I advice on Product Management | Growing your customer base | Career Growth

2X-Founder | Author | Growth | Ultra Runner | Writer

From failed startups to scaling Truepush to 100B+ notifications monthly and 4,500+ customers worldwide, I've learned what it takes to build products people need and grow them relentlessly.

I built Truepush from paper wireframes to becoming a top 10 global player in our category. At Alohaa.ai, I doubled sales within just 3 months and drove consistent month-over-month revenue growth.
Beyond business, I push limits personally. 

I recently completed an 82.4km ultra run during a 12-hour stadium event. Mountains, travel, and nature are where I find liberation through both excitement and boredom.

Learning obsessively fuels everything I do. I've devoured 336+ books, and continuously invest in courses (Mindvalley, MasterClass, Matt Gray, Justin Welsh, Reforge and more).

When knowledge compounds with consistent execution, results follow:

- Built a 25,000-person startup community across 3 cities
- Published 250+ LinkedIn posts in 2024 alone
- Recognized among the top 1% of mentors on Topmate.io
- Created Solopreneur OS to help others identify market gaps and build growth systems

All while maintaining 7 hours of sleep nightly, seeing friends regularly, and maintaining my unusual preference for vegetables over chocolate (though I love both).

Want to build something great? Let's connect.

Manoj Surya

A lot of things happened over the weekend 

1) Spoke at TG10x in morning walks session, sold 19 books instantly (+1 gifted)  

2) Crossed 100 books sales on the same day (currently 125 sold)

3) printed 2nd batch of books and dispatched to Amazon (last 5 left from the first batch)

4) Did not have Zero books sales day so far(got book purchases every day from the launch)

5) Two nice people from my network suggested podcasts/Insta live and I applied to talk in one online (so 3 opportunities all with in next 7 days)

6) Got 10 5-star reviews on Amazon (and more of them to be approved by Amazon to be made live)

This is a great start of the launch week and trying make the best out of this.

If you still haven’t bought your copy, you can find it here - https://amzn.in/d/42ldCCz 

PS: I’m looking for a workshop or speaking slot at Hyderabad Literary Festival , if someone can refer to the right person, will be grateful. 

Also if you know any podcasts / events / people who like to do podcasts / linkedin / Insta lives, please do refer.

2X Founder | Author - The Serotonin Addict | Head of Growth | Ultra Runner | I write on Growth for B2B and Personal Learnings

No alternative text description for this image

There are 4 types of people (the 4th type is the dangerous)

1) Unconditional love and support
These are people who will support you because, well, you are putting in the work.
These people may or may not know you, but  their nature is for you(and everyone) to succeed

2) Support from proof
These are people who will support you after seeing your journey and have built trust from you (most people)

3) Not your audiance
These are people who aren't the audience for your work. They are good people, just that, your work isn't a fit for them

4) <irrational> Humans
These are people who may have met you years ago and still refuse to believe you are doing great work now. Because they have an image of your immature self when you were young and stupid

I kind of didn't like crossing paths with this 4th kind of people until recently. Now started feeling pity for them that they have never grown as humans because they can't see growth in others and live in a decade(s) old delusion.

Publishing The Serotonin Addict exposed me with this truth again of different kinds of people.

PS: I sent Amazon 80 books in the first batch, thinking it would take a few months to sell. It's only a month, and it has sold close to 200 books (online and offline together).

You can get your copy here: https://amzn.in/d/izkzfP9

At Hyderabad Literary Festival , 

- Found one of the youngest reader picking The Serotonin Addict book 
- Found an elder person reading a book (randomly)
- Rajat sir started La Ultra series (111km to 555km runs), read how first book. So glad to exchange our books today (with his second book)

More to come.

PS: If you are in Hyderabad Literary Festival, do buy your The Serotonin Addict book from Orient Black Swan book stall :)

171 sales in total 

Crossed 101 physical books sales on Amazon  today 
7 kindle sales
Remaining offline sales

(All paid. Not including giveaways in this)

Publishing a book is something 
But seeing more people reading your book and benefiting is something else 

#grateful

graphical user interface, text, application

Out of stock on 8th day of release

So far 132 books sold (physical books and kindle together) 

1) If you use kindle or want to explore, 
you can check the kindle edition here - https://amzn.in/d/3BdSfZd

2) If are in Hyderabad and want a physical book, you can DM me

Will update once it’s back for Amazon physical copies across India

Had good sales for The Serotonin Addict book at Hyderabad Literary Festival.

Today woke up to seeing this happening 

My profile is verified as author profile on Medium

Small shift in identity change as an author - being reinforced in real world

More milestones to come

My own book surprised me(in good ways)

Last month, I published my book, The Serotonin Addict.

I sent 80 copies to Amazon, hoping it would last for a few months.
They were sold out in 5 days.

Amazon replenished my stock after 12 days of shipping my books to them(the wait felt like forever).

Here is what happened in one month

My sales are close to 200 books now :) (both online and offline together)
- I have done 2 podcasts.
- 2 offline speaking engagements
- Books displayed/sold in Hyderabad Book Fair and Hyderabad Literary Fest
- Got 1 blog review
- 25 reviews on Physical copy, 1 on Kindle, 3 on Goodreads.
- About 35 people shared the book on their stories (check my Instagram highlights)
- I approached a few publishers (this may take a few months of work)

This is a surprise I did not expect for so much to happen in a month.

Next month I have

- 1 podcast with a wellness company
- Planning one offline launch (okay, I will start planning this week)
- I am planning 1-2 Insta-lives with friends who suggested they would interview me(one of them is an author)
- I have a few opportunities I can see, but I won’t share them until I discuss and finalise them.
- I want to give this book 6 months for all the promotions I can do. The first month went well.

If you still haven’t checked out the book, do check it here

Amazon India (Physical Copy): https://amzn.in/d/0P3xlKH
Amazon Worldwide(Kindle): https://amzn.in/d/8tr5oyC

If you read the book, do let me know your thoughts in the comments :)

- Manoj

Happy Sankranthi folks!

Wish you a great holiday, have fun.

This is the first podcast I am on, in context of The Serotonin Addict book.

Spoke about my habits, how I came about doing them, and more.

Thanks Rishikesh for such nice questions and having me on this.

Podcast link:  https://lnkd.in/gBAkEZ3f

Over the last few years, we have been building Dawdle.live with one strong belief: The right conversations can change people’s direction in life.

In our latest episode, I had the pleasure of hosting Manoj Surya (Author, Marketer, Ex-Entrepreneur, Marathon Runner) to talk about his first book “The Serotonin Addict” and the deeper idea behind it.

In a world full of instant gratification (reels, constant scrolling, quick dopamine hits), Manoj beautifully explains why the most meaningful growth comes from something very different:
✅ Long-term habits
✅ Serious hobbies
✅ Discipline + consistency
✅ Challenges that build self-respect
✅ Progress that compounds over time

This conversation is not just about a book.
It’s about how we can rewire our lifestyle, build focus again, and choose deeper happiness over temporary stimulation.

📌 A few strong takeaways:
Dopamine is easy, quick, and addictive
Serotonin is slow, intentional, and fulfilling
The goal is not perfection, the goal is returning back even after failure
One habit, for 30 minutes daily, can genuinely change your entire year

If you’re someone who wants to build better habits, improve focus, or reduce burnout, you’ll love this episode- Link in comments

📘 Book Links: The Serotonin Addict
Physical copy (India): https://amzn.in/d/6Eq5SLF

Kindle (Worldwide): https://amzn.in/d/3BdSfZd
 (also available on Kindle Unlimited)

🔗 Manoj Surya on LinkedIn: https://lnkd.in/gEqHDSUY

#Podcast #Habits #Discipline #PersonalGrowth #Serotonin #Dopamine #MentalHealth #Wellbeing #Entrepreneurship #Books

One more detailed review about The Serotonin Addict book :) 

Jia Sarah Jai

TEDx Speaker | Passionate About People, Strategy & Consulting | Mental Health Enthusiast

I recently read "The Serotonin Addict" by Manoj Surya, and as a psychology student in my early 20s, it genuinely changed how I think about happiness, motivation, and emotional regulation.

What stood out to me the most was the idea that having even one thing in your control can make you feel powerful. At this stage of life, where career paths, identities, and future plans often feel uncertain, that perspective felt especially grounding. The book reinforces something psychology emphasizes but we often forget to apply personally: everyone needs something to look forward to.
I appreciate how hobbies were framed not as “time off,” but as meaningful activities that either build skills, expand knowledge, or deepen self-awareness. Even from a psychological lens, the idea that the process of pursuing a hobby can foster discipline and consistency aligns strongly with behavioral principles. The focus is not on motivation, but on showing up.

Another concept that resonated was viewing happiness like an investment. Placing all emotional dependence on one activity or one person can lead to unhealthy attachment. Diversifying sources of happiness creates emotional balance and resilience, something we study theoretically, but this book explains in a very accessible way.

The book also presents self-love in practical terms: setting priorities, letting go of what doesn’t serve you, and making space for activities that support both mental and physical well-being. Overall, The Serotonin Addict felt like a simple, realistic playbook for choosing hobbies, setting goals, and working toward them without feeling overwhelmed or burnt out. I would highly recommend this book to anyone who wishes to set on a new endeavour or is in the process of deciding to :)

Here is the link to purchase the Book-
https://lnkd.in/gqk2FtVU

Marc Lou is doing this as a 1 person company.

I wonder how many companies with teams and funds can beat this revenue or profitability.

Reviews are growing for The Serotonin Addict book

Get your copy here: https://amzn.in/d/9yrVQBA

All Fintechs, NBFCs, Banks now need to adapt 1600 series for service and transactional calls

By Feb 1st you need to be migrating to avoid penalties (and this time it’s not a gray area)

We at Alohaa, helped multiple institutions migrate seamlessly already

For anyone facing issues, having doubts, need clarity on 1600 series migration for your calling, so attend our webinar

Details and registration @ telecom.alohaa.ai 
Webinar at 4pm on Jan 23rd(This Friday)z

Limited seats to attend (and even limited bandwidth on number of companies we can onboard to migrate, if needed)

Sign up now to attend!

Manikanta Racharla Vivek Katyayan Rahul Reddy Anireddy

Marketing is leverage

At base level th leverage is either time or money 

Use them -

- To build familiarity
- To build trust
- To get people onboard with you 

To be effective 

- You need to know what problem you are solving, very clearly
- Who you are solving it for, very clearly 
- Where they hangout (channels)
- Emotions you want to invoke in your prospective customers 
- How easy it is for them to start using your product 
- Then trade offs/ins - emotional/ monetary/social etc

That’s all!

Easy.

It’s surprising how many days it takes for Amazon to make the stock online when sent to their warehouse.

The Serotonin Addict is picked by AI

I need to work on AEO to be suggested for Habits and Goals keywords 

Probably going to take a long time or need a ton of references from articles, mentioned, and websites to make this happen

But it’s good to have wishful thinking, because why not :)

Marketing works only if the product is great 

And a great product can profit when there is marketing/ growth loops done well.

Generated 10,000+ leads for a 7-figure business coach | I plan & create content for impact-driven coaches, consultants, and creators | Growth Strategist | Copywriter

Just how Indian curries are bland without spices, LinkedIn profiles are meaningless without stories and experiences.

So please don’t project a static, one-dimensional executive presence, instead, sell the vision, the edge, and the human story behind your leadership.

Via Narrative Architecture and Social Advocacy!

That’s what I do. I partner with founders and C-suite executives to transform their expertise into a strategic powerhouse. I help you own the narrative so you stop being the industry’s "best-kept secret" and start becoming the conversation itself.

The proof behind the strategy:

📈 $1M+ Generated via high-conversion narrative copy. 
📈 20%+ Avg. Open Rate across 760+ high-impact emails. 
📈 3,000+ Inbound Opportunities via strategic social positioning. 
📈 1,000+ Content Pieces including multiple viral hits.

I help you lead the conversation through:

🚀 Narrative Architecture: We find your edge so you stop participating in the industry dialogue and start setting the agenda that others simply follow.

🚀 Thought Leadership Engineering: We position you as the authority that investors and partners want to be aligned with before they even meet you.

🚀 Strategic Visibility: We turn your presence into a magnet for high-level opportunities that don't happen through cold outreach.

The Result:

When you own the narrative, your influence compounds across every partnership, deal, and room you enter. Your voice becomes the benchmark, transforming your reputation into your most scalable business asset.

If you’re ready to start leading the dialogue, let’s talk.

Vatsala Chirimar

🚨This isn't a pivot. It’s an evolution.
If you're a Founder or a C-Level Business Executive : Read On

After building behind the scenes, shaping narratives, opening doors, and helping businesses be seen, one truth became clear:

When it really matters, people don’t respond to tactics.
They respond to conviction, clarity, and the person who built the business.

Which is why I’m no longer operating as a freelancer.
I’m building as a founder.

And with that, it’s time to say it out loud
*drumrolls please 🥁*

Introducing, Echo | Founder & Executive Social Advocacy

Built for founders and C-level business leaders who want influence, credibility, and a seat at the table where real decisions are made.

➡️ At echo, we help leaders:
• shape industry conversations instead of reacting to them
• build real relationships that evolve into strategic partnerships
• create reputations that compound over time

This is long term work.
The kind that outlives trends and algorithms.

👉 Follow Echo | Founder & Executive Social Advocacy to see how this actually gets built.

The thinking.
The strategy.
The lessons, missteps, and decisions that shape real influence.

See what works, what doesn’t, and why being an authentic and insightful voice is becoming the real moat in 2026.

Founder, Echo | $1M+ Generated via Narrative Strategy | Helping Founders & C-Suite Executives turn expertise into influence | Social Advocacy & Personal Branding

Are you experiencing “The Ghost Title Syndrome”?

I recently spoke with a founder in the SaaS space.
Offline, he’s a visionary. In boardrooms, he’s the smartest person in the room.

But his LinkedIn profile?
It looked like a dusty 2014 résumé.

So when a Tier-1 VC firm looked him up ahead of a follow-on round, they didn’t see the titan.

They saw a “ghost.”
It didn’t kill the deal but it created friction.

It made them ask:
“If he isn’t commanding his own narrative, is he truly commanding the market?”

I have a direct response to that friction.

A rigorous, high-precision "Scorecard" designed to audit your executive presence against the highest industry standards.

Because in the C-suite, your reputation enters the room ten minutes before you do. And if your digital presence is weak, you’re leaving authority to chance.

I’m opening a private beta for The Scorecard 

I'm looking for a small group of founders and senior leaders who want a clear view of their authority and how it is being perceived.

If you’re ready to own the room before you enter it,
👇🏻 DM me “SCORECARD” and I’ll send over the details.

In an era where perception is currency, a silent profile is a strategic blind spot you can no longer afford.

I’m peeling back the layers on the five criteria we use at Echo to turn your presence into a tool for narrative dominance.

Two founders built the same company but...
only one is shaping the industry 👇🏻

I recently watched two Series B founders in the GreenTech space.

Founder A was brilliant but private. 
He treated LinkedIn like a 2014 resume. 
When he tried to hire a top-tier CTO, the candidate hesitated...
Because he couldn't "feel" the mission or the leader's perspective.

Founder B was just as busy. 
Yet every week, she showed up to share her internal monologue, her industry takes, her failures, and her vision.

The result? 
Founder B’s inbox was a magnet for Tier-1 talent and inbound investor interest. 

Because she isn't just influencing, she is building Narrative Leverage.
That's exactly what we help you do at Echo!

Your reputation should be an asset that works while you’re sleeping. 
It should:
- Pre-sell your vision before you enter the boardroom.
- Filter for the right talent and partners.
- Insulate your brand against market volatility.

Are you building in a vacuum, or are you building with leverage?

I’ve realized that being a 'Founder' on paper is nothing like being one in practice.

The biggest surprise? 
The "Expert’s Trap." 

I recently watched a brilliant Series B founder spend ten hours obsessing over a deck font while their top engineering lead was being poached. 

They were "busy," but they weren't leading. 
If I spend an hour on a task someone else can do, I’ve stolen an hour from the strategy.

Data suggests:
- 40% of a leader's first year is often lost to "low-leverage" administrative tasks.
- Organizations with "Visible Leaders" see a 1.6x increase in employee retention during growth phases.

You cannot lead from the back of the room.

So if you are asking your team to believe in a 2026 that doesn’t exist yet, you have to be the first one to step into the light. 

Even when you’re still figuring out where the light switch is.

What was the one thing that hit you hardest in your first week? 
The thing that no MBA or mentor could have prepared you for?

Your very expensive website is a billboard in a basement. 🤫
You spent months on the brand strategy. 
Weeks perfecting the UI/UX. 
Thousands on the copy. 
But when you check your analytics, the traffic is flatlining.

I call it “The Highway Disconnect” 🛣️

Founders treat their website like a "set it and forget it" trophy. 
But in 2026, the buyer’s journey doesn’t start on your homepage. 
It starts on the feed.

I recently tracked two competitors in the Fintech space.

- Company A has a world-class, award-winning website. 
But the Founder is silent on LinkedIn.

- Company B has a basic, almost "ugly" landing page. 
But the CEO is a constant, strategic voice on this platform.

Obviously, Company B is out-hiring and out-funding Company A. 
Because of the CEO’s LinkedIn presence that acts as a high-speed funnel.

Data suggests:
- 50% of B2B web traffic originating from social media comes from LinkedIn.
- Decision-makers consume 3 to 5 pieces of content before they ever consider clicking that "Book a Demo" button on your site.

So, if you aren't advocating for your expertise here, you aren't just "being private", you are actively disconnecting your digital home base from the market.

Stop building mansions in the desert. 🏜️

Your website is lonely because your LinkedIn is silent. 
It’s time to build the road that actually brings the right people to your door.

Are you ready?

taplio

The Battle

Manoj Surya

Vatsala Chirimar

Followers

Posts

Engagements

Likes

Performance ScoreManoj Surya's LinkedIn Performance

Performance ScoreVatsala Chirimar's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Manoj Surya

Vatsala Chirimar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Manoj Surya's LinkedIn Performance

Performance ScoreVatsala Chirimar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreManoj Surya's LinkedIn Performance