Impact Negotiation Group

Impact Negotiation Group supports clients with their commercial challenges. We work closely together with our clients by providing support in negotiations, improving and integrating negotiation processes, and offering specialized negotiation training. 

Our experience covers a variety of industries.
✅ 	Fast-Moving Consumer Goods (FMCG)
✅ 	Pharmaceutical
✅ 	Private Equity
✅ 	IT Services

Additionally, we work across various functional areas, such as:
✅ 	Sales and Business Development
✅ 	Procurement
✅ 	Human Resources (focusing on employee relations)
✅ 	Market Access

For more information visit: www.impactnegotiationgroup.com or directly book a call with me with the link above.

Founding Partner & Negotiation Consultant

NPM Capital

As Manager of Procurement Services I:
➢ Helped NPM Capital participations companies increase their commercial results
➢ Improving the ROI for NPM Capital
➢ Advisory: support NPM Participations with strategic negotiations (both sales & procurement).
➢ Buying optimization: identifying and executing joint procurement projects.
➢ Establishing networks between (ex) participations functions for knowledge sharing.
➢ Establishing a database for best practices & setting up gross group learning and developing initiatives.

Manager NPM Procurement Services

The Gap Partnership

As Senior Consultant & Client Director I helped my clients in different industries (Retail, Pharma, FMCG and Oil & Gas) with their commercial challenges by supporting all aspects of the negotiation process. My role focused on realizing the optimal result of any commercial challenge:
➢ Strategy Development.
➢ Tactical Planning.
➢ Communication Planning.
➢ Risk identification and mitigation.
➢ Negotiation Coaching.
➢ Business Development.
➢ Key Account Management.

Senior Consultant & Client Director

As Consultant & Client Director, I helped my clients with:
➢ Negotiation consultancy (tactical and strategic).
➢ Negotiation coaching.
➢ Workshops on negotiation, aimed at long-term behavioural change.
➢ Business Development.
➢ Key Account Management.

Consultant & Client Director

Shell

As Procurement Manager, I was responsible for the Capex and Opex spend for the BeNeLux Retail Network (500+ retail stations), annual spend 100+mln EUR. I provided: 
➢ Contract management (EPCM & FMCG contracts).
➢ Tender development & execution.
➢ Claim management.
➢ Continuous improvement.
➢ Change management.
➢ Negotiations.

Procurement Manager Retail Networks

As Contract Engineer Wells, I was responsible for the commercial management of major well contracts of the Majnoon Oil Field (Basrah, Iraq, annual spend of 150mln USD). I provided:
➢ Tender development and execution.
➢ Claim management.
➢ Contract management (EPC and Service contracts).
➢ Contract & commercial negotiations.
➢ Relationship management with internal and external (government) stakeholders.
➢ Management over a team of 6 Iraqi graduates, training them in procurement.

Contract Engineer Wells

I worked on the ultra fast track FCP Gas Project for the Majnoon Oil Field, Iraq, responsible for CAPEX spend of 80mln USD. I provided:
➢ Project Management.
➢ Contract management and ensuring proper contract execution.
➢ Commercial negotiations.
➢ Risk identification and control.
➢ EPCM contractor management and managing the contractors' procurement departments.

Contract Engineer- Projects (Majnoon Iraq Gas)

➢ Responsible for the procurement and contract management of four capital projects at the Pernis Refinery with a combined spend of US$200 plus million.

Contract and Procurement Lead

➢ Responsible for C&P Management Reporting and driving continuous improvements.

C&P Upstream International Reporting Analyst

LifeTunes

➢ Operations manager for the startup LifeTunes.

Operations Manager (start-up)

Early on in my career I was tasked with negotiating a contract worth over 200 million dollars. 😮

I had no formal training in negotiation and felt ill prepared for the challenge😟. Over a period of 9 months (and some notable moments such as a the other negotiator dropping his pants and showing me his backside🙈) the deal concluded with us realizing a cost saving of 45%.

That experience has been lifechanging💡, and for the past 7 years I have dedicated my career to helping others maximize their deals. Leading to me co-founding Impact Negotiation Group in 2022. 

𝐖𝐡𝐚𝐭 𝐝𝐨 𝐰𝐞 𝐝𝐨:
We support organisations with their critical negotiations through thorough preparation, planning, and execution. Our approach empowers you to proactively take control and achieve the best possible results.
We radically challenge what our clients think negotiation is all about. 97% of negotiation work does not take place at the table, in front of the other party. It’s all in the preparation and strategy. 

Having trained more than 5.500 people, after 40h of your time over a 12 month period, we will give you a competitive advantage in your negotiations.

𝐖𝐡𝐲 𝐢𝐭 𝐰𝐨𝐫𝐤𝐬:

Our consulting business generates 65% of our revenue, with every partner actively engaged in negotiations daily. We work across various industries, including FMCG, pharmaceuticals, oil and gas, private equity, professional services, IT services, labor relations, and retail. This broad exposure has equipped us with the insight to distinguish between theoretical concepts and practical applications.

𝐎𝐮𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐭𝐞𝐥𝐥 𝐭𝐡𝐞 𝐬𝐭𝐨𝐫𝐲: 
✅Annually, we support over $1 billion in negotiation value. Since our start, we have worked with 50 clients ranging from Fortune 500 companies to scale-ups, providing advice on every imaginable negotiation scenario. The results - A staggering 17.3x return on investment. 🚀

✅We train commercial professionals at Fortune 500 companies to scale-ups and our intensive training program have resulted in a recorded 14.9X return on investment within the first 12months!🚀

𝐖𝐡𝐚𝐭 𝐨𝐮𝐫 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐒𝐚𝐲:

"Enriching, instructive, and immediately applicable insights." - Lily Libeert, Commercial Director

"An excellent program that perfectly balances theory and practice, infused with humor." - Mike Franke, Sales Manager, VodafoneZiggo

𝐑𝐞𝐚𝐝𝐲 𝐓𝐨 𝐒𝐭𝐚𝐫𝐭 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧𝐬? 
Send me a LinkedIn DM and let’s explore if we’re a fit on a 15min call.📲

Marc Saris

The Biggest Threat to IT Service Companies In 2026

Hourly billing.

We see that many of our clients active in the IT service still heavily rely on hourly billing. Why? Because that’s what they have been doing since the 90s. 
However: Hourly-based models are biggest commercial risk for IT service providers going into 2026. 

Why?

❌ AI is compressing delivery times: the same work is delivered in a fraction of the time. If you get paid by the hour you will see your revenue evaporate. 
❌ Procurement is more price focused then ever: AI is helping them benchmark quicker pushing downward on rates.
❌ Hourly fees commoditize your expertise: it is difficult to argue why your senior developer should be 30% more expensive than the competitors.
❌ Competitors are already shifting to value-based or outcome-based models: don’t be left behind.

The companies that don’t evolve their pricing strategy will see revenue evaporate cost rise and margins erode. Those that do will separate themselves from the pack.

At Impact, the past two years we’ve engaged in a number of projects working with IT service and software development companies to help them:
✔ Transition away from hourly-based pricing to value based pricing
 ✔ Adapt their negotiation approach to focus on value based deals 
 ✔ Strengthen their negotiation capability with clients and procurement
 ✔ Confidently price based on value, outcomes, and strategic impact,  not time

The key isn’t “just changing pricing.”

The real unlock is understanding the full commercial process and the negotiations that support it.

Pricing is only as strong as your ability to defend it, position it, and get buy-in from stakeholders.

If you’re an IT service leader still wrestling with how to make this shift, or you know your team is too dependent on hourly billing, 2025 is the last safe window to fix it.

If you want to explore what this transition could look like for your company, send me a message.

The companies preparing now will dominate in 2026. The ones sticking to old models… won’t.

Negotiation Strategy Consultant │ Co‑Founder @ Impact Negotiation Group │ €1.77B+ in Deals Advised │ Sales & Procurement Negotiator │ Trained over 1,200+ Commercial Professionals

Negotiations in 2026: The Shift No One’s Talking About ⚠️ 

I’ll never forget my first big negotiation at Shell.
Excited. Nervous. A little terrified.
Sitting across from a seasoned account manager, I felt every emotion at once.

Then came the training that changed everything.
It showed me the behaviours behind great deals: what to say, when to act, when to stay silent.
That was the start for a decade-long career in negotiation.

For years, those skills were enough.
But in 2026? They’re not anymore.

Negotiations Have Changed ⚠️ 

That old picture of two people in a room, trading proposals until they shake hands…
 🕰️  It’s quickly fading from reality.

Now:
✅ Deals unfold across email threads, Teams chats, shared docs, WhatsApps
✅ A new generation of leaders is more comfortable typing than talking.
✅ Negotiation isn’t a snap shot moment, it has become a process across channels, people, and time.

And that changes everything. ➡️ The Skill Shift

Reading the room still matters.

But it’s not enough. ⚠️ 

The leaders who win in 2026 know how to:
 ✅ Manage stakeholders across multiple touchpoints
 ✅ Design the deal before the first proposal lands
 ✅ Sequence interactions according to a plan
 ✅ Steer the process, not just the conversation
 ✅ Align internally and externally long before proposals hit the table

This isn’t optional.
It’s the new reality!

Why It Matters
If your organization still treats negotiation as something that happens in the meeting… you’re leaving money on the table.

What you need:
👉 Clear negotiation processes
👉 A deal architecture framework
👉 Teams trained in end-to-end negotiation management

That’s what we’ve been building at Impact Negotiation Group since day one  helping commercial teams capture more value by mastering what happens before, during, and after the conversation.

2026 will reward those who adapt.
And penalize those who don’t.

💡 Curious how your team stacks up?
 Let’s talk, I’d love to hear how you’re approaching negotiations in 2026.

What to do when clients demand hourly billing ⏱️ 

My last post, several people reached out stating:  “Marc, fully agree… but our clients demand hourly billing.”

What to do? 

Lets first understand why clients ask for hourly billing as it’s almost never because hourly billing creates better outcomes. 

❌ It’s because hourly billing gives them the illusion of control:

❌ They can compare vendors more easily. Hourly rates make it simple for procurement to benchmark and negotiate down

❌ They haven’t done the work. They don’t know what they want/need. 

❌ They believe hours = effort = value. We all know this is untrue

❌ They want predictability. Hours feel measurable, even if they aren’t tied to results.

❌ They lack confidence in the provider. When trust is low, clients try to control scope and effort.

The reality is: Clients don’t actually want hours. They want outcomes, speed, and a problem solved. Tracking hours is a burden.

How to shift clients away from hourly billing:
✅  Focus the conversation on the impact of the solution: “What’s the business impact if we get this right?”

✅   Focus on nailing down the scope: The problem, The desired outcomes, The value of achieving them

✅   Price the result, not the labor. Your expertise isn’t less valuable because you're faster with AI, it’s more valuable. Speed is an advantage, not a discount.

✅   Stop justifying hours. Start demonstrating impact. The more you talk about hours, the more clients focus on cost. The more you talk about value, the more they focus on ROI.

The biggest mindset shift?

Hourly billing is a supplier mindset.  Value-based pricing is a strategic partner mindset.

And clients want strategic partners,  especially going into 2026.

If your clients are still “demanding” hourly billing, it’s not a dead end.
It’s a signal that the value conversation hasn’t been had yet.

Final thought
The transition isn’t about convincing clients overnight. It’s about strengthening your commercial process, and professionals to be able to have the right conversations. 

If you're struggeling with that transition, or want your team to learn how shift shift their conversation then reach out.

#negotiation #valuebased

Going into the weekend with gratitude!
Wisdom from Jimmy Carr. 
Happy weekend when you get to it. 

https://lnkd.in/euQm63VY

Open video: We Are Living Like A King... on youtube.com

Shane Ray Martin

The AI Negotiator EBook 🔥 Get your copy today!

On a mission to "make peace profitable". 

I never planned to be in VC.

I started in sales.

No money.
No peace background.

In 2018, I moved to San Francisco. 🌉

I had $0. 
I worked in tech.
Learned how to sell.
Closed Fortune 500 deals.

Then I moved to DC.
I know no one. 
I went door to door to meet people.

Got my MBA. 

Over time, I fell in love with peace and negotiation.

I became a mediator.
I scaled a startup to $1M.
I volunteered at suicide hotlines. 

I studied at Harvard’s Program on Negotiation.
I traveled near war zones to meet peace builders.

And I saw an opportunity:

War costs $19T every year.
I thought... what if peace was a business?

Then I met Brian Abrams.
He co-founded a billion-dollar fund.
He showed us peace can be profitable. 

---

Now I’m a VC at B Ventures:

We back PeaceTech founders using AI to stop war.

We fund Pre-Seed - Series A.

Right now, we’re raising our fund.
It closes December 2025.

Since then, I’ve built a platform:

🟠 75,000+ podcast listeners
🟠 35,000+ LinkedIn followers
🟠 50+ global PeaceTech events

We help PeaceTech founders with:

🟠 Traction: $0k–$25k+ MRR
🟠 A higher purpose
🟠 High integrity
🟠 A global, peaceful vision

If that’s you - let’s talk! 

---

📩 s@bventuresgroup.com

Negotiation Consultant

Helping executives at Google, Amazon, McKinsey, and more secure $30,000+ salary RAISES through the mastery of effective negotiation, proven frameworks, compelling storytelling, communication skills.

When founders reach out, it’s usually to meet 1:1. But the best part isn’t the meeting. It’s seeing them win! Like closing 6-figure deals. Landing paid pilots. Hiring people who move the needle. That’s what fires me up! 

When Brian (on the left) started B Ventures, I was thinking about how business could build peace. Then I heard him say on stage, “PeaceTech is the next big thing.” And it clicked. Peace isn’t just for governments anymore. Fortune 500 companies want AI to manage risk, security, and supply chains. This is where PeaceTech unicorns are likely to emerge. 

Last week, we met amazing founders in Finland. I feel thankful. I’m excited to keep building PeaceTech with all of you. We’re entering a new era now. One where you can build a company that earns billions in revenue and helps prevent conflict in the world.

And really, what’s better than that!?

VC @ B Ventures | Backing PeaceTech Founders | Rising Star in VC | 3X Author, Podcast Host, MBA

20,000 tech founders & investors are here in Helsinki 🔥 I love Finland… just not the cold 🥶

What’s one piece of advice for world leaders trying to build peace?

I asked my friend Alicia.

She said:

Peace starts with people.

• With listening 
• With relationships 
• With understanding

Before we fix the world, we need to understand each other!

PeaceTech founders…

Want to grow 99% faster? 

Do this one thing:

👉 Set sales goals

Here’s a plan I recommend:

For Jan through Mar:

• Complete 10 discovery calls 
• Build $200k+ in pipeline
• Close 3 pilots at $25k

You can’t grow what you don’t measure. 

So start today! 

PS - DM me if you want more goal examples. Happy to help!

100 Sales Tips

Save 1000s of hours Preparing, Researching, and Negotiating

Bookmark this and reshare it to help other PeaceTech founders!

This list contains the sales tips you need.

Here is a preview:

📝 Prepare

1. Know what you want before you walk in.

2. Know the one action you want them to take.

3. Write down your top 3 sales goals.

4. Study the buyer’s job, budget, and fears.

5. Write your top goal and your bottom line.

(get the answers 6-25 in the Cheat Sheet below)


🗣 Communicate

26. Listen more than you talk.

27. Say, "Can you help me understand your needs?"

28. Repeat what they say to show you heard them.

29. Use, "I understand how you feel," to build trust.

30. Ask, "What’s your main concern?" to get to the point.

(get the answers 31-50 in the Cheat Sheet below)


💡 Persuade

51. Ask, "What does it take for us to agree?" to find common ground.

52. Say, "Let’s see if this works well for you," to build trust.

53. Show you care by saying, "Your success is important to me."

54. Ask, "Can we make this easier for both of us?" to be collaborative.

55. Say, "Imagine how great it will be when we agree to..."

(get the answers 56-75 in the Cheat Sheet below)


🤝 Close

76. Communicate an honest sense of urgency.

77. Clear up any final objections.

78. Highlight the mutual benefits again.

79. Use positive body language to show confidence. Open palms.

80. Keep the conversation focused on your counterpart.

(get the answers 81-100 in the Cheat Sheet below)

👉 What else would you add?
👉 Did you learn something?
👉 Which tip is the best?

PS Like and comment to help spread the 100 tips. 

And encourage a founder to sell today!

Prospects saying “Let’s talk in 2026”?

This is for you.

On Dec 1, I’m running a live training:
 
🟠 PeaceTech Sales 101

How to land paid pilots + build a $200K pipeline (even if you hate selling)

We’ll cover:

🔸 How to find buyers
🔸 What to say on calls (no slides)
🔸 How to pitch a 90-day pilot that gets a yes
🔸 My favorite objection-flipping questions

Then we’ll coach deals live. 
Bring one you're working on.

📅 Dec 1, 12pm ET
 🎯 Founders only

 📥 Click “ATTEND” below 👇🏼

PS - It's on zoom. So, Christmas pajamas welcome.

View event: PeaceTech Sales 101: Land 3 Pilots + $200K Pipeline in 90 Days

PeaceTech Sales 101: Land 3 Pilots + $200K Pipeline in 90 Days

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