Passionate about modern marketing strategies, communication techniques, and the evolving landscape of digital marketing, I have enthusiastically embraced the principles of marketing automation. My mission is centered around creating engaging customer experiences through personalized and interconnected customer interactions.

Maram B.

Ipsos

Senior Research Associate - UX

Motilal Oswal Financial Services Ltd

Leading UX research initiatives to optimize fintech experiences for traders and investors. Conducting in-depth studies to align product strategy with real user needs.

Key Achievements:

Improved feature adoption by 20% through usability testing and task analysis.
Reduced drop-offs by 15% by conducting heuristic evaluations and refining onboarding flows.
Conducted 40+ in-depth user interviews with traders and investors to uncover pain points in portfolio management and trade execution.
Implemented rapid research frameworks, cutting decision-making time by 30%.
Ran quantitative surveys (5,000+ responses) to validate behavioral patterns in trading strategies.
Led A/B testing studies to optimize investment recommendation flows.

Assistant Manager - Product Development (User insights) 

Upstox

Led UX research initiatives to enhance product usability and drive user engagement in fintech. Conducted qualitative and quantitative studies to inform product decisions.

Key Achievements:

Spearheaded competitive benchmarking studies, influencing the product roadmap.
Designed and executed surveys with 10,000+ responses to track investor sentiment and preferences.
Conducted usability testing on order placement, reducing execution time by 25%.
Ran ethnographic studies with high-frequency traders to identify workflow inefficiencies.
Performed card sorting and tree testing to refine navigation and information hierarchy.
Led user interviews, A/B testing, usability studies, and persona research for fintech products.
Developed mixed-method research reports that shaped 3+ major product launches.

Senior Research Associate

S&P Global Market Intelligence

Analyzed financial transactions and collaborated with UX teams on data accuracy improvements.

Key Achievements:

Partnered with the UX team to conduct heuristic evaluations on financial dashboards.
Assisted in usability testing for new analytics features, reducing error rates.
Conducted workflow analysis to streamline data validation processes, cutting manual effort by 40%.

Data Researcher 

Nikita jewellers

Asst production manager

Cracking the Code of Fintech UX | Turning Complexity into Clarity

Finance can feel overwhelming, but great UX can change that. I specialize in decoding user behavior, uncovering friction points, and transforming insights into intuitive fintech experiences. My goal? To make financial platforms effortless, engaging, and empowering for users.

Over the years, I’ve led research that directly shaped fintech products. At Motilal Oswal Financial Services, my work has improved feature adoption by 20% and reduced drop-offs by 15%, ensuring seamless trading experiences. Previously, at Upstox and S&P Global, I leveraged usability testing, behavioral insights, survey analytics, and journey mapping to refine digital platforms and optimize user engagement.

Right now, I'm focused on driving user-centered innovation in fintech, bridging the gap between product teams and real user needs. I thrive on turning “Huh?” moments into “Wow!” experiences—because finance should feel smart, not scary.

🚀 Let’s connect! Always up for a chat about fintech UX, behavioral research, and creating products people love.

taplio

The Battle

Maram B.

Anjanesh Sharma

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