I help SaaS and high-growth companies unlock exponential ARR growth by building partner ecosystems, affiliate programs, and GTM systems that scale.

Unlike most leaders who specialize in either sales or partnerships, I bring both:
	•	Closed 7-figure enterprise deals as an AE.
	•	Built partner programs adding $10M–$40M+ ARR.
	•	Designed affiliate systems activating thousands of high-performing partners.

My approach blends direct sales experience with a playbook for recruiting, activating, and scaling partner ecosystems that deliver measurable revenue impact.

Currently applying this GTM playbook inside Instantly.ai, where I’m documenting the journey in real time — frameworks, wins, and lessons that any GTM leader can adapt to scale faster.

What I do best:
	•	Design & scale high-impact partner programs.
	•	Build integrated GTM systems combining affiliates, agencies, integrations, and brand alliances.
	•	Turn real-world results into repeatable, monetizable frameworks.

I also work with select founders, execs, and investors through consulting, advisory, and JV opportunities — helping them structure partnerships that multiply revenue and create leverage.

📌 Core Competencies:
• Partnership & Affiliate Revenue Growth
• GTM Architecture & Execution
• Enterprise Sales & Negotiation
• Strategic Alliances & Integrations
• Business Process Optimization
• Leadership & Coaching High-Growth Teams

If you’re building a partner-sourced GTM function and want to scale faster, let’s connect.

Marc Gaudett

As Head of Partnerships, I stay close to the work.

That means:
Talking directly to customers.
Listening to tech partners.
Working alongside affiliates.
Shaping what an integration should look like.
Designing the exact flow.
Hearing real objections from prospects also evaluating competitors.
Building go-to-market strategy end-to-end with partners.
Owning the operations and documentation that make scale possible.

This isn’t accidental — it’s intentional.

No matter how senior the role, some time needs to be spent here.
This is where signal lives.

And when the thought crosses my mind that I “don’t have time” for it, I’m reminded:

This is a motion that has to happen regularly — like exercising or brushing your teeth.

It doesn’t need all of your time.
But it does need to happen.

Partners are just another type of customer.
Staying close helps you pressure-test the value early
and shape something people actually want to take to market.

It keeps you honest.
It sharpens how you build.
It clarifies how you’re discovered.
And it forces your GTM story to make sense outside your own walls.

Being close is what lets you build the right things
and bring them to market faster.

Instantly.ai

Leading the Partnerships Team at Instantly | Building $100M+ Partner-Sourced ARR+ Case Study

Qatar Central Markets Company

Marketing Manager

Cybergenix Technologies QFZ LLC

Co-Founder

Telet Technologies

Led growth marketing initiatives at Telet Technologies, driving customer acquisition and retention through innovative strategies. 

• Implemented data-driven marketing campaigns to enhance client visibility and engagement.
• Achieved a 30% increase in client revenue through targeted marketing efforts.
• Developed and executed successful digital marketing campaigns for various companies, resulting in increased brand awareness and customer engagement.

Hyatt Plaza Shopping Mall

Key Responsibilities:
Promotions and Events 
•	Manage the complete cycle of conceptualizing, planning, developing and executing promotions and events in the mall to drive traffic and boost overall business of the mall.
•	Conduct marketing studies and surveys to identify the target customer segments and ensure cost effective execution of promotions and events through niche marketing strategies.
•	Lead the marketing team in planning and executing all events and promotional activities in the mall ensuring on time, flawless completions of all campaign phases. 
•	Develop and manage the annual event calendar of the mall ensuring effective focused events and promotions are organized during all key festive, holiday and shopping seasons.   
Marketing Communications
•	Formulate and execute publicity strategy of the mall for continuous promotion through advertisements in conventional print and online media ensuring optimum mix of media.
•	Contributed to the building of branding and positioning aspects of the mall through effective utilization of online platforms like the company website and social media channels like Facebook and Twitter.
•	Participate in analysis of market research data to derive strategic inputs for effective market segmentation and improvements in overall customer satisfaction.
•	Provide guidance and support in developing high impact content for use in all marketing communications including press, in-mall and online channels.

Sr. Executive, Marketing

Key Responsibilities:
•	Managed all corporate communications activities including creative and proactive media and community relations initiatives contributing to the company action plan for remaining top-of-the-mind recall among customers as Qatar’s ultimate family shopping destination.
•	Provided executive support to the General Manager by preparing impressive, high-impact corporate presentations and articulately drafted speeches for seminars, conferences and management / executive meetings.
•	Planned and executed communication campaigns that complimented the shopping mall’s objectives of increasing awareness among target audiences and drive up traffic.
•	Formulated and implemented an effective communication strategy to reinforce and enhance the brand positioning of malls by delivering consistent high impact messages.
•	Directed and controlled all internal and external agencies working on branding, advertising and promotions to ensure brand identity and positioning as a preferred family destination.
•	As the point of contact for media relations, organized press conferences, wrote and issued press releases and liaised with media for effective coverage of all key announcements and events at the mall.
•	Provided active and effective support in developing and implementing media plans for all events and activities taking place in the mall to capture maximum attention of targeted audiences.
•	Developed and ensured effective use of PR collaterals like press kits, photo gallery and web content, monitoring compliance with the brand and positioning strategies of the mall.
•	Managed the corporate communications budget, planning and implementing effective scheduling and allocation of funds and monitoring utilization for optimum return on investment.
•	Identified opportunities for cost effective promotion of the mall’s brand and recommended appropriate action plans.

Executive, Corporate communications

Qubicle Innovations

Evently

A digital platform to feature all events and activities happening in Qatar.

Evently in the press:
https://bit.ly/3kQHsTi
https://bit.ly/328RGro
https://bit.ly/3CuQlb7
https://bit.ly/3HyoWc1

Infosys Technologies Limited

Systems Engineer - Presales

Supercharging brands through targeted and data-driven digital strategies | HubSpot Certified | Qatar

Engineer by degree, lifelong learner by profession. I am inspired by things that challenge the status quo - ideas that change lives, concepts that build a better tomorrow and actions that make all of these happen. 

Connect with me to talk about:
1) Start-ups - anything that I can support and contribute, always available. 
2) Sales transformation, CRM implementation, or digital adoption - let's discuss. 
3) Brainstorming ideas & marketing strategies  - yes! Anytime!
4) Cherish the good old days - If we have worked/studied together anytime in the past.

If you'd love to discuss any start-up related ideas, or if there's anything I can be of assistance with, let's meet up online and discuss more. Visit the link ( https://meetings-eu1.hubspot.com/fawaz-mohamed-cybergenix/linkedin-meetings) to schedule an online meeting.

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