3 Media Web

Stepping back into a leadership role to support the company during a pivotal period of transition and renewal. As Interim CEO, I am focused on realigning our core business functions — Sales, Marketing, Account Management, and Delivery — to create a more unified and growth-driven client experience.

Key initiatives include:

Driving strategic alignment across departments to ensure client satisfaction, operational efficiency, and sustainable growth.

Mentoring the leadership team to enhance collaboration, empower decision-making, and build long-term strength across the organization.

Improving internal delivery processes to streamline execution, elevate our work, and better serve client outcomes.

Accelerating AI integration across the agency to future-proof operations — focusing on optimizing research, internal workflows, process automation, and client services.

This interim leadership chapter is an opportunity to evolve our agency into a more agile, AI-enhanced business that blends innovation with the human expertise our clients trust.

Interim CEO

Serving as a strategic advisor to Jessica Hennessey (CEO) and Mary Inman (CFO) at 3 Media Web, I play a pivotal role in championing the company's vision, bolstering team efforts, and staying at the forefront of technological advancements. My dedication extends to my enduring position as the Chief Helper, ensuring smooth operations and optimal outcomes.

Strategic Advisor

In my role as Chief Helper, I served as the linchpin between our CEO and the dynamic 3 Media Web team. My primary responsibilities encompassed:

- Enhancing our brand's presence and image.
- Fostering knowledge-sharing and professional development.
- Collaborating closely with our esteemed partners.
- Assisting in the facilitation and closure of pivotal deals.
- Championing our agency's values, ethos, and milestones with unwavering enthusiasm.

Chief Helper

I founded 3 Media Web in 2001 and served as CEO for over 20 years, transforming a solo venture into an award-winning digital agency serving mid-size and enterprise clients globally.

Under my leadership, the agency grew into a high-performing team of developers, designers, marketers, and strategists recognized for delivering complex digital projects with consistency, creativity, and measurable results. We specialized in designing, developing, and marketing WordPress-based websites that aligned with our clients' business goals and delivered ROI.

We partnered with leading brands such as IBM, Extreme Networks, Rocket Software, ModusLink, Dassault Systèmes, Pilot Pen, Saint-Gobain, and SOLIDWORKS — helping them drive inbound traffic, generate qualified leads, and improve digital performance.

I emphasized strategic planning, operational excellence, and a client-first mindset, establishing 3 Media Web’s reputation as a trusted, relationship-driven “un-agency” committed to long-term success. The foundation built during this time continues to support the agency’s evolution and resilience.

Key Skills:

Strategic Planning · Business Transformation · Executive Leadership · Team Building · Client Relationship Management · Web Strategy · Digital Operations · WordPress Development · Lead Generation · KPI Development · Operational Excellence · Innovation Leadership

Brighton House Associates

At BHA, I served as the Chief Technology Officer, where I spearheaded the company's long-term vision by harnessing next-generation technologies. My key accomplishment was the design and evolution of the BHA Select Network, transforming how investment firms connected and collaborated. I built a robust internal technology development and support division, ensuring optimal performance across various facets.

I oversaw the entire technological infrastructure, from employee workstations and internal networks to the VoIP system and corporate web presence. My role extended to managing our external data center and meeting intricate customer support needs. My leadership involved strategic outsourcing to external developers and orchestrating an effective hiring process, from interviewing to onboarding. With a globally dispersed team, I ensured seamless project management and provided unwavering IT support. Additionally, I maintained and enhanced relationships with all external technology vendors.

Ascential Software

Ascential Software Corporation was a premier enterprise data integration solution provider to global organizations. Clients employed the Ascential Enterprise Integration Suite, ensuring accurate, complete, and timely integration of data across various applications.

Previously located in Westborough, Mass., Ascential Software operated international offices and served over 3,000 clients in sectors including financial services, telecommunications, healthcare, life sciences, manufacturing, consumer goods, retail, and government.

IBM acquired the company in May 2005.

In my role, I oversaw full-cycle project leadership and frequently utilized Dreamweaver and Photoshop.

As a web developer, I was pivotal in both development and creative capacities within a dedicated web team. My daily tasks included traditional webmaster duties and website management. I crafted site layout/user interfaces from given designs, orchestrated the positioning and design of website pages, and engineered robust, user-friendly web applications.

Web Developer

Leading AI & Operational Transformation | CEO | Technologist | Founder

With over two decades of experience in web development, digital strategy, and agency leadership, I’m passionate about helping businesses thrive through thoughtful technology, smart design, and measurable marketing.

As the Founder and CEO of 3 Media Web, I’ve stepped back in to lead the agency through a pivotal chapter of growth and transformation — aligning Sales, Marketing, and Account Management, mentoring our leadership team, and renewing internal processes to improve delivery and outcomes.

One of my core initiatives is implementing AI to drive operational efficiency, streamline workflows, and future-proof the agency. I’m focused on ensuring that 3 Media Web becomes not just AI-aware, but AI-aligned — enhancing how we research, collaborate, execute, and deliver value to clients.

I originally founded 3 Media Web in 2001 and grew it into an award-winning digital agency serving mid-size to enterprise clients across industries. Our team has partnered with global brands like IBM, Extreme Networks, Rocket Software, and SOLIDWORKS to design and manage websites that drive traffic, generate leads, and deliver ROI.

I’ve always believed in being more than just a vendor — we’re the “un-agency,” working side-by-side with our clients in a shared sense of ownership and success.

Beyond the CEO title, I continue to embrace my role as Chief Helper — supporting the team, collaborating with partners, guiding strategy, and being 3 Media Web’s biggest cheerleader.

I’m a Google Certified professional, a web presence and SEO expert, and I’m energized by the opportunity to mentor others, share knowledge, and lead with purpose in a rapidly evolving digital landscape.

Marc Avila

Google

I am a trusted advisor to 40 medium-to-large businesses in all industries, spending $320,000,000 annually on Google Ads. Understanding their services, goals, and challenges to improve their efficiency while growing revenue. I share my learnings with coworkers, including different product teams at Google to improve our services. Created 15 case studies based on the success of the businesses I've been working with.

Senior Advertising Account Manager

Advertising Account Manager

Bitcoin IRA

I spearheaded all advertising, website, and social media initiatives, as well as the overall marketing strategy for this innovative organization. I had the pleasure of managing a talented team of five, including both copywriters and graphic designers. One of my key accomplishments involved developing a comprehensive marketing strategy guide based on extensive research and analysis of our current and potential customer base. I'm particularly proud of the fact that I was able to boost the business's site traffic by an impressive 200% within just six months.

Marketing Manager

Retail Bloom

I worked closely with senior marketing staff to plan and execute marketing strategies and advertising campaigns, always making sure they were in line with our objectives and brand guidelines. To identify new revenue streams, I conducted in-depth market research, gathered data on consumer behavior, and analyzed what our competitors were doing. This information helped us make strategic decisions.  I also created detailed reports on important marketing and sales metrics, like conversion rates, so we could see how our campaigns were performing and find ways to improve them.

Marketing Associate

Ford Motor Company

At Ford, I was responsible for managing a significant annual advertising budget of $50 million, dedicated to Google's paid media ads across Search, Video, and Display platforms. I took a data-driven approach to optimize our campaigns, and through rigorous A/B testing on various DSPs and ad servers, I identified opportunities to improve efficiency and effectiveness. This resulted in a substantial cost saving of $4,000,000 for Ford.

Digital Marketing Analyst

Stefanini US

I was responsible for developing and executing complete digital marketing strategies across all the major channels, including email, social media, search, and display advertising. I enjoyed creating engaging content, managing online campaigns, and diving deep into performance metrics to find ways to optimize our marketing efforts. Working closely with teams across the company, I helped enhance our brand visibility, drive customer engagement, and ultimately contribute to the business's growth.

Digital Marketing Specialist

Asterand Bioscience

I developed and executed comprehensive marketing strategies to promote our human tissue and research solutions, with a specific focus on the oncology market. I spearheaded our digital marketing campaigns, and I'm proud to say that my efforts led to a 20% increase in website traffic and a 15% jump in online sales.

Marketing Specialist

I'm Frank Lazur, a Senior Marketing Account Strategist at Google with a passion for driving business growth through data-driven strategies. I work closely with CMOs, growth marketers, and agencies, helping them develop and implement innovative marketing solutions that boost revenue and improve efficiency.

My expertise includes:
* Developing and implementing comprehensive marketing strategies
* Paid media strategy and execution across various platforms
* Leading and collaborating with cross-functional teams
* A/B testing and data analysis to drive continuous improvement

Currently, I'm pursuing my MBA at the University of Massachusetts, Amherst, to further enhance my business acumen and strategic thinking.

I'm always eager to connect with fellow marketers and professionals who share my passion for innovation and achieving exceptional results. Let's connect and explore how we can collaborate to achieve our marketing goals.

Marketing leadership
Marketing strategy
Google Search Ads and PPC
Lead Generation
Marketing Analytics

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