5X.
 
The craziest part?
 
86% of our winning ads over the last 6 months have been produced with the help of these AI bots.
 
I've just recorded an 18-minute step-by-step training showing exactly how to build your own AI Creative Strategist from scratch.
 
I walk through:
 
✅ How to create the AI Creative Strategist bot
✅ How to train the bot in direct response copywriting
✅ How to train the bot on your brand voice and info
✅ The exact prompts we use to ideate new winning angles
✅ How we turn AI-generated ideas into winning ads
✅ The tool we use to make this all possible
✅ Real examples of the bot in action
 
We make 2000+ unique ad creatives every month using this AI system.
 
Which allows us to produce new winning ads in a fraction of the time.
 
To get access, all you need to do is:
 
• Connect with me
• Comment 'AI' below
 
And I'll send the 18-minute training straight over
 
PS. As a bonus, I'll include the exact prompt we use to train the bot in direct response AND the prompt library we use daily to find new winning ads faster.

---

Feel free to repost if you find it valuable to help someone in your network with their Facebook ads ♻️

Your greatest creative resource is not influencers or UGC creators.

It's your real, paying customers.
 
The problem? Getting content from them is a nightmare:
 
→ They're not creators
→ They don't know what to say
→ And they have no real incentive to help.
 
That's why we built a system to fix this.
 
It's our Customer Generated Content SOP - the exact process we use to source high-converting testimonial content from real customers.
 
Here's what's inside:
 
→ The offer structure that actually gets customers to respond
→ A high-converting email template you can steal
→ How to collect and organize footage at scale
→ The 9 questions we ask every customer to create mashup-ready content
→ How to turn raw footage into testimonial ads that convert
 
This content outperforms creator UGC almost every time - because it's real.
 
And you can have the full SOP for free.
 
To get access:
 
• Connect with me
• Like this post and comment 'SOP' below
 
And I'll send it straight over.
 
Ps. I've included the exact 9 questions we ask customers as a bonus - these are key to making the footage usable in mashups ♻️

There are no silver bullets in DTC eCommerce.
 
Only lead bullets - and most founders don't want to hear that.
 
When results dip, the temptation is always to look for the magic fix:
 
→ A new ad platform
→ A new agency
→ A new creative strategy
 
Something clever to sidestep the problem.
 
But silver bullets rarely solve your problems.
 
They may mask them for some time, but they won’t fix them for the long run.
 
In eCommerce, your growth will always lie in using lead bullets.
 
→ Better creative, tested on solid foundations
→ Tighter unit economics
→ Stronger offers
→ More volume, more iterations, more reps
 
The brands that struggle are the ones constantly chasing silver bullets.
 
They jump from agency to agency. Platform to platform. Strategy to strategy.
 
Always looking for the one thing that changes everything.
 
Brands that win pick up the lead bullets and get to work.
 
They go through the problem, not around it.

Most DTC brands slack off on Q1 creative.
 
They take everything that was working in Q4, strip away the offer, and keep it running.
 
But when the ads fatigue?
 
They're left with creative that doesn’t work anymore and no system to diagnose what's actually broken.
 
So they panic. Launch random concepts. Burn cash hoping something sticks.
 
We see this pattern every single year.
 
That’s why I’ve spent the last 3 years building an internal system we use to fix this exact problem.
 
It's our Q1 Creative Optimizations Cheatsheet.
 
Here's what's inside:
 
→ The exact creative benchmarks your ads need to hit in Q1
→ A diagnostic framework for 12 different metric scenarios
→ Step-by-step actions to take when ads underperform
→ Real-world iteration examples from our top accounts
→ How to turn winning Q4 creative into Q1 performers
 
High Hook Rate but tanking CVR? There's a fix.
 
Strong CTR but no conversions? There's a fix.
 
Every underperforming ad scenario has a specific solution.
 
This is how we help brands avoid the Q1 creative slump while competitors scramble.
 
And you can have it for free.
 
To get access:
 
1. Connect with me
2. Like this post and comment 'Q1' below
 
And I'll send the cheatsheet straight over.
 
PS. Q1 moves fast - get your creative dialed in now before February hits ♻️

A brand came to us spending $350k/month on Meta.
 
But we found something they didn't want to hear…
 
The founder was happy.

Their media buyer was happy.

Everyone thought they were crushing it.
 
Then we ran the numbers.
 
When we factored in their actual unit economics - COGS, transaction fees, shipping costs, pick and pack fees, return rate - we found something alarming.
 
They weren't profitable.
 
At all.
 
Every dollar they spent scaling was losing money.
 
Their "winning" 2.1 ROAS campaign needed to be at 2.6 ROAS just to break even on day one.
 
For them, this was earth shattering news - for us, it was just another Tuesday.
 
We get audit brands in this same situation at least 2-3 times per quarter.
 
After our audit, it’s always the same diagnosis: they’re scaling to bankruptcy.
 
Here’s where they went wrong:
 
They're making decisions based on platform ROAS without understanding their true unit economics.
 
Day-1 ROAS tells you nothing about actual profitability.
 
You need to know:

→ What's your gross profit per order after all costs?
→ What's your true breakeven CPA?
→ What does profit look like at 30, 90, and 180 days?
 
Because here's what we see constantly:
 
Some brands think they're profitable at 2.0 ROAS when they're actually bleeding cash.
 
Others sit at 3.5 ROAS thinking they're maxed out, when they could profitably scale all the way down to 2.2 ROAS and unlock massive growth.
 
The difference between these scenarios is often six figures in missed profit or wasted spend.
 
This is exactly why we built our Gross Profit Forecaster.
 
Before we onboard any client at Linear, we run their numbers through this tool to calculate:
 
→ True breakeven CPA and ROAS
→ Gross margin per order after all costs
→ Profit projections over time
→ Multiple scaling scenarios
 
This single tool has helped us identify profit leaks for 250+ brands.
 
And it might be the most important spreadsheet we have at the agency.
 
If you want to calculate your actual breakeven numbers and stop guessing:
 
• Connect with me
• Comment 'PROFIT' below
 
I'll send you the exact forecaster we use internally.

Most 7-8 figure brands operate on broken creative testing frameworks:
 
→ They rush production to hit volume targets
→ They don't have solid benchmarks for testing
→ They kill winning ads based on "early signals"
 
The result?
 
The account stalls with no new winners for months, leaving thousands on the table.
 
This is fixable with a robust creative testing framework.
 
Here's the exact system we're implementing:
 
𝗣𝗿𝗲-𝗟𝗮𝘂𝗻𝗰𝗵:
 
→ ABO testing campaign
→ Broad targeting
→ 1 angle per ad set, 3-4 different iterations & formats
 
𝗗𝘂𝗿𝗶𝗻𝗴 𝗧𝗲𝘀𝘁 (𝟱-𝟳 𝗱𝗮𝘆𝘀 𝗺𝗶𝗻𝗶𝗺𝘂𝗺):
 
→ Let ads spend 2-3x CAC before evaluation
→ Winners = below target CPA
→ Scale winners by 20-40% every 48 hours
→ Keep winners running in testing campaign
 
𝗣𝗼𝘀𝘁-𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 (𝘄𝗵𝗲𝗿𝗲 𝗺𝗼𝘀𝘁 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝘁𝗼𝗽):
 
This is where the real work happens.
 
You need to understand WHY each ad won or lost to inform your next round.
 
Analyze every variable:
 
→ Creator performance
→ Angle effectiveness
→ Winning formats
→ Hook strength
→ Pacing and length
 
Form a hypothesis. Test it. Extract learnings.
 
Use those learnings as your North Star moving forward.
 
Rinse and repeat.
 
The best brands obsess over the feedback loop.
 
When you systematically extract insights from every test, you build a data-driven creative engine that compounds with every iteration.

Your best Q4 ad had a 70% Hook Rate.
 
So you stripped the offer and kept it running into Q1.
 
Now it's bleeding money and you don't know why.
 
The creative didn't get worse. The context changed.
 
Q4 offers mask weak spots in your ads - Q1 exposes them.
 
And most brands have no system to diagnose what's actually broken.
 
Every metric combination points to a specific problem:
 
→ High Hook + Low CVR = Your hook grabs attention but has nothing to do with your product

→ Low Hook + High CVR = Strong ad buried under a weak opening

→ High CTR + Low CVR = Post-click experience is killing conversions

→ High Watch Time + Low CTR = No compelling reason to click
 
Once you understand these relationships, iteration becomes simple.
 
I have a Q1 Creative Cheatsheet breaking down every possible scenario with the exact fix for each.
 
Connect with me and comment 'Q1' below - I'll send it over.

People > Products > Profits
 
In that order. Always.
 
Most founders get this backwards.
 
They chase profits first. Products second. People last.
 
Then wonder why nothing works.
 
Here's why the order matters:
 
When you take care of your people first, they build great products.
 
Great products generate profits.
 
It's a simple chain - but it only works in one direction.
 
Reverse the order and everything breaks.
 
I've seen this play out dozens of times.
 
Founders who obsess over margins before investing in their team always end up in the same place.
 
Founders that grow build teams that build products that print money.
 
It's not complicated. But it requires discipline.
 
Because when cash gets tight, the temptation is always to flip the order.
 
Take care of the people.
 
The products will follow.
 
The profits will come.
 
In that order.

Most brands are sitting on a goldmine of UGC.

They just have no clue how to extract it.
 
In 2026 - people’s BS radars are stronger than ever.

That’s why nothing beats a testimonial form an actual buyers who already loves what you sell.

The problem is getting content from them feels impossible:

They're not creators.

They don't know what to film.

And a 10% discount isn't enough to get them off the couch.

Here's how we fix that:
 
→ Lead with a compelling offer
→ Email your top customers directly
→ Give them specific questions to answer
→ Have them upload to a shared folder

When you ask the right questions, you can mix and match clips to create testimonial mashups that feel authentic - because they are.

This content scales better than creator UGC because it's real social proof from real people.

We have an SOP that breaks down the entire process from offer to finished ad.

If you want a copy, connect with me and comment 'SOP' below - I'll send it over.

Here’s what no one tells you about AI UGC:

It works, but not always…
 
We spent a lot of time in Q4 of last year testing and running AI UGC
 
Here’s what we learned:
 
𝗔𝗜 𝗨𝗚𝗖 𝗰𝗮𝗻 𝘄𝗼𝗿𝗸 𝘄𝗵𝗲𝗻:

→ You need high volume for testing
→ The product demo is straightforward
→ Your team has the skillset to pull it off
 
𝗔𝗜 𝗨𝗚𝗖 𝗳𝗮𝗹𝗹𝘀 𝗳𝗹𝗮𝘁 𝘄𝗵𝗲𝗻:

→ Trust is the primary conversion barrier
→ The audience can spot inauthenticity
→ You're trying to build genuine connection
 
The whole point of UGC is simple:

humans trust other humans based on real experience.
 
When you remove the human element, you risk feeling hollow, disconnected, like you're cutting corners.
 
And audiences can feel that instantly.
 
𝗧𝗵𝗲 𝗽𝗮𝘁𝗵 𝗳𝗼𝗿𝘄𝗮𝗿𝗱:
 
When you stop treating AI UGC as a replacement, and start treating it as an enhancement - everything changes.
 
We saw the biggest wins when we combined AI elements with real creator content in post-production:
 
→ Real creator footage for authenticity
→ AI hook iterations for better performance
→ AI voiceovers for iteration speed
→ AI B-roll to supplement product demos
 
The hybrid approach gave us the best of both worlds: authentic connection with production efficiency.

I had to unlearn everything school taught me to succeed in business.
 
I'm a perfectionist.
 
I carried this mindset with me from high school all the way through my masters degree in chemical engineering.
 
Being a perfectionist served me well for over 15 years.
 
Until suddenly it didn't.
 
When I started my agency, I realized the world of business doesn't reward perfection.
 
It rewards speed.
 
In marketing, good & fast beats perfect & slow every single time.
 
Here's why:
 
When you wait for perfection, you're not just losing time - you're losing data.
 
Every day you spend perfecting is a day you could be learning what actually works.
 
Your competitor isn't waiting for the perfect ad.
 
They're launching 20 concepts this week and learning what works.
 
Your competitor isn't spending 3 weeks to perfect their landing page.
 
They're shipping it today and optimizing based on data tomorrow.
 
Your competitor isn't spending another month refining the perfect offer.
 
They're testing three versions right now and scaling the winner.
 
The best marketers don't make perfect launches.
 
They make incremental progress and compound their learnings over time.
 
This is how you win in marketing:
 
Launch. Iterate. Perfect.
 
Not the other way around.
 
I spent weeks trying to be perfect before I launched anything.
 
Now I launch fast and let the market make it perfect.
 
Perfectionism feels like diligence.
 
But in marketing, it's just expensive procrastination.
 
Progress beats perfection every time.

Your next 90 days as a 7-8 figure DTC brand: (to maximize revenue & profitability in Q1)
 
𝗪𝗲𝗲𝗸 𝟭-𝟮: 𝗧𝗵𝗲 𝗔𝘂𝗱𝗶𝘁
 
Pull every ad that scaled during Q4 and dissect why it worked.
 
Not just the surface-level metrics.
 
The actual angle, hook, messaging, and emotional trigger that drove conversions.
 
This becomes the foundation for everything else.
 
𝗪𝗲𝗲𝗸 𝟯-𝟰: 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗦𝗽𝗿𝗶𝗻𝘁
 
Take each winning concept and create multiple variations.
 
→ New hooks
→ Different creators
→ Fresh visual styles
→ Less aggressive offer
→Same core angle.
 
𝗪𝗲𝗲𝗸 𝟱-𝟴: 𝗔𝗻𝗴𝗹𝗲 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻
 
Q4 messaging was urgency, gifting, and deals.
 
Q1 messaging goes in-depth on solving real problems, and why your product is the answer.
 
Develop entirely new concepts built around these triggers while our iterations keep the account stable.
 
𝗪𝗲𝗲𝗸 𝟵-𝟭𝟮: 𝗦𝗰𝗮𝗹𝗲 𝗦𝗲𝘁𝘂𝗽
 
By March, you’ll have a full pipeline of tested concepts ready to scale into Q2.
 
No scrambling. No starting from zero. Just compounding momentum.
 
Most brands make the same mistake every January.
 
They strip the offer from their Q4 winners and ride them until they burn out.
 
Then they panic when February hits and nothing is working.
 
By March, they're starting from scratch with zero momentum.
 
This roadmap is how you prevent that.

There’s 1 trait that separates top performing DTC operators from average ones:
 
The best operators don't optimize for metrics.
 
They optimize for questions.
 
Here's what I mean:
 
Most DTC operators ask second-order questions:

→ "Why did ROAS drop this week?"
→ "Which ad should we scale?"
→ "How do we lower CPA?"
 
Elite operators ask first-order questions:

→ "What inputs create the conditions for sustained performance?"
→ "Which invisible systems govern our outcomes?"
→ "What can we remove to make this work better?"
 
One assumes the system is fixed.
 
The other assumes the system is the variable.
 
The truth no one wants to hear:
 
Great creative can't save poor unit economics.
 
Perfect landing pages can't fix a product no one wants.
 
Flawless ad account structure means nothing if you're measuring the wrong things.
 
Business isn't a series of tactics.
 
It's a design problem.
 
And the brands that win in 2026 aren't the ones with better ads.
 
They're the ones who understand that scale isn't about doing more.
 
It's about building systems that compound.
 
Systems that produce consistent creative feedback loops.
 
Systems that generate reliable data.
 
Systems that turn learning into leverage.
 
While everyone else chases performance, the best operators build the conditions that make performance inevitable.

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