3 Media Web

Stepping back into a leadership role to support the company during a pivotal period of transition and renewal. As Interim CEO, I am focused on realigning our core business functions — Sales, Marketing, Account Management, and Delivery — to create a more unified and growth-driven client experience.

Key initiatives include:

Driving strategic alignment across departments to ensure client satisfaction, operational efficiency, and sustainable growth.

Mentoring the leadership team to enhance collaboration, empower decision-making, and build long-term strength across the organization.

Improving internal delivery processes to streamline execution, elevate our work, and better serve client outcomes.

Accelerating AI integration across the agency to future-proof operations — focusing on optimizing research, internal workflows, process automation, and client services.

This interim leadership chapter is an opportunity to evolve our agency into a more agile, AI-enhanced business that blends innovation with the human expertise our clients trust.

Interim CEO

Serving as a strategic advisor to Jessica Hennessey (CEO) and Mary Inman (CFO) at 3 Media Web, I play a pivotal role in championing the company's vision, bolstering team efforts, and staying at the forefront of technological advancements. My dedication extends to my enduring position as the Chief Helper, ensuring smooth operations and optimal outcomes.

Strategic Advisor

In my role as Chief Helper, I served as the linchpin between our CEO and the dynamic 3 Media Web team. My primary responsibilities encompassed:

- Enhancing our brand's presence and image.
- Fostering knowledge-sharing and professional development.
- Collaborating closely with our esteemed partners.
- Assisting in the facilitation and closure of pivotal deals.
- Championing our agency's values, ethos, and milestones with unwavering enthusiasm.

Chief Helper

I founded 3 Media Web in 2001 and served as CEO for over 20 years, transforming a solo venture into an award-winning digital agency serving mid-size and enterprise clients globally.

Under my leadership, the agency grew into a high-performing team of developers, designers, marketers, and strategists recognized for delivering complex digital projects with consistency, creativity, and measurable results. We specialized in designing, developing, and marketing WordPress-based websites that aligned with our clients' business goals and delivered ROI.

We partnered with leading brands such as IBM, Extreme Networks, Rocket Software, ModusLink, Dassault Systèmes, Pilot Pen, Saint-Gobain, and SOLIDWORKS — helping them drive inbound traffic, generate qualified leads, and improve digital performance.

I emphasized strategic planning, operational excellence, and a client-first mindset, establishing 3 Media Web’s reputation as a trusted, relationship-driven “un-agency” committed to long-term success. The foundation built during this time continues to support the agency’s evolution and resilience.

Key Skills:

Strategic Planning · Business Transformation · Executive Leadership · Team Building · Client Relationship Management · Web Strategy · Digital Operations · WordPress Development · Lead Generation · KPI Development · Operational Excellence · Innovation Leadership

Brighton House Associates

At BHA, I served as the Chief Technology Officer, where I spearheaded the company's long-term vision by harnessing next-generation technologies. My key accomplishment was the design and evolution of the BHA Select Network, transforming how investment firms connected and collaborated. I built a robust internal technology development and support division, ensuring optimal performance across various facets.

I oversaw the entire technological infrastructure, from employee workstations and internal networks to the VoIP system and corporate web presence. My role extended to managing our external data center and meeting intricate customer support needs. My leadership involved strategic outsourcing to external developers and orchestrating an effective hiring process, from interviewing to onboarding. With a globally dispersed team, I ensured seamless project management and provided unwavering IT support. Additionally, I maintained and enhanced relationships with all external technology vendors.

Ascential Software

Ascential Software Corporation was a premier enterprise data integration solution provider to global organizations. Clients employed the Ascential Enterprise Integration Suite, ensuring accurate, complete, and timely integration of data across various applications.

Previously located in Westborough, Mass., Ascential Software operated international offices and served over 3,000 clients in sectors including financial services, telecommunications, healthcare, life sciences, manufacturing, consumer goods, retail, and government.

IBM acquired the company in May 2005.

In my role, I oversaw full-cycle project leadership and frequently utilized Dreamweaver and Photoshop.

As a web developer, I was pivotal in both development and creative capacities within a dedicated web team. My daily tasks included traditional webmaster duties and website management. I crafted site layout/user interfaces from given designs, orchestrated the positioning and design of website pages, and engineered robust, user-friendly web applications.

Web Developer

Leading AI & Operational Transformation | CEO | Technologist | Founder

With over two decades of experience in web development, digital strategy, and agency leadership, I’m passionate about helping businesses thrive through thoughtful technology, smart design, and measurable marketing.

As the Founder and CEO of 3 Media Web, I’ve stepped back in to lead the agency through a pivotal chapter of growth and transformation — aligning Sales, Marketing, and Account Management, mentoring our leadership team, and renewing internal processes to improve delivery and outcomes.

One of my core initiatives is implementing AI to drive operational efficiency, streamline workflows, and future-proof the agency. I’m focused on ensuring that 3 Media Web becomes not just AI-aware, but AI-aligned — enhancing how we research, collaborate, execute, and deliver value to clients.

I originally founded 3 Media Web in 2001 and grew it into an award-winning digital agency serving mid-size to enterprise clients across industries. Our team has partnered with global brands like IBM, Extreme Networks, Rocket Software, and SOLIDWORKS to design and manage websites that drive traffic, generate leads, and deliver ROI.

I’ve always believed in being more than just a vendor — we’re the “un-agency,” working side-by-side with our clients in a shared sense of ownership and success.

Beyond the CEO title, I continue to embrace my role as Chief Helper — supporting the team, collaborating with partners, guiding strategy, and being 3 Media Web’s biggest cheerleader.

I’m a Google Certified professional, a web presence and SEO expert, and I’m energized by the opportunity to mentor others, share knowledge, and lead with purpose in a rapidly evolving digital landscape.

Marc Avila

Sr. Web Support Rep

Web Support Rep

Digital Experience Support Coordinator

Saint Mary's University of Minnesota

Use a custom CMS to build and maintain content in the main university website.

Develop, manage, and maintain 40+ WordPress departmental auxiliary sites.

Train department personnel how to use WordPress to update their own content.

Research and implement tools to enhance user experience.

Monitor website quality assurance, section 508 accessibility compliance, and security.

Web Specialist

Managed social media networks for Saint Mary's University including Facebook, Twitter, Vine, Instagram, etc.
Lead and planned social media marketing strategies for daily updates and special social media campaigns surrounding events
Curated and created content for blog and social media
Instructed other social media managers how to use facebook, twitter, pinterest, etc.
Established and wrote social media guidelines for the university
Gathered and reported statistical data of social media usage
Created and maintained Wordpress multisite which includes the university’s newsblog and other departments’ microsites
Use a content management system to maintain and update university website
Assisted with the planning and strategy to launch new responsive university website
Communicate with internal clients regarding their website and social media needs
Supervised student workers

Interactive Marketing Director

Rochester Public Library, MN

Responsibilities included informing the community and media of library events, services and accomplishments of the Rochester Public Library, the Rochester Public Library Foundation and the Friends of the Library. 
- Lead the Library’s social media campaigns
  - Created and maintained social networking sites, Facebook, Twitter, Foursquare, etc.
  - Stay informed of new media 
- Brainstormed, planned and marketed fund raising opportunities
- Consulted with media contacts regarding advertising
- Wrote and edited articles for the library newsletters and blog
- Prepared press releases for library news and events
- Arranged special marketing campaigns with library staff in other divisions
- Gathered information and designed the library’s annual report
- Maintained the Friends of the Library’s websites
- Created PowerPoint presentations for outreach programs
- Obtained community contacts for promoting library services and events
- Coordinated projects for off-site printing
- Photographed and shot video of library events
- Captured and edited video for promotional purposes
- Initiated photo shoots for archive of stock photos to use for marketing
- Designed newsletters, posters, bookmarks, brochures, logos and other promotions
- Division Technology trainer: trained coworkers in software and troubleshoot other computer issues 
- Assembled marketing/display kits for off-site events
- Served as marketing representative on the Rochester Reads committee, which is dedicated to promoting literacy in Rochester
- Served as co-chair of the Rochester Artstoberfest marketing committee
- Served on the library merchandising committee to help create a welcoming atmosphere in library that encourages patrons to browse

Presentations:
Why should we use Social Media to market the Library: Minnesota Library Association Conference, October 12, 2011, Duluth, MN.

How Rochester Public Library uses Social Media for Marketing - Library Technology Conference, March, 2012

Library Associate

Mayo Clinic

· Coordinated, planned and executed communications for two research labs
        · Gathered information and designed annual reports, presentations, and informational handouts for the public and staff
        · Created a laboratory staff intranet
        · Designed scientific posters and PowerPoint presentations for conferences
        · Conducted formal presentations to laboratory personnel
        · Formatted and submitted grants, manuscripts and abstracts
        · Planned and coordinated weekly educational speaker programs
        · Lead staff meetings
        · Assisted with budget and attended budget meetings
        · Created and maintained a network of excel workbooks for personnel timekeeping
        · Participated on interview committees for hiring new staff members
        · Provided HR support to Research Fellows
        · Wrote and maintained policy handbook for lab personnel

Research Secretary

Evan's Printing &   Publishing

· Published three weekly newspapers
        · Designed advertisements, brochures, booklets, logos, letterheads, business cards, etc
        · Developed black & white film, scanned negatives, and used Photoshop to prepare photos for printing in the newspapers
        · Digitally paginated some of the newspaper pages while other pages were manually cut and pasted together to become camera ready
        · Contacted businesses to inform them of various advertising promotions
        · Worked with clients who were advertising in the newspapers or requesting various projects i.e. business logos, posters, brochures, booklets, etc.
        · Proofread articles and ads
        · Assisted with business accounting
        · Maintained newspaper archive

Ad Designer/Desktop Publisher/Layout Artist

Web Design/Development, Wordpress, HTML, CSS, Section 508 Accessibility, PDF Remediation, and Graphic Design.   


Strengths: Ideation, Strategic, Learner, Maximizer, Intellection

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The Battle

Marc Avila

Virginia Copeman

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