3 Media Web

Stepping back into a leadership role to support the company during a pivotal period of transition and renewal. As Interim CEO, I am focused on realigning our core business functions — Sales, Marketing, Account Management, and Delivery — to create a more unified and growth-driven client experience.

Key initiatives include:

Driving strategic alignment across departments to ensure client satisfaction, operational efficiency, and sustainable growth.

Mentoring the leadership team to enhance collaboration, empower decision-making, and build long-term strength across the organization.

Improving internal delivery processes to streamline execution, elevate our work, and better serve client outcomes.

Accelerating AI integration across the agency to future-proof operations — focusing on optimizing research, internal workflows, process automation, and client services.

This interim leadership chapter is an opportunity to evolve our agency into a more agile, AI-enhanced business that blends innovation with the human expertise our clients trust.

Interim CEO

Serving as a strategic advisor to Jessica Hennessey (CEO) and Mary Inman (CFO) at 3 Media Web, I play a pivotal role in championing the company's vision, bolstering team efforts, and staying at the forefront of technological advancements. My dedication extends to my enduring position as the Chief Helper, ensuring smooth operations and optimal outcomes.

Strategic Advisor

In my role as Chief Helper, I served as the linchpin between our CEO and the dynamic 3 Media Web team. My primary responsibilities encompassed:

- Enhancing our brand's presence and image.
- Fostering knowledge-sharing and professional development.
- Collaborating closely with our esteemed partners.
- Assisting in the facilitation and closure of pivotal deals.
- Championing our agency's values, ethos, and milestones with unwavering enthusiasm.

Chief Helper

I founded 3 Media Web in 2001 and served as CEO for over 20 years, transforming a solo venture into an award-winning digital agency serving mid-size and enterprise clients globally.

Under my leadership, the agency grew into a high-performing team of developers, designers, marketers, and strategists recognized for delivering complex digital projects with consistency, creativity, and measurable results. We specialized in designing, developing, and marketing WordPress-based websites that aligned with our clients' business goals and delivered ROI.

We partnered with leading brands such as IBM, Extreme Networks, Rocket Software, ModusLink, Dassault Systèmes, Pilot Pen, Saint-Gobain, and SOLIDWORKS — helping them drive inbound traffic, generate qualified leads, and improve digital performance.

I emphasized strategic planning, operational excellence, and a client-first mindset, establishing 3 Media Web’s reputation as a trusted, relationship-driven “un-agency” committed to long-term success. The foundation built during this time continues to support the agency’s evolution and resilience.

Key Skills:

Strategic Planning · Business Transformation · Executive Leadership · Team Building · Client Relationship Management · Web Strategy · Digital Operations · WordPress Development · Lead Generation · KPI Development · Operational Excellence · Innovation Leadership

Brighton House Associates

At BHA, I served as the Chief Technology Officer, where I spearheaded the company's long-term vision by harnessing next-generation technologies. My key accomplishment was the design and evolution of the BHA Select Network, transforming how investment firms connected and collaborated. I built a robust internal technology development and support division, ensuring optimal performance across various facets.

I oversaw the entire technological infrastructure, from employee workstations and internal networks to the VoIP system and corporate web presence. My role extended to managing our external data center and meeting intricate customer support needs. My leadership involved strategic outsourcing to external developers and orchestrating an effective hiring process, from interviewing to onboarding. With a globally dispersed team, I ensured seamless project management and provided unwavering IT support. Additionally, I maintained and enhanced relationships with all external technology vendors.

Ascential Software

Ascential Software Corporation was a premier enterprise data integration solution provider to global organizations. Clients employed the Ascential Enterprise Integration Suite, ensuring accurate, complete, and timely integration of data across various applications.

Previously located in Westborough, Mass., Ascential Software operated international offices and served over 3,000 clients in sectors including financial services, telecommunications, healthcare, life sciences, manufacturing, consumer goods, retail, and government.

IBM acquired the company in May 2005.

In my role, I oversaw full-cycle project leadership and frequently utilized Dreamweaver and Photoshop.

As a web developer, I was pivotal in both development and creative capacities within a dedicated web team. My daily tasks included traditional webmaster duties and website management. I crafted site layout/user interfaces from given designs, orchestrated the positioning and design of website pages, and engineered robust, user-friendly web applications.

Web Developer

Leading AI & Operational Transformation | CEO | Technologist | Founder

With over two decades of experience in web development, digital strategy, and agency leadership, I’m passionate about helping businesses thrive through thoughtful technology, smart design, and measurable marketing.

As the Founder and CEO of 3 Media Web, I’ve stepped back in to lead the agency through a pivotal chapter of growth and transformation — aligning Sales, Marketing, and Account Management, mentoring our leadership team, and renewing internal processes to improve delivery and outcomes.

One of my core initiatives is implementing AI to drive operational efficiency, streamline workflows, and future-proof the agency. I’m focused on ensuring that 3 Media Web becomes not just AI-aware, but AI-aligned — enhancing how we research, collaborate, execute, and deliver value to clients.

I originally founded 3 Media Web in 2001 and grew it into an award-winning digital agency serving mid-size to enterprise clients across industries. Our team has partnered with global brands like IBM, Extreme Networks, Rocket Software, and SOLIDWORKS to design and manage websites that drive traffic, generate leads, and deliver ROI.

I’ve always believed in being more than just a vendor — we’re the “un-agency,” working side-by-side with our clients in a shared sense of ownership and success.

Beyond the CEO title, I continue to embrace my role as Chief Helper — supporting the team, collaborating with partners, guiding strategy, and being 3 Media Web’s biggest cheerleader.

I’m a Google Certified professional, a web presence and SEO expert, and I’m energized by the opportunity to mentor others, share knowledge, and lead with purpose in a rapidly evolving digital landscape.

Marc Avila

Kalamazoo College

Digital Media Specialist

Elite Fitness Group

*Consistently created and managed an average of 10 unique videos, Reels, and promotional materials each month, maintaining cohesive messaging and content for Elite Fitness LLC, Direct Micro Nutrition, and non-profit 'The Big Give,' ensuring alignment with digital audience preferences.

*Strategized and successfully executed a 3-day live-streaming event and workshops for Elite Fitness LLC.

*Managed social media accounts, utilizing data-driven insights for optimization, resulting in a 29% increase in user engagement on Instagram and a 10% growth on Facebook

*Captured professional headshots for employees across organizations, maintaining consistent branding and imagery for 50+ staff members.

*Captured professional images, including client testimonials, for website usage and produced instructional videos for staff members across multiple locations, positively impacting over 50 employees

*Provided guidance to the leadership team, ensuring alignment with marketing objectives during pre-production and revision phases for 8 campaigns.

Media Director

Nexstar Media Group, Inc.

*Specialized as a content developer for Maranda "Where You Live" and "EightWest," contributing to over 100 interview-based video segments.

*Actively promoted and visually showcased numerous local West Michigan businesses and nonprofits, fostering brand awareness and storytelling for 20+ clients

*Created and executed innovative marketing packages for various real estate listings, enhancing their online presence and marketability for 4+ real estate companies in the West Michigan area 

*Collaborated with Maranda and EightWest to refine brand identity, contributing to brand consistency across 5+ digital marketing assets.

Creative Services

LakeFX Media

*Developed conceptual storyboards and shortlists for visualizing and communicating creative ideas for 10+ digital marketing campaigns.

*Captured and edited over 4 client headshots for use in promotional materials, enhancing their digital presence and branding.

*Collaborated with the Lead Editor in designing, building, and updating 360 tour platforms for colleges, improving user engagement and navigation

*Designed and coordinated client billboard advertisements to align with digital advertising campaigns, maximizing online impact for 4 clients.

Visual Media Coordinator  

CAVALLO (Previously SalesPad) 

As a Software Support Specialist at SalesPad 
∙ Writing, filming, and editing tutorials, product overviews, advertisements, conference presentations, internal training videos, and customer stories 
∙ Coordinating resources and information to create compelling, complete video projects
∙ Managing several project timelines to deliver video projects on time 
∙ Assisting in the creation of a video content library to support product releases and launches 
∙ Coordinating internal video requests 
∙ Maintaining proper project documentation (music and image licenses, releases, etc.) 
∙ Updating existing videos to match new branding guidelines 
∙ Assisting in media transfer, storage, and archival 
∙ Helping manage the company website and social media accounts

taplio

The Battle

Marc Avila

Saiko Jawo-Smalla

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