Cloud Software Group

Regional Marketing Lead - Eastern Europe, Turkey, Middle East and Sub Saharan Africa

Citrix

- Developing and supporting the creation and execution of marketing strategies across the Middle East in partnership with the Marketing Manager
- Communicating global channel programs to the region and assisting in the localization corresponding to regional needs (pipeline gaps)
- Managing the Enterprise Account program for the Emerging Markets region. As well as, liaising with marketing teams and presenting the plan to key stakeholders
- Aligning with sales team to identify pipeline gaps and identify new routes to market utilizing various marketing strategies
- Supporting the digital sales team with campaigns, social media design and telemarketing scripts to accelerate new business and up-sell/cross sell opportunities within targeted accounts
- Managing and coordinating third party industry events (Gitex, LEAP and Redbull Racing)

Senior Business and Marketing Partner - Emerging Markets 

- Coordination, monitoring and communication of projects and programs
- Managed business planning sessions (logistics to communications)
- Bridged the divide between marketing and sales introducing weekly touchpoints and a reporting on marketing ROI and campaign progression
- Preparation of marketing and sales reports
- Coordinated internal and external company events and budget management

Business Partner - Middle East, Turkey and Africa

Potentiel Nursery

- Lead generation through various social media channels (Instagram and Facebook) 
- Executed brand awareness campaigns and supported the ideation of corporate identity
- Effectively launched their social media accounts with a new created brand identity which successfully increased followers by 150% over the same timespan
- Conducted market research on monthly basis to expand market share, and launch new and modern educational concepts and practices

Social Media Marketing Manager

International School of Arts & Sciences - ISAS

- Develop innovative media content across social media platforms
- Created and maintained relevant social media accounts
- Wrote press releases for the media outlets about social and school events
- Held life coaching presentations for students on monthly basis
- Held trainings for students with special needs and assisted teachers with the activities
- Held an anti social-media bullying campaign at ISAS for students multiple times a year

Teacher & Social Media Content Coordinator

Real Image TV Production

- Utilized monthly marketing and public relations calendar to coordinate activities with clients and specific national events
- Assisted in customizing press releases
- Assisted with managing a (CRM) Customer Relationship Management System
- Organize and attend monthly marketing committee meeting including preparing
agenda and taking actions
- Collaborating with the staff and creative team to on new ideas, directions and venues for
marketing and communications

Intern Assistant Marketing Manager 

Passionate about modern marketing strategies, communication techniques, and the evolving landscape of digital marketing, I have enthusiastically embraced the principles of marketing automation. My mission is centered around creating engaging customer experiences through personalized and interconnected customer interactions.

Maram B.

Vectra AI

Expanded role to lead the EMEA Partner Sales and Tech Alliances Organization to drive accelerated growth leveraging the power of the channel while continuing to lead Middle East, Turkey and Africa as the Managing Director.

Vice President EMEA - Partner Sales, Global & Tech Alliances | Area Vice President  META

Responsible to lead GTM for Southern Europe, Middle East, Turkey and Africa leading an organization the consists of Sales, Pre Sales, Channel, Customer Success and Delivery. 

Recruited to enhance operational excellence, develop talent, accelerate growth and revenue contribution.

Area Vice President - South Europe, Middle East, Turkey and Africa  (SEMEA)

Pavilion

Pavilion is fueled by an international community of sales, marketing, success, and RevOps leaders from the world’s fastest growing companies. 

Together, we teach new skills, forge meaningful connections, and help our companies grow.

Pavilion by the numbers
- 10,000 Global Members
- 100 Cities
- 75 Course Offerings
- 200 Yearly Events
- 750 Jobs Secured
- 1,300 Knowledge Hub Resources

Executive Member - UAE Chapter

Several Start-Ups

Invested in 5 technology startup:
- Internet of Things (Exit by Acquisition 2018)
- Food ordering platform (Acquired 2023)
- Managed Services Provider
- Ride-Hailing Mobile App (Exit by IPO 2019)
- Marketplace Digital Platform 
- Web3.0 SuperApp/Platform/DAO

Angel Investor

Recruited to drive growth in MENA (including KSA) and transform the Go To Market Strategy and Coverage model. Responsible for Sales, Channel and Pre-sales career development and success.

Regional Sr. Director Middle East & North Africa

Appcentrix International

The AppCentrix SmartICT service combines application performance management with element management products, integrated processes, extensive skills and the benefits of a flexible cloud based platform into one. Essentially, this puts the management and control of all IT assets in your estate and the cloud within ONE service provider to achieve a single view, for increased agility and efficiency.

SmartICT is a solution which:

- Enforces monitoring as a discipline throughout the ICT estate

- Helps to define clear goals and objectives which can be measured against monitoring disciplines

- Requires no capital investment, no maintenance, no licensing costs
Includes the cost of dedicated, highly skilled local resources, state-of-the-art
technologies and onsite support for monitoring and business analysis

- Improves our clients user and customer experience while also reducing IT costs

- Reduces Critical System downtime and identifies what processes a specific component will affect

- Translates ICT metrics and make them business relevant KPI’s

- Keeps complex systems healthy and business users up and running

- Compile and measure ROI of projects gauging the success while keeping costs in mind

By instilling Monitoring as a Discipline, SmartICT results in:

- Improved IT service delivery

- Total enterprise visibility

- Governance and compliance standards eg ITIL 

-  Fewer and less severe incidents and downtime

- A reduction in overall ICT spend

- Commoditization of IT

- Change to Improved strategic management information

Investor & Board Member

Riverbed Technology

As the Regional Vice President for Riverbed Technology, my core responsibilities are:
- Set direction and strategy for all-up operation including sales, channel, marketing, services and pre-sales and ensure excellence in execution.
- Responsible for continuous enhancement of work place environment and delivering what is takes to keep colleagues motivated and delivering their best as well as creating growth opportunities.
- Complete P&L responsibility with focus on Profitability and OPEX
- Responsible for Go-To-Market strategy and execution, as well as delivering appropriate focus and servicing to all market segments.
- Main corporate image and spokes person for Riverbed Technology in Middle East and Africa.

Regional Vice President - Middle East, Turkey and Africa

Juniper Networks

Area Director - Partners, Alliances and Enterprise MEA

Microsoft

Partner Business Management, Mid Market Sales, and Regional Partner Strategy Leader

Three companies  TechSys Solutions, IBM, Compaq

Various Roles - Entry Level (Admin (part-time), Internship, Product Marketing, SMB Sales)

Transforming organizations with a blend of Technology, Leadership and People | Cultural Change Enabler | EQ Advocate | Passionate Gastronome

The core drive in everything that I do is centered around human interaction. From building and developing teams, through fostering personal and business relationships, embracing diverse cultures, to diving into my passion of gastronomy in sharing perspective or a simple meal. If my drive were to be embodied as a picture , my background picture on LinkedIn fully covers it: happiness, diversity, inclusion, and some food.

In the last 20 years, I have been involved in bringing value to markets through technologies and platforms that impact the human experience in all roles and responsibilities, while keeping the user at the center. My professional focus has always been to maximize the human capital by leveraging diverse talent and enabling them to achieve win-win through operational excellence and personal growth. My eagerness to empower people have also triggered my entrepreneurial skills to engage in concepts and projects that are working on shaping the future of the digitization and human support. 

Soon I will reflect on my thoughts on my newly embarked journey of making the world a safer and fairer place through Vectra AI in Growth Markets. 
 
Important Disclaimer: All posted opinions on LinkedIn and any social media are those of my own.

taplio

The Battle

Maram B.

Taj El-khayat تاج الخياط

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