𝗜 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗦𝗞𝗔𝗡. iOS Meta Ads for Sub Apps. Growth content. Full-Funnel UA Consultant.

Ran my first Facebook ad in 2012, helped apps profitably spend tens of millions for the next decade, survived ATT, yet quit my day job in 2022...

to start a premium app growth consultancy focused on advanced Meta Ads strategies for subscription businesses.

→ 4.99/5 GrowthMentor rating (80+ founder sessions)
→ 10,000+ LinkedIn followers, 20+ podcast appearances
→ 72% YoY consultancy business growth, 3 years running

Recent public speaking highlights:

📍 Phiture Growth Phestival Berlin 2025
📍 RevenueCat App Growth Annual New York 2025
📍 App Promotion Summit Berlin 2025

Featured on Subclub Podcast, GrowthGems, Business of Apps for subscription app growth expertise.

What clients (& followers) say:

💬 "You've been key in getting our subscription ARR to $3M+" - Fig

💬 "Saved us a lot of costs on testing and iterating ourselves and helped our team gain a better understanding of the platform" - Genesis/Burner

💬 "Helped us with scaling our paid ads to $400K under 6 months" - Cal AI

My moat:

1/ Deep Meta Ads channel expertise
2/ Systematic creative production systems for app ads
3/ Creative and funnel diversification to enable true scale
4/ Growth strategy development for early to midstage, 0-$20M ARR
5/ Full-funnel alignment (ads, architecture, signal, ASO, onboarding, paywall, pricing)

Most agencies buy media against a cost per trial target across 5 different networks while ignoring downfunnel implications.

I fix the math across your entire user journey. 
Down to audience and placement level. Meta first. 

Currently focussed on: AI integration for creative production and marketing productivity. 
Happy to share what's working for me.

Hit me up if you're ready to make Meta your primary growth channel.
Subscription apps only.

Marcus Burke

dopay

Performance and Lifecycle Manager

Paymob

Performance Marketing Manager 

Usedo | يوزدو

Growth Product Manager

Storytel

CRM & Growth Manager 

Unilever

- Building high-level analytics reports helping business & marketing teams take the right decisions using product analytics tools like (Google Analytics, Adobe Analytics, and Power BI)
- Partnering the business from the IT side in several business functions - Ensure that IT Agenda is in line & supporting business strategy
- Serve as the main point of contact on all IT-related matters for the office assigned

Sr. Digital Marketing Analyst - MENA 

ElCoach

Growth Hacker - Egypt&KSA
ElCoach is an on-demand fitness app that aims to meet the ever-growing need to lead a healthier lifestyle through guided & customized physical exercising and nutrition. 

I was helping Elcoach grow its subscriber base and generating more revenue and it was a lifetime experience.

My responsibilities for this role were:
- Create A\B testing experiments across all the funnel stages to increase conversions (by 5%)
- Conducting customer interviews and summaries of their needs and what features would help increase their retention and lifetime value.
- High-level product analytics reporting to optimize in-app user's journey and use data for making the right decision.
- Working closely with the Board Members to build a product roadmap based on data and customer research.
- Working closely with the CPO in features planning and writing user stories.
- Performing competitive analysis and research for all related apps.

⁘ Achievements ⁘
1️⃣ Reducing Churn Rate from 25% to 20%.
2️⃣ Increase conversion rate by 5% growth MOM

Wssel

WSSEL is a leading B2C delivery mobile app in Saudi Arabia that helps its users order food, groceries, and medical supplies to their doorsteps.

I was leading Wessel’s performance marketing activities by leading a team of performance marketers, creatives, and content creators to maximize our ROI.

My responsibilities for this position was:
- User funnel owner (AARRR)
- Plan, execute, manage, analyze performance marketing for user acquisition campaigns across channels including (Facebook, Twitter, Snapchat, Google, and Programmatic) and retargeting to increase App installs, conversions, and engagement.
- CRM (Email, SMS, and Push notification using “Firebase, CleverTap”)
- ASO to maintain app stores ranking and monetization
- CVM (Retention and Revenue)
- High-level reports and data visualization (Tableau, Google Analytics)
- Prioritize, experiment, and A\B test across all channels.
- Responsible for setting digital marketing KPI's.
- Identify potential opportunities for expansion.
- Content planning

⁘ Achievements ⁘
1️⃣ +40% Growth in monthly orders with the same marketing budget by optimizing performance marketing campaign across all channels, personalizing the user flow, and testing creatives 
2️⃣ +60% in organic acquisition across (App stores and Social media) by A/B test app store descriptions, reply to all the users with negative feedback to retain them again, increase the engagement on the highest performing one.
3️⃣ Decrease churn rate from 35% to 27% in 3 months by increase in-app engagement, and creating loyalty programs

Performance Marketing Lead

Parent

Parent is a SAAS product for childcare centers and Pre-schools help in organizing daily tasks, class management, and reports to and from parents.

My responsibilities were:
- Plan, execute, manage, analyze user acquisition campaigns across channels including (Facebook, Twitter, and Google) and retargeting to increase App installs conversions and engagement
- CRM (Email, SMS, and Push notification) using intercom. 
- ASO to maintain app stores ranking and monetization.
- High-level reports and data visualization using google analytics and app radar
- Set up analytics implementation and reporting dashboards using Facebook pixel, google analytics, firebase, and google tag manager.
- Prioritize, experiment, and A\B test across all channels.
- Responsible for setting digital marketing KPI's.
- Identify potential opportunities for expansion.
- Performing competitive analysis and research.
- SEO planning and execution.

⁘ Achievements ⁘
1️⃣ Decrease CAC by 20% by optimizing performance marketing budget to get the maximum ROI and A/B testing landing pages.
2️⃣ Increase organic traffic by 36% using SEO, and content writing 
3️⃣ Maintain ASO rankings across hard competition for 3 months by A/B testing descriptions and maintain positive feedback.

Sr. Growth Marketer

Andalusia Group for Medical Services

Andalusia of the leading regional players in the healthcare provision space with 3 hospitals in Egypt and 5 in Saudi Arabia. 

In this role I was responsible for:
- Plan, execute, manage, and analyze user acquisition campaigns across channels including social media, Google, and retargeting for Egypt, Gulf, and North Africa.
- Set up analytics implementation and reporting dashboards using Facebook pixel, google analytics and google tag manager.
- Lead and manage conversion rate optimization across the funnel and other teams(Digital, customer service stage, and hospitals)
- Prioritize, experiment, and A\B test ad copies, visuals, and content marketing across all channels.
- Responsible for setting marketing KPI's such as (leads, CAC, and engagement metrics)
- Identify potential opportunities for expansion.
- Content planning 
- Performing competitive analysis and research for new projects.

⁘ Achievements ⁘
1️⃣ +20% revenue increase by optimizing performance marketing budget across the high-performing channels, testing different ad copies and visuals, and maintaining high-quality customer service.
2️⃣ Decrease Cost Per Lead by 20% using Facebook ads optimization (retargeting and engagement)
3️⃣ 70% increase in organic acquisition using content marketing doctors network.

Sr. Digital Marketing Specialist 

Insanyah Technology

Insanyah is a digital payment gateway that helps NGO's collecting donations and provides high-level reports for donors about their donations.

In this role I was responsible for:
- Leading the conversion process across all different teams (content, design, CS, and CRM)
- Set up analytics implementation and reporting dashboards using google analytics and google tag manager.
- Performing competitive analysis and research for projects.
-Optimizing various digital marketing channels to build a customer base and grow the business.
-Creating and executing marketing strategies that may involve Demand & lead generation, performance marketing, SEM, Partnerships, A/B Testing & CRO.
-Segmenting users/visitors according to website visits, session duration, events on-site, and use case for better retargeting messaging
- Responsible for setting marketing KPI's (website traffic, CAC, performance marketing budget)
-Working closely with the board members & engineering teams to build viral, relevant, and stable product experience.
- Content planning

⁘ Achievements ⁘
1️⃣ +20% organic traffic increase in one month using SEO techniques and content marketing
2️⃣ 35% increase in the monthly subscription by optimizing performance marketing budget and targeting.
3️⃣ Building high performing marketing team (setting KPI’s, building a healthy environment, and learning targets)
4️⃣ 40% sales increase with the same marketing budget for our clients by A/B testing different marketing channels, optimizing performance marketing budget, and testing new targeting methods.

Senior Digital Marketing Specialist

Reforge Alumni | Growth Manager | Mobile App Expert | Performance Marketing | Growth Product Manager | Marketplace Growth | Fintech | Media Buyer

Growth-focused Performance Marketing Manager with 8+ years of experience driving digital acquisition, retention strategies, and growth loops across diverse sectors—including FinTech, tourism, IT, F&B, online marketplaces, and E-commerce.

Currently expanding my scope into Growth Product Management, building on a solid foundation in data analytics, customer journey optimization, user interviews, product strategy and feature building. Over the years, I’ve led high-impact digital initiatives, managed $300K–$2M in performance budgets, delivered hundreds of successful campaigns, and overseen cross-functional projects that generated significant ROI.

My core skills sit at the intersection of marketing and product, covering:
* Growth & Performance Strategy
* Product Experimentation & A/B Testing
* Conversion Rate Optimization (CRO)
* Data Analytics & User Insights
* Marketing Automation (CleverTap, WebEngage, Customer.io, Intercom, Braze)
* Mobile Marketing & ASO
* Early-stage Product Development & GTM Strategy

I thrive in fast-paced, collaborative teams that value curiosity, creativity, and innovation. Passionate about emerging tech and evolving consumer behavior, I’m currently open to Growth Product Manager opportunities where I can help bridge the gap between product, marketing, and user value.

Let’s connect if you're building something exciting.

taplio

The Battle

Marcus Burke

Amr Mansour

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