3 Media Web

Stepping back into a leadership role to support the company during a pivotal period of transition and renewal. As Interim CEO, I am focused on realigning our core business functions — Sales, Marketing, Account Management, and Delivery — to create a more unified and growth-driven client experience.

Key initiatives include:

Driving strategic alignment across departments to ensure client satisfaction, operational efficiency, and sustainable growth.

Mentoring the leadership team to enhance collaboration, empower decision-making, and build long-term strength across the organization.

Improving internal delivery processes to streamline execution, elevate our work, and better serve client outcomes.

Accelerating AI integration across the agency to future-proof operations — focusing on optimizing research, internal workflows, process automation, and client services.

This interim leadership chapter is an opportunity to evolve our agency into a more agile, AI-enhanced business that blends innovation with the human expertise our clients trust.

Interim CEO

Serving as a strategic advisor to Jessica Hennessey (CEO) and Mary Inman (CFO) at 3 Media Web, I play a pivotal role in championing the company's vision, bolstering team efforts, and staying at the forefront of technological advancements. My dedication extends to my enduring position as the Chief Helper, ensuring smooth operations and optimal outcomes.

Strategic Advisor

In my role as Chief Helper, I served as the linchpin between our CEO and the dynamic 3 Media Web team. My primary responsibilities encompassed:

- Enhancing our brand's presence and image.
- Fostering knowledge-sharing and professional development.
- Collaborating closely with our esteemed partners.
- Assisting in the facilitation and closure of pivotal deals.
- Championing our agency's values, ethos, and milestones with unwavering enthusiasm.

Chief Helper

I founded 3 Media Web in 2001 and served as CEO for over 20 years, transforming a solo venture into an award-winning digital agency serving mid-size and enterprise clients globally.

Under my leadership, the agency grew into a high-performing team of developers, designers, marketers, and strategists recognized for delivering complex digital projects with consistency, creativity, and measurable results. We specialized in designing, developing, and marketing WordPress-based websites that aligned with our clients' business goals and delivered ROI.

We partnered with leading brands such as IBM, Extreme Networks, Rocket Software, ModusLink, Dassault Systèmes, Pilot Pen, Saint-Gobain, and SOLIDWORKS — helping them drive inbound traffic, generate qualified leads, and improve digital performance.

I emphasized strategic planning, operational excellence, and a client-first mindset, establishing 3 Media Web’s reputation as a trusted, relationship-driven “un-agency” committed to long-term success. The foundation built during this time continues to support the agency’s evolution and resilience.

Key Skills:

Strategic Planning · Business Transformation · Executive Leadership · Team Building · Client Relationship Management · Web Strategy · Digital Operations · WordPress Development · Lead Generation · KPI Development · Operational Excellence · Innovation Leadership

Brighton House Associates

At BHA, I served as the Chief Technology Officer, where I spearheaded the company's long-term vision by harnessing next-generation technologies. My key accomplishment was the design and evolution of the BHA Select Network, transforming how investment firms connected and collaborated. I built a robust internal technology development and support division, ensuring optimal performance across various facets.

I oversaw the entire technological infrastructure, from employee workstations and internal networks to the VoIP system and corporate web presence. My role extended to managing our external data center and meeting intricate customer support needs. My leadership involved strategic outsourcing to external developers and orchestrating an effective hiring process, from interviewing to onboarding. With a globally dispersed team, I ensured seamless project management and provided unwavering IT support. Additionally, I maintained and enhanced relationships with all external technology vendors.

Ascential Software

Ascential Software Corporation was a premier enterprise data integration solution provider to global organizations. Clients employed the Ascential Enterprise Integration Suite, ensuring accurate, complete, and timely integration of data across various applications.

Previously located in Westborough, Mass., Ascential Software operated international offices and served over 3,000 clients in sectors including financial services, telecommunications, healthcare, life sciences, manufacturing, consumer goods, retail, and government.

IBM acquired the company in May 2005.

In my role, I oversaw full-cycle project leadership and frequently utilized Dreamweaver and Photoshop.

As a web developer, I was pivotal in both development and creative capacities within a dedicated web team. My daily tasks included traditional webmaster duties and website management. I crafted site layout/user interfaces from given designs, orchestrated the positioning and design of website pages, and engineered robust, user-friendly web applications.

Web Developer

Leading AI & Operational Transformation | CEO | Technologist | Founder

With over two decades of experience in web development, digital strategy, and agency leadership, I’m passionate about helping businesses thrive through thoughtful technology, smart design, and measurable marketing.

As the Founder and CEO of 3 Media Web, I’ve stepped back in to lead the agency through a pivotal chapter of growth and transformation — aligning Sales, Marketing, and Account Management, mentoring our leadership team, and renewing internal processes to improve delivery and outcomes.

One of my core initiatives is implementing AI to drive operational efficiency, streamline workflows, and future-proof the agency. I’m focused on ensuring that 3 Media Web becomes not just AI-aware, but AI-aligned — enhancing how we research, collaborate, execute, and deliver value to clients.

I originally founded 3 Media Web in 2001 and grew it into an award-winning digital agency serving mid-size to enterprise clients across industries. Our team has partnered with global brands like IBM, Extreme Networks, Rocket Software, and SOLIDWORKS to design and manage websites that drive traffic, generate leads, and deliver ROI.

I’ve always believed in being more than just a vendor — we’re the “un-agency,” working side-by-side with our clients in a shared sense of ownership and success.

Beyond the CEO title, I continue to embrace my role as Chief Helper — supporting the team, collaborating with partners, guiding strategy, and being 3 Media Web’s biggest cheerleader.

I’m a Google Certified professional, a web presence and SEO expert, and I’m energized by the opportunity to mentor others, share knowledge, and lead with purpose in a rapidly evolving digital landscape.

Marc Avila

Enhesa

GTM Lead

Glance Networks

Reported to the CMO for this B2B SaaS company improving digital customer experiences with human guidance. Transformed product messaging to a platform go-to-market strategy and led roadmap development for next-gen AI/ML vision.
• Direct marketing content and sales enablement strategies
• Lead cross-functional product launch campaigns
• Transform customer journey processes and content delivered
• Partner with customer success to drive training and adoption
• 2 reports: Partner Marketing / AR and Instructional Design

Vice President Product Marketing

Director of Product Marketing

Evolv Technology

Reporting to VP of Product, led product marketing for physical security scanners in education, healthcare, government, the arts
• Led cross-functional product launches and sales enablement
• Developed competitive messaging and positioning 
• Authored both thought leadership and product content
• NPS survey drove new customer references and new features

Sr Product Marketing Manager

Aras Corporation

Reporting to the CTO, led keynote development and strategic content, brand- and solution-level messaging, customer and analyst visits, and corporate-level positioning and campaigns
• Messaging, content, GTM strategy, and product launches for solutions across simulation, PLM, quality, and manufacturing
• Evolved industry-specific messaging for platform go-to-market
• Supported website redesign / reorganization to uplevel brand
• Authored thought leadership and technical blog content
• Enabled sales and partner teams with presentations and demos
• Led cross-functional teams to deliver mainstage event demos
• Led an end-to-end product lifecycle demo: design to operation

Technical Enablement Manager

Product Marketing Manager

CIBO Technologies

Reporting to the Chief Product and Marketing Officer, directed two reports in digital marketing, graphic design / UI, and AR/PR
• Created investor-facing decks and commercial-length videos 
• Managed product naming / branding and digital content
• Co-developed two-way platform go-to-market strategy

Director Marketing Communications

Dassault Systèmes

Reporting to the Marketing VP at Exa, developed brand- and product-level demand gen campaigns for CFD simulation solutions for A&D, automotive, rail, and heavy industry
• Developed, delivered, and measured digital campaigns
• Led sales enablement, product launches, and GTM strategy
• Strategic campaigns, PR vendor management, and reporting
• EV design campaign had record clicks on third-party platform

Marketing Communications Director

Exa Corporation

Product Marketing and Marketing Communications for Dassault's Exa PowerFlow CFD Simulation software. (Acquisition company: Exa Corporation) 

Lead product launches, create launch materials; lead campaign development and author campaign materials; relaunch blog, redesign web navigation, and launch repeatable campaign page design; write white papers, eBooks, infographics, web pages, blogs, press releases, sales presentations, and other customer-facing presentations; create video demonstrations and scripts. 

Third-party EV Design campaign netted over 2X clickthrough rates of any other campaign promoted by the third-party platform.

Marketing Director

•	(2009 - 2016) Lead Product Marketer for Windchill PLM and Windchill Quality Solutions (acquisition company: Relex reliability engineering software) - led strategy, messaging, sales enablement, campaign strategy and launch planning for highly technical engineering solutions covering PLM, IoT, Big Data Analytics and Quality Management
•	Market development lead for Windchill - PTC's flagship PLM software: segmentation, persona development, and industry-specific messaging for Aerospace & Defense, Medical Devices, Auto, Industrial, High Tech, Retail
•	Content creator / content strategist: create, manage, and promote digital content – brochures, data sheets, white papers, case studies, blogs, infographics, web, social
•	(2016-2017) Executive Briefing Program facilitator: author and deliver C-Level presentations; develop and deliver product demos and experiential marketing in-person and on the web

Senior Director, Corporate and Product Marketing

Gemvision Corporation

•	Lead educator: customized courses, developed asynchronous delivery, led team of 5 trainers
•	Head curriculum developer: wrote training manuals, led a team of curriculum developers
•	Marketing content writer: print and web content; ghostwriter and speechwriter for CEO
•	Content strategist: transformed dictionary-style manual into self-guided lessons

Served as one of the leaders on a small executive team directly reporting to the CEO. Supervised 2 – 5 software trainers, writers, and curriculum developers. Responsible for technical writing and editing, marketing and business writing, curriculum development, event development, speech writing, and ghostwriting. Key contributor to product and UI development. Taught beginning through advanced classes, developed software certification and assessment programs, responsible for training program and event training, worldwide training, and international travel: locations include Leeds, UK; Bangkok, Thailand; and Tokyo, Japan.

Director of Education

St. Ambrose University

•	Lead evangelist: drove adoption of Blackboard online course software to over 100 classes 
•	Train the trainers: developed and delivered training to professors and students
•	Instructional designer: developed and authored curriculum; video, audio, asynchronous
•	Lead marketer: promoted offerings to internal and external audiences via website

Instructional Designer

GTM Lead, Enhesa Operations

Great product marketing and go-to-market strategy can transform companies, their brands, and the customers they serve. It’s uniquely cross-functional - spanning product, sales, marketing, customer success, and enablement: and it requires building teams on trust and a shared committment to learning and expressing the customer’s journey to value with a brand’s products and services. 

I am a passionate collaborator, a devoted leader and a lifelong learner. But if you ask me what I do for a living, I’ll just tell you I’m a writer: my dream job since I was a kid and the place my career began, in technical writing and instructional design. Great content is the heart of product marketing and go-to-market strategy: it inspires action, expresses value, defines strategy and educates audiences.  

Crafting authentic messages requires connecting a vision for “what’s next” in diverse industries with the product features and functions that will bring it to life. Product marketing and go-to-market strategy is an exciting, inspiring, fun, and wholly collaborative endeavor I’ve been pursuing for all of my 20-year career in software, spanning applications from customer experience innovations for banking, saas, retail and insurance; to online learning for higher education; from CAD/CAM software for jewelry designers to reliability and simulation software for automotive companies; from PLM and quality for aerospace and defense, industrial manufacturing, high-tech, and medical device companies; to predictive analytics for ag-tech applications - to the bleeding edge of AI / ML algorithms and the predictive analytics set to transform both the internet of things and all the things it touches.

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The Battle

Marc Avila

Jill Newberg

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