🎥 Building CIRCLES - Short videos for professionals | exHyperloop & angel investor

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🚀 Hi, I'm Manu Rueda, an AI expert and startup enthusiast. I specialize in developing AI solutions for various industries, with a focus on healthcare, finance and retail. My skills include machine learning, natural language processing, and computer vision. I am always seeking new challenges and opportunities to grow in my field.

🔍 I am also highly focused on LinkedIn SEO, and I am always looking for ways to optimize my profile to become a top profile in AI and startups on LinkedIn. I am passionate about sharing my knowledge and connecting with others in the AI and startup community.

🏷 To get indexed by LinkedIn, I recommend using the following hashtags in your profile and posts: #AI #MachineLearning #Startups #DataScience #NLP #ComputerVision #artificialintelligence #chatgpt

Manu Rueda

Accenture Song

Marketing Orchestration Consultant

IEBS Business School

El Postgrado en Publicidad Programática y Data está estructurado en los siguientes bloques de aprendizaje:
- Módulo 1. Introducción a la Compra Programática
- Módulo 2. Estrategias de venta
- Módulo 3. Introducción a la analítica y modelos de atribución
- Módulo 4. Ecosistema de data y activación
- Módulo 5. Media Planning
- Módulo 6. Introducción al Adserver del Anunciante
- Módulo 7. Tecnología de compra programática. DSP
- Módulo 8. Casos de uso y tendencias de mercado
- Proyecto

https://www.iebschool.com/programas/postgrado-publicidad-programatica-native-advertising/

Profesor Postgrado en Publicidad Programática y Data

ISDI

Subject: The Programmatic Ecosystem, RTB & Display Advertising
Description: We cover the fundamentals of programmatic buying, strategies for sales, the role of analytics and attribution models, the relationship between data and activation, the best practices of media planning, the ins and outs of Adservers and the technology behind programmatic buying and DSPs. The course also explores the latest industry trends and real-world use cases.

Digital MBA & MDM Programs Professor

JAKALA Iberia

- Managing leading ad-tech solutions for data and campaign activation. Focus on customer acquisition through Display (Programmatic and traditional) and Paid Social marketing channels. Global approach (AMERICAS & EMEA).
- Multi-DSP strategy (Display & Video 360, Xandr (AppNexus), The Trade Desk, Amazon, Verizon DSP and similar platforms): cross channel campaign management.
- 1st and 3rd party data activation using Salesforce Audience Studio (DMP), Google Analytics 360 and Campaign Manager 360.
- Adserving (Campaign Manager 360, Sizmek and similar platforms): planning and execution of trafficking plans. Taxonomy implementation.
- Analysis of different Attribution Modeling and Analytics tools (Nielsen VisualIQ, Campaign Manager 360, Google Analytics 360). Data visualization tools (Tableau, DataStudio and Google BigQuery).
- Dynamic Creative Optimization (DCO).
- Optimization and performance analysis of the Paid Social marketing channel: Facebook Business Manager.
- Understanding of different Brand Safety and Ad Verification solutions.

Programmatic Activation Consultant

- Definition, execution and optimization of programmatic campaigns with strong focus on performance and traffic acquisition using different DSPs (Display & Video 360, Xandr (AppNexus), The Trade Desk, Amazon Advertising).
- Multiplatform approach (Display, Video, Native and Mobile).
- Definition and implementation of Floodlight taxonomies and trafficking plans using Campaign Manager 360 adserver.
- Negotiation of private agreements (PMP) with Publishers.

RTB & Programmatic Trader

mediasmart Mobile

- SaaS clients: Create and grow new relationships with marketing agencies and advertisers, ensuring optimum delivery based on client needs while maintaining profit margin and scalability.
- Managed Services clients: set up and control CPM, CPC and CPA campaigns process, tracking and attribution set-up (AppsFlyer, Adjust, Tune, etc.), manual and automatic optimizations and reporting.
- Analyze campaigns’ performance metrics and deliver updates and optimization analysis, troubleshooting and resolve delivery/performance issues.
- Work with the Development, Sales and Supply teams to help define features and drive enhancements to mediasmart platform.
- Help build the Client Services practice, by creating training materials, best practices, sales materials and customer facing guides

Programmatic Account Manager

Self-serve mobile programmatic platform that includes a team of passionate technologists and mobile advertising experts. The company was backed by well-known investors like KOMM Investment (Michael Kleindl) and Kibo Ventures (Aquilino Peña y Sonia Fernandez).

- Prospect, penetrate and create new relationships with SaaS clients and agencies.	
- Analyze reports, deliver campaign updates, status and forecasts.	
- Knowledge base: collaborated creating instructional documentation and providing feedback to management and engineering on product improvements.

taplio

The Battle

Manu Rueda

Manuel M.

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