3 Media Web

Stepping back into a leadership role to support the company during a pivotal period of transition and renewal. As Interim CEO, I am focused on realigning our core business functions — Sales, Marketing, Account Management, and Delivery — to create a more unified and growth-driven client experience.

Key initiatives include:

Driving strategic alignment across departments to ensure client satisfaction, operational efficiency, and sustainable growth.

Mentoring the leadership team to enhance collaboration, empower decision-making, and build long-term strength across the organization.

Improving internal delivery processes to streamline execution, elevate our work, and better serve client outcomes.

Accelerating AI integration across the agency to future-proof operations — focusing on optimizing research, internal workflows, process automation, and client services.

This interim leadership chapter is an opportunity to evolve our agency into a more agile, AI-enhanced business that blends innovation with the human expertise our clients trust.

Interim CEO

Serving as a strategic advisor to Jessica Hennessey (CEO) and Mary Inman (CFO) at 3 Media Web, I play a pivotal role in championing the company's vision, bolstering team efforts, and staying at the forefront of technological advancements. My dedication extends to my enduring position as the Chief Helper, ensuring smooth operations and optimal outcomes.

Strategic Advisor

In my role as Chief Helper, I served as the linchpin between our CEO and the dynamic 3 Media Web team. My primary responsibilities encompassed:

- Enhancing our brand's presence and image.
- Fostering knowledge-sharing and professional development.
- Collaborating closely with our esteemed partners.
- Assisting in the facilitation and closure of pivotal deals.
- Championing our agency's values, ethos, and milestones with unwavering enthusiasm.

Chief Helper

I founded 3 Media Web in 2001 and served as CEO for over 20 years, transforming a solo venture into an award-winning digital agency serving mid-size and enterprise clients globally.

Under my leadership, the agency grew into a high-performing team of developers, designers, marketers, and strategists recognized for delivering complex digital projects with consistency, creativity, and measurable results. We specialized in designing, developing, and marketing WordPress-based websites that aligned with our clients' business goals and delivered ROI.

We partnered with leading brands such as IBM, Extreme Networks, Rocket Software, ModusLink, Dassault Systèmes, Pilot Pen, Saint-Gobain, and SOLIDWORKS — helping them drive inbound traffic, generate qualified leads, and improve digital performance.

I emphasized strategic planning, operational excellence, and a client-first mindset, establishing 3 Media Web’s reputation as a trusted, relationship-driven “un-agency” committed to long-term success. The foundation built during this time continues to support the agency’s evolution and resilience.

Key Skills:

Strategic Planning · Business Transformation · Executive Leadership · Team Building · Client Relationship Management · Web Strategy · Digital Operations · WordPress Development · Lead Generation · KPI Development · Operational Excellence · Innovation Leadership

Brighton House Associates

At BHA, I served as the Chief Technology Officer, where I spearheaded the company's long-term vision by harnessing next-generation technologies. My key accomplishment was the design and evolution of the BHA Select Network, transforming how investment firms connected and collaborated. I built a robust internal technology development and support division, ensuring optimal performance across various facets.

I oversaw the entire technological infrastructure, from employee workstations and internal networks to the VoIP system and corporate web presence. My role extended to managing our external data center and meeting intricate customer support needs. My leadership involved strategic outsourcing to external developers and orchestrating an effective hiring process, from interviewing to onboarding. With a globally dispersed team, I ensured seamless project management and provided unwavering IT support. Additionally, I maintained and enhanced relationships with all external technology vendors.

Ascential Software

Ascential Software Corporation was a premier enterprise data integration solution provider to global organizations. Clients employed the Ascential Enterprise Integration Suite, ensuring accurate, complete, and timely integration of data across various applications.

Previously located in Westborough, Mass., Ascential Software operated international offices and served over 3,000 clients in sectors including financial services, telecommunications, healthcare, life sciences, manufacturing, consumer goods, retail, and government.

IBM acquired the company in May 2005.

In my role, I oversaw full-cycle project leadership and frequently utilized Dreamweaver and Photoshop.

As a web developer, I was pivotal in both development and creative capacities within a dedicated web team. My daily tasks included traditional webmaster duties and website management. I crafted site layout/user interfaces from given designs, orchestrated the positioning and design of website pages, and engineered robust, user-friendly web applications.

Web Developer

Leading AI & Operational Transformation | CEO | Technologist | Founder

With over two decades of experience in web development, digital strategy, and agency leadership, I’m passionate about helping businesses thrive through thoughtful technology, smart design, and measurable marketing.

As the Founder and CEO of 3 Media Web, I’ve stepped back in to lead the agency through a pivotal chapter of growth and transformation — aligning Sales, Marketing, and Account Management, mentoring our leadership team, and renewing internal processes to improve delivery and outcomes.

One of my core initiatives is implementing AI to drive operational efficiency, streamline workflows, and future-proof the agency. I’m focused on ensuring that 3 Media Web becomes not just AI-aware, but AI-aligned — enhancing how we research, collaborate, execute, and deliver value to clients.

I originally founded 3 Media Web in 2001 and grew it into an award-winning digital agency serving mid-size to enterprise clients across industries. Our team has partnered with global brands like IBM, Extreme Networks, Rocket Software, and SOLIDWORKS to design and manage websites that drive traffic, generate leads, and deliver ROI.

I’ve always believed in being more than just a vendor — we’re the “un-agency,” working side-by-side with our clients in a shared sense of ownership and success.

Beyond the CEO title, I continue to embrace my role as Chief Helper — supporting the team, collaborating with partners, guiding strategy, and being 3 Media Web’s biggest cheerleader.

I’m a Google Certified professional, a web presence and SEO expert, and I’m energized by the opportunity to mentor others, share knowledge, and lead with purpose in a rapidly evolving digital landscape.

Marc Avila

Jordan Kilby

Director of Marketing

King Arthur Baking Company

I spearhead the development and execution of robust digital marketing strategies that harness the power of customer data to propel growth and enhance revenue for America's #1 unbleached flour and premium baking brand. 

Leading a team of 14, my purview encompasses a broad spectrum, including websites, social media (both paid and owned), email marketing, customer data management, affiliate marketing, SEO and SEM, as well as overseeing reporting and analytics. Additionally, I lead initiatives in website personalization and manage the intricate technology stack that underpins our digital presence. 

With a commitment to excellence, I ensure that our digital marketing efforts align seamlessly with our brand vision, creating a compelling online experience for our audience and contributing to the continued success of King Arthur Baking Company.

Director of Digital Marketing and Customer Data

Franklin Pierce University

Areas of ownership included: enrollment marketing, websites, social media (paid & owned), email, CRM & marketing automation, internal and external print marketing, SEO & SEM, reporting & analytics, and technology stack.
~ Launched a new website in just 5 months upon hiring serving as project lead.
~ Increased paid search CTR by 96% while reducing CPC by 26% within 4 months of hire.
~ Overhauled all digital marketing creative upon arrival with significant improvements in CTR.
~ Hired new digital agency of record.
~ Established a new lead generation landing page strategy for the University.
~ Rewrote and optimized complex email nurture workflows.

Arcadia.io

Areas of ownership include: websites, social media (paid & owned), account-based marketing (ABM), email, CRM & marketing automation, lead generation, SEO & SEM, reporting & analytics and technology stack.
~ Launched a new progressive website in just 4 months upon hiring.
~ Built first ABM strategy with Demandbase and 6sense and launched several campaigns exceeding benchmarks.
~ Responsible for driving aggressive lead flow into growth team organization.
~ Designed strategies for setting up marketing automation workflows in HubSpot, Salesforce & Drift.
~ Created first tiered target prospect list available for email marketing.
~ Managed a large technology budget

Director, Digital Marketing

Covenant Health (Tewksbury, MA)

Responsible for establishing a website and social media strategy for all of Covenant’s member organizations ‒ 3 hospital systems and 10 post-acute care facilities. Areas of ownership included: websites, social media (paid & owned), SEO & SEM, reporting & analytics and technology stack.

Key Accomplishments:
~ Led the design and development of a new System website which took 3 hospital websites and 1 corporate website and merged into one. Developed strategy for future personalization.
~ Day-to-day strategy and oversight of 30+ social accounts and 15+ websites.
~ Concepted and wireframed a templated-system to redesign 10 post-acute care facility websites.
~ Managed and launched several marketing campaign microsites under aggressive timelines and limited budget.
~ Developed and executed social media advertising campaigns supporting the talent acquisition team.
~ Implemented a robust reporting system that allows business owners to easily make use of analytics for social and web using Google DataStudio.

Director of Digital & Social Media

Stonyfield Farm

Drove the strategic vision for all aspects of digital & social media for Stonyfield, the #1 organic yogurt brand and Brown Cow, a leading natural yogurt brand. Member of the Senior Leadership Team. Areas of ownership included website, microsites, user experience, email marketing, CRM, SEO & SEM, online advertising, remarketing, promotions, contests/sweeps, loyalty program, content marketing, social listening, paid social, mobile, analytics, optimization, personalization & web technology stack.

Key Accomplishments:
• Led a cross-functional team to launch a ground-breaking website redesign under aggressive timelines and technical resource constraints, seamlessly migrating 1MM+ users.
• Overhauled the company’s recipe program resulting in a 146% increase in page views.
• Increased savings by more than 35% by aggressively negotiating contracts with technology vendors.
• Improved paid search CTR from 2.79% to 5.88% within one year while reducing average CPC by $0.05.
• Developed a print-at-home couponing strategy utilizing customer data to tailor offers to individual users.
• Created the first 360° view of each consumer, which is now being used to create a personalized user experience.
• Conceptualized and executed a custom-CRM infrastructure that consolidated more than 40 data sources and automated live database feeds from multiple external sources.
• Worked closely with Brand Team to guide all digital advertising initiatives working with budgets of up to $4MM.
• Recruited, trained and mentored a skilled team of designers, developers and digital specialists (4 direct reports).
• Internal lead for all digital advertising and technology agency relationships.
• Managed a $1MM marketing technology budget.

PREVIOUS POSITIONS: 
Senior Digital Marketing Manager: January 2014 – July 2016
Digital Marketing Manager: May 2011 – December 2013

Sr. Manager of Digital & Social

Ektron

Developed online marketing plans, managed budget and ensured effective creative development and program execution for aggressive lead generation activities for Ektron, a top content management software company. Responsible for designing, managing and driving online lead generation with a $300K monthly budget for email marketing, SEO, SEM, PPC, Cost-Per-Lead (CPL), banner advertising, and Social media marketing programs.

Key Accomplishments:
• Dramatically improved lead quality from 5% in the target audience to more than 80% in just two months.
• Designed and developed new landing pages; Visitor conversion rate increased from 11% to 25%.
• Performed A/B and multivariate tests on campaigns to improve effectiveness.

Web Campaign Manager

WebGamut

Provided comprehensive digital strategies and guidance on digital solutions with small to mid-sized companies. Built brand identities and provided digital roadmaps that included website design, UX design, email marketing, copy writing, web technologies, SEO/SEM, e-commerce and online marketing.

Digital Marketing Strategist

Constant Contact

Led all facets of online and offline marketing as Creative Director, which included recruiting, training, and supervising the first internal creative team. Acted as a liaison between cross-functional Engineering and Marketing teams to develop project management strategies, analyze market trends, research competitors, set target markets and launch interactive promotional campaigns. Member of Full Management Team. Responsible for developing and reporting key metrics to internal stakeholders.

Key Accomplishments:
• Increased website trial conversion from 2.4% to 8.0% by improving website usability.
• Managed a $3MM annual paid search strategy which generated 25% of company revenue.
• Coordinated and led SEO efforts that dramatically increased search visibility – got to #1 for “email marketing”.
• Architected, designed and implemented over 1,000 websites including vertical markets, customized co-branded
partner landing sites, a secured partner extranet, intranet, and a customer resource site.
• Created 75+ customizable customer email templates that were sent to more than 200MM subscribers per month.
• Designed the SaaS email marketing service’s user interface used by more than 450,000 customers worldwide.
• Led design and implementation of first A/B split testing architecture.

PREVIOUS POSITION:
Internet Designer & Webmaster:  September 2000 to April 2004

Director, Interactive Marketing

Middlesex Community College

Hired to teach hands-on web courses in the College’s non-credit/career training division.  The courses, Intro to HTML Programming, Advanced HTML Programming and Cascading Style Sheets were part of the Webmaster Certificate Program.

Instructor

Compaq

Contracted to assist Compaq Global Services division in maintaining internal and external websites; coded weekly services webzine; created several HTML and ASP templates; implemented new corporate design concept across various services suites.

Contractor, Web Services

With over two decades of experience driving digital marketing success across industries like CPG, SaaS, Hi-tech Startups, Higher Education, and Healthcare, I’ve had the privilege of working with a diverse range of brands and organizations. My passion is helping businesses and professionals unlock the full potential of digital marketing, leveraging data-driven strategies that fuel growth and innovation.

In addition to my in-house roles, I’ve spent many years consulting independently, partnering with organizations to craft tailored marketing strategies that deliver tangible results. I’m particularly passionate about mentoring emerging marketers, providing them with the guidance and skills they need to succeed in an increasingly competitive field.

One of my key strengths is building high-performing, agile marketing teams from the ground up. I believe in leading by example, empowering my teams with the resources, insights, and support needed to thrive. I’ve had hands-on experience in every aspect of digital marketing—from strategy and execution to team leadership and analytics—allowing me to provide a holistic approach to problem-solving.

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The Battle

Marc Avila

Jordan Kilby

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