Wefunder

Marketing

Linen

Marketing & Growth

Angel Notes

Angel Notes was a newsletter in which I analyzed startup investments from 10+ equity crowdfunding platforms to help investors build a successful startup portfolio. I was acqui-hired by Linen and joined them as their Head of Marketing and Growth.

Founder

Finbox Inc.

Finbox is a powerful web-based financial terminal that gives you access to enterprise-quality data for over 100,000 stocks on 135+ exchanges around the world.

Content Marketing Specialist

Marketing @Wefunder | Writing @Founder Secrets

Manuel Bleve

CueGrowth Labs

Account Executive

Growth Wisdom

GTM wisdom whisperer

AI Track Mate

Growth Consultant

Clay

Clay Creator

Salesforge 🔥

Head of Partnerships

CommunityBeam

Find the warmest leads on Slack and Discord communities.

Failed SaaS project

Co-Founder

Uni-Hire

Advisor

Datia

Business Development Manager

airfocus

AnnounceKit

Growth Manager

audience & revenue growth tips for B2B startups and creators

My mission is to build predictable pipelines for B2B startups. I share what I learn along the way. 

Read more if you are ready to build your pipeline 👇

💡 I am super relevant if you are:

→ Indie Hacker
→ Freelancer
→ Early Startup Founder
→ B2B Sales Person
→ Creator (any profession)

✍️ I write about:

→ B2B sales
→ Go to market strategies
→ Signal-based prospecting

Little more about me:

Cryptocurrency Investor. SaaS Enthusiast. Agriculture Business Owner. 

Lived in 3 countries.

I'm a T-shaped growth person who has experience in sales, content marketing, and growth.

Drop me a LinkedIn message if you need any help.

We will keep it simple.

Twitter: @sehaokudan

https://calendly.com/sehaokudan/30min

Seha Okudan

Sales skill is a life skill.
(not just for more revenue)

Sales is not just a revenue skill.

It can help you:

- Negotiate better pay
- Build trust with people
- Sell ideas to your team
- Get buy-in from your boss
- Handle rejection with grace
- Build better personal relationships

Most importantly;
It helps you communicate with intent.

You can be a teacher, designer, engineer, or founder.

You’ll always move faster if you know how to sell.

Agree or disagree?

--
PS: Don't hate me for sharing this Instagram video. I think it'll resonate with many people. (I giggled)

Credit: @luke_macnaughton/Instagram

Helping B2B founders turn LinkedIn into deals | GTM Strategist

5 ways to lose prospects:
(10 leads lost guaranteed)

How to lose leads

Sales is easy.
(is it?)

Ok, fair enough.

If you're not in sales, it is easy.

- You send a message
- Book a meeting
- Send your pitch deck
- Impress with your product
- Send the quote
- Get the money

Oh, sometimes they even come to you to buy!

If you're on the buyer side, it is even easier to say it is easy.

"They just show the product, send a quote, anyone can do it"

But here is the part they don't see:

- You get rejected every day
- You lose deals to competitors
- Prospects ghost you after 4 calls
- Legal stalls your contract for weeks
- Champions go silent before signing

Competition is bigger than ever.
Everyone is building fast now.
Buyers have more power than ever.

Sales isn’t easy.

It just looks that way when it’s done right.

What part of the job do people underestimate the most?

5 Big Mistakes in Sales:

Just "do more” is lazy manager advice.
Here's why:

Just "do more” is lazy manager advice. Here's why:

Nobody on LinkedIn wants to be sold to.
(almost nobody)

𝗣𝗲𝗼𝗽𝗹𝗲 𝗼𝗻 LinkedIn 𝘂𝘀𝘂𝗮𝗹𝗹𝘆 𝘄𝗮𝗻𝘁 𝘁𝗼:

- be understood
- feel seen
- learn something useful
- solve a painful problem
- connect with people who “get it”

They don’t care about your product.
They care about their priorities.

Pitching won't work if you're pushing.

𝗣𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝘄𝗶𝗹𝗹 𝘄𝗼𝗿𝗸:
If it sounds like you've been in their shoes.
If it sounds like you understand their world.
If it sounds like you can help them win.

𝗪𝗮𝗻𝘁 𝗺𝗼𝗿𝗲 𝗿𝗲𝗽𝗹𝗶𝗲𝘀?
Start by showing you understand their world 
Start by showing you can help them solve a problem.


What would make you reply to a cold message?

LinkedIn is full of sales hacks.
(you have to be careful)

Not saying they're all bad.

But not all will be valuable for you.

Here's why:

- Sales cycles vary
- Deal sizes matter a lot
- Your company stage matters
- Industry dynamics are different
- Buyer personas react differently
- Your strategy has to match your motion

In other words, there’s no silver bullet.

Sales is a game of understanding.

Build playbooks that fit your motion.

What tactic did you try that didn’t work for you?

5 things that kill outbound:
(usually without realizing)

5 things that kill outbound:

Prospects can be super rude.

Some will insult you, ghost you, or even sue you.

But as a salesperson, you need to understand their perspective.

↳They get bombarded with spammy emails
↳ Prospects can have a bad day too
↳They have other priorities
↳ Calls from random numbers

Let alone spammy approaches, creepy approaches are using personal data.

𝗕𝗲𝗳𝗼𝗿𝗲 𝗮𝗻𝘆 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗮𝗹𝘄𝗮𝘆𝘀 𝗿𝗲𝗽𝗲𝗮𝘁:

"I'm approaching a stranger to take their money - who doesn't care about me, my product, or have no idea I'm offering"

This will help you tailor your approach and get more positive and fewer rude replies.

Stay hyper-relevant, target strategically, and keep it simple.

The majority will appreciate your genuine efforts.

But you'll still get some terrible replies. 

▶️ Do you prefer a direct or soft approach?

▶️ What was the rudest reaction you got from a prospect?

Outbound is changing.
Before 2019, spray & pray worked.

Send thousands of generic emails → get leads.

𝗕𝘂𝘁 𝘁𝗵𝗲𝗻 𝗶𝘁 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝘄𝗼𝗿𝗸𝗶𝗻𝗴:

- Deliverability got stricter
- Prospects got smarter (sales methods)
- Email channels got flooded

Now, in 2025, we can create high-quality emails in bulk.
With AI.

And yes, it still works for now.
(If your deal size is small + TAM is huge.)

You can also have the best cold email infrastructure.

𝗕𝘂𝘁 𝗺𝘆 𝗼𝗽𝗶𝗻𝗶𝗼𝗻:
It is getting easier to create mass email campaigns,

So history will repeat itself.

-Buyers will get “immune”
-ESP rules will tighten (even more strict)

Even good emails will start to see fewer replies.

For me, sending mass messages isn’t sales. It is a form of marketing. And it’s starting to look a lot like paid ads, only through inboxes.

I think email service providers will regulate and monetize it pretty soon.

LinkedIn avoids spam as much as possible with InMail ads, Sales Navigator credits, message limits, and verifications.

What are your thoughts?

How are you future-proofing your outbound?

-
𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀 𝗳𝗼𝗿 𝗺𝗲:

Signal-based, hyper-relevant, multichannel approach. 

8-13 step sequences - 40-50 business days.
(cold call, LinkedIn, email)

And leveraging referrals, my network, and multithreading when/if needed.

Sales is guiding prospects.
Not pushing your product.

It is helping prospects make the best decision.

Even if it means:

- Selling a lower-tier plan
- Walking away from the deal
- Recommending a competitor
- Saying “now’s not the right time"

Yes - sometimes it'll feel stupid.

Yes - your manager might hate you for this.

But buyers remember when you do the right thing.

That’s how you win long-term.

 It is how trust is built.

Agree or disagree?

LinkedIn is my top channel for prospecting.
(no hacks)

With a rough estimation, I’ve generated $12M+ in pipeline from LinkedIn throughout my sales career. ($5k-$120k)

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝗲𝗱 𝗳𝗼𝗿 𝗺𝗲:

Conversational tone → not formal
Hyper-relevant lists → signals & real ICP
Genuine engagement → no fluff comments
Having an active presence → daily touchpoints

𝗕𝘂𝘁 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴 𝗶𝘀:
LinkedIn alone won’t keep your pipeline healthy.

Your next deal might not scroll on LinkedIn today.
Your best buyer might never log in.

The majority of top sellers I know don’t rely on one channel.

So combine it with cold email and calling.

Each channel fuels the others.

And you build familiarity.

Never rely on one channel.

Build systems, not luck.

What is your top channel? Why?

--
PS: It is always good to test other channels like SMS, WhatsApp, etc.

19 mistakes that kill success for salespeople 👇

There are common mistakes salespeople make.
(I made some of those too)

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗹𝗶𝘀𝘁:

↳ Not following up
↳ Using hard CTAs
↳ Listening to respond
↳ Trying to sound smart
↳ Offering discounts too fast
↳ Ignoring performance data
↳ Not qualifying leads properly
↳ Not doing a proper discovery
↳ Not prospecting continuously
↳ Not disqualifying fast enough
↳ Trying to create fake urgency
↳ Following up in a spammy way
↳ Showing every feature you have
↳ Following frameworks religiously
↳ Not reminding before the meeting
↳ Focusing on features, not benefits
↳ Talking badly about the competitors
↳ Saying "yes" to everything unrealistically
↳ Assuming prospects care about you or your solution

These are the list of mistakes in general.

I'll be categorizing writing about them in detail.

What are the top 3 mistakes you can think of?

Would you add something?

taplio

The Battle

Manuel Bleve

Seha Okudan

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The Battle

Manuel Bleve

Seha Okudan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Seha Okudan's LinkedIn Performance

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