Marc Schreiber

Marc Schreiber Consulting

Ghostwriter | Consultant

At Schreiber Consulting we help technology SMEs grow and thrive with their hardware or software products – without hiring more people.

Together with our customers, through a thorough analysis of the Sales, Marketing, and Product departments, we find the weakest link and define an action plan for improvement. Continuously applying this method allows for the sustainable growth of the business.

Product Coach

depsys SA

Be the key stakeholder for product vision and strategy
Build in-depth understanding of the target customers and their needs and define a clear product direction for the products to guarantee product/market fit
Define and own the innovation process from ideation to successful launch
Establish the product roadmap and manage backlog prioritization and release plan
Define user story maps and requirements and work with Engineering on specifications
Communicate widely inside and outside the organization
Collaborate with Product Marketing for product documentation and Sales enablement
Work collaboratively with stakeholders to build alignment across teams

Product Manager

Develop brand, strategy, and plan to position depsys in the market, drive brand awareness, thought leadership, and generate leads; executing marketing strategy through various tactics via internal resources and external agencies, such as media relations, events, web, content, social media, collaterals, newsletters.
-brand strategy
-social media and content marketing
-press relations
-event management
-marketing communications
-messaging

Head of Marketing

Establish business in Germany; position depsys as thought leader in smart grid space with traditional grid operators; cold acquisition via phone and event attendance.

Sales Manager

InnoPark Suisse SA

Consulting work on projects for new business creation, essentially in the field of Sales & Marketing

Consultant

Dell

Plan and execute integrated marketing campaigns, manage campaign budget and agency relations, monitor performance and take corrective actions
-Designed and executed first marketing plan when Dell created Dell Networking brand
-Generated 20% of the sales pipeline through marketing campaigns with an annual budget of $1.2M
-Developed and rolled out a trade-in program
-Drove development of sales motions across EMEA region

EMEA Marketing Program & Campaign Manager, Networking / Servers

Owned business processes from market perspective (forecast, supply&demand, sales, pricing) ; managed European seed unit process ; analyzed sales figures and provided improvement guidance to business leaders
-Established myself as subject matter expert for Enterprise business and marketing programs
-Implemented communication framework to improve product transitions
-Received « team player of the quarter » award for best collaboration across functions

EMEA Marketing Business Manager

Organized workshops and trade show participation ; enabled sales teams in data center technologies ; rolled out marketing campaigns in Switzerland
-Best campaign execution across EMEA countries with 90% follow-up and on-target pipeline 
-Early internal adopter and influencer for social media use

Enterprise Solutions Marketing Manager

Acquired new channel partners ; managed sales process with 5 direct reports to achieve targets ; established Dell channel sales in Swiss business
-Built solid foundation for growth of channel business
-Built Dell channel sales with $21M revenue and 40% growth in first year

Channel Sales Manager

Managed sales funnel in allocated portfolio from detection to closing/order ; executed marketing campaigns to drive business ; owned the customer relationship and managed customer satisfaction
-Constantly achieved or overachieved revenue and call time targets ($3M per quarter)
-Lowered operation costs by pushing orders online (best online order rate in country with 70%)
-Implemented account planning, customer database and follow-up tools adopted by peers

Inside Account Manager

Supported sales teams in technical discussions and offers ; developed Dell data center business in Switzerland
-Heavily increased sales of emerging storage line of business recognized by Gold Award
-Cut error rate in order process leading to reduction of missing/wrong costs

Pre-Sales Consultant

Siemens

introduce eLearning as new delivery method for customer training; establish business plan; implement eLearning and eBusiness platforms; manage learning portfolio
manage a team of back office agents managing the training center organization

Back Office Manager and Project Manager eLearning

train colleagues and customers in data communication and telecom topics (1h to 5d, theoretical and hands-on, operator to manager); manage course portfolio; negociate training contracts; course development

Technical Instructor in Data Communication Networks

Ecole polytechnique fédérale de Lausanne

analysis, specification and development of communication protocol and control system for prototype of space robot and for detection system for landmines; development and test of hardware and software of communication interface, user interface and database; development of Internet-based remote control for mobile robot

Hardware & Software Development Engineer

Charmilles Technologies

development of numerical control algorithms for die-sinking machine-tools; configuration and test of servo motors and sensors; negoatiation of requirements of numerical control with Japanese partner

Software Development Engineer

Toshiba

study and implementation of force control algorithms for industrial robots; development of control software for assembly cell simulator

Research Engineer

I have three decades of experience in technology and have worked in various roles from development to marketing. My expertise spans manufacturing, telecommunications, IT, and energy sectors, in both large corporations and startups.

After a company shift left me seeking new opportunities, I decided to leverage my extensive knowledge by starting a consultancy. Learning about digital writing led me to ghostwriting, where I found joy in shaping and sharing others' ideas.

Now, I specialise in creating Educational Email Courses (EECs) for EnergyTech companies. These courses are a powerful tool for generating leads, something I'm well-versed in after a decade in marketing. My focus is on EnergyTech because I am passionate about contributing to the energy transition, an area where I've spent six years understanding the technology and market challenges.

Many EnergyTech companies have innovative ideas but struggle to sell their products and convert online interest into real business opportunities. I envision a future where these companies are well-known, their sales pipelines are full, and they are recognised leaders in energy transition.

I offer solutions to achieve this: engaging content on social media, EECs for generating business opportunities, regular updates through newsletters, and strategies that lead to real conversions.

Interested in learning more? Join my 5-Day EEC, "The EnergyTech Accelerator," to discover common content creation mistakes that can cost companies potential sales and how to avoid them.

Visit https://EnergyTechAccelerator.com/ to get started.

If you have any questions or want to discuss how we can work together, send me a direct message. I'm eager to connect and help your company grow.

SwissSign AG

SwissSign is a recognised trust service provider (TSP) and leading provider of digital certificates, electronic signature solutions and identity services. SwissSign protects all of your data according to the highest security standards. 

Digital certificates enable customer authentication and encrypted data transmission, thus protecting digital services against unauthorised accesses. Using our electronic signature solutions, customers can conclude legally valid business transactions online at any time. Identity services like SwissID provide public authorities, insurance providers, banks and other online services with a certified identification process, enabling simple and efficient customer onboarding.

Key Account Manager

OneDoc

External Consultant

samedi Switzerland

- Business Development Switzerland
- Sales & Marketing Management, HR, 
- Patient Journey, Digital Health, Patient Portal
- Stakeholder and Client Management
- Team-Management, Leadership

https://www.samedi.com/en/

Country Manager samedi Switzerland AG

ML Healthcare Partners GmbH

- Healthcare Consulting and Solution Selling
- Healthcare Market Research and Analysis
- Expert studies on hospital procurement behaviour and evaluation of new products and suppliers
- Praxis Infotainment-System for General Practitioner, Specialist and Digital Signage for Hospitals
- Change and Project Management
- Senior Advisor M&A at Kurmann Partners

Founder, Managing Partner

IMS Health

• Management and coordination of Account teams for defined Pharma, Biotech and Device Companies 
  with the Global or European headquarter based in Switzerland.

• Key contact for Client Executive Management to answer key strategic questions in the area of:
- Management Consulting ; Launch Excellence, Portfolio & Strategy, Patient Journey and Brand Strategy
- Real Word Evidence
- Technology; CRM, MDM, MCM, BI Tools
- Commercial Effectiveness ; Go to Market Strategy, Market Sizing, Incentives and KPI-Management
- Pricing & Market Access

• Client Master Service Agreements and Central Agreements in EMEA

Key Account Manager Europe

KCI Medical Switzerland

Management Team Member
Leading of Product Management and Marketing Services
Wound Care, Critical Care (IC), Switzerland & International, KOL-Management. Training & Education. 
Clinical Projects and Hospital and Homecare targeting, profiling, market sizing Projectlead, Hospital Business, Product Management, Product Launches, Sales and Marketing

Marketing Manager

Medcommerce AG (Galenica & IVF Hartmann)

First B2B eCommerce Hospital Marketplace in Switzerland (Start Up)
B2B-eCommerce Hospital Business Transaction Platform
Clients: Pharmaceutical, Medical Device, Consumer Health Companies  and Hospitals
Supply Chain and process optimization, Sales Transaction Platform Data Management
Software development with Ramco Systems and HCI Solutions (Galenica)

Sulzer Orthopedics Ltd.

Area Sales Manager  for Eastern Europe, Netherlands, Turkey and Middle East.  Hospital and Tender Business. Orthopedics and Spine. KOL-Management, Product Launch, Market Access (Regulatory, Pricing), Business Development, Congress Management, Key Speakers, Export Documents.  Subsidiaries in Netherlands and Czech Republic, Distributors in Poland, Slovak Republic, Romania, Bulgaria, Croatia, Turkey etc.

Area Sales Manager Central Eastern Europe

Allo Pro (Company of Sulzer Medica)

Forecasting
Reporting
Incoterms
Product Return Policy

Manager Logistic

Eastman Chemical International

Export Documents
Supply & Distribution
Shipping
Warehouse Management
Incoterms
Filter Tow

Order Editor

An experienced and enthusiastic professional. 
I thrive on fast-paced and unpredictable situations and can adapt relatively easily to whatever comes my way. As a leader and expert, I am often asked for advice by my colleagues. I am optimistic and do not let individual negative events distract me from my positive view of the world. As an active networker with a broad network of colleagues and contacts, I enjoy meeting and getting to know new people. 
I have a high level of confidence in my own abilities and judgment. I communicate my ideas and opinions confidently and have a positive influence on others. 
My strategic mindset encourages others to think ahead and plan for the future, looking beyond short-term goals and recognizing opportunities and risks in future scenarios. 

Proven expert in healthcare digitalization, patient journey, healthcare data and analytics, hospital procurement, change and project management, go-to-market and market preparation.

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Marc Schreiber

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