I help SaaS and high-growth companies unlock exponential ARR growth by building partner ecosystems, affiliate programs, and GTM systems that scale.

Unlike most leaders who specialize in either sales or partnerships, I bring both:
	•	Closed 7-figure enterprise deals as an AE.
	•	Built partner programs adding $10M–$40M+ ARR.
	•	Designed affiliate systems activating thousands of high-performing partners.

My approach blends direct sales experience with a playbook for recruiting, activating, and scaling partner ecosystems that deliver measurable revenue impact.

Currently applying this GTM playbook inside Instantly.ai, where I’m documenting the journey in real time — frameworks, wins, and lessons that any GTM leader can adapt to scale faster.

What I do best:
	•	Design & scale high-impact partner programs.
	•	Build integrated GTM systems combining affiliates, agencies, integrations, and brand alliances.
	•	Turn real-world results into repeatable, monetizable frameworks.

I also work with select founders, execs, and investors through consulting, advisory, and JV opportunities — helping them structure partnerships that multiply revenue and create leverage.

📌 Core Competencies:
• Partnership & Affiliate Revenue Growth
• GTM Architecture & Execution
• Enterprise Sales & Negotiation
• Strategic Alliances & Integrations
• Business Process Optimization
• Leadership & Coaching High-Growth Teams

If you’re building a partner-sourced GTM function and want to scale faster, let’s connect.

Marc Gaudett

As Head of Partnerships, I stay close to the work.

That means:
Talking directly to customers.
Listening to tech partners.
Working alongside affiliates.
Shaping what an integration should look like.
Designing the exact flow.
Hearing real objections from prospects also evaluating competitors.
Building go-to-market strategy end-to-end with partners.
Owning the operations and documentation that make scale possible.

This isn’t accidental — it’s intentional.

No matter how senior the role, some time needs to be spent here.
This is where signal lives.

And when the thought crosses my mind that I “don’t have time” for it, I’m reminded:

This is a motion that has to happen regularly — like exercising or brushing your teeth.

It doesn’t need all of your time.
But it does need to happen.

Partners are just another type of customer.
Staying close helps you pressure-test the value early
and shape something people actually want to take to market.

It keeps you honest.
It sharpens how you build.
It clarifies how you’re discovered.
And it forces your GTM story to make sense outside your own walls.

Being close is what lets you build the right things
and bring them to market faster.

Instantly.ai

Leading the Partnerships Team at Instantly | Building $100M+ Partner-Sourced ARR+ Case Study

Nathan Latka

CEO, at Founderpath. Investing in Software Founders out of our 3rd fund ($145m). 216 portfolio companies.

We'll invest $1b in SaaS founders without taking equity. Check out Founderpath.com to see how much capital you can get. 

Podcast has 11m downloads
Book hit WSJ Bestseller list
Frequent cable to discuss SaaS/valuations/public markets
10,000 read Latka Magazine (shipped each month)

Now lending money to founders: Founderpath.com

CEO, Chief Investment Officer

Founderpath provides Debt Financing to Software Companies (B2B SaaS) out of our 3rd ($145m) fund.

Funding criteria:
$1-$20m in recurring revenue
Been in business for at least 2 years
B2B SaaS with predictable revenue
Founder owned and led

Sample terms:
$1-$5m Term Loan
Interest rate as low as 16%
No warrants or personal guarantees
Payback over 48 months
12-24 interest only period
These terms may change and are for discussion purposes only. Non binding. Not intended to be an offer.

Next Steps:
Signup at Founderpath.com
Connect your billing tools
Get an offer quickly

Me: you hit $180m revenue, raised $380m... did you make money?
CEO: I only owned 2.6% at IPO, then filed Chapter 11

Going for broke is a high stakes game. 

Very LOW chance of founder making real $

Jared Yaman your transparency just saved founders ten years learning the same lesson themselves. Thank you!

LMK if you want full interview

CEO @ Founderpath (I invest in companies)

Notice anything about this Founderpath engineering team photo?

Look closely:

Many of our eningeers are ex founders. 

They understand the value of saving founders time. 

I push them: Underwrite this deal.

They embrace it and always spot something new we can optimize. 

It's why I love our tuesday morning sessions 🚀 

Challenge is always the same:
How do we get accurate data from Founders?
How do we use that data to wire them capital as fast as possible?

Looking for capital?

Test our speed for yourself!
Visit Founderpath.com

PS: Names removed on purpose. Engineers hate being bombarded with copy/paste messages from linkedin recruiters ;)

Love you dudes!

undefined undefined

How does no one know this founder?

$14m bootstrapped! 

https://lnkd.in/gfQEAXn4

Open video: How He Built a $14M/Yr SaaS in a Boring Niche (And No Investors) on youtube.com

How He Built a $14M/Yr SaaS in a Boring Niche (And No Investors)

He launched a coffee shop, hit $80k/mo in 3 months. Woah

Me: You don't pay sales reps a base salary. How many make good money?

CEO: "more than half make $300k/yr"

🤯 

First time I've heard of top sales reps takingn 100% commission work.

Its working for this founder. 

LMK if you want full interview

Stephanie is super impressive. 

Her "Tiny Grocer" did $3.5m last year:

Its anything but Tiny.

She understands something fundamental:

Retail isn't about grabbing bread and soup. 

In a world where we all get upset reading X.....

She knows every brick and mortar needs to create an experience.

She does $1.6m at her onsite restaurant

Yes: Inside the grocery store. 

She's way ahead of everyone else. 

POwered by her 25 years at whole foods

... and her early experiments at the Deli there.

I offered her $500,000 on the spot.

I can't wait for you to see this episode of The Deal

(search on YT)

Want the early version?

Click Like
Comment "in person is the future" or "tiny for the win!"
I'll DM you a preview link tomorrow at 6pm EST

Me: you quit Melio and gave up stock. then they sold for $2.5b. any regrets?
CEO: "i left seven figures on the table" 

He is all in on Ledge

You're reading this wondering:

"When should I leave my cushy job"

Copy Tal Kirschenbaum:
Bet on yourself
Go for it!
1 year cliff, 4 year vest? let it go :)

LMK if you want full interview

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The Battle

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Nathan Latka

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The Battle

Marc Gaudett

Nathan Latka

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marc Gaudett's LinkedIn Performance

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