3 Media Web

Stepping back into a leadership role to support the company during a pivotal period of transition and renewal. As Interim CEO, I am focused on realigning our core business functions — Sales, Marketing, Account Management, and Delivery — to create a more unified and growth-driven client experience.

Key initiatives include:

Driving strategic alignment across departments to ensure client satisfaction, operational efficiency, and sustainable growth.

Mentoring the leadership team to enhance collaboration, empower decision-making, and build long-term strength across the organization.

Improving internal delivery processes to streamline execution, elevate our work, and better serve client outcomes.

Accelerating AI integration across the agency to future-proof operations — focusing on optimizing research, internal workflows, process automation, and client services.

This interim leadership chapter is an opportunity to evolve our agency into a more agile, AI-enhanced business that blends innovation with the human expertise our clients trust.

Interim CEO

Serving as a strategic advisor to Jessica Hennessey (CEO) and Mary Inman (CFO) at 3 Media Web, I play a pivotal role in championing the company's vision, bolstering team efforts, and staying at the forefront of technological advancements. My dedication extends to my enduring position as the Chief Helper, ensuring smooth operations and optimal outcomes.

Strategic Advisor

In my role as Chief Helper, I served as the linchpin between our CEO and the dynamic 3 Media Web team. My primary responsibilities encompassed:

- Enhancing our brand's presence and image.
- Fostering knowledge-sharing and professional development.
- Collaborating closely with our esteemed partners.
- Assisting in the facilitation and closure of pivotal deals.
- Championing our agency's values, ethos, and milestones with unwavering enthusiasm.

Chief Helper

I founded 3 Media Web in 2001 and served as CEO for over 20 years, transforming a solo venture into an award-winning digital agency serving mid-size and enterprise clients globally.

Under my leadership, the agency grew into a high-performing team of developers, designers, marketers, and strategists recognized for delivering complex digital projects with consistency, creativity, and measurable results. We specialized in designing, developing, and marketing WordPress-based websites that aligned with our clients' business goals and delivered ROI.

We partnered with leading brands such as IBM, Extreme Networks, Rocket Software, ModusLink, Dassault Systèmes, Pilot Pen, Saint-Gobain, and SOLIDWORKS — helping them drive inbound traffic, generate qualified leads, and improve digital performance.

I emphasized strategic planning, operational excellence, and a client-first mindset, establishing 3 Media Web’s reputation as a trusted, relationship-driven “un-agency” committed to long-term success. The foundation built during this time continues to support the agency’s evolution and resilience.

Key Skills:

Strategic Planning · Business Transformation · Executive Leadership · Team Building · Client Relationship Management · Web Strategy · Digital Operations · WordPress Development · Lead Generation · KPI Development · Operational Excellence · Innovation Leadership

Brighton House Associates

At BHA, I served as the Chief Technology Officer, where I spearheaded the company's long-term vision by harnessing next-generation technologies. My key accomplishment was the design and evolution of the BHA Select Network, transforming how investment firms connected and collaborated. I built a robust internal technology development and support division, ensuring optimal performance across various facets.

I oversaw the entire technological infrastructure, from employee workstations and internal networks to the VoIP system and corporate web presence. My role extended to managing our external data center and meeting intricate customer support needs. My leadership involved strategic outsourcing to external developers and orchestrating an effective hiring process, from interviewing to onboarding. With a globally dispersed team, I ensured seamless project management and provided unwavering IT support. Additionally, I maintained and enhanced relationships with all external technology vendors.

Ascential Software

Ascential Software Corporation was a premier enterprise data integration solution provider to global organizations. Clients employed the Ascential Enterprise Integration Suite, ensuring accurate, complete, and timely integration of data across various applications.

Previously located in Westborough, Mass., Ascential Software operated international offices and served over 3,000 clients in sectors including financial services, telecommunications, healthcare, life sciences, manufacturing, consumer goods, retail, and government.

IBM acquired the company in May 2005.

In my role, I oversaw full-cycle project leadership and frequently utilized Dreamweaver and Photoshop.

As a web developer, I was pivotal in both development and creative capacities within a dedicated web team. My daily tasks included traditional webmaster duties and website management. I crafted site layout/user interfaces from given designs, orchestrated the positioning and design of website pages, and engineered robust, user-friendly web applications.

Web Developer

Leading AI & Operational Transformation | CEO | Technologist | Founder

With over two decades of experience in web development, digital strategy, and agency leadership, I’m passionate about helping businesses thrive through thoughtful technology, smart design, and measurable marketing.

As the Founder and CEO of 3 Media Web, I’ve stepped back in to lead the agency through a pivotal chapter of growth and transformation — aligning Sales, Marketing, and Account Management, mentoring our leadership team, and renewing internal processes to improve delivery and outcomes.

One of my core initiatives is implementing AI to drive operational efficiency, streamline workflows, and future-proof the agency. I’m focused on ensuring that 3 Media Web becomes not just AI-aware, but AI-aligned — enhancing how we research, collaborate, execute, and deliver value to clients.

I originally founded 3 Media Web in 2001 and grew it into an award-winning digital agency serving mid-size to enterprise clients across industries. Our team has partnered with global brands like IBM, Extreme Networks, Rocket Software, and SOLIDWORKS to design and manage websites that drive traffic, generate leads, and deliver ROI.

I’ve always believed in being more than just a vendor — we’re the “un-agency,” working side-by-side with our clients in a shared sense of ownership and success.

Beyond the CEO title, I continue to embrace my role as Chief Helper — supporting the team, collaborating with partners, guiding strategy, and being 3 Media Web’s biggest cheerleader.

I’m a Google Certified professional, a web presence and SEO expert, and I’m energized by the opportunity to mentor others, share knowledge, and lead with purpose in a rapidly evolving digital landscape.

Marc Avila

Dartmouth College

➤Project Lead for Dartmouth’s Presidential Welcome Tour.

Senior Project Manager

➤Own special projects for Alumni Relations, providing strategic leadership for initiatives, reporting directly to the Vice President.
➤Nurture a collaborative rapport with cross-functional stakeholders, ensuring alignment on objectives and expectations.
➤Design and execute targeted outreach and events, including post-celebrations, cultivating deep connections between the college and alumni that enhance engagement and bolster event attendance.

Project Manager

Amplify Gender Equity & Leadership Initiative

Amplify is a nine-week program that focuses on individual, leadership, and organizational capacity-building to address gender inequity. The program is for women and gender-diverse people who work in Advancement in educational institutions such as colleges, universities, and K-12 schools.

Amplify Participant

St. Luke's School

➤Primary liaison between the Head of School and the Board of Trustees, faculty/staff, and parents, articulating vision and objectives when answering questions, addressing concerns, and resolving issues.
➤Supported the Board of Trustees, preparing all meetings and ensuring effective communication for all 20 members.
➤Contributed to strategy sessions and leadership discussions, driving the institution growth and excellence.

Executive Assistant to the Head of School

Whitby School (Greenwich CT)

➤Clearly and effectively articulated the organization’s narrative to potential clients.
➤Arranged informative tours, communicating values, achievements, and culture to prospective students.
➤ Cultivated relationships with key community stakeholders, enhancing resources and reinforcing productive partnerships.

Director Of Admissions

The Long Ridge School

➤Actively promoted the institution, fostering positive interactions within the community.
➤Recruited and engaged prospective families, guiding them on comprehensive tours highlighting value propositions.
➤Reported directly to the Board of Trustees on pertinent updates and developments.

Director - Communications, Marketing & Admissions

TST Media Consulting

➤ Conceptualized communication narratives and marketing initiatives aligned with clients & visions and objectives.
➤ Led a team of camera operators, sound technicians, and editors to produce tailored content for clients across industries.
➤ Identified client pain points and designed effective solutions that leveraged exemplary storytelling skills to achieve objectives.
➤ Researched and conducted interviews, partnering with client Marketing/Communications departments to create engaging content.

Marketing Communications Specialist

ABC News

Promoted to a role on the production team supporting high-profile journalists including Barbara Walters and Diane Sawyer. Served in diverse roles including Producer, Coordinating Producer, Field Producer and Associate Producer. Covered important news and impactful features of the day, working with a team of highly skilled professionals to create quality video programs on extremely tight deadlines. Authored news articles for ABCnews.com. 

➤ Honed storytelling skills and gained an appreciation for the fact every person on the planet has a story worth telling. Served as the go-to person for nationwide stories with tight deadlines including breaking news.

➤ Learned to shoot video and perform basic editing in response to budget cuts following the popularity of cable and internet news. 

➤ Co-produced Six Degrees of Martina McBride seen by 4M viewers, a $500K two-hour feature shot by a 35-member crew in Nashville, Atlanta and New York City that documented the lives of strangers connected by live music across the US. 

➤ Contributed to What Would You Do? as Coordinating Producer, for the special limited series exploring ethical, psychological and sociological dilemmas in real life by gauging bystanders’ reactions to questionable behavior in public. 

Strengths: Communications – Content Marketing – Video & Digital Storytelling – Customer Service –Journalistic Storytelling – Content Vision – Paid Digital Advertising – Content Creation – Campaign Management – Social Media Engagement – Production Coordinator & Liaison –Attention to Detail – New Channels & Content – Social Media Content – Documentaries – You-Tube Channels – Managing Freelancers –Vendor Management – Production Budgets – Producing/Directing on Shoots – Managing Multiple Projects – Business Relationship –Management – Collaboration – Executive Leadership – All Aspects of Video Production – Photography – Writing & Editing – Graphics –  CMS – SEO – Website Management – Research – Google AdWords – Google Analytics

Producer – 20/20 & Primetime 

Developed video production expertise in a dream-come-true role as producer for an award-winning network news program at its peak. Traveled the US and the world, met newsmakers, celebrities and heads of state while delivering top-quality programs. Researched and developed story ideas while assisting in the production of long-form and breaking news segments to give voice to those unable to tell their story. 

➤ Increased donations by 65% for pediatric organs in the Southeast US as Field Producer of the award-winning ICU – Arkansas Children’s Hospital, seen by 5M viewers – a $500K 4-hour documentary series featuring pediatric heart transplant patients.

➤ Assisted in creating award-winning 9/11 news programming covering the aftermath of the tragic terrorist attacks in New York City.

➤ Developed a well-deserved reputation as a top-notch interviewer, tapping into a reservoir of empathy and respect, combined with active listening skills that encourage people to open up – even in very stressful, emotional circumstances. 

----------------------------------------------------

Foundational experience in administrative roles, communications and video production with ABC News. 

ADDITIONAL EXPERIENCE

THE HONORABLE JOHN F. REED – U.S. HOUSE OF REPRESENTATIVES	Washington, DC
Intern – Served as liaison and tour guide for Rhode Island citizens. Performed research for congressional staff and U.S. Representative Reed. Supported the team by performing diverse administrative duties including general office work and answering phones. 

UNITED STEELWORKERS, LOCAL UNION #1688	Steelton, PA
Intern – Discovered a passion for storytelling while conducting interviews with union leaders for a Dickinson College Sociology class project. Performed general administrative duties including answering phones in the Steelworkers Union office.

Senior Production Associate – Primetime | Senior Production Associate – 20/20 & Primetime

I’m a senior project manager who spearheads alumni relations initiatives at Dartmouth College, directing events and campaigns that reach thousands of alumni worldwide. I aim to integrate my expertise in alumni engagement and communications to cultivate deep relationships with diverse alumni communities and drive fundraising initiatives.

After serving in administrative positions at multiple independent schools with an emphasis on communications, admissions, and development, I joined Dartmouth’s Alumni Relations department as a Project Manager and assumed responsibility for planning and executing the 50th Anniversary of Co-education event on a rapid 3.5-month timeline in partnership with the Development team. With 499 in-person attendees and thousands more viewing our livestreams and post-event recordings, 73% of attendees reported a heightened connection to the college, and over half expressed interest in volunteering.

After earning a promotion to Senior Project Manager, I began leading the ongoing Presidential Welcome Tour, coordinating workstreams for 40+ employees to introduce Dartmouth’s new college president to 82K+ global alumni. To date, we have achieved 106% of our participation goal with Presidential visits across 8 cities. Additionally, I liaise with numerous alumni committees to plan celebrations and milestone events for the college, directly managing approximately 20 alumni volunteers across several committees.

I leverage my experience as an Emmy and Peabody Award-winning video producer to craft authentic outreach campaigns and foster strong ties amongst Dartmouth’s alumni community. Prior to my work in independent schools and higher education, I was the producer of 20/20 and Primetime for ABC News network, where I led breaking news programming, covering world-changing events such as 9/11 in real time. I also produced documentaries and features, attracting audiences of up to 10M viewers.

Key Strengths: Higher Education Administration | Alumni Relations | Alumni Engagement | Fundraising | Development | Communications | Marketing | Social Media Marketing | Campaign Management | Project Management | Workstream Management | Stakeholder Management | Volunteer Management | Event Planning | Scrum | Diversity, Equity, and Inclusion (DEI)

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Marc Avila

Christine Costello

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