Growthmode

A digital marketing platform and growth agency that puts technology, AI and automation at the forefront. 

Built by a highly experienced team of entrepreneurs and academics with strong backgrounds in AI, marketing and enterprise SaaS, our aim is to help modern marketing teams keep up with the pace of change through accessible technology and data-driven strategic marketing services. 

Products and services include:

- Data-driven growth marketing services
- AI and automation development platform
- SaaS growth marketing platform

Talk to us if you're looking for:

- Ways of unlocking rapid growth, when you've already tried traditional channels
- Support in navigating and implementing AI to support your marketing
- More accessible, simplicity-focused technology tools to manage your growth

CEO & Founder

Alvius

Groundbreaking recruitment technology platform.

Early Investor and Advisor

Umi Digital

Digital marketing agency focused on the hospitality sector.

Co-Founder, Board Member

Firedrop

Generative AI startup on a mission to automate design.

Launched the world's first automated website builder in 2017, using highly innovative proprietary AI technology to generate website designs witout templates.

Pivoted to enterprise design automation, ultimately delivering multi-million dollar design automation and AI transformation projects for multinational FMCGs in the area of packaging design and ad creatives.

Founder & CEO

Likeminded Media

Online dating portfolio company featuring popular niche sites for redheads, plus-sized people and more. Grew from 0 to 50,000 subscribers entirely organically.

Alterity

Software development agency. Sold the business after 18 months.

Founder & Managing Director

Integral Search

Headhunting senior consultants in the risk management sector.

Head of Risk Management Search

Imprint Plc

Headhunting senior consultants in the accounting and management consultancy space.

Executive Search Consultant

Omnia Music

An online music platform focused on discovery of unsigned artists. Grew from infancy to over 4,000 registered artists and over 3 million visits a month.

With over 20 years of visionary leadership in AI, marketing, and enterprise SaaS, I am deeply passionate about driving innovation and growth. As the CEO and founder of Growthmode, my mission is to empower modern marketing teams to thrive in this era of rapid technological change by offering accessible tech and data-driven strategic marketing support, equipping teams with the necessary tools and insights for rapid growth and AI integration.

My journey includes co-founding several successful startups, notably a generative AI company that spearheaded multi-million dollar AI projects before the era of ChatGPT.

At Growthmode, I lead a highly experienced team of entrepreneurs, marketers, creatives and academics with backgrounds in AI, marketing, and enterprise SaaS. We are building a digital marketing platform and growth agency that puts technology, AI, and automation at the forefront. Our goal is to help businesses do 30% more.

Beyond Growthmode, I lend my expertise as an advisor and mentor to early-stage startups and entrepreneurs.

Marc Crouch

Roger Jackson

Shopper Intelligence 💡 Smart Cat Man

We help packaged goods suppliers and retailers work separately and even more crucially, together, to deliver objectively shopper orientated solutions to create profitable growth. With more than twenty years of consulting in the field of category management, shopper marketing, strategy and innovation, I am delighted now to be leading the global roll out of the unique shopper measurement program "Shopper Intelligence" which provides benchmarks of how shoppers shop the store and what they think and want, comparing between categories and retailers. 

What's unique about our system is each category gets compared to all the others, and each retailer to others. Its the comparison that's only available from us that creates the more powerful insights.

This unique data informs category strategy, assists joint planning and tracks change over time and complements existing Scan, Panel and Loyalty card data sets. We aim to assist our clients to develop more effective category management strategies and joint business plans, then measure improvements.

We specialise in: 
•	Shopper Insights
•	Category Management
•	Category Strategy and Development
•	Shopper Marketing

Launched in Australia in 2007, our Industry programs now run in 10 countries including USA, UK, Ireland, France, Canada, Netherlands, New Zealand, South Africa and Germany

For more details see www.shopperintelligence.com or contact me via email at roger.jackson@shopperintelligence.com. Also see my contact info for further ways to contact me.

Heading up development of a new global shopper benchmarking system to assist retailer - supplier joint planning. Shopper Intelligence is the first comprehensive global Industry solution to Shopper insights

Global Progamme Leader Shopper Intelligence

sensecheck.com

SME owners and marketers: here is a new solution to help you improve your marketing outcomes despite the limits of small budgets.  I created Sensecheck to solve the problem I've experienced myself over the last 15 years. Sorry, but we are too close to our own product to assess our messaging- we're trapped in our bubble. Nor can we can't afford swanky agencies. Market research is difficult and/or costly. Feedback from friends and colleagues may be ill informed and will definitely be sugar coated. The Sensecheck platform gets you an arms length, unbiased second opinion on marketing material from experienced marketing experts you can really trust. A savvy, objective point of view that may save you all the wasted cash of less than optimal marketing.  Get a confidential check of your next marketing idea  - try Sensecheck out - no charge first time out.

Founder

Advantage Group Australia

Brought the Advantage business into Australia and launched the first program in the region

Real World Marketing

I founded Real World Marketing to provide consulting solutions and operates bespoke projects for clients all with a focus on the supplier retailer relationship as the lens for success

The Partnering Group

Worked as an Associate Partner for Australia; delivering large scale category strategy and organisational development projects

Associate

Started a new marketing consultancy with a pragmatic focus on delivery at retail and relationships between suppliers and retailers

Princes Foods BV

Headed commercial marketing for key product categories

Marketing Controller

Kraft Foods

I led Kraft's confectionery business at Somerfield, Safeway and Iceland

Snr National Account Manager

Terrys of York

Group Brand Manager

Unilever

Marketing Trainee then Brand manager John West Foods

Brand Manager

I am the CEO of Shopper Intelligence, a global shopper measurement program that helps packaged goods suppliers and retailers understand and improve their shopper-oriented solutions. With over 20 years of experience in category management, shopper marketing, strategy, and innovation, I lead the development and expansion of this unique system that benchmarks how shoppers shop the store and what they think and want, comparing between categories and retailers.

I am also the founder of Sensecheck.com, a new platform that provides unbiased second opinions on marketing material from experienced marketing experts. I created this solution to address the problem that many SME owners and marketers face: how to improve their marketing outcomes without spending too much time and money on market research or agencies. Sensecheck.com offers a savvy, objective, and affordable way to get feedback and guidance on marketing ideas.

CEO Shopper Intelligence. Get Retail Media right; and fuel a more productive category discussion in general. We provide the direct shoppers’ perspective. Co-author: “The Nursery Rhyme Conundrum”

I love to celebrate brave branding. Because you need to be brave to stand out and be memorable. Safe doesn't cut it.

Here's someone willing to take some criticism to risk success

I talk about it in the book* - that marketers and owners (thinking marketing) are exposed to necessary risk taking; in a way few business professions are.




*Google "Nursery Rhyme", "Roger Jackson" and "Marketing". See if you can find it 😀 LMK 

Great to be back in NZ btw.

We're at 270,000th ....already!

Exciting news that the book is doing well in the Amazon charts.

We marketers are glass half full people, right?? 😉  

Hoping that no one has bought it to read to their toddler. 🙃

My new article is live, and it’s a big one.

Why “safe” marketing fails.
Why buyers choose familiar brands.
Why we default to ideas that feel comfortable 
And why, as a marketer, your own brain make this such a big problem.

Read it 👇 

Or get the full framework in The Nursery Rhyme Conundrum on Amazon 👉 https://lnkd.in/diarVRUR

Either way, be sure to subscribe to my newsletter "Marketers: Stop. Think. Win." to receive the next newsletter in this series: Subscribe on LinkedIn https://lnkd.in/dV3sq_h7

Sharp thinking = sharper marketing.

View newsletter: Marketers: Stop. Think. Win. 

If you’re a marketer or owner looking to grow beyond your competitors, fast track your growth with ‘The Nursery Rhyme Conundrum’ here. Most marketers 

Open article: This Is Why Your ‘Safe’ Marketing Strategy Is Failing.  by Roger Jackson • 4 min read

This Is Why Your ‘Safe’ Marketing Strategy Is Failing.

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The Battle

Marc Crouch

Roger Jackson

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The Battle

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Roger Jackson

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Roger Jackson's LinkedIn Performance

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