Marc Schreiber

Marc Schreiber Consulting

Ghostwriter | Consultant

At Schreiber Consulting we help technology SMEs grow and thrive with their hardware or software products – without hiring more people.

Together with our customers, through a thorough analysis of the Sales, Marketing, and Product departments, we find the weakest link and define an action plan for improvement. Continuously applying this method allows for the sustainable growth of the business.

Product Coach

depsys SA

Be the key stakeholder for product vision and strategy
Build in-depth understanding of the target customers and their needs and define a clear product direction for the products to guarantee product/market fit
Define and own the innovation process from ideation to successful launch
Establish the product roadmap and manage backlog prioritization and release plan
Define user story maps and requirements and work with Engineering on specifications
Communicate widely inside and outside the organization
Collaborate with Product Marketing for product documentation and Sales enablement
Work collaboratively with stakeholders to build alignment across teams

Product Manager

Develop brand, strategy, and plan to position depsys in the market, drive brand awareness, thought leadership, and generate leads; executing marketing strategy through various tactics via internal resources and external agencies, such as media relations, events, web, content, social media, collaterals, newsletters.
-brand strategy
-social media and content marketing
-press relations
-event management
-marketing communications
-messaging

Head of Marketing

Establish business in Germany; position depsys as thought leader in smart grid space with traditional grid operators; cold acquisition via phone and event attendance.

Sales Manager

InnoPark Suisse SA

Consulting work on projects for new business creation, essentially in the field of Sales & Marketing

Consultant

Dell

Plan and execute integrated marketing campaigns, manage campaign budget and agency relations, monitor performance and take corrective actions
-Designed and executed first marketing plan when Dell created Dell Networking brand
-Generated 20% of the sales pipeline through marketing campaigns with an annual budget of $1.2M
-Developed and rolled out a trade-in program
-Drove development of sales motions across EMEA region

EMEA Marketing Program & Campaign Manager, Networking / Servers

Owned business processes from market perspective (forecast, supply&demand, sales, pricing) ; managed European seed unit process ; analyzed sales figures and provided improvement guidance to business leaders
-Established myself as subject matter expert for Enterprise business and marketing programs
-Implemented communication framework to improve product transitions
-Received « team player of the quarter » award for best collaboration across functions

EMEA Marketing Business Manager

Organized workshops and trade show participation ; enabled sales teams in data center technologies ; rolled out marketing campaigns in Switzerland
-Best campaign execution across EMEA countries with 90% follow-up and on-target pipeline 
-Early internal adopter and influencer for social media use

Enterprise Solutions Marketing Manager

Acquired new channel partners ; managed sales process with 5 direct reports to achieve targets ; established Dell channel sales in Swiss business
-Built solid foundation for growth of channel business
-Built Dell channel sales with $21M revenue and 40% growth in first year

Channel Sales Manager

Managed sales funnel in allocated portfolio from detection to closing/order ; executed marketing campaigns to drive business ; owned the customer relationship and managed customer satisfaction
-Constantly achieved or overachieved revenue and call time targets ($3M per quarter)
-Lowered operation costs by pushing orders online (best online order rate in country with 70%)
-Implemented account planning, customer database and follow-up tools adopted by peers

Inside Account Manager

Supported sales teams in technical discussions and offers ; developed Dell data center business in Switzerland
-Heavily increased sales of emerging storage line of business recognized by Gold Award
-Cut error rate in order process leading to reduction of missing/wrong costs

Pre-Sales Consultant

Siemens

introduce eLearning as new delivery method for customer training; establish business plan; implement eLearning and eBusiness platforms; manage learning portfolio
manage a team of back office agents managing the training center organization

Back Office Manager and Project Manager eLearning

train colleagues and customers in data communication and telecom topics (1h to 5d, theoretical and hands-on, operator to manager); manage course portfolio; negociate training contracts; course development

Technical Instructor in Data Communication Networks

Ecole polytechnique fédérale de Lausanne

analysis, specification and development of communication protocol and control system for prototype of space robot and for detection system for landmines; development and test of hardware and software of communication interface, user interface and database; development of Internet-based remote control for mobile robot

Hardware & Software Development Engineer

Charmilles Technologies

development of numerical control algorithms for die-sinking machine-tools; configuration and test of servo motors and sensors; negoatiation of requirements of numerical control with Japanese partner

Software Development Engineer

Toshiba

study and implementation of force control algorithms for industrial robots; development of control software for assembly cell simulator

Research Engineer

I have three decades of experience in technology and have worked in various roles from development to marketing. My expertise spans manufacturing, telecommunications, IT, and energy sectors, in both large corporations and startups.

After a company shift left me seeking new opportunities, I decided to leverage my extensive knowledge by starting a consultancy. Learning about digital writing led me to ghostwriting, where I found joy in shaping and sharing others' ideas.

Now, I specialise in creating Educational Email Courses (EECs) for EnergyTech companies. These courses are a powerful tool for generating leads, something I'm well-versed in after a decade in marketing. My focus is on EnergyTech because I am passionate about contributing to the energy transition, an area where I've spent six years understanding the technology and market challenges.

Many EnergyTech companies have innovative ideas but struggle to sell their products and convert online interest into real business opportunities. I envision a future where these companies are well-known, their sales pipelines are full, and they are recognised leaders in energy transition.

I offer solutions to achieve this: engaging content on social media, EECs for generating business opportunities, regular updates through newsletters, and strategies that lead to real conversions.

Interested in learning more? Join my 5-Day EEC, "The EnergyTech Accelerator," to discover common content creation mistakes that can cost companies potential sales and how to avoid them.

Visit https://EnergyTechAccelerator.com/ to get started.

If you have any questions or want to discuss how we can work together, send me a direct message. I'm eager to connect and help your company grow.

BizzTech

BizzTech’s vision is to empower the transformation toward intelligent, sustainable, human-centric environments. Through digital twins, real-time data ecosystems, urban metaverse solutions, and AI-driven smart spaces, we address the challenges of digital transformation, climate resilience, and civic modernization.
BizzTech is leading the evolution from traditional infrastructure to City-as-Platform models, where open data, citizen co-creation, and hyper-connected urban ecosystems redefine governance, innovation, and societal well-being​.

https://bizztech.io/

Director, Business Development- UK, France

Ida XR Studio

Ida’s mission is to build community, belonging and prosperity for underrepresented groups in emerging and immersive tech.

Steering Committee Member

SmoothBeads

I co-founded and led the strategic, commercial, and product vision for a groundbreaking product catering to mums and kids from a personal issue, complemented by market research and data analytics. Set up the Go-to-Market strategy, product development and customer survey.

* Successful MVP delivery in just 4 months. 
* I conducted A/B testing to validate assumptions and customer feedback, ensuring a strong product-market fit. 
*I analysed market trends and customer behaviour to drive product strategy, positioning, and new product design.

-Best seller in 4 months of operation
-Average monthly conversion rate of 4%
-Managed a team of 3 to align with goals and vision

Co-founder and Product Developer

Freelance

* Defined company’s vision, business, and product strategy to align with market trends and consumer behaviour and company unique USP.
* Provided guidance on brand and marketing strategy, increasing social media activity for improved visibility.
* Implemented a referral system for customer acquisition and retention, resulting in increased recurring bookings.

Product Strategy Manager

Disguise

* Worked with internal developers and partner to develop new product and features to enhance customers overall content management.
* Led successful delivery of first official new product beta within five-month timeframe.
* Prioritise features for development of 2 new APIs and helped defined user stories with the engineering teams.
* Conducted market research and data analytics to inform on 3D engines, for strategic and business goals validation. 
* Coordinated product development and launch with marketing and project teams for a major new API integration.

Product Manager Content Engines

• Sold Virtual Production packages to ground breaking studios in Denmark, France.
• Achieved 120% over target in June 2022.
• Managed and mentored three Account Executives with two being promoted to Sales Managers.
• Successfully led the discussions in opening the first Disguise training centre in Paris.

Regional Sales Manager EMEA

Unity Technologies

Strategically advised and partnered in their move to digitalisation in training, operation and planning.
with companies in AEC, in the automotive industry, broadcast and utiliy sector, 

One of the leading voices in championing the use of 3D game technology to empower businesses outside the game industry and harness the technology benefits in designing VR, AR/XR simulations. 

*Drove Unity's expansion into new strategic vertical markets by leveraging key non-gaming 3D market trends, data analysis and collaborating with cross-functional teams.
* Coordinated roadmap optimization to align with new markets, focusing on developing tailored products and features.
* Spearheaded the company's expansion into new verticals, creating new revenue streams and securing new non-gaming customers in the EMEA region.
* Supported with the development of a groundbreaking AR/VR medical simulation technology app by bridging gap between internal and partner's teams.
*Successfully assisted major broadcaster with their OTT / streaming project by giving technical support and product development /commercial guidance

New Strategic Verticals Manager/ Product Strategy, EMEA

• Established, developed, and managed key customers in games, gambling, film/tv, and architecture in Western Europe.
*Successfully negotiated contracts for the supply of Unity engine and services.
* Exceeded targets by 40% year on year in the region.
* Defined Go-to-Market strategy to grow customer base within the region.
* Assisted Product Managers in customer interviews and survey to gather problems and requirements
* Led research into new market opportunity and proposed a new offer package for new verticals that was integrated in a new offer for non gaming customers 
* Assisted AR/VR customers with their Unity based projects from ideation to completion from games to architecture of medical simulation projects

Business Development Manager, Western Europe

Animazoo UK/ AnimaLive

At Animazoo, Motion capture systems manufacturer, I led the sales of the motion capture suit in French  and Spanish speaking countries.

My main targets are entertainment industry (video games, animation, live event, tv) and biomechanics (force-feedback, research, sport analysis, robotics, product design, and medical science with the sell of our mocap for an in-house experiment on Alzheimers patients.

Territory Manager

Strålfors

•New business development and direct sales activities 
•Account management: 
•Market research, positioning, and share appraisal

Business Developer and Marketing Assistant

Allaso

Channel sales and account manager
Sales engineer

Sales and Channel Account Manager

I have a solid history of crafting and executing commercial and products plans that significantly boost revenue growth.

•Creating Solutions & Opportunities: I excel at solving customers problems and identifying new market opportunities and Go-to-Market strategies generating 40% revenue increase year on year 

•Operational Leadership: Adept at steering the activities of several multiple product development projects, I ensure everything runs smoothly from inception to launch, all within set constraints. Oversaw the launch of the 1st official beta with 100% NPS while coordinating stakeholders with conflicting views 

•Customer Centric innovation: My customer-centric expertise, combined with Agile methodology, allows me to transform user problems into substantial business prospects. Contributed to Unity move to strategic verticals and led the segment in EMEA with a revenue of $2M in 12 months 

•Building Strong Relationships: As a communicator with leadership abilities, I thrive on building productive working relationships with key clients, stakeholders and business owners.

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Marc Schreiber

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